NML PRE Unitt 07-BA

NAME: ________________________
COURSE: _________________
DATE:_____________
COMPANY: __________________________
TEACHER: ___________________________
UNIT TEST 7
NEW MARKET LEADER PRE-INTERMEDIATE
VOCABULARY: WORD PARTNERSHIPS

Match a word from A and B and complete sentences 110. Use each word from A twice
advertising / consumer / market / product /

sales
behaviour / budget / campaign / forecast /

launch / lifecycle / profile / research / segment
/ targets
The __________ __________ is the length of time people continue to buy a particular product.
2 __________ __________ showed very good potential for marketing the magazine to
executives in the age range 2535.
3
A __________ __________ is simply a description of a typical customer.
4 Our company has established its brand name through a multi-million multi-media __________
__________
5
The introduction of a product to the market is called the __________ __________ .
6 Family and friends are a major factor in __________ __________ . They really influence what
people buy, where and how.
7
A __________ __________ is a group of customers of similar age and income level.
8 I dont think cutting our __________ __________ by half is a good idea. Our campaigns are
highly successful and always generate huge profits in the long term.
New Market Leader Photocopiable Pearson Education Limited 2006
1
www.balanguagegroup.com info@balanguagegroup.com Tel./Fax: +54 11 4811 1534
Our representatives are under a lot of pressure to meet their __________ __________ .
10 Im afraid I can only make a pessimistic __________ __________ for February and March.
LANGUAGE REVIEW: QUESTIONS

Re-order the words to make questions
11 much advertising do how on spend you ? __________________________________________

12 does endorsement mean what ? __________________________________________
13 strengths and are companys weaknesses what your ?
__________________________________________
14 range did extend product their they when ? __________________________________________
15 is team leading sales who your ? __________________________________________
Complete each question with an appropriate word
16 __________ your market share increase last year?
17 __________ kind of products do footballers endorse?
18 __________ they doing any market research at the moment?
19 __________ of these two products is more successful?
20 __________ you met our new manager?
21 __________ often do you launch a new product?
22 __________ Kaori phoned recently?

2
SKILLS: TELEPHONING
Complete this excerpt from a telephone conversation with the questions from the box
Would you like them to do the marketing? / Could you give me a few details? / Did you say 5%? /
Have you finished your report? / Why? / How about our market share? / How are things? / What
do you think of Eureka!?
A: Hi, Vladi. Raul here. (23) __________________________________________
B: Fine, thanks. Quite busy, in fact.
A: (24) _________________________________________
B: Almost. But I can tell you the figures I have are looking extremely good.
A: Excellent. (25) __________________________________________
B: Sure. Overall sales are up 15%. Our new soft drinks are up 12%, and our mineral water is doing
just as well.
A: That sounds good. (26) __________________________________________
B: Well, weve increased it by 2.5%.
A: Sorry, I didnt catch that. (27) __________________________________________
B: No. 2.5%. But I think it might go up by five over the next quarter.
A: That would be great. By the way, theres something else I wanted to ask you. (28)
__________________________________________
B: Oh, the new advertising agency. I think theyre really good. (29)
__________________________________________
A: I was thinking about the new energy drink that were launching next month.
B: Right. (30) __________________________________________

3
A: Exactly. I want something less traditional for this new product.

B: In that case I think its a good idea to contact them. Theyve got a very creative team, with lots
of imaginative ideas.

4

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NAME: ________________________

NEW MARKET LEADER PRE-INTERMEDIATE

VOCABULARY: WORD PARTNERSHIPS

advertising / consumer / market / product /

behaviour / budget / campaign / forecast /

A is simply a description of a typical customer.

The introduction of a product to the market is called the .

A is a group of customers of similar age and income level.

LANGUAGE REVIEW: QUESTIONS

11 much advertising do how on spend you ? __________________________________________

New Market Leader Photocopiable Pearson Education Limited 2006

New Market Leader Photocopiable Pearson Education Limited 2006

A: Exactly. I want something less traditional for this new product.

New Market Leader Photocopiable Pearson Education Limited 2006

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