1.

Company description
Grand Culture VIP Resort is a new company that will provide high quality
services to its clients. Grand Culture VIP is scheduled to begin building on 1 st June
2014, and begin its activity on 1 st December 2014. Grand Culture VIP will be a
partnership, owned and operated by Coltoiu Laura, Darna Andreea and Ionita Mara.
Grand Culture VIP will target politicians, celebrities, art organizations,
cultural organizations, designers, models, or companies that wish to change the
environment for their employees.
Grand Culture VIP will seek assistance from designers and cultural experts.
This will give the resort that reality note and authenticity.
Grand Culture VIP will have as a target sponsoring contracts and promotion
contracts, selling service packages for hotel, restaurant, and entertainment as well, and
of course profit.
This will give the resort the flexibility it needs to develop all its cultural
fields and preserve them in harmony.
The primary objectives of Grand Culture VIP over 2014 are to:
- obtain commercial financing of 3 mil euros to cover the expenses of
building the first half of the resort which includes hotel and restaurant, with a capacity
of 256 rooms in this part.
- generating a 250.000 euro profit, amortization of the investment in the first
month of functioning, taking advantage of the events of the month December.
- develop a promotional advertisement for a huge impact on the market, a
new form of tourism, which is cultural tourism.
Grand Culture VIPs mission statement is to:
Become a service providing leader and obtain a cultural impact on
customers that get bored of traditional Romanian environment and seek for
other cultures without having to leave the country.
It will be positioned in Romania, Prahova, near Boldesti-Scaieni on District

Road 58A on both sides of the road, one part being hidden under the natural Woods,
and the other part having the hot field of the plain, which in most cases can be seen as
a desert.

2. The competitive environment

Our companys, S.C. Grand Culture VIP S.R.L, competitors are all the spa
firms that offer about the same facilities that we are offering. In our country these spa
resorts are just exploiting their surrounding environment and offer the regions
opportunities.
Our company offers different treatments, baths for calming and many others
from different areas around the world, so the clients can choose what kind of massage
they want, also our company has its own restaurant with different specifics, offers
different activities for our clients like tennis, basketball, yoga, golf, cycling and pools,
field trips, excursions, dancing, seminars.
This kind of spa resort, as it is called, is a new idea created on the Romanian
market and we think that this can be a great opportunity that expands the horizons of
the market but also brings to the people constant new things. As advantages regarding
the other spa resorts we think are: new massages and new treatments, creating
different cultural activities in an single space, offering the clients the choice of
choosing their own calming environment, we are offering a lot of different treatments
and also the clients have the choice of combining them, the clients are treated by
specialized masseurs and also well- trained staff, for them the time spent here will be
like a little vacation without any stress and away from the daily routine and the dayto-day life.
On this market we differentiate from the others, though our offers and
through our new idea that is not yet implemented in our country, but also through our
products that are from the best producers and we offer medium to high prices, that are

affordable to a lot of people and of course we offer deluxe treatments and offers for
the ones who want privacy and relaxing.
SC Grand Culture VIP SRL offer international cuisine, treatments and
activities for the clients and tries to be one of the best in business on the Romanian
market and to show a new way of taking vacations and relaxing treatments that can
improve the social life or the life itself.

3. Presentation of the companies tourism products/

services.
Grand Culture VIPs services are specific tourism services and would be
presented as it follows: hotel, restaurant and entertainment.
The hotel Grand Culture VIP it is divided into sectors, after every climatic
environment, trying to maintain as real as possible the environment of the world. So
there will be the warn oriental environment in the plain, and the more mild, wild and
wet environment along the woods.
The sectors of the company are as it follows:
- Amazonian and Hawaiian sector (near the woods and a part in the plain)
- Asian sector ( a much bigger one between the plain and the woods)
- Latin sector
- Indian sector
- Arabian sector
- Turkish sector
- Western Zone sector ( American, France, Germany, UK )
- African sector
- European sector ( Russian, Northern countries, Italy, Spain, Greece, etc)
Every sector has a specific surrounding, environment, entertainment,
restaurant and hotel, all of them being furnished in accordance with the wanted area,
Because every sector has its specific, the employees will also be in

accordance with it, having uniforms and costumes of the zone (eg: Indian sector - the
employees will wear saris and costumes)
The entertainment zone will include various swimming pools, different
measures, spas, field trips in the artificial amazonian environment, trips in the
Egyptian artificial desert, the artificial Hawaiian volcano, and maybe a natural field
with oranges, strawberries, olives, specific for Greece, Spain, Italy, and also cultural
performances of different nationalities - dances, theater, workshops.
The resort will be located on 360.000 square meters on which there will be :
- 554 rooms and apartments
- 10 sectors
- 3 conference rooms
- 2 theaters/ concert rooms
- 3 swimming pools
- 1200 underground parking spaces
- Amazonian artificial environment
- Egyptian artificial environment
- Hawaiian artificial volcano
- Natural fruits field
Our spa resort offer to customers natural secrets of healing and harmony,
which are expressed by therapists in love with their work.
We offer all kind of treatments from Indian, Chinese, Thailand, Hawaii and
Turkey. An example of an Indian treatment is Abhisheka, it last 120 minutes, and it is
inspired by time-honored Indian purifying rituals. Since ancient times, sacred icons
and symbols have been cleansed by water from the Ganges and panchamruta, a blend
of five pure foods.
Abhisheka from Jiva presents the global spa guest an experience of the
essence of Indias ancient ceremonial cleansing rituals. Offered with the purest natural
ingredients, Abhisheka brings guests a purifying, rejuvenating and healing spa
experience like no other.
A gentle pouring of holy Ganges water and panchamruta followed by a

signature massage recreates the sanctity of traditional purifying rituals in the comfort
and privacy of a contemporary spa. Enveloped in an ambience of spirituality,
Abhisheka from Jiva cleanses the body, bringing the guest in touch with the divinity
that resides within. We also offer Indian therapies, during this massage, our essential
oil are generously applied and absorbed through the skin circulating their relaxing and
therapeutic properties throughout your body.
Regarding the Thailand services, we offer traditional Thai massage, classical
Thai massage, foot reflexology, herbal ball compress massage, herbal body scrubs,
healing facial treatments and herbal oil massage (with aromatherapy).
The healing clay facial, starts with Thai herbal steam to open the skin pores,
then apply a natural Healing Clay beauty mask, and polish your skin with a special
Thai herbal formula, followed by a moisturizing facial massage. This treatment makes
you feel great and you'll see those dirty pores and wrinkles disappear, it last 45
minutes.
From the Chinese services we offer long treatments like time rituals (2 hour
20 minutes), oriental harmony (3 hours 20 minutes) and garden sanctuary (3 hours 20
minutes), body wraps like de-stress muscle release (1 hour 50 minutes), acupuncture
(1 hour) and acupressure (1 hour).
De-stress muscle release is a deeply restorative treatment is specially
designed for tight, stressed and aching muscles. Swedish and cross muscle fiber
massage techniques with stretching and draining are combined with essential oils
known for their beneficial effects on the circulation. Black pepper, rosemary and
ginger warm the muscles and help disperse the build-up of lactic acid that causes
stiffness and pain. Calming lavender soothes and is anti-inflammatory; a deeper
massage that works right into the muscles to release pain and tension.
From the Hawaiian side we offer E Ola Hou (Hawaiian healing wrap), the
Hawaiian noni gel soothes the bogy as the therapist wraps the body in warm ti leaves.
Meanwhile the client enjoys a warm coconut-kukui hair treatment and a heated-stone
face massage. This lush ritual is completed with a full-body massage and it last 110

minutes. Lomi Pohaku, is another massage that we offer, the heated stones are
incorporated into the traditional Hawaiian lomi-lomi modality to penetrate and soothe
tightened muscles for an even deeper relaxation of the entire body; it last 50 minutes.
From the Turkish side we offer traditional and natural treatments like:
Hammam Cleansing with Kese Scrub (45 minutes), Hammam Journey and Natural
facial.
Hammam Journey (90 minutes) is an integral part of the traditional spa
experience and way of life. Within the heated marble chambers the therapists use
original techniques to exfoliate and deeply cleanse leaving the client feeling
invigorated. The Hammam Journey is continued with an anti-ageing green clay body
mask with essential oil.
The Natural facial (50 minutes) is made with fresh Turkish soil and medicinal
and beautifying agents.
Our restaurant is divided in the countries we represent so the clients can
choose between them and can experience new tastes, new food and specific
atmosphere.
Embracing the tradition of the Hawaiian Islands culinary techniques, Master
Chefs menu offers many locally inspired dishes along with his classics. Pair your
choice with a selection from the international wine program, or try a refreshing
interpretation of a classic Hawaiian cocktail. Inside, the leisurely sophisticated space
impresses with Asian-inspired contemporary design and unique stone, wood and
exotic textures, while an intimate lounge sets the stage for spectacular ocean views.
Creating drama on a plate is achieved through the perfect combination of
flavors, colors, tastes, aromas and textures. Excellent ingredients are the starting
point. Our chefs delight in procuring original ingredients imported from the country
of origin. Even the regional cuisines of India have surpassed their traditional borders.
Favorite dishes from all over the subcontinent are reinvented with an emphasis on
flavor and freshness, using lighter, healthier cooking techniques.
Authenticity is paramount. From the first sip of a single estate coffee or tea,
which has been custom blended exclusively for our guests, connoisseurs delight in

recognizing their favorite sources. Wine aficionados will be torn between choice
bottles on our wine lists. Even the chocolates in our desserts have a pedigree.
Crowned by a magnificent carved wooden ceiling, our sophisticated Chinese
restaurant serves authentic Cantonese cuisine in beautifully serene surroundings.
Located on the ground floor of the main building, Yi Yang specializes in
superb seafood dishes, notably steamed fish and braised abalone. The menu also
includes an array of tempting dim sum treats as well as local Hainanese specialties
such as Wenchang Chicken and Dongshan Lamb. A selection of traditional Chinese
spirits, imported and domestic beers and fine wines are available to complement your
meal.
Meaning Near to the Sea in Chinese, Yi Yang has been designed as a
convivial gathering place for friends and family. Using light colored wood and
artwork inspired by local ethnic cultures, the understated dcor is the perfect backdrop
for the delicious menu.
The most beautiful spot to enjoy infinity is definitely our Chill-Out Lounge
by the pool. With the cool piped vibes of music, we have a special menu of Nargile /
Sheesha AKA Hookah, along with some wines and spirits, and last but not the least
signature cocktails for some after dinner indulgence. In a warm and elegant
atmosphere, Gazebo Lounge is the place where guests can spend the cold winter days
enjoying tea, coffee or a glass of Champagne, while enjoying delicious Turkish and
international pastries and fresh sandwiches.
In our increasingly fast-paced lives, yoga opens out a calm channel to
harmonize mind, body and soul. The spa resort offer guests a Yoga program to learn
authentic yoga from trained and experienced yoga practitioners. Yoga offers a choice
of yoga classes ranging from elementary techniques and relaxing practices to
advanced asanas or body postures, breathing and meditation techniques.
Yoga draws largely from the ancient and acclaimed Bihar Yoga, an
international school of yoga based in Munger, Bihar, India. Over centuries, the Bihar
School of Yoga has evolved its spiritual heritage into a body of holistic yoga practices

that seamlessly integrate the physical, psychological and spiritual facets of asanas.
Yoga demonstrates the importance of practicing asanas with awareness and correct
breathing to focus the mind and channelize energy. As asanas involve stretching and
holding the body in certain postures, they exercise muscles as well as regulate the
functioning of glands and hormones. Yoga embraces both inner and outer realities. It
guides the seeker on an inner journey to rediscover harmony within and ascend a
higher level of consciousness. The practice of Yoga enhances physical strength,
flexibility, mental clarity and balance, peace and wellness.
Our Spa invites guests to imbibe the nuances of yoga techniques from
accomplished yoga teachers, and to experience the physical and therapeutic benefits
of yoga at an integrated Yoga Retreat being offered. The well planned Yoga Retreat
Schedule gives participants an overall experience and exposure to the principles and
practices of yoga and yogic lifestyle.
Our two floodlit tennis courts are available to hire through our Fitness
Centre. Play on your own or improve your game by taking a lesson with one of our
resident instructors. These multi-purpose courts can also be set up for volleyball,
basketball and football.
Discover your inner tennis star with a customized development plan that
includes technical instruction, strategy and tactics, and mental motivation, all
designed to improve and accelerate your game. Guests may reserve a tennis court on a
complimentary basis for one hour of use. Extended play is subject to availability.
Appropriate tennis attire is required and shirts must be worn at all times. If necessary,
for your convenience, the Spa offers complimentary use of shorts, T-shirts and tennis
shoes.
Enjoy a quiet reprieve at the adult-only Serenity Pool with swim-up bars, or a
massage by the Fountain Pool, which is bookended by whirlpools. Kids may splash
around in the Waterfall Pool. Sit along the edge of the pool and dip your toes into
relaxing waters, heated at about 82F (26C). Or treat your feet to a poolside
reflexology massage. Mist yourself in its spray, or relax in one of the whirlpools at

either end. Step out and help yourself to one of the many cabanas while indulging in
chilled seasonal fruit. Assorted bottles of sunscreen with varying SPF are yours for the
asking. Our pool attendants also provide ice water, chilled towels and Evian water
spritz, with food and beverage service being available poolside.

4. Market description and opportunities

Our clients we hope to be Romanians but also foreign clients because we want to extend
our concept in the other surrounding countries. The clients to facilitate our concept they have to
have medium-high wage, because all the conditions that are offering are to medium- high costs,
but also we offer for our exclusive client all-inclusive, that offers all access card to everywhere in
the spa and to participate to all activities.
We think that our company could have a great impact on the market, even through
regarding the fact that are many spa company in our country and worldwide, because this kind of
concept is unique and what it has to offer is what the market needs and what is sought. Nowadays
the young generation is stressed by the environment in which it works and feels the need to calm
down and take care of their body and soul.
Todays economy has 89% of spa-goers seeking treatments for relaxation and stress
management. Spa consumers are spending less on luxury and more on necessity, or not spending
at all. Thats bad news for todays spa industry, with some operators seeing 40% less in monthly
revenue. This sharp decline in revenue is forcing spa operators to rethink how they are marketing
to and providing services to todays spa consumers. The internet does not represent just a new
technology, it opens o new marketing path for the products and the services that we have to offer.
That is why, the succeed recipe on the internet is a way to understand the differences between the
electronic marketing and the traditional practice of the marketing. Through the usage of the
efficient technology of the research engines, the network navigators can choose between the
million web pages in order to find what they need. In a worlds market niche and even of low
population segments, the internet has the potential of becoming and important research instrument.

The retreats that we offer are one of the best offered also by well-known spa

resorts in the world, through them we want to offer our clients what is the best but
also attract new clients from other countries, to be international known, but our spaces
can also be used for different purposes like seminars and sessions that we can
organize.
We want to attract through our venue as many celebrities as we can and to
fulfill our client deepest wishes, try the calm their problems and separate them from
the daily life. Though our restaurant we think, as opportunities, that peoples reception
to the different types of food that it offers will have a good impact and regarding the
spa resort it also bring different age people with different problems or just for a
relaxing day.

5. Price, distribution, and promotion of the companies

tourism products/services ( short marketing mix ).
A) Product
Grand Culture VIP has a very vast surrounding and by its nature it has been build and
taught of, has a little from every culture of the world, from food to rooms and also employees and
the entertainment.
The hospitality of our employees of our employees is crucial, because they are the first
step into the Grand Culture VIP complex.

B) Distribution
The Internet has emerged to be the fastest growing distribution channel in the hotel
industry. In the last few years, there has been an overwhelming increase in the number of online
bookings of hotel rooms on the web. Today, hotels generate up to 50 % of their reservations
online. This number is expected to grow further over the coming years.
Internet-technology has transformed the way travel is researched and purchased,

resulting in the emergence of price transparency and new ways to distribute travel products
including hotel rooms. Today it is very convenient for a consumer to compare prices offered for
hotel rooms on different distribution channels and make a purchase with the channel which has the
most attractive hotel offering and the best deal.
The free flow of information within the Internet has changed online consumers into
highly discerning and demanding customers. With access to exhaustive information and several
purchase options just a click away, the consumer now expects greater product choice, competitive
prices and superior pre and after services. Recent consumer behavior surveys have shown that
almost all online buyers of travel inventory actually browse through a minimum of three to five
websites for comparing prices, before making an actual purchase from one of them. This leaves
hotels with more work and faster changing environments that need addressing if one wants to be
competitive on online channels.
Simple Distribution is there to help manage such increasing demands by providing easy
to use applications that reduce time significantly ? Your Position is our Mission!

C) Price
The easy availability of information has made pricing and product two of the most
important factors in consumer decision making. In order to make the right pricing decisions travel
service providers need information about availability of their rates vis--vis those of competitor
hotels on various electronic distribution channels.

The traditional way of calling competitor hotels or using the Internet manually for
research is not sufficient enough at times where rates and availability can change by the minute.
Hotels need to know the real picture of rates and availability on various channels over a period of
time, all at the tip of the finger. Revenue Management practices have made the pricing dynamic,
with travel service providers offering different rates based on various factors such as day of week,
number of days before stay date, channel and so on. Such practices make it necessary to rely on
technology to ensure proper updates and quick analysis in order to be able to execute quickly and
upon request, sparing manual intervention wherever possible.

The price is the amount customers pay for the product/services is a fair price, being
based on clear-cut goals and objectives.
In the Grand Culture VIP, the children are the most important, because they can enjoy
the practical culture learning better that is why, they have an all time 50% discount for the full
package with hotel, restaurant and entertainment.
During the holidays, every holiday of each nation, the families have a 3 night package at
550 euros, the package including a holiday party, breakfast and lunch included in all days.
On regular days a 3 night pack is 400 euros for families, and a individual day at the
Culture Grand VIP with hotel and restaurant included is 150 euros.

D) Promotion
The internet is one of the ways we are promoting our company, rather than rely on
commercials or reporter; we can communicate directly with the market audience. The commercial
pay sometimes is not so effective like the free marketing methods. In order to value our website
and to differentiate from the other, we decided to respond to all the questions regarding our
events , spa treatments and others in an friendly mode so the client feel accepted and welcomed.
We also want to plan competition, a three day accommodation in our hotel and access to all our
treatments and activities for one of our fan that liked our page. In our Facebook page we want to
show many pictures of our chambers and of what we want to offer but also we want our possible
clients to know about the promotions that we have in our company and all the little things that
make us grow on the market and also to feel that they are participating and connecting with us.