Marketing Plan Heaven's Touch Spa
Marketing Plan Heaven's Touch Spa
Marketing Plan Heaven's Touch Spa
MARKETING PLAN
Heaven’s Touch Spa
Prepared by:
Joana Marie C. Amboy
Jessa D. Bulacan
Ryan Jay L. Clariño
Nadine F. Cumla
Joy Anthony P. Fajardo
Mary Ann S. Fajardo
Jefferson D. Romero
Prepared for:
Mrs. Marilou M. Lacsina, CPA, MDM, MBA
CMBT Program Head
TABLE OF CONTENTS
I. Executive Summary
II. Business Goals and Objectives
II.1 Objectives
II.2 Mission
II.3 Vision
III. Current Marketing Situation
III.1 Historical Background
III.2 Business Name Origin
III.3 Business Logo
III.4 Product
III.5 Price
III.6 Location
III.7 Map Location
III.8 Store Layout
IV. Environmental Analysis
IV.1 SWOT Analysis
IV.2 Industry Analysis
V. Market Analysis
V.1 Market Segmentation
V.2 Target Market and Positioning
VI. Marketing Strategies
VI.1 Promotional Measures
VII. Budget
VIII. Action Programs
I. EXECUTIVE SUMMARY
Heaven’s Touch Spa is located along the highway between Fitness Gym and Don Benitos at
Rizal St., Barangay Poblacion East, General Tinio (Papaya), Nueva Ecija. Heaven’s Touch Spa
offers different massage services which includes Head Massage, Ventosa, Hot Stone, Thai-
Massage, Swedish Massage, Whole Body Massage, Hand and Foot Reflex, and Hand and Foot
Spa.
The owners of Heaven’s Touch Spa are also the managers who have different backgrounds.
Their different experiences will contribute for the overall betterment of the company. Continuous
acquiring of knowledge about various massages, communicating skill, and service development
are also the major factors for the success of the company. All of these characteristics showcase
by the owner-managers.
Heaven’s Touch Spa target customers are the residents, mostly those who works, of
Barangay Poblacion East, General Tinio(Papaya) Nueva Ecija and the people reside near the
location.
II. BUSINESS GOALS AND OBJECTIVES
II.1 OBJECTIVES
Continually increasing sales revenue.
Net profit by end of second year.
To increase the number of clients served by at 20% per year through superior
performance with words of mouth referral.
To create a services based spa, whose goal is to exceed customer expectations.
Keeping current client happy and satisfied.
Have a client retention rate of 90% by end of first year.
Become an established community spa destination by the end of the first 12 months.
II.2 MISSION
Heaven’s Touch Spa aims to provide a comforting yet stimulating services in an atmosphere
where customers will be able to relax both their body and mind through holistic methods,
assuring the best experience for our customers.
II.3 VISION
Heaven’s Touch Spa will establish itself as a desirable destination where clients, even with
their family or companions, can always come to escape the stresses of life, revitalize their
energies, and lives.
III. CURRENT MARKETING SITUATION
The business logo was strategically formed by the owners which is a combination of colors and
figures that have significant meanings for the business.
Octagon – has 8 sides which most people believe that it is a lucky number.
Lavender – restful state of mind
Gold – generosity of time, value, high quality
White – calming, organize and out of chaos, new beginning
Brown – friendly and approachable, homely, comfortable, warm, natural and organic
Lotus & Stack stones – signifies the nature of business which is Spa
III.4 PRODUCTS/SERVICES
Our business is spa which offers different massage services. It involves rubbing and
stimulating of muscle to reduce tension with the use of different kinds of oils such as olive oil,
coconut oil, sweet almond oil, grape seed oil, sunflower oil, argan oil, sesame oil, etc., typically
done by a trained or licensed professional.
VENTOSA – also known as Cupping Therapy which involves of putting special cups on
your skin for a few minutes to create suction.
HOT STONE - also known as Stone Massage that uses a smooth flat and heated rocks
placed at key points on the body.
SWEDISH MASSAGE- is the most common and best known type of massage in the West;
involves kneading, long strokes, deep circular movements, and passive joint movements.
THAI MASSAGE – called “Thai Yoga Massage” is an ancient healing system combining
acupressure, Indian Ayurvedic principles and assisted yoga postures.
WHOLE BODY MASSAGE – usually include your arms, legs, hands, and feet, your neck
and back, your stomach buttocks.
HAND & FOOT REFLEX – it is a popular form of alternative healing and the main areas
which are work upon are the hands and feet.
HAND & FOOT SPA – treatment that usually includes a long soak to relax the hand or
foot and loosen the skin.
III.5 PRICE
Hand & Foot Reflex Php 149/30mins Php 170/30mins Php 100/30mins
Hand & Foot Spa Php 149/30mins Php 170/30mins Php 100/30mins
Our pricing strategy is based on what we saw on similar spa business. We do not charge
over nor substantially under, but just a standard price for our services. Our standard price is
equivalent to 15 minutes - 1 hour. Customers may demand for time extensions which is basically
subjected to an additional fee. However, these prices may also vary on the volume of customers
in a specific period of the day --- an increase during peak time and a decrease during lean time.
Sample Menu
III.6 LOCATION
Heaven’s Touch Spa is located along the highway between Fitness Gym and Don Benitos at
Rizal St., Barangay Poblacion East, General Tinio (Papaya), Nueva Ecija, Philippines. The place
is surrounded by different existing businesses like Water Refilling Station, Lily’s Merchandise,
Romel & Winnies Lechunan, Estella Tailoring, Generika, and near General Tinio Public Market.
16 ft.
30 ft.
TELEVISION
TELEVISION
The SWOT Analysis of Heaven’s Touch Spa show the four major aspects that could
affect the business success; strengths that must preserve, weakness that must acknowledge,
opportunities that must take advantage of, and threats that must be eliminated.
As shown in Table 2 Heaven’s Touch Spa strengths are somehow connected with the
opportunities. The business weaknesses and other unforeseen threats will lessen as the business
grows and gains recognition and popularity. In addition, our consistency on providing quality
service will minimize the possibility to be defeated by other competitors.
V. MARKET ANALYSIS
There are no exact competitors, but there is one related competitor in General Tinio (Papaya).
This only related competitor is the “Just Pampering” (1km. away from our location) which
specializes on beauty aspect while Heaven’s Touch focuses on health/wellness aspect and the
first business to offer this kind of services within the area. By this fact and the nature of service
Heaven’s Touch will provide, success will be readily achieved.
FACEBOOK PAGE
To inform the public about our business by inviting people to like/follow our page and
get some updates about our spa. It can also use as our way of getting feedbacks and suggestions
for some improvements.
www.facebook.com/Heavens-Touch
EVENT PARTICIPATION
Medical mission/Barangay free check-ups/Health Seminars
- Demonstration/free massage service for minimum of 5 minutes while promoting our
business through talking to potential customers
- Includes distribution of flyers
- Offering of our Loyalty Card for free
Sample Flyer
DIRECT MAILS
For sending a personal message to our customers, especially those who celebrate their
birthdays, offering special promos for them.
Happy Birthday, Ms. JM Amboy! As you celebrate your Birthday today, we would like to give you a special
offer of granting you a 50% DISCOUNT TO ANY OF OUR SERVICES! Come & visit Heaven’s Touch Spa
and experience the real deal. SEE YOU!
TELEMARKETING
For reservations, bookings, promotions or inquiries.
CONTACT #: 099-932-1112/080-080
“GOOD DAY! Are you longing for a little rest and relaxation? You don’t have to travel far to find it. In fact,
it’s right here. Our spa services are the perfect way to unwind. We can help you destress with a Swedish
massage, soothe your tired muscles and much more. We’ll be happy to schedule your massage session
today. Your trip in to relaxation begins when we return to the line.”
LOYALTY CARD
Membership containing customer’s information such as name, address, contact number,
e-mail address, facebook e-mail address, birthday, a photo, no. of referrals, and services
availed.
- Entitled of 15% discount increasing to 5% per year (for active customers), not
exceeding to 50% discount.
- Usable for all services in every session.
- Avail a loyalty card for only 100 pesos.
OTHER PROMOTIONS:
Referrals: get 25% discount in any services for every 5 persons referred.
Free head massage on your 8th visit.
Birthday Promo: a group of 4 people (including the celebrant – free)
Opening Promo: First 10 customers for the first 2 days – 50% discount
: For succeeding customers for the first 2 days – 20% discount
: All customers within the opening month can get a loyalty card for 50
pesos only
VII. BUDGET
Advertising Budget