Deepika Proj
Deepika Proj
Deepika Proj
AAA
MENTORING REPORT ON
Submitted to:
Submitted by:
Student
Name:
RollNo.-75
Batch (2014
2016)
http://www.monarchinnovative.com/ Page 1
IIIII
AAA
http://www.monarchinnovative.com/ Page 2
IIIII
AAA
STUDENTS DECLARATION
I hereby declare that the Mentoring Report ON Conducted on
Student
s Signature
Place: New Delhi
Name: Deepika
Kafaltiya
http://www.monarchinnovative.com/ Page 3
IIIII
AAA
Date:
Roll No:
75
CERTIFICATE
This is to certify that Deepika Kafaltiya, a student of the JIMS KALKAJI, has
prepared her Mentoring Report entitled STUDY ON SCOPE OF VIRTUAL STUDIO IN
SCHOOLS/COLLEGES OF NORTH DELHI, under my guidance. She has fulfilled all
requirements leading to award of the DIPLOMA of PGDM). This report is the record of
bonafide training undertaken by her and no part of it has been submitted to any other
University or Educational Institution for award of any other degree or similar titles or
prizes.
Signature of Faculty
Ms. SANJEELA MATHUR
http://www.monarchinnovative.com/ Page 4
IIIII
AAA
CERTIFICATE
This is to certify that Ms. Deepika Kafaltiya, who is pursuing PGDM Diploma at
JIMS Kalkaji, has undergone Mentoring Programmed for our product under my
guidance.
Her performance during the training period was found to be.
Authorized Signatory
Mr. Kunal Verma
http://www.monarchinnovative.com/ Page 5
IIIII
AAA
Acknowledgements
I owe my project success to all faculty members, especially our Director Sir, Dr.
Satish Seth for providing us with this wonderful opportunity and guidance. I would
like to extend my special gratitude to Mrs. Sanjeela Mathur for providing
excellent facilitation for the successful completion of this project. This project
provided me a platform to increase my knowledge and empowered me with a better
understanding of concepts in the real world scenario.
I am grateful to Mr. KUNAL VERMA For providing all possible resources and helping
me take the right approach in the Mentoring Programmed regarding the topic.
No task is a single person effort, same is with this project. Thus I would like to
extend my sincere thanks to all those people who helped me in accomplishing my
project.
And last but not the least special thanks to Monarch Innovative Technologies
Pvt. Ltd.. that gave me the opportunity to work and learn with them.
http://www.monarchinnovative.com/ Page 6
IIIII
AAA
EXECUTIVE SUMMARY
Project Summary
of
Innovative
Marketing
Background
The
project
prepared
report
towards
is
the
being
Partial
Diploma
under
in
the
Innovative
http://www.monarchinnovative.com/ Page 7
IIIII
Methodology
AAA
The project report was done on
the basis of surveys conducted in
the
potential
market
of
the
product virtuoso3D
Source Of Data
Major Findings
Recommendation
product
customers.
http://www.monarchinnovative.com/ Page 8
among
potential
IIIII
AAA
CHAPTER-II
Introduction to topic
Uses
Virtual environment software can be purposed for any use, from advanced
military training in a virtual environment simulator to virtual classrooms.
Many Virtual Environments are being purposed as branding channels for
products and services by enterprise corporations and non-profit groups.
Currently, virtual event and virtual tradeshow have been the early accepted
uses of virtual event services. More recently, virtual environment software
platforms have offered choice to enterprises with the ability to connect
people across the Internet. Virtual Environment Software enables
organizations to extend their market and industry reach while reducing (all
travel-related) costs and time.
http://www.monarchinnovative.com/ Page 9
IIIII
AAA
Background
Providers of virtual environments have tended to focus on the early
marketplace
adoption
of
virtual
events.
These
providers
are
typically software as a service (SaaS)-based. Most have evolved from the
streaming media/gaming arena and social networking applications.
This early virtual event marketplace is now moving towards 3D persistent
environments, where enterprises combine e-commerce, social media as core
operating systems, and is evolving into virtual environments for branding,
customer acquisition, and service centers. A Persistent Environment enables
users, visitors and administrators to re-visit a part or parts of the event or
session. Information gathered by attendees and end users is typically stored
in a virtual briefcase typically including contact information and marketing
materials.
Potential advantages
Virtual environment software has the potential to maximize the benefits of
both online and on-premises environments. A flexible platform would allow
companies to deploy the software in both environments while having the
ability to run reports on data in both locations from a centralized interface.
The advent of persistent environments lends itself to a rich integration with
enterprise technology assets which can be solved efficiently through the
implementation of software.[1]
Virtual environment software can be applied to virtual learning
environments (also called Learning Management Systems or LMS). In the US,
Universities, Colleges and similar higher education institutions have adopted
virtual learning environments to economize time, resources and course
effectiveness.[2]
Future
Virtual events, trade shows and environments are not projected to replace
physical events and interactions. Instead they are seen as extensions and
enhancements to these physical events and environments by increasing lead
generation and reaching a wider audience while decreasing expenses.
The virtual environments industry has been projected to reach a market size
in the billions of dollars.[3]
http://www.monarchinnovative.com/ Page 10
IIIII
AAA
Market availability
Virtual environment software is an
Companies
known
to
provide
are UBIVENT, InterCall or vcopious.
alternative to bundled
virtual
environment
services.
software
North delhi is full of many colleges and schools and there is a huge
potential market for the company in these institutes.
The product enables creating virtual environment and make a simple setup
look grand. This will enable the institutes record their sessions. They can
capture the expertise of a leaving faculty. They can go online with their
classes and can start online courses.
The institutes can sell CDs of the classes.
This will enable the institutes to broaden their reach and target audience.
Its very helpul for news agencies, property dealers, motivational institutes,
educational institutes etc.
Users can record their sessions that too in a presentable way, keep them for
future ways, or can go online with their stuff.
The objective of the project is to introduce the topic to various coaching
institutes in South Delhi. Introduce the management of the institute. The
company will also provide free demo to the interested institutes. All the
arrangements for the demo will be done by company itself.
ABOUT PRODUCT
Monarch's Virtuoso is a complete trackless Virtual Studio Solution. The
simplicity of the solution belies in its power to deliver sparkling and
sophisticated On Air presentations for various genres of programming, be it
News, Talk Shows, Entertainment, Kids Show, Education shows, Game Shows
and a myriad of other applications. Monarch Virtuoso is fully equipped
with advanced tools to unleash the producer's creativity and deliver superior
http://www.monarchinnovative.com/ Page 11
IIIII
AAA
Key Features
Depth of Field
Depth of Field is one of the most important enhancements in Virtuoso 2.0.
This feature exactly emulates the behavior of real optical lenses of the
physical cameras, thus lending a shade of reality in 3D virtual set
environment. This feature improves the depth of the virtual studio enhancing
the production quality.
http://www.monarchinnovative.com/ Page 12
IIIII
AAA
Grouping
Virtuoso 3000HD can import multiple animated 3D objects from 3D
Studio Max. With the help of grouping it is possible to group many 3D
objects and apply unified transformation. These objects can be added,
removed or moved as per requirement. The behavior of these objects can
enhance programming.
Realistic Sets
Virtuoso 3000HD delivers more realistic sets through enhanced Motion
DesignerTM. Motion DesignerTM is used for compositing virtual sets and
creating virtual camera motions. Virtuoso 3000HD is capable of real time
replacement of media objects. This helps to re-purpose the sets in real time.
The sets also look more realistic due to behavior of media and 3D objects.
Global Camera
Global Camera is another major feature added in the Motion DesignerTM
software. Field of view provides improved perspective view to the entire
scene. Global camera has enhanced the ability to create motions by
manipulating the position rotation and field of view parameter. It is possible
to manage virtual camera from the existing virtual set with Virtual Camera
add or delete function. An anchor can also be placed anywhere in the set in
real time. This helps to handle last minute changes in the script
http://www.monarchinnovative.com/ Page 13
IIIII
AAA
Redundancy
Virtuoso 3000HD has option of partial redundancy. This feature is
implemented through the tactile keyboard. Two Virtuoso 3000HD
Solutions can be connected to single tactile keyboard. If one system fails,
emergency button on tactile keyboard will allow the user to switch to other
system. Usual operations will be mirrored on both the systems providing
same status and avoid any accidental on operations.
http://www.monarchinnovative.com/ Page 14
IIIII
AAA
Features
Depth Of Field
Algorithm powered with post key color correction to match the lighting
condition
Media Playlist
Replace media files used in the virtual set and build a playlist of media
to be used during production
http://www.monarchinnovative.com/ Page 15
IIIII
AAA
Lights on the tactile keyboard help identify the sources and their
availability
System mouse and keyboard are in sync with the tactile keyboard,
status of the mouse or system keyboard reflects on the tactile
keyboard
http://www.monarchinnovative.com/ Page 16
IIIII
AAA
Enables to import Virtual sets from 3DS Max along with their mesh &
textures
Enables the producer to position the virtual camera and perform virtual
motions in real-time.
INTERFACE
http://www.monarchinnovative.com/ Page 17
IIIII
AAA
Menu Bar
Tool Bar
Tool bar provides instant access to the different tools like Chroma Key, Video
Settings, Input Cropping, Private Media, Reference image, Shadow and
Reflection, Media Play List and Graphics Playlist.
Media Gallery
http://www.monarchinnovative.com/ Page 18
IIIII
AAA
Media Gallery organizes and displays the video clips and images stored in
the different directories and hard disks providing instant access to Media
files.
On Air Window
On Air Window provides the preview of the output going on air. It displays
virtual camera movements, media overlays and resource media overlays.
Audio Mixer
Audio Mixer controls the audio levels of inputs connected to the system and
the video clips played from the resource media.
Resource Media
Media Overlay
Media overlay provides the functions of overlaying graphics, video clips and
text crawls on the virtual set.
Preview
IIIII
AAA
Input Previews
COMPARISION CHART
http://www.monarchinnovative.com/ Page 20
IIIII
AAA
Standards
Color
Standards
Video Format
/ PAL/NTSC
PAL/NTSC
PAL/NTSC
Aspect Ratio SD
4x3/16x9
mode
4x3/16x9
4x3/16x9
16x9 HD
16x9 HD
4:2:2
4:2:2
4:2:2
4:2:2
Audio Sampling
Video Inputs
SD SDI (SMPTE
2
259M)
HD SDI (SMPTE
292M)
Video Outputs
SDI
Analog (CVBS)
XLR 2
Audio Inputs
Analog
Balanced
Stereo
Audio Outputs
Analog
Balanced
Stereo
XLR 1
Device Control
RS422
Deck
9 pin
Control
http://www.monarchinnovative.com/ Page 21
IIIII
AAA
Port
RS232
Deck
Port
9 pin
Control
Genlock In
Loop Out
&
Tally
Video Bypass on
Power Failure
GPI/O
port
25
pin
Optional
Optional
Optional
Optional
Virtuoso
Virtuoso
Virtuoso
Virtuoso
Virtuoso
Motion Designer
Optional
(Standalone)
Optional
Optional
Optional
Optional
Optional
Optional
Optional
Optional
7 Windows
Ultimate
7 Windows
Ultimate
7 Windows
Ultimate
7 Windows
Ultimate
Software
Virtual
Application
Operating
System
Windows
Ultimate
http://www.monarchinnovative.com/ Page 22
IIIII
AAA
CHAPTER-III
COMPANY PROFILE
Broadcast
Video
A continuous focus on satisfying customer's need with simpler, elegant and
cost effective solutions and prompt customer service has helped Monarch
establish itself and remain at the leading position in the market. Monarch
takes it as an honour to be an Indian company developing the hardware and
software solutions indigenously.
Monarch has always led the market by offering innovative solutions to its
customers. This innovativeness has been recognized with many awards,
which also includes nomination in top three positions for Product Innovation
Award 2007 by NASSCOM.
Corporation Bank has awarded Monarch the prestigious CorpExcel 2008
National MSME Excellence Award for Micro Enterprises. The young, talented
and dynamic manpower is the strength of Monarch, which has helped it
achieve its position and sustain it.
Mission
To develop innovative technology solutions and make a mark as an
innovative Indian company in the world.
Core Values
Customer focus, Personal excellence, Honesty, Team spirit, Achievement
orientation, Risk taking, Passion to create.
TOP MANAGEMENT
http://www.monarchinnovative.com/ Page 23
IIIII
AAA
Mr. Viren Satra started his career as a videographer in the 80s. Subsequently
he started trading in Videography editing solutions made by MNCs. Under his
leadership, the Company has brought out some trendsetting products and
has also established itself in the broadcasting industry in a very short time. It
is his passion and vision which have resulted into a commanding position for
the Company in the market. His three decades of efforts have won the
Company numerous prestigious awards. Under his guidance, the Company
has been able to successfully breakthrough into new product segments.
Vivek is a post graduate diploma holder from the Institute of Productivity and
Management - Ghaziabad with a vast experience of 18+ years of extensive
cross-functional background including sales, marketing and operations within
the fields of Broadcast, IT, consumer electronics and retail. An astute and
accomplished professional and expert in starting up business from scratch
and building successful business verticals.
http://www.monarchinnovative.com/ Page 24
IIIII
AAA
http://www.monarchinnovative.com/ Page 25
IIIII
AAA
8. RESEARCH METHODOLOGY
Objectives of the Study
To study the potential demand of the product in the market. To make
management of various colleges and schools aware of the various features of
the project and cost effectiveness of using the product. To make the potential
customers aware of the long term benefits of the product in this tech-savy
and fast transforming era where IT and technology is replacing everything
else.
Sample Unit:
The sample universe for this product is the colleges of Delhi . While the
sample unit selected is colleges of North Delhi
IIIII
AAA
Primary Data
Primary data has been collected by means of the survey form and by
showing the demo video of the product VIRTUOSO 3DE.
Secondary Data
Secondary data collected from the website of the company and from other
websites like Wikipedia.
Analysis Technique:
We studied the profile of the colleges in order to select them for this
project.
After that demo of our product was shown to the colleges
administration along with explaining them the various benefits of the
product and offering them for a free demo recording of any of their
class .
A survey was filled by the administration.
Calculated the percentage of people interested in the project and filled
a pie chart.
Limitations:
The colleges are rigid to change their methodology of teaching and
seem to be quite with their existing system.
http://www.monarchinnovative.com/ Page 27
IIIII
AAA
http://www.monarchinnovative.com/ Page 28
IIIII
AAA
Almost 96% people are not open to change their ways of functioning and are
reluctant to stay conventional
http://www.monarchinnovative.com/ Page 29
IIIII
AAA
All the 20 respondents that we surveyed said that they are satisfied
with their current working pattern.
This shows that people are rigid not to change their system and are in
their comfort zones. Therefore rigorous marketing needs to be done in
order to tap this market
2. Do you have any provision for recording your lectures?
http://www.monarchinnovative.com/ Page 30
IIIII
AAA
in
cost
effective
measures
for
you
Almost all respondents filled this field as yes i.e 100% of the
respondents. They were indulging in one or the other cost effective
measure but only a few them were using technology for it.
palns
of
http://www.monarchinnovative.com/ Page 31
going
online
with
your
IIIII
AAA
100% i.e all 20 of the respondents ticked a Yes in this question. So all
of them did like the demo video of how the product operates.
http://www.monarchinnovative.com/ Page 32
IIIII
AAA
http://www.monarchinnovative.com/ Page 33
IIIII
AAA
Time saving : First and formost benefit of technology is that its time
saving.
The teacher need not deliver the same lecture again and again. Once
recorded it can be viewed as may time as possible.
Reach larger Audience : By recording their classes the colleges will
be able to overcome the geographical barriers and reach a large no. of
audience at the same time.
Record expertise of leaving/retiring faculty: By recording their
classes, colleges can keep the expertise of their teachers forever.
FINDINGS :
People are using their current methods since years. They are comfortable
and used to with their current system
Almost 90% institutes are considering digitizing their classes and courses or
making them virtual as an overhead and are apprehensive to do the same .
Rigorous marketing needs to be done by the company in order to get people
used understand the need of the hour and the significance of the product in
their business.
http://www.monarchinnovative.com/ Page 34
IIIII
AAA
10. RECOMMENDATIONS AND CONCLUSIONS
Recommendations :
Extensive marketing needs to be done in order to take out potential
customers from their comfort zones and make them understand the
utility of the product.
Both direct as well as indirect marketing needs to be done in order to
make the customers aware of the competitive edge they will get by
using this product
Conclusion
Virtual Classroom lets you collaborate in real time during online delivery of
classes and training sessions. With powerful platforms features and range of
useful tools, institutes can:
Increase student engagement with real-time audio-video communication
Record classes and make them virtual on-the-go.
Many of the schools and colleges in north delhi are are still dependent on the
conventional style and methods of teaching and are not yet using using any
platform to record their sessions .
While most of them showed interest in the idea, and are willing to go online
at a point of time but very less are actually willing to try the product.
We have distributed the contact information of Monarch Innovative Technologies
Pvt. Ltd. to all of the institutes and they said they will be contacting us soon
for the demo videos which will be provided to them for free by the company.
http://www.monarchinnovative.com/ Page 35
IIIII
AAA
http://www.monarchinnovative.com/ Page 36
IIIII
AAA
Appendices
QUESTIONNAIRE- VIRTUAL STUDIO
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
Yes
No
SUGGESTIONS/FEEDBACK:
Signature
References
http://www.monarchinnovative.com/ Page 37
IIIII
AAA
Websites :
http://www.monarchinnovative.com/
http://en.wikipedia.org/wiki
http://www.esurveyspro.com/article-reporting-survey-results.aspx
http://www.monarchinnovative.com/ Page 38