Coconut Marketing Strategies Kozhikode-Invest-Meet
Coconut Marketing Strategies Kozhikode-Invest-Meet
Coconut Marketing Strategies Kozhikode-Invest-Meet
Objective
Promote diversification to the multitude of value added
products in coconut and promotion of processing units
Introduce premium quality value added products of
coconut to the consumers in major cities at affordable
cost
Develop a stable market for the products with steady
demand
Develop a strong supply chain linking the processing
units and the retail points
Ensure a steady supply of products based on consumer
demand
Coconut Development Board
Consumption pattern
Raw coconut for culinary purposes
Copra for edible purposes and milling
Coconut oil for edible purpose
Coconut oil for non edible purpose
Tender coconut
Temple coconut
Limited extent of processing packed tender
coconut water, desiccated coconut, coconut milk,
milk powder , industrial uses for toiletries
Population
No. of cities
5-10 million
2-5 million
11
1-2 million
34
Total
53
0.5-1 million
43
1 5 lakh
372
Total
468
10
Name of city
State
Population
Greater Mumbai
Maharashtra
18,414,288
Delhi UA
NCT of Delhi
16,314,838
Kolkota UA
West Bengal
14,112,536
Chennai UA
Tamilnadu
8,696,010
Bangalore UA
Karnataka
8,499,399
Hyderabad UA
Andhra Pradesh
7,749,334
Ahmedabad UA
Gujarat
6,352,254
Pune UA
Maharashtra
5,049,968
Surat UA
Gujarat
4,585,367
11
12
Population
(in lakhs)
Estimated
consumers
(in lakhs)
Estimated
market (in
KL)
Manufacturing
units required
(in Nos.)
Quantity of
coconuts
required for
processing
(nos in
crores)
Greater
Mumbai
184.14
18.41
17677.44
20
5.89
Delhi
163.15
16.32
15662.40
17
5.22
Kolkata
141.13
14.11
13548
15
4.52
Chennai
86.96
8.70
8348.16
2.78
Bangalore
84.99
8.50
8159.04
2.72
Hyderabad
77.49
7.75
7439.04
2.48
Ahmadabad
63.52
6.35
6097.92
2.03
Pune
50.50
5.05
4848.00
1.62
Surat
45.85
4.59
4401.60
1.47
Total
897.73
89.77
86182.08
96
28.73
Mega Cities
13
Estimated
consumers
(in lakhs)
Estimated
market (in
MT)
Manufacturin
g units
required (in
Nos.)
Quantity of
coconuts
required for
processing
(nos. in
crores)
Greater
Mumbai
184.14
46.04
4419.36
368
5.52
Delhi
163.15
40.79
3915.60
326
4.89
Kolkata
141.13
35.28
3387.12
282
4.23
Chennai
86.96
21.74
2087.04
174
2.61
Bangalore
84.99
21.25
2039.76
170
2.55
Hyderabad
77.49
19.37
1859.76
155
2.32
Ahmadabad
63.52
15.88
1524.48
127
1.91
Pune
50.50
12.63
1212.00
101
1.52
Surat
45.85
11.46
1100.40
92
1.38
Total
897.73
224.43
21545.52
1795
26.93
Mega Cities
14
15
16
17
18
19
20
21
Population
Time frame
2012-13
> 1 million
2013-14
2014-15
2015-16
2016-17
22