One Spark Fact Sheet: For Immediate Release

One Spark Fact Sheet
FOR IMMEDIATE RELEASE
Media Contacts: Jamie Chiswell

One Spark PR Intern
(850)712-4398
N00838463@unf.edu
One Spark is the worlds largest crowdfunding festival.

It is a nonprofit organization fostering an environment for innovators.
The festival takes place April 9 13, 2014 in downtown Jacksonville, Florida.
Creators of all types will display their projects in a 20-block, multi-venue gallery.
Since One Spark is about providing a catalyst for change, creators cans submit
their projects regardless of the stage of development.
Venues of the festival select which creators showcase in their spaces
Attendees of the festival decide which creators get funded.
One Spark provides access to $310,000 in crowdfunding and prize money along
with millions of dollars in potential capital from investors.
Provides creators with a platform to display their project, validate it, and receive
valuable feedback.
Provides attendees with the opportunity to witness latest innovations and the
power to make them a reality.
Creators can raise money for the project in four ways: Collect attendees votes to
score a percentage of the $200,000 crowdfunds. Attendees can donate any dollar
amount to a project. Industry experts will jury an additional $10,000 prize to the
innovative project of their choice in each category. Creators can connect with
millions of dollars in capital from investors looking to find the next big thing!
One Spark has many community partners. Among these are the following: Duval
County Tourist Development Council, City of Jacksonville, CoRK Arts District,
Dalton Agency, Downtown Vision Inc., Hallmark Partners, Haskell, Intuition Ale
Works, JAX Chamber, JAX2025, JAXUSA, and STACHE Investments Corp.
One Spark Audience Analysis

Target Audience: UNF Fine Art Students
Nickname: The Artistic Ospreys
Demographics:
According to DemographicsNow, the targeted audience makes up about 15
percent of the population in Jacksonville, Fla. The age of the audience ranges from
18 26. The majority of the targeted audience is currently seeking a bachelors
degree in fine arts. According to The Journal of Consumer Marketing, their annual
income ranges from $15,000 - $25,000.
Psychographics:
According to The Journal of Consumer Marketing, this audience can be
broken down into three primary Values Attitudes And Lifestyles (VALS) types :
Experiencers, Strivers and Achievers. As Experiencers, they follow fashions and
fads. They also tend to spend disposable income on socializing. They have media
habits typical to that of young people. As Strivers, they are image conscious. They
carry a credit balance. They also spend on clothes and personal products. As
Achievers, they are relevantly affluent, image-conscious consumers who are
attracted to premium products.
The text also cites that this group grew up in a more media-saturated, brandconscious world than their parents and they respond to ads differently, preferring to
encounter ads through sources other than traditional media. This audience prefers
messages that are quick, direct and honest. Since they do not trust traditional media
as much as earlier generations and they dislike being an advertising target, they are
more likely to depend on the opinion of friends and word-of-mouth for information
flow.
According to the International Journal of Hospitality Management, this
audience is tech-savvy, entertainment driven, aware and has a strong sense of
community, team players, adaptable, physically inactive, and more likely to engage
if gaining a sense of pride or purpose.
Stakeholders:
According to the Florida Times-Union, stakeholders with an interest in One

Spark include Shad Khan, Arsenal Venture Partners, Florida Blue, Palm Ventures,
and Healthbox.
Whats important?
Based on the data collected, the targeted audience are young, tech-savvy
individuals. They love to socialize. They like to express their opinions and interests
and they use multiples outlets to do so. By seeking their engagement and
participation in One Spark means giving them a sense of pride behind doing so.
Outline of Publics international network
According to the Journal of Consumer Marketing, electronic media is their
primary media outlet. The audience rates the internet and television as very high in
importance as a source of advertising information. Surprisingly, television usage
was found to be greater by a small margin than the internet. The text cites this
group as moderate television viewers, watching an hour less of TV than the
average household in the U.S. They lean toward programs shown on network and
cable rather than prime time. Messages that involve elements of surprise and
humor appeal the most to this audience. This audience is regularly using blogs,
reviews and social networks to express their interests. This audience gathers most
of their information from their friend by process of word-of-mouth. They are the
most likely out of any age population to utilize texting as a regular mode of
communication. In order to raise awareness about One Spark to this audience,
social media outlets should be used and news releases to local news and radio
stations should be sent.
For Immediate Release:
One Spark Five-Day Crowdfunding Festival

Returns to Northeast Florida April 9 13
Jacksonville, Fla. (February 10, 2014) Creators ideas in art, innovation, music
science and technology will be showcased in a 20block, multi-venue gallery to
impress attendees and collect votes that translate to a percentage of a $200,000
crowdfund in the second annual One Spark Festival in downtown Jacksonville,
Fla., beginning Wednesday, April 9 through Sunday, April 13.
I think the essence of the event and the purpose of One Spark at its core, which
was really to connect ideas to resources to help make them happen and be a
platform for doers from all walks of life, the essence and that purpose brought out
three-quarters of the people and the rest of the people showed up because 70,000
other people were going downtown, said Elton Rivas, One Spark co-founder and
chairman of the board of directors, reflecting on last years festival.
The festival is free to attend. To vote, attendees will need to create an account
online with a payment source attached to it. Along with votes, creators of the
festival are also seeking donations of any amount from attendees. This gives
attendees the opportunity to discover and vote for the next big thing. The festival
will run from 11:00 a.m. to 2:00 a.m. all five days.
Creators can raise money for their ideas four different ways. Collect attendees
votes to score a percentage of the $200,000 crowdfund. Attendees can donate any
dollar amount to a project. Industry experts will jury an additional $10,000 prize to
the innovative project of their choice. Creators can connect with millions of dollars
in capital from investors. Creators can submit their projects regardless of which
stage in production it is in. The last day for creators to register their ideas is
February 21.
The action will take place at various venues in downtown Jacksonville.

Restaurants, office buildings, retail storefronts, public parking lots and pubs
become innovation hubs during this five-day festival.
Food trucks and food vendors are there to satisfy attendees food and beverage
needs. The festival features the 2014 One Spark Music Stage where musicians will
have 15 minutes to earn votes. The festival concludes with two events. First, three
juried award finalists in each category will make their final pitches to their juries.
The jurors then decide which project receives the $10,000 juried award in their
category. In the closing ceremony, the winners of the $310,000 in guaranteed
crowdfunds and cash awards are announced. Attendees will see ideas become
reality. Attendees will enjoy special performances and entertainment as the festival
comes to a close.
About One Spark
One Spark is a nonprofit organization fostering an environment for innovation.
One Spark has many community partners including: Duval County Tourist
Development, City of Jacksonville, CoRK Arts District, Dalton Agency,
Downtown Vision Inc., Hallmark Partners, Intuition Ale Works, and JAX Chamber.
Media Contact: Jamie Chiswell, 850-712-4398 N00838463@unf.edu
One Spark Social Media
Facebook
1.) Attending One Spark 2014? Registered to vote yet?
All votes and contributions will help decide which Creators ideas receive funding.
This year, attendees votes will help distribute a $200,000 crowdfund among the
ideas on display in a multi-venue gallery in downtown Jacksonville. In addition,
five $10,000 bonus awards will be distributed to the top-voted project in each
category- innovation, science, technology, art and innovation
So get prepared to participate in the fun and register to be a voter for this years
festival!
http://www.beonespark.com/participate-voter
2.) Want to be involved in the One Spark Crowdfunding Festival? Need volunteer
hours?
Then join the team of disruptors and innovators that helped create the One Spark
global movement!
One Spark needs talented individuals with all kinds of skill sets to join in and help
as Volunteers.
With many opportunities associated with our Outreach Team and Street team, the
right volunteer role will be found based on a volunteers unique interests and skills.
Begin the volunteer journey today by creating a Volunteer Hub Account!
http://beonespark.volunteerhub.com/SignIn.aspx?ReturnUrl=%2fEvents%2fIndex
3. Need some inspiration?
Find it exclusively at this years One Spark Festivals Speaker Series.
Some of the brightest and most inspiring minds in design and innovation will share
their ideas at The Worlds Crowdfunding Festival.
The series, which Speaker Doc Waller will host and be joined by Dr. Scott Padgett,
takes place on Thursday April 10th and Friday, April 11th at the Florida TimesUnion.
Dont miss out on this opportunity! Corporate ticket packages are available!
Get more information about the Speakers Series and tickets here:
http://www.beonespark.com/speaker-series
Twitter
1. Only #26 more days until #OneSpark2014, The Worlds Crowdfunding Festival
April 9 -13 in #DTJAX.http://ONESPARK.com
2. Get your official #OneSpark gear now. #OneSpark2014 apparel and accessories
are currently available in the online store!
http://goo.gl/C5JdMI
3. One Spark is a free and open event to all. Attendees have to vote to make
@BeOneSpark. Register! http://www.beonespark.com/participate-voter
4. Come to @TheFloridaTheater on March 20 to get the low-down on the some
really big #OneSpark news! Come all! http://OneSparkRSVP.com
5. Want to become a #OneSpark Volunteer and be apart of the action? Register:
http://goo.gl/CbJfFe
One Spark 30-second Advertisement
Client: One SparkWriter: Chiswell

-
WEDNESDAY APRIL NINTH THROUGH SUNDAY

- APRIL THIRTEENTH, HUNDREDS OF INNOVATED IDEAS IN ART
- MUSIC, SCIENCE AND TECHNOLOGY WILL BE ON DISPLAY IN A
10 20-BLOCK, MULTI-VENUE GALLERY TO IMPRESS ATTENDEES
- AND COLLECT VOTES AT THE SECOND ANNUAL
- CROWNDFUNDING ONE SPARK FESTIVAL IN DOWNTOWN
- JACKSONVILLE. RESTAURANTS, OFFICE BUILDINGS, RETAIL
20 STOREFRONTS, PUBLIC PARKING LOTS AND PUBS BECOME
- INNOVATION HUBS DURING THIS FIVE-DAY FESTIVAL.
- CREATORS COLLECT VOTES TO RAISE MONEY FOR THEIR
- IDEAS, FREE FOR ALL AGES TO ATTEND. FOR MORE
30 INFORMATION, GO TO BE ONE SPARK DOT COM.

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One Spark Fact Sheet

FOR IMMEDIATE RELEASE

Media Contacts: Jamie Chiswell

One Spark is the worlds largest crowdfunding festival.

One Spark Audience Analysis

According to the Florida Times-Union, stakeholders with an interest in One

For Immediate Release:

One Spark Five-Day Crowdfunding Festival

The action will take place at various venues in downtown Jacksonville.

One Spark Social Media

One Spark 30-second Advertisement

Client: One SparkWriter: Chiswell

WEDNESDAY APRIL NINTH THROUGH SUNDAY

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