Making His Own Luck: A Career Reboot

TM
10 Tips
foR DeAling WitH

negAtive online
RevieWs
PORTABLE RESTROOM OPERATOR
December 2015
www.promonthly.com
Feb. 17-20, 2016 | Indianapolis, Ind.
Page 24
Making His
Own Luck
UR-in-LUCKs Geof Jardine built a specialty
in construction site restroom services Page 20
a caReeR
RebOOT
Jan Bentley moved from a medical
management career to portable sanitation
and found an industry she loves Page 14
Ripped From
the Headlines
The Dash cam

Dilemma
Restrooms in the news: Homemade

commodes plague a concert venue;
a vandal gets what he deserves
Are they video tattlers or

insurance tamers?
Page 8
Page 32
Page 12
from
Happy Holidays
TUFF-JON
Portable Toilets | Holding Tanks | Hand Wash Units | Accessories
In Business Since 1959
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(45 gallons fresh water)
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with plugs
Can customize
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Toll Free:
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aschenk@tuff-jon.com | Website: www.tuff-jon.com
Email:
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December 2015
TABLE OF CONTENTS
8
From the Editor: Ripped From the Headlines

From makeshift tailgating toilets to a restroom vandal getting what
he deserves, its time for a wide-ranging year-end review of industry
topics. - Jim Kneiszel
10
@PROmonthly.com
Check out exclusive online content.
12
Back at the Office:

10 Tips For Dealing With Negative Online Reviews
Sharpen your social media skills to soften the blow of nasty comments
and start seeing more stars. - Judy Kneiszel
14
PROfile: A Career Reboot

When executive Jan Bentley transitioned from medical management to
portable sanitation, she took her retired husband, Jeff, along for the fun
and profitable ride. - Betty Dageforde
COVER STORY
20
Take 5: Making His Own Luck

This Canadian PRO negotiated a steep
learning curve to quickly build a portable
restroom business specializing in
construction. - Peter Kenter
ON THE COVER: Canadas UR-in-LUCK faces many
challenges, including integrating portable restrooms and
trash containers, cold-weather service and finding room for
expansion. Company president Geof Jardine is shown with the
companys Peterbilt vacuum truck built out by Vacutrux with a
Wallenstein pump. (Photo by Peter Kenter)
28
WWETT Spotlight
Polyurethane hose from Kuriyama features UV resistance.
- Craig Mandli
30
PSAI News
No more talking trash about portable sanitation.
- Karleen Kos
32
In the Garage:
Are Dash Cams a Video Tattler or Insurance Tamer?
Windshield cameras capture view of other motorists, have the potential
to uncover and correct your drivers bad habits. - Ed Wodalski
36
Product Focus/Case Study

Holding Tanks and Transport Trailers
- Craig Mandli
44
Industry News
44
Product News
COMING NEXT MONTH January 2016

PROfile: A retired slugger builds a restroom business
On Location: Elvis has left the building
December 2015
Portable Restroom Operator
TM
P O R TA B L E R E S T R O O M O P E R AT O R
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2016 WATER & WASTEWATER EQUIPMENT,

TREATMENT & TRANSPORT SHOW
Education Day: Wednesday,
February 17, 2016
Show Days: Thursday - Saturday,
February 18-20, 2016
Indiana Convention Center,

Indianapolis, IN
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ADVERTISERS
COMPANY
PAGE
in this issue
COMPANY
PAGE
D
Denver, CO
Bellefonte, PA
Kansas City, MO
Orlando, FL
F
Five Peaks ........................... 37
Fruitland Manufacturing ....... 23
COMPANY
PAGE
K
Century Paper & Chemicals .. 10

Classifieds .......................... 45
Comforts of Home Services, Inc. 35
J & J Chemical Co. ................ 5
CPACEX .............................. 30
J. C. Gury Company, Inc. ...... 41
The Pros E
December 2015
COMPANY
PAGE
M
Mid-State Tank Co., Inc. ...... 35
L
Lely Tank & Waste
Solutions, LLC ..................... 31
Liberty Financial Group, Inc. . 10
dge
COMPANY
PAGE
R
Ronco Plastics ..................... 13

Room to Go ......................... 19
S
N
National Vacuum Equipment,
Inc. ............................... 17
P
PolyJohn Enterprises, Inc. .... 47
Safe-T-Fresh ....................... 29
Satellite Industries .............. 11
Screenco Systems LLC ....... 43
T
Heffernan Insurance Brokers..38

Paper & Chemicals
T1215
Kentucky Tank, Inc. ............. 28
Hauler Agent ....................... 43
Like us on
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Masport, Inc. ......................... 3
Best Enterprises, Inc. .......... 21

H
www.keevac.com
*As of November 30
KeeVac Industries, Inc. .......... 6
Amthor International ........... 39

Armal, Inc. ............................ 7
Industries, Inc.
December 2015
DropBox, Inc. .......................... 9
Armstrong Equipment, Inc. .... 33
866.789.9440
Liquid Waste Industries, Inc.. 33
PolyPortables, LLC .............. 48
Marketplace ....................... 45
Robinson Vacuum Tanks ..... 33
Roeda Signs & ScreenTech

Imaging . ....................... 35
Walex Products Company, Inc.

...................................... 15
CUSITEC Custom Tanks and Trailers;

Johnny Mover Trailer Sales;
McKee Technologies Inc./ Explorer Trailers;
Slide-In Warehouse; Surco Products
Water Cannon, Inc.
T.S.F. Company, Inc. .............. 2

Tank World Corp ................. 13
Everybody needs Armal

...even Santa!
BOOTH
1449
Merry
Christmas!
Armal INC
122 Hudson Industrial Drive
Phone: +1 770 491 6410

Toll free: 866 873 7796
www.armal.biz
promonthly.com
December 2015
FROM the EDITOR

December 2015
Contact us: PRO strives to serve the portable restroom industry with interesting and
helpful stories. We welcome your comments, questions and column suggestions and
promise a prompt reply to all reader contacts. Call 800/257-7222; fax 715/546-3786;
email PRO editor Jim Kneiszel at editor@promonthly.com.
Ripped From the Headlines

FRom makesHiFt tailgating toilets to a RestRoom vandal getting wHat He deseRves,
its time FoR a wide-Ranging yeaR-end Review oF industRy topics
By Jim kneiszel
he year is coming to a close and its time to clean out my 2015 news
and notes file. I scour the Internet on a daily basis and collect stories
from the news media and blogs that involve the portable sanitation
industry. Some of these tidbits help me form topics for my monthly column,
while others pile up as curiosities on my computer desktop. Its time to open
up the file and comment on some developments over the past year.
Address threats to the industrys reputation
One persons negative experience with portable restrooms can
snowball into a public relations nightmare that sullies the reputation of the
entire industry. Martin Nicolaus is a good example. The Berkeley, California,
resident is on a crusade to get rid of the portable restrooms at the local Cesar
Chavez Park. He takes photos of the dirty restrooms and shows them at city
meetings. He stands outside of the units and interviews disgusted users
about the quality of their experiences. Hes circulating a petition to replace
the portable restrooms with a permanent bathroom facility.
His complaining about filthy restroom conditions doesnt help the
portable sanitation industry, which constantly stresses the importance of
cleanliness. But Nicolaus is not the problem for the industry. Municipal
customers who fail to order adequate service for their units seem to be
a bigger issue. Comments about this controversy at the website, www.
berkeleyside.com, point to a serious challenge faced by PROs everywhere.
This is really disgusting and an easily avoidable problem that could
be remedied by simply increasing the frequency of emptying the toilets,
one poster wrote. Its inexcusable that citizens have to campaign to get
something so simple done.
Writes another: (Portable restrooms) would be fine, too, if our city
wasnt so ridiculously incompetent that they werent able to empty them
regularly and hose them down once in a while.
They mostly just appear extremely under-tended, concludes another.
Nobody should have to use a restroom filled to the brim with waste. Its
not enough that municipalities provide restrooms in parks; they must follow
through and keep them pumped out and sanitary. PROs often unfairly take
the blame when restrooms are overused by the public and cause unsafe and
unpleasant conditions. Who do you blame for a bad experience? The small
business with its name on the door.
The industry shouldnt shoulder all the blame for this problem. PROs
need to continually push municipal and event customers to order adequate
service along with the restroom placement, and maybe be willing to walk
away from a bad contract rather than damage your reputation further.
Homemade commodes at concert venue?
Speaking of event customers not providing adequate portable
sanitation, the Xfinity Center outdoor music venue near Boston has a
December 2015
growing problem with tailgaters bringing their own makeshift toilets and
leaving them behind after the party. Police wanted to crack down on this
problem at a Jimmy Buffett show last summer.
According to police accounts at www.thesunchronicle.com, fans at
the annual Buffett concert have a favorite design for their personal toilets:
A 5-gallon bucket with its rim lined with a foam swimming pool noodle.
Groups relieve themselves in the buckets all day during parking lot parties
and then leave them for event staff to clean up. Police found 75 to 100 of
these buckets at the show.
Were just not set up to handle that kind of waste, an event official
complained.
The answer seems obvious to me: Order more portable restrooms and
let the professionals with the right tools keep them clean. How hard is this
to figure out for event planners? If hundreds of people are using buckets as
toilets, you arent providing adequate facilities. Is this the way you want to
treat visitors at your venue?
Mapping event restrooms
Officials from the Grand Floral Parade, Portland, Oregons rose parade,
offered a new handy service to attendees of the major event last summer:
They added the location of portable restrooms on a map of the parade route
used by the huge crowd. The restroom locator map was seen as a way to help
parade watchers and downtown-business owners who dont appreciate the
extra pressure the event puts on their bathroom facilities.
The www.oregonlive.com website published the map along with a
host of tips for parade regulars, including how to effectively save your spot
along the route by camping out overnight. Im sure the campers appreciated
having many restrooms spaced out on the streets.
Think about events you work that might benefit from a map of restrooms
and hand-wash stations, such as large city music festivals or fun runs.
Thoughtful services like restroom mapping could set your business apart
from the competition when youre bidding for those big events for 2016.
Careful placement can prevent costly lawsuits
A Philadelphia tradesman filed a lawsuit against a pair of construction
companies and a portable restroom operator after he slipped and fell when
emerging from a restroom and allegedly broke his ankle. According to a
Pennsylvania legal journal, the worker and his wife are each seeking more
than $50,000 plus compensatory damages, interest and court costs, saying
the defendants failed to provide a safe work environment.
The worker claims he suffered several injuries when leaving the
restroom, which he claims was dangerously placed on an uneven curb in a
poorly lit area, the Pennsylvania Record reported. The incident happened
in January, so perhaps freezing conditions could have been a factor.
No matter how the case turns out, its a good reminder for PROs to be on
constant lookout for risk of slips, trips and falls when they place restrooms.
The lesson may be that you are just one injury away from a potential lawsuit,
so your technicians need to think safety every day. Be sure to level units on
solid ground, use stakes to anchor units when necessary, and look for welllit areas to protect users and other workers when units will be used at night.
Proper restroom placement is a great topic for regular training sessions with
your crew.
Finally, cracking down on vandals
So many incidents of vandalism to portable sanitation equipment go
unpunished, while PROs are left to spend thousands of dollars every year to
fix the damage. So its nice to be able to report when a perpetrator is brought
to justice. Earlier this year, a 19-year-old man from Thomaston, Maine,
was sentenced to serve seven months in jail and pay $550 in restitution for
lighting restrooms on fire at a local park. The man and two friends used
toilet paper and hand sanitizer to ignite fires that damaged two restrooms.
So the next time one of your units is vandalized, dont just fix it, but report
it to police.
HAPPY HOLIDAYS
For most PROs, December is a time to rest and reflect on a busy event and
construction season. Hopefully your crew will be able to catch up on work
around the shop and enjoy a few days off with family and friends. I wish you a
joyous holiday season and a happy 2016. In January, we can all start planning
for the WWETT Show and preparing for the next busy season.
Seasons
Greetings
Wishing you a wonderful holiday season
and a prosperous new year!
YOUR FRIENDS AT COLE PUBLISHING
promonthly.com
December 2015
@ PROmonthly.com
Visit the site daily for new, exclusive content. Read our blogs,
find resources and get the most out of PRO magazine.
Industry Changes
Tips from Longtime PROs

BOOTH
3007
You have to change with the times if you want to grow your business,
and no one knows that better than these industry veterans. Whether youre
new to the industry or a longtimer yourself, you can learn a lot from these
guys. Check out their advice on surviving and thriving
in the long term. promonthly.com/featured
Overheard Online
Flexible
and Affordable
Financing
Options
BOOTH
2020
If youre not using

LinkedIn, youre
probably doing your
professional career a
disservice.
- Are You Taking Advantage of LinkedIn?
promonthly.com/featured
Truck Transformation
Evolution of
the Vac Truck
A lot has changed in the pumping industry
over the last couple decades, including
many improvements to the vac truck. Two
industry stalwarts discuss their time in the
industry what has changed, and what
has stayed the same.
Financing for
New and Used Equipment
Trucks Tanks Trailers Toilets Cameras Jetters
Computer Hardware & Software
7 Church Road, Hatfield, PA 19440
Phone: 800.422.1844
Fax: 888.883.9380
Visit our website: www.libertyfg.com
Call Michael DeGroat (ext 112)
Commercial Equipment Financing Call 800-422-1844

10
December 2015
Mission: Possible
Create a Solid Team

Employees need to know what the mission
is, what theyre working toward. Everyone
needs to be on the same page. This can
be difficult, but if employees feel respected
and like they are part of the process, they
will fix problems they find along the way.
Read up on how to work with your employees, particularly the managers, to discover
the reasons why change (and teamwork) is
necessary and beneficial.
emails and alerts

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BOOTH
4034
American Ingenuity, American Made

A Lesson Learned
In 1958, a young Army Specialist at Fort Sam
Houston, TX built a wooden, portable restroom. He
didnt like latrines and figured nobody else did
either.
Al Hilde became quite good at building wooden
restrooms, using them to create a very successful
portable restroom business. However, he was
always looking for a strong, lightweight alternative.
Along the way, one of the Tufways fell out of the

pick-up as it sped down the highway. It hit the
pavement hard, but when he picked it back up, the
only damage was a few scratches. He loaded it back
on the truck and headed to his appointment.
The breakthrough happened in 1972 when Al

ventured into plastics and built a Tufway, his first
polyethylene portable restroom.
When showing the operator the Tufways, he

apologized for the scratches on one of the
restrooms. When the operator heard what
happened, he bought both Tufways and placed an
order for 20 more. He said if a portable restroom
could withstand a fall like that and only have a few
scratches, he wanted a whole fleet of them.
An operator in Nevada heard about the Tufway and

wanted to be the first to see it. So, Als sales
manager loaded two Tufways into his pick-up truck
and headed west.
We also discovered the value of a Tufway that day

and it reminds us that to be successful, we need to
rely on ingenuity and quality. Thats why Tufways are
still designed and made...in America.
www.satelliteindustries.com
800-328-3332
BACK at the OFFICE

December 2015
Writer Judy Kneiszel has operated her own small business for 15 years and is familiar
with the many rewards and challenges of business ownership. Write to her with
questions, comments or topic suggestions at thewordhouse@ameritech.net.
10 tips for dealing with negative online reviews

Sharpen your Social media SkillS to Soften the blow
of naSty commentS and Start Seeing more StarS
by Judy kneiszel
f you were operating a restaurant, youd be accustomed to having your

business reviewed all over the place newspapers, magazines, travel
websites, online review websites like Yelp, you name it. Some restaurant
chains have full-time employees tasked with monitoring social media and
review sites in order to respond immediately to comments and reviews, especially negative ones.
As a portable restroom operator, your company probably isnt being
reviewed daily, but more and more people are reviewing all kinds of service
businesses, from restaurants to roofing companies, lodges to landscapers,
and plumbers to, yes, portable restroom providers.
And online reviews do matter. A 2013 survey from research firm Dimensional Research, which included responses from 1,046 consumers in
the U.S., asked how reviews on Yelp, TripAdvisor and other online review
sites impacted their buying decisions. According to the survey, 90 percent
of consumers who read online reviews said positive reviews influenced their
decision to buy. Conversely, 86 percent said negative reviews had influenced buying decisions.
Negative Nellies rule the web
If you havent seen any online reviews of your operation, here are excerpts from actual Yelp reviews to give you an idea of the kind of comments
a portable restroom company may be subject to:
I have used these guys several times now and they do a great job every
time. Drop-offs and pickups are very timely.
The business is very disorganized and getting delivery and service arranged can be challenging. But, overall the job got done and the people were
friendly.
This was by far the RUDEST company I have ever dealt with.
The portable toilet was delivered successfully! And when I needed to extend it a little longer, they were very accommodating. Wonderful service!
While these quotes read like a tale of two portable restroom providers,
they were all written about the same company. Thats the fly in the ointment
for users of review sites. Just when a consumer thinks he or she has found a
company thats got it all together, they read an account of a terrible experience someone had with that company, making them question whether or
not that business can be trusted. Which is to be believed? The glowing reviews or the bad review?
While good reviews might influence people as much or more than bad
reviews, its also a fact of life that people are more likely to write an online
review when they have a grievance, so its possible a quality company that
makes an occasional mistake could have more bad reviews than good. This
might even out over time, but if a company has only a handful of online reviews, its likely some will be negative, making their average grade somewhat low.
12
December 2015
If you know your company screwed up, dont sit around

waiting for the customer involved to post a negative review.
Be proactive. Call and apologize, explain your side of the
story, and offer to make amends.
what to do with a bad review
As more people feel compelled to share their opinion on everything
with the world, something negative will probably be said about your company at some point. Here are some tips on how to deal with getting a not-sogood review:
1. Know its out there. You cant do anything about a review you dont
know about. But what you dont know can hurt you, so create a Google Alert
to monitor the Internet for mentions of your company name so you know
when someone has posted a review.
2. Dont freak out. After you read the review, resist the urge to immediately write an angry retort. Consider if the customer actually has a legitimate
complaint. Talk to the employees who were involved to get the true story.
3. Craft a brief, kindly worded response. Do not belittle the reviewer for lacking in understanding how your business operates. Dont write
a laundry list of excuses. Just say something to the effect of: We are sorry
you found our service to be unsatisfactory. We aim to be prompt, courteous
and always provide clean, well-stocked restrooms. Also, it helps to use a
friendly and personal greeting, like: Hi, this is Joe from ABC Restrooms
4. If mistakes were made, own the mistakes. Apologize and accept
blame. For example, you might say: We realize we were an hour late delivering your restrooms, and for that we are truly sorry.
5. Offer to make it right. Word your response something like this:
ABC Restrooms has successfully served countless events like yours and we
sincerely hope you will give us another chance to meet your expectations.
Please contact me at 555/555-1212 to discuss how we can make things right.
6. Dont engage. If the complainer responds to your offer to make it
right by going on a tirade about it being too late now, and how youre the
worst company in the world and you probably kick puppies and pull the
wings off butterflies in your spare time just let it go. As my teenagers say
about bullies on the Internet who look to pick fights: Dont feed the trolls.
Holding And Fresh Water

Visit our websites
Tank World Corp

IN STOCK & READY TO GO
www.roncoplastics.net
400 Sizes Available
Wholesale Pricing Available
714-259-1385
7. Dont post fake positive reviews. If you get caught posting good reviews to offset the bad ones, youll further tarnish your online reputation.
And its becoming more and more likely that you will get caught since many
review sites use algorithms designed to determine the legitimacy of a review.
Theres nothing wrong, however, with asking a legitimately happy customer
to write a review of your company.
2015 Peterbilt 348

PACCAR PX-9
350/1000TQ
Fuller RTO11908LL 10 Speed

Body Type Vacuum Tank
STOCK # 422579
138,500
8. Look for a pattern. Are special-event customers unhappy more than

long-term customers? Is the same employee on the job site every time someone has a problem? Do all your negative reviews come from one gender?
Reviews can point out problems you werent aware of.
9. Head off a bad review before its posted. If you know your company
screwed up, dont sit around waiting for the customer involved to post a
negative review. Be proactive. Call and apologize, explain your side of the
story, and offer to make amends. This might prompt them to write a review
praising your customer service or at least prevent them from writing a review of any kind.
New Truck & New Tank

1500 Gal Dual Side Service
1000 Waste, 500 Fresh
10. Dont try to get a bad review removed. Most review sites refuse to
arbitrate disputes, so dont waste your time lobbying for that.
raise your oNliNe grade
Consider a bad review or two an opportunity to improve like a midterm report card. Responding in a positive manner shows that you care
about customer service and may earn you an A for effort.
If youve received a spate of less-than-glowing reviews recently, look for
the cause and find a way to fix it. If all negative reviews came several years
ago, maybe you had staffing issues or were just starting out in the business
but have since gotten your act together. Readers will see that and not hold
past mistakes against you.
When I look to review sites before making hotel or dinner reservations,
I look for patterns as I read reviews. If there were dozens of negative reviews
a few years ago, but not a single bad review in the past year, I assume the
business has addressed the issue through remodeling, staff training, new
management, greater attention to cleanliness or whatever else was needed
to stop the complaints.
I also note if the random negative review has gotten a timely, polite,
apologetic, personal response from the company. Often the response explains the situation and makes me want to give the company a chance.
And finally, if you get what you consider to be an unjustified nasty review that youve sweetly responded to and the writer just wont be appeased,
chalk it up to some people are just jerks. Most rational people understand
that and wont give much heed to their opinion.
REFURBISHED
M & M Portables brought us this New truck and there 10 year

OLD tank and we refurbished the tank. You to can bring us a
truck and an OLD tank and we can make it look this good.
WE are a Builder
NOT just an Assembler
Parts and Accessories In Stock
www.tankworld01.com
12007 W. Peoria Ave
El Mirage, AZ 85335
Jerrys cell 623-680-2037

jkstanks1@gmail.com
promonthly.com
Office 623-536-1199
Fax 623-935-4782
tankworld01@gmail.com
December 2015
13
FILE
Jeff and Jan Bentley are

shown at their new corporate
headquarters, a 6.5-acre
parcel with a 10,000-squarefoot warehouse and
80,000-square-foot concrete
slab for restroom storage. The
Hino vacuum truck was built
out by Engine & Accessory
and includes a Masport pump.
(Photos by Kaylinn Gilstrap)
A CAreer
reboot
When executive Jan Bentley transitioned from
medical management to portable sanitation, she
took her retired husband, Jeff, along for the fun
and profitable ride By Betty DAGeforDe
funny thing happened to Jeff Bentley on his way to retirement

from the South Carolina Department of Corrections. It was
related to a funny thing that happened to his wife a few years
earlier when she was looking for a job in the medical industry. After a
two-hour talk with a headhunter, both their plans went out the window. Jan switched careers and went to work for Portable Services Inc.,
an 18-year-old Augusta, Georgia, portable restroom company. And no
sooner had Jeff turned in his badge than Jans employer retired and the
couple bought the business.
The learning curve was steep. Jan admits she had previously been
completely oblivious to this type of business. It just had never dawned
on me this industry, she admits. I had never really paid attention to
it. Jeff was equally unfamiliar. For five months he worked a route so he
could learn the business. I figured if I was going to learn I needed to
learn it from the bottom up, he says.
Through hard work, determination and on-the-job training, as well
as help from the previous owner, their employees and trade organizations, the couple overcame their lack of industry experience and not
14
December 2015
Portable Services Inc.

Augusta, Georgia
Owners: Jan and Jeff Bentley

Founded: 1989
Employees: 12
Service Area: Construction: 40-mile radius;
Events: 100-mile radius
Services: Portable sanitation
Website: www.portableservices.net
H
Georgia
only figured out how to run the business, but after only two years had
grown it to such an extent they had to move to a larger facility.
A COURSE CHANGE
The founder of the business was Fred Stitt, who started renting portable restrooms out of his home in 1989. Meanwhile, Jan was busy working for a neurosurgical practice in Columbia, South Carolina, moved to
Augusta after a divorce, then worked for the son of the inventor of a medical device. When the owner sold the business, she decided to move on.
(continued)
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She started interviewing with medical facilities when out of the blue she
got a phone call from an executive recruiter who tried to convince her to
consider working for Stitt as a controller. After talking to him, I was really
impressed with the company, she says. She was even more impressed after
meeting Stitt. He was a wonderful person. He and I just clicked. She took
the bait and began a new career.
As Stitt began to think about retirement, Jan was ready to step in. I told
Fred, If you ever decide to sell, please give me an opportunity to buy it, she
says. That chance came in 2012, a busy year for the Bentleys they got married
in April, Jeff retired in May and in December they bought the business. They
got lots of help from Stitt, who continues to be a valued friend and resource,
as well as from attending the Water &
Wastewater Equipment, Treatment
I told them, If you
& Transport (WWETT) Show and the
stick with us, if we
Portable Sanitation Association Intermake money youre
national Convention. Both of them
going to make
are so beneficial, Jan says.
INVESTING IN THE STAFF
The Bentleys have relied heavily
on their staff and attribute much of
their success to them. Some of these
guys have worked here a lot longer
than me, Jan says. Weve got the best
group of employees you could ever
hope for. The Bentleys are quick to
money. Last year we

were more excited
than anybody to
hand out bonuses.
Theyve got a piece of
this company, too.
JAn Bentley
The Portable Services Inc. team includes (first row, from left)
Kevin Tolbert, Tim Godbee, Jeff Bentley, Jan Bentley, Amanda
Hogan and Myron Godbee; (back row) Anthony Eunice, Robert
Johnson, Willie Burns, Nate Gardenhire, Rodney White and
Alex Keip. In the background are vacuum trucks built out by
Engine & Accessory with Masport pumps.
16
December 2015
Office manager Tim

Godbee talks to a
customer on the phone.
nurture those relationships and provide rewards.
They currently have two office personnel, seven drivers and one prep
and maintenance technician. Everyone is considered family. We all just
lean on each other, Jeff says. We really dont let go of employees. I tell them
when you hire on here, its for life. A number of employees are related to
each other. That makes us feel good, Jan says. If you feel good enough
about where you work that you get your brother or cousin to send in an application, that says something.
Benefits are generous. The company pays 80 percent of an employees
health insurance; 100 percent of their dental, life insurance, and long- and
short-term disability; a 3 percent IRA match; and vacation and sick pay. Perhaps most generous, they share the wealth. I told them, If you stick with
us, if we make money youre going to make money, Jan says. Last year we
were more excited than anybody to hand out bonuses. Theyve got a piece of
(continued)
BOOTH
2201
Left: Technician Robert Johnson

washes one of the service vehicles built
out by Engine & Accessory.
Below: Technician Myron Godbee
secures a soap dispenser on a Satellite
Industries hand-wash station.
this company, too.

Jeff says quarterly staff meetings are supplemented with one-on-one
conferences as they learn how to work with each individual. Every driver
has a different personality, works in a different area and has different issues.
The Bentleys have also had to learn how to work with each other. To avoid a
little too much closeness, they drive to work separately, keep different hours
and work on different floors. Otherwise wed kill each other, Jan laughs.
INVESTING IN EQUIPMENT
The Bentleys are equally adamant about looking after the needs of their
customers and believe good customer service starts at the top. We are so
hands-on, Jan says. We answer our phone 24/7.
Part of providing good service is having good equipment, and they work
hard to keep their trucks and units new, fresh and clean. Theyre doing the
same with their website, revamping it to make it more informative and easy
to use.
They keep their 180 event units Satellite Industries Maxim 3000s
Lipstick on a pig
As Jan and Jeff Bentley, owners of Portable Services Inc. in Augusta, Georgia, were driving down the road one day in 2014, pondering
Jans question of how to make portable restrooms look better for special
events, Jeff blurted out one of his favorite expressions: You cant put
lipstick on a pig. That remark gave Jan an idea.
She called one of their customers, the North Augusta Cultural Arts
Council, and suggested a Lipstick on a Pig art contest. At the end of
the contest I wanted three posters I could make decals from to put on my
portable restrooms for special events, she says. We gave them a theme
and we gave them a description of what we do. The theme that year was
sporting events. No pig imagery was required it was just a catchy title
for the contest, Jan says.
The four judges selected three winners who split the $1,500 purse.
The company ended up with three beautiful posters, one depicting a
horse race, another a cyclist and the third a little boy hitting a golf ball
That one was big with the hospitality houses at the Masters, Jeff says.
The contest was a great success, and the Bentleys plan on doing it
again with one change. Next time Ill put at the bottom of the decals
the artists name and a mention of the contest, Jan says. Advertising
like this is new to us and it just never dawned on me.
18
December 2015
separate from the 1,200 Satellite units earmarked for construction. Green is
their signature color, but they do have a number of tan units leftover from an
old Army contract. We use them here and there, Jeff says. But Im funny
about that I wont mix them on a site.
They have five Comforts of Home Services restroom trailers in various
sizes. In the past few years weve replaced every one of our trailers, Jan
says. We dont have anything older than 2014.
The company also has four 16-station Satellite Standing Room Only urinal rooms (very popular at big events), four pink-and-blue baby-changing
units (used occasionally) and a number of Satellite portable sinks and PolyPortables 250-gallon holding tanks.
The companys seven vacuum trucks were built out by Engine & Accessory. Two are 2014 Hino 238s with 1,100-gallon waste/400-gallon freshwater aluminum tanks. The other five are 2003-07 Isuzu NQRs with 900-gallon
waste/400-gallon freshwater aluminum tanks, some of which have been refurbished by Fleetcare Commercial Trucks. They use Masport pumps on all
their trucks. I just found that when you get something that works, its best to
stay with it, Jeff says. Then youve got common parts.
For pickup and delivery, they have two Pace American hauling trailers
(a 12-unit and a 16-unit) and two Isuzu NPR flatbed trucks (2006 and 2011)
which are also set up to pump units from 325-gallon waste/125-gallon freshwater slide-in tanks from Progress Tank. Its kind of a special-order-make
that weve developed over time, Jeff says. The tank is on the flatbed against
the cab, then the pump is mounted on a trace down along the frame rail.
Units are moved with a Toyota forklift. And theyve got a Kubota tractor
for miscellaneous tasks. A guy just needs a tractor, you know? Jeff explains.
REGIONAL EVENTS
About 30 percent of the companys business is special events. Because
says the infrastructure is there. Its just a question of getting it approved by

the powers that be.
RETIREMENT ON THE BACK BURNER
Jeff hasnt forgotten about retirement. I was retired for three months,
something like that, he muses. I was kind of starting to get the hang of it.
He adds that although hes too young to take up the rocking chair, it is in the
back of his mind. And when he runs into Stitt he cant help but notice the
smile on his face. Sometimes he just laughs.
As for Jan Shell be here until shes 100, Jeff says. Jan concurs. I dont
have any hobbies. I never did. I was too busy trying to support my kids and
myself. I enjoy doing what Im doing, I really do.
After cleaning Satellite

of the heat, summer is a slow season. Then
September and October are just rocking and Industries event restrooms,
Myron Godbee returns the
rolling, Jeff says. They do a lot of weddings,
vacuum hose and wand to an
concerts, festivals and county fairs, but
Isuzu service rig built out by
some of their biggest events involve sports.
Engine & Accessory.
Theres a number of cycling and running functions, including one of the largest Ironman competitions for which
they provide 120 units. Their biggest event 130 units and three trailers is
the Aiken County steeplechase held in the spring and fall. They also do a lot
of polo matches. Perhaps most challenging is the Masters Golf Tournament
and related parties, concerts and receptions. Traffic is one of the biggest headTrying to get
aches. It about quadruples, Jeff says.
around town is
Trying to get around town is just crazy. He says theyre always glad to see
just crazy. Its
the tournament come and glad to see
almost like getting
it go. Its almost like getting a physical
a physical if I
if I survive Masters week, that means
survive Masters
Im pretty healthy.
MORE INFO
Comforts of Home Services, Inc.
630/906-8002
www.cohsi.com
PolyPortables, LLC
800/241-7951
www.polyportables.com
(See ad page 35)
(See ad page 48)
Engine & Accessory, Inc.

800/327-5431
www.rampstar.com
Progress Tank
816/714-2600
www.progresstank.com
Masport, Inc.
800/228-4510
www.masportpump.com
Satellite Industries
800/328-3332
(See ad page 3)
(See ad page 11)
Meeting
more than
Basic Needs.
week, that means

Im pretty healthy.
GROWING PAINS
Through word-of-mouth, hardJeff Bentley
working employees, good relationships
with tent rental and roll-off companies
and an improving economy, Jan admits the Bentleys experienced explosive growth and after two years started
looking for a larger location.
They wanted something nearby because they were ideally situated
between their two largest service territories Augusta and Aiken County,
South Carolina. Im a five-iron from the South Carolina state line where
were sitting right now, Jeff describes. They finally found a 6.5-acre site
with a 10,000-square-foot warehouse/office building. A bonus feature is an
80,000-square-foot concrete slab leftover from an old warehouse. That was
one of the biggest draws for me, Jeff says. We can operate everything as far
as the units off of that, and thats going to be great.
After the July 2015 closing, the Bentleys began to retrofit the facility to
suit their needs, including building out a two-bay wash area, setting up a
fill station, building a shed to house restroom trailers, and installing roll-up
doors on each side of the warehouse so a truck can pull in, restock and drive
out the other side.
Theyre also considering an on-site dump station where waste would go
directly into the municipal sewer system, eliminating trips to the wastewater
treatment facility. A bottling plant was previously housed on the site, so Jeff
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December 2015
19
Take 5 ... with Geof Jardine
Making His Own Luck

This Canadian PRO negotiated a steep learning curve
to quickly build a portable restroom business specializing
in construction
By Peter Kenter
hen his family trash container business located in Toronto, Ontario,

Canada, was sold, Geof Jardine stayed on with the new owners.
After a while, a lot of customers told me they hadnt been experiencing much service, says Jardine, who started Waste Container Services Inc. in 2003, specializing in construction and demolition waste. Clients had been urging us to add portable restrooms to the service list for a
couple of years. The company added UR-in-LUCK Portable Toilet Rentals
& Service in 2011.
UR-in-LUCK ramped up quickly. Today the company offers more than
500 units: 335 from PolyJohn Enterprises; 130 from PolyPortables; and 60
from Five Peaks. That includes a mix of 40 wheelchair-accessible units from
all three manufacturers. UR-in-LUCK offers 15 stand-alone sinks, some heated, from both PolyPortables and PolyJohn. The company sources deodorizers from PolyPortables and hand soaps and sanitizers from both PolyPortables and Walex.
The company employs 18, including Jardines wife, Adriana, who is operations manager and looks after billing, and his brother, Eric, who is route
manager. UR-in-LUCKs territory ranges to about an hours drive east and
west of the city and 90 minutes north.
Four drivers handle restroom service, piloting five vacuum trucks, all
with stainless steel tanks and Wallenstein pumps. Three are built by Vacutrux:
a 2009 Peterbilt with 720 gallons waste/360 gallons freshwater, and a Ford
F-550 and Hino 185, both with 780 gallons waste/420 gallons freshwater. The
company also runs a Sterling Acterra (840 waste/480 gallons freshwater) built
out by Transway Systems and a Dodge Ram 5500 with a flat deck and unbranded tank (540 waste/240 freshwater). A Dodge Ram 2500 and Ford F-150
haul restroom trailers, including a 12-unit Explorer from McKee Technologies Inc. for deliveries. A double-unit from GenFour-Jon and six unbranded
trailers carrying up to three restrooms each are delivered to customers who
want restrooms on wheels. A Ford F-550 delivers restrooms on a flatbed.
An in-house shop satisfies the maintenance needs for most vehicles.
About 70 percent of UR-in-LUCK clients hail from the construction industry, with special events such as marathons, festivals, barbecues and weddings filling out the rest.
Were looking at acquiring some higher-end trailers for next year, says
Jardine. Wed like to take on more upscale weddings and VIP events.
EXPLORE FIVE ISSUES

THAT AFFECT JARDINES
PORTABLE SANITATION BUSINESS:
INTEGRATING
THE BUSINESS
The portable restroom business was built on the back of a successful waste container business. The company has now added fence rentals
to its offerings.
Disposal boxes, toilets and fences are the three big construction
rentals, says Jardine. At least 80 percent of construction contractors use
all three services.
The portable restroom
service area is divided into four
quadrants to avoid routing
crossovers. However, keeping
the three services integrated
takes more effort than might
initially be apparent.
Business relationships
are more solid in the waste
container industry than the
portable restroom industry,
Jardine says. Waste container
rentals are supplied on longterm contracts while restrooms are supplied month to
month, so were not dropping
When Geof Jardines family sold its container
off disposal boxes and porrental business, he stayed on to build a
table restrooms at the same
portable restroom operation in Toronto.
(Photos by Peter Kenter)
time. When we send a pumper to service those restrooms,
we cant use the same truck to pick up a waste container.
Why juggle the three services?
A fence call can lead to selling the client on waste container or
restroom service, he says. Adding a fence might involve a little extra
revenue on existing accounts, but its much more valuable when it
leads to sales on other services. Toronto is probably the most competitive city in Canada for construction waste containers, so providing
additional services also helps to differentiate us from others.
(continued)
20
December 2015
BEST ENTERPRISES, INC.

Building quality Stainless Steel Tanks for over 40 years
Happy Holidays
To all of our customers, friends & family.
Thank you for your support & business.
GAYLE HUMPHRIES
PRESIDENT & CEO
Best provides a full line of

vacuum pumps and
replacement parts to serve you.
ANNUAL
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Orders received by 2:00 Central Time
will ship same day
Located in Cabot, Arkansas
501-988-1905 800-288-2378
www.bestenterprises.net
www.youtube.com/bestentinc
FINDING THE ROOM
Toronto real estate is among the most expensive in North

America, so buying land to locate a business can be costly. The company outgrew its last rented location near Lake Ontario in 2006. With
the expansion of the portable restroom business, the company is experiencing growing pains once again.
Were located on just under an acre in eastern Toronto now, but 2
to 3 acres would probably be ideal, says Jardine. It would be more affordable to buy outside the city, but then wed have to make a trade-off
on our central location and increase travel times.
Between waste containers, portable restrooms, pumpers and fencing, the team often has to juggle inventory at headquarters to remain
organized.
Were pretty much at the point where were considering rental of
two locations to handle the inventory overThe UR-in-LUCK team,
flow, Jardine says. It will depend on the rent
shown with a row of
we can negotiate and how close we can loPolyJohn Enterprises and
Five Peaks restrooms,
cate to our current office.
includes (from left) Geof
Jardine, Adriana Jardine
and Keri Bond.
BEATING
THE COLD
CLIMBING THE
LEARNING CURVE
Technician Steve
Holc returns the
spray wand to
his Dodge Ram
service truck with a
Wallenstein pump
while servicing
construction units in
midtown Toronto.
When I decided to offer portable restrooms,

I had to take a crash course in learning about the industry, says Jardine.
I started devouring trade publications (including Portable Restroom Operator) and learning about everything from pumps to deodorizers.
The companys first service truck, the Ford F-550, was purchased
from Walter Ramsay, who owned Johnny On The Spot in Peterborough,
Ontario, about 80 miles east. We started out just buying the truck, but
Wally was a knowledgeable guy and he acted as a bit of a mentor to me,
says Jardine. We werent competing so we helped each other out at a
number of events. I learned a lot from him.
Jardine regularly networks with fellow PROs as a member of Portable Sanitation Association International (PSAI), networking, and taking
advantage of courses, seminars and other educational opportunities.
He has also attended the Pumper & Cleaner Expo and Water &
Wastewater Equipment, Treatment & Transport (WWETT) Shows in Indianapolis the past three years, checking out different suppliers and attending training courses.
Youve got to stay on top of the latest developments, Jardine says.
Right now were implementing Clear Computing, a billing, dispatch
and customer database program that we learned about at the WWETT
Show.
UR-in-LUCKs first winter was unusually mild. The second was bitterly
cold.
When the (flushing mechanisms) on our units started freezing up
in December, we started learning about brine solutions and offering optional insulated restroom jackets we purchased from Prostitch in a hurry,
says Jardine.
While non-flush units would perform admirably in the coldest weather, the Ontario Ministry of Labour requires construction employers to provide a heated flush model.
Brine solutions only work until about (minus 13 degrees F), then
youre on your own, says Jardine. We find that if we install an electricpowered ceramic heater and place an insulated jacket around the restroom until the end of February, the residual heat is enough to stop the
(flush mechanisms) from freezing up. Beating the cold is a big topic of
conversation with other northern PROs at WWETT meet-ups and PSAI
meetings.
22
December 2015
We find that if we install an electric-powered

ceramic heater and place an insulated jacket
around the restroom until the end of February,
the residual heat is enough to stop the (flush
mechanisms) from freezing up. Beating the cold
is a big topic of conversation with other northern
PROs at WWETT meet-ups and PSAI meetings.
GEOF JARDINE
Fruitland_Holiday_Pro_Ad_4x10_111615.pdf
15-11-17
10:23 AM
BOOTH
6007
BEATING
THE BUSHES
Jardine doesnt keep all of his marketing eggs in one basket. However, he
has no doubt that the name of the portable restroom company has helped to
make the business a success.
The name UR-in-LUCK seems to
work very well for us, and a lot of customers tell us that it intrigued them
enough to make the first call, he says.
Word-of-mouth and the brandSteve Holc
ing on portable restrooms provide a
pumps a
PolyJohn
steady stream of customers. The comEnterprises unit
pany website also draws in a significant number of customers, on a construction
although pay-per-click services harvest only small additional site in Toronto.
dividends.
Jardine is a great believer in cold-calling potential customers. In addition, hes a member of the Toronto Construction Association, a
2,000-member organization representing the construction industry across the
Greater Toronto Area.
Im not discouraged if the person I contact doesnt wind up becoming an
immediate customer, he says. People eventually come around, and its often
somebody who knows somebody who needs a portable restroom.
Take 5 is a feature in which one PRO or industry leader shares unique

business challenges with the entire portable sanitation community. Its a
chance for service providers to meet over the back fence and across the
country to learn more about each other and promote industry excellence.
If you know a PRO who would be an interesting subject for Take 5,
send their contact information to editor@promonthly.com.
MORE INFO
Clear Computing
888/332-5327
www.clearcomputing.com
Explorer Trailers McKee Technologies
866/457-5425
www.explorertrailers.com
(See ad page 45)
Five Peaks
866/293-1502
www.fivepeaks.net
(See ad page 37)
PolyJohn Enterprises, Inc.

800/292-1305
www.polyjohn.com
(See ad page 47)
Prostitch Inc.
705/524-6009
www.prostitch.net
Transway Systems Inc.
800/263-4508
www.transwaysystems.com
Vacutrux Limited
800/305-4305
www.vacutrux.com
Walex Products Company, Inc.
800/338-3155
www.walex.com
(See ad page 15)
Wallenstein Vacuum Pumps Elmira Machine Industries

800/801-6663
www.wallenstein.com
PolyPortables, LLC
800/241-7951
(See ad page 48)
promonthly.com
December 2015
23
wwettshow.com
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Education Day Sessions

Wednesday, February 17, 2016
NAWT
National Association of Wastewater Technicians

Rooms 234-236
8 a.m.
9:30 a.m.
11 a.m.
1:30 p.m.
3 p.m.
4:30 p.m.
Basics of Septic System Control Panels

Using Septic Control Panels to Troubleshoot Systems
Inspecting Concrete Sewage Tanks
An Exercise in Septic System Troubleshooting
The Basics of Inspecting Drip Systems
NAWT Ask the Experts Panel Discussion
SSCSC
National Association of Sewer Service Companies

Rooms 130-132
8 a.m.
9:30 a.m.
8 a.m.
9:30 a.m.
11 a.m.
1:30 p.m.
3 p.m.
4:30 p.m.
11 a.m.
1:30 p.m.
3 p.m.
4:30 p.m.
Positioning Yourself for Promotion and Succession Planning

Step Up Your Game! Taking Current CCTV Inspection
Technology to the Next Level
Trailer Jetting Getting the Most Out of Your Equipment
Vacuuming: the Other Half of the Combination Unit
Sewer System Maintenance Challenges and Solutions
SSCSC Ask the Experts Panel Discussion
SSPMA
Sump and Sewage Pump Manufacturers Association

Rooms 133-135
8 a.m.
9:30 a.m.
11 a.m.
1:30 p.m.
3 p.m.
4:30 p.m.
Understanding Pumps and Common Pumping Issues

Evaluation and Installation of Backup Pump Systems
Best Installation Practices for Trouble-Free Pump Controls
Troubleshooting Pumps, Panels and Switches
with Digital Multimeters
Sizing Guidelines for Sump, Sewage and Grinder Pumps
SSPMA Ask the Experts Panel Discussion
NOWRA
National Onsite Wastewater Recycling Association

Rooms 240-242
8 a.m.
9:30 a.m.
11 a.m.
1:30 p.m.
3 p.m.
Introduction to Soils
Onsite Septic System Loading Rates and Site Layout
Making Infiltration Decisions
Understanding Soil Surface Design
Soil Dispersal Comparison
Introduction to the Elements of Onsite System
Design and Regulations
Onsite Septic System Hydraulics and Pump Design
Business Strategies
4:30 p.m.
8 a.m.
9:30 a.m.
Portable Sanitation
Rooms 140-142
11 a.m.
1:30 p.m.
3 p.m.
4:30 p.m.
How Much Should I Charge?

Business Game Changers: Top 5 Secret Strategies
for Massive Growth in Your Service Business
The Un-Business Plan Making Your Business
Less Complicated But More Profitable
How to Use Superior Customer Service to Increase Sales
Reward the Right Stuff: Finding, Training and
Keeping Great Team Members
Is Your Business Prepared for a Crisis?
Rooms 136-138
1:30 p.m.
3 p.m.
4:30 p.m.
Marketing Basics: How to Effectively and Efficiently Grow

Your Portable Sanitation Sales
Trust How to Build it and Use it to Grow Your
Portable Sanitation Business
Portable Sanitation Forum: Current and Future Critical
Issues Affecting the Industry Discussion
Industry Safety
Rooms 237-239
8 a.m.
9:30 a.m.
11 a.m.
Pre-Engineered Shoring Systems for Cross-Trench

Utility Challenges
Excavation Safety
OSHA Confined Space, Air Monitoring and
Fall Protection Explained
NASSCO
Southern Section Collection Systems Committee

Rooms 231-233
Cleaning Nozzle Technology

Large vs. Small-Diameter Pipe Cleaning
The Lower Lateral The New Frontier in Sewer Rehab
Chemical Grouting Technologies
The Growth of the UV Cured CIPP Process
NASSCO Ask the Experts Panel Discussion
Treatment Plant
Operator
Rooms 243-245
8 a.m.
9:30 a.m.
11 a.m.
1:30 p.m.
3 p.m.
4:30 p.m.
Effective Strategies for Collections System Management

Sustainable Innovation in Biosolids Management
Pretreatment and Wastewater Lagoon Management
Septage Collection and Treatment
Large Scale FOG/Septage Receiving Station
Lantern Environmental Project Case History
Progress in Electrochemical Water Treatment in Last Century
WJTA-IMCA
Water Jet Technology Assoc. - Industrial Municipal Cleaning Assoc.

Rooms 237-239
1:30 p.m.
3 p.m.
4:30 p.m.
Proper Industrial Truck Maintenance Can More Than

Pay for Itself in Productivity and Safety
Air Conveyance Through an Industrial Vacuum Truck
Vacuum Excavation Applications and Opportunities
Women in Business
Rooms 136-138
8 a.m.
9:30 a.m.
11 a.m.
Marketing to Women
Women of Wastewater: Building a Community of Allies
Women in Wastewater Roundtable
Vacuum Truck Equipment and Operation Training

presented by NAWT National Association of Wastewater Technicians
Rooms 109-110
8 a.m. - 5 p.m.
This day-long session will discuss in detail the equipment on vacuum trucks and how to operate them. Pumping terms
will be covered, as will safety principles, materials often encountered on the job and government regulations.
WWETT Education Sessions

Thursday, February 18, 2016
Liquid Waste
Treatment & Disposal
Sewer & Drain Cleaning,

Inspection & Repair
8 a.m.
9:30 a.m.
8 a.m.
9:30 a.m.
Rooms 130-132
11 a.m.
Analysis of Drainfield Failures and Restoration Methods

Cash In on Community System Operations and
Maintenance
Ultra-Efficient Inspection Technique to Locate Leaks on
Septic Systems
Rooms 133-135
11 a.m.
Using the Clean Water Act to Grow Profits

Winning Trench Warfare Finding Profitability
in Sewer/Septic Work
Your Best Shot at Sewer Success
How to Get the Most From Inspection Technology
Business Strategies
Rooms 136-138
8 a.m.
9:30 a.m.
11 a.m.
How Self-Employed People Can Make More Money

Growing Your Business in a Tough Economy
Staying in Front of Your Customer
NOWRA Design Course

Rooms 240-242
SSCSC Sewer & Drain

Cleaning Course
Rooms 231-233
8 a.m.
10 a.m.
Hands-On Nozzle Technology

Hands-On Jetter Hose Maintenance Care and Repair
Onsite Septic Installation,

Repair & Design
Rooms 237-239
8 a.m.
9:30 a.m.
11 a.m.
Overview of Application, Design, Installation

and Operation of Drip Dispersal Systems
Onsite System Pump Design Made Easy
The Onsite Wastewater Industry and Our Carbon Footprint
Sewer & Pipe Rehabilitation,

Relining & Repair
Treatment Plant Operator
Rooms 234-236
8 a.m.
9:30 a.m.
11 a.m.
Take Control of Inflow and Infiltration in Manholes

When Things Go Wrong on a Lining Job
Taking Small-Diameter Drain Lining Inside Infrastructure
Rooms 243-245
8 a.m.
9:30 a.m.
11 a.m.
8 a.m.
9:30 a.m.
11 a.m.
Mound and At-Grade Design

Low-Pressure Pipe in Drainfield Distribution
Subsurface Drip Irrigation
Municipal Sewer & Water

Rooms 140-142
8 a.m.
9:30 a.m.
11 a.m.
How to Recover Non-Revenue Water

Phased Assessment Strategy for Sewers - Understanding
Sewer Condition Quicker with Fewer Resources
The Science of Pipe Cleaning Flow and Pressure
Smart Water Technology in Theory and Practice

Dissolved Ozone in Municipal Collection, Treatment
and Disposal
Municipal Biological Waste Treatment
Many states
approve WWETT
education sessions
toward fulfilling
required certified
education units or
professional development hours.
See wwettshow.com
for a list of approved
states and courses.
wwettshow.com 866-933-2653
Friday, February 19, 2016

Liquid Waste
Treatment & Disposal
Sewer & Drain Cleaning,

Inspection & Repair
Rooms 130-132
8 a.m.
9:30 a.m.
11 a.m.
Rooms 133-135
Fact vs. Fiction: The Top Ten Septic Myths

All About Facultative Bacteria
Brown Grease Recovery From Grease Trap Waste: Science
and Economics
8 a.m.
9:30 a.m.
11 a.m.
Advanced Pipe Bursting

Low-Latency, High-Definition Video Over
Coaxial Cable for Remote Inspection
Plumbers vs. Technicians: The Slow Decline of the
Tradesman
Industry Safety
Rooms 140-142
8 a.m.
9:30 a.m.
11 a.m.
Identifying and Managing Risk

in a Septic or Sewer Business
How Well Do You Know Your Cleaning Hose?
Pathogen Exposures to Workers in the Onsite Industry

Rooms 231-233
8 a.m.
9:30 a.m.
11 a.m.
Business Strategies
Using Acoustic Inspection to Prioritize Sewer Cleaning

Evaluation of Automatic Filters for Nozzle Protection in
Recycled Water Applications
Flow Monitoring How to Make Your Program Successful
Creating a Data-Driven Strategic Marketing Plan

What Every Sewer and Drain Contractor Needs to Know
About Asset Protection, Tax Reduction and Estate Planning

Rooms 240-242
11 a.m.
GIS: Empowering Water, Wastewater and

Waste Removal Organizations
Rooms 136-138
8 a.m.
9:30 a.m.
11 a.m.
Rooms 234-236
8 a.m.
9:30 a.m.
Treatment Plant Operator

Rooms 243-245
8 a.m.
9:30 a.m.
11 a.m.
Insights into Ozone Water Treatment Plants

Wastewater Microbiology
How to Ensure Gold is the Result Choosing the Right
Dewatering Equipment
Know the State of Your Business Using

Business Charts and Reports
Using Software to Save Time and Increase Profits
Using Mobile Devices for Business
Sewer & Pipe

Rehabilitation,
Relining & Repair
11 a.m.
Rooms 240-242
8 a.m.
9:30 a.m.
Business Software &

Technology
Buying Back Capacity

Successful Reduction of I&I Using the Holistic
Approach to Sewer Rehabilitation
Large Scale Centrifugally Cast Concrete Pipe Culvert
Rehab in CO Dept. of Transportation Region 1
COLE Publishings
Onsite Installer Course
Rooms 237-239
8 a.m. - 5 p.m.
This day-long session will walk professionals through

an introduction to proper installation practices for the
sustainable use of onsite treatment systems
Detailed session information available at:
www.wwettshow.com
W W E T T S P OT L I G H T
Polyurethane Hose from

Kuriyama Features UV Resistance
By Craig Mandli
Material-handling hose needs durability to pump abrasive liquids and
toughness to withstand prolonged use in harsh environments, including
snow, ice and rain. But hoses used outdoors for prolonged periods are also
subject to damage resulting from exposure to heat and UV light.
Tigerflex Solarguard Amphibian AMPH-SLR Series heavy-duty polyurethane-lined wet or dry material-handling hoses are constructed to resist this
type of damage. Kuriyama of America introduced the hose which comes in
convenient 3- and 4-inch sizes for portable restroom operators at the 2015
Water & Wastewater Equipment, Treatment & Transport (WWETT) Show.
We actually use a special compound that contains a double dose of UV
stabilizers that reflect the damaging UV photons away from the hose, says
John Kohls, national sales manager for Kuriyama of America. We first found
success using this material for hoses in the methane gas industry, then decided to transfer it to the hydrovac and pumper truck market.
Solarguard hoses include a reflective yellow pigment designed to reduce heat absorption, as they can remain up to 10 degrees F cooler than
darker-colored hoses, protecting the hose and extending the service life.
Pro Pumper 250

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28
kentuckytank.com 1.888.459.8265
December 2015
Tests commissioned by Kuriyama

John Kohls, right, national sales
showed a 3 percent reduction in hose manager for Kuriyama of America,
shows the series of Tigerflex
material strength after prolonged UV
Amphibian polyurethane hoses
exposure, whereas the companys stanto attendees at the 2015 WWETT
dard PVC hoses showed over 40 percent Show. (Photo by Craig Mandli)
strength loss over the same period.
We knew from the testing that this was going to be a success, says
Kohls. The Solarguard hose does cost a little more than our traditional polyurethane hose, but its going to last twice as long.
Solarguard Amphibian AMPH-SLR Series hoses are ideal for hydroexcavation, industrial vacuum equipment, material handling (including
heavy-duty abrasives), sewer truck boom hose and slurry handling. It has a
durable PVC cover with polyurethane liner, and PVC helix, and is rated for
use in temperatures from minus 4 to 150 degrees F. A multi-strand grounding wire is built into the larger-diameter hoses, 6 and 8 inches, to help prevent the buildup of static electricity for added safety and to help keep material flowing smoothly. Kuriyama began selling the hose in December 2014
before officially launching the product to the wastewater industry at the
WWETT Show.
The feedback weve received from those using Solarguard hose in the
field has been excellent, says Kohls. Our big goal having it at the WWETT
Show is to educate potential consumers on the strong value it provides despite the little bit higher cost.
Kohls says the contacts and feedback he and the rest of the on-floor
Kuriyama staff received regarding the Solarguard hose was overwhelmingly positive. He pointed out that the company came into the show with
high expectations, and it was apparent almost immediately those would
be surpassed.
This product solves a big problem that a lot of contractors in the field
were dealing with and told us about in previous years, says Kohls. Attending this show gives our staff a great opportunity to gather that feedback from
different portions of the market and use it to make better products. Thats
why were excited to be here. 847/755-0360; www.kuriyama.com.
BOOTH
4034
PSAI News
Karleen Kos is
executive director
of the Portable
Sanitation
Association
International. She
may be reached at
karleenk@psai.org
or 952/886-7416.
December 2015
No More Talking Trash

About Portable Sanitation
By Karleen Kos
ears ago my stepfather teased his grandchildren when they were reluctant to apply enough effort to their homework, chores or grooming.
At this rate, kiddo, youll never amount to anything, hed joke. Do
you want to end up as a garbage man?
As time passed that line stopped being as funny. Mere garbage men
became solid-waste professionals, their operations reflected both pride and
new technologies, and a righteous cycle of improvement gained momentum. The image of that industry was transformed.
BOOTH
1472
30
December 2015
It didnt happen by accident. It didnt happen because those outside

the solid-waste industry suddenly became enlightened. It occurred because
the solid-waste industry worked hard to make it happen. Specifically:
The solid-waste trade associations developed strategies and messages to help improve the general perceptions of their industry.
Companies helped carry those messages by refusing to be a joke. They
put their teams in uniforms, kept their trucks clean and in good repair, adopted new technologies, and got involved in the lives of their communities.
Together, the associations and their members built an improved image, engaging their customers and local governments in the process. Thats
how wheeled, flip-topped, waste-truck-compatible trash bins came to replace the messy, unsightly mix of boxes, plastic sacks and metal cans that
used to sit on corners.
What does all of this have to do with portable sanitation? Plenty. In
many circles, portable sanitation is viewed as poorly today as solid waste
was viewed 30 years ago. Luckily, we can apply the lessons learned to similarly transform the image of our industry.
This is not just talk. The PSAI has a plan and weve already begun the
process. The adoption of our new tagline succinctly communicates why portable sanitation matters. Going forward youll see Better work sites. Better
weekends. Better world. almost everywhere you see our name. This line will
serve as the springboard for future messaging about the value of portable
sanitation. To back that up, weve introduced a Code of Excellence to define
best practices and hold ourselves accountable. And, of course, for two years
weve been reaching out to the public through World Portable Sanitation
Day a signature celebration and day of awareness.
The PSAI is going to work at this image thing relentlessly for as long
as it takes to turn the tide. Believe me, though the tide will turn a lot faster
if we take a lesson from the solid-waste industry and actively engage many
people inside and outside portable sanitation in the process.
In addition to what the PSAI alone can do, the more companies get on
board as members, volunteer advocates and as good examples, the faster
things will change. The more the association and its member companies engage local governments and the public, the sooner we will be able to create
our own righteous cycle of improvement and esteem.
Join the PSAI in this effort. We look forward to working with everyone in
the industry to arrive at the day when talking trash about portable sanitation just isnt funny anymore.
IN THE GARAGE
December 2015
are dash cams a video tattler or insurance tamer?

Windshield cameras capture vieW of other motorists, have the potential
to uncover and correct your drivers bad habits
by ed Wodalski
ouve probably seen the ads on TV claiming that good drivers can
save up to 30 percent on their car insurance. All you have to do
is plug a small tracking device into your vehicles diagnostic port
under the dash and drive.
Data such as sudden changes in speed, how much you drive even
where and when you drive is transmitted to the insurance company
and analyzed to see if you qualify for a lower rate or not.
Of course, everyone believes theyre a good driver and should pay
less, which accounts for the growing popularity of Progressives Snapshot, State Farms In-Drive, American Familys mySafetyValet and similar
programs.
Currently these discounts only apply to noncommercial vehicles,
but that doesnt mean you and your business cant
benefit from tracking driver habits.
MANY BENEFITS
Youre probably already aware of the many GPS
and dash cam devices available and might even have
one in your truck. In addition to creating some amazing YouTube videos, the technology has the potential to reduce collisions, save lives, resolve litigation,
improve fuel mileage, reduce maintenance and, yes,
lower insurance costs.
Among the devices most recommended by insurance brokers is DriveCam by Lytx, as in analytics.
Its a combination of what I call a GPS on steroids and a video camera, says Mark Herring, senior
vice president for Heffernan Insurance Brokers in
Portland, Oregon, who insures about 4,000 trucks. Theres a camera that
faces forward so you can see what happens in front of the truck and one
that shows whats happening to the driver. You can tell if hes texting, on the
phone, eating a burger or dropped a cigarette.
While most recording devices provide a continuous video loop, DriveCam delivers 12-second segments eight seconds before and four seconds
after an event much like instant replay used by sports teams.
Usually the base-base, where its just the video, will be about $15 to $20
per truck per month, and the Cadillac version, where they do all the work for
you and provide a report, is going to be upward of $59 a month, says Herring, who believes every truck should have some type of a recording device.
FOR THE WASTEWATER INDUSTRY?
If you have one or two trucks and its all family, you probably dont
32
December 2015
need it for your guys, but you

still need it for the other guys
on the road who claim you
did something, he says. I
think its the best risk-manleft: The DriveCam
agement tool that a business
from Lytx mounts to the with more than 10 trucks can
windshield.
have.
Some portable restroom
operators or pumpers may say they would never exchange the privacy of their cab for an insurance discount. Others, such as Janelle Kick, co-owner of Purple Pumper in Hinckley, Minnesota, say they might
consider such a device if it lowered their insurance cost.
Possibly, she says. I never really thought of it for our big trucks. I always thought of it for cars and more personal applications, so I guess I never
even asked.
Steve Mular, vice president of family-owned Parkway Services in Ypsilanti, Michigan, says his company has GPS and backup cameras on all its
trucks.
We save a little, he says. But it could also work against you in court if
your driver was speeding.
Herring says most good insurance companies will provide a 5 percent
credit if you have some type of monitoring system and up to 10 percent if you
have DriveCam, but its not something an underwriter is likely to offer you
need to ask.
above: The split-screen
camera captures the
view in front of the truck
and inside the cab.
(Photos courtesy Lytx)
(continued)
2015 Peterbilt 337

-2000 Gallon Aluminum Tank
-1500 Waste x 500 Fresh
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- Spring Rewind Hose reel
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$110,100
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-900 Waste x 300 Fresh
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promonthly.com
December 2015
33
Extra!
Extra!
Want More Stories?

Get more news,
information,
and features
with our
exclusive
online content.
Check out
Online Exclusives
at
www.promonthly.com/online_exclusives
34
December 2015
DriveCam customers
A DVR RECORDER
receive a safety report,
The DriveCam program by Lytx consists of
ranking above average,
a camera thats attached to the windshield. It
average and risky drivers
shows whats ahead of the vehicle and whats
and their behaviors.
happening in the cab.
Its kind of like a DVR recorder, says Greg Lund, director of corporate
communications for Lytx. Its always recording, but it doesnt save until
theres what we call an event a hard brake, a swerve. An example would be
a driver going down the road and someone cuts in front and he has to brake
really hard.
Data is uploaded via a modem to reviewers at Lytx who send clips of significant events along with a report back to the customer. Event data can be used
to resolve litigation and help employees become better drivers, Lund says.
What were looking for is the root cause of risky

driving. We follow about 100 different behaviors,
from using the cellphone to driving too fast, to
not looking far enough ahead. We also have a lot
of videos that show the driver doing some heroic
things to avoid collisions.
Greg lund
We look at which of the drivers are exhibiting behaviors that need
coaching, which drivers are doing great and those in the middle, he says.
What were looking for is the root cause of risky driving. We follow about
100 different behaviors, from using the cellphone to driving too fast, to not
looking far enough ahead. We also have a lot of videos that show the driver
doing some heroic things to avoid collisions.
Each behavior is assigned a value and drivers are ranked according to
those needing the most coaching and their likelihood of being in an accident.
COSTS CAN BE OFFSET
The subscription service costs about $50 per vehicle per month for most
large fleets. Lytx also offers a less expensive program for fleets with 10 or
fewer vehicles called DC (DriveCam) Protect.
Anybody that wants to lower their risk, anybody that wants to improve
driving behavior among their fleet, those are the clients that come to us,
Lund says. Through better driving, we also feel you can save fuel costs by up
to about 12 percent.
Lund says fleets that have the most success with the DriveCam program
are those that use it in a positive manner.
By that I mean they dont put the hammer down on a driver who might
have a few behaviors that need to be fixed, but work with him to improve and
then reward him when he does.
Mid-State Tank
Arthur Custom Tank, LLC a division of Mid-State Tank, Inc.

P.O. Box 317 Sullivan, IL 61951 Telephone: 800-722-8384 Fax: 217-728-8384
A.S.M.E. Certified / D.O.T. Approved
UL-142 Listed
Tanks for your Business
Manufacturers of dependable stainless steel and

aluminum pressure / vacuum tanks and trailers
for the septic, industrial and portable trucks.
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www.midstatetank.com
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promonthly.com
December 2015
35
Product Focus/
cAsE studY
December 2015
Holding Tanks and Transport Trailers

By craig Mandli
decalS
allIed graPhIcS decalS

Portable restroom decals from Allied Graphics are available in custom
shapes and sizes, and can be colormatched to any portable unit. The decals have an adhesive backing designed to stick to the
plastic on restrooms, including textured surfaces. QR codes can be printed
on the decals. Lack-of-service tags, service decals, men/women decals and
unit numbers are also available. 763/428-8365; www.allied-graphics.com.
dynamIc decalS
Portable restroom decals
from Dynamic Decals &
Graphics are available for
smooth plastic surfaces (Super Stick adhesive). Monster
Stick vinyl is an aggressive,
flexible 3.2 mil material that contours to textured surfaces and adheres
without excessive amounts of adhesive. Truck decals are a 3.2 mil 3M material with an additional 3.3 mil UV lamination for a long life. Decals are
made with UV inks for maximum pigment and life span. 800/472-0285;
www.dynamicdecals.com.
J.c. gury
comPany decalS
Custom decals and magnetic and aluminum signs are
manufactured to order by J.C.
Gury Company. The company
also makes vinyl-cut decals for vehicles and equipment, portable restrooms, rental fence signage and advertising job site signs. 800/903-3385;
www.jcgury.com.
36
December 2015
ScreenTech ImagIng decalS

Decals from ScreenTech Imaging, a division of Roeda Signs, are printed on 4
mil permanent adhesive vinyl with UV
fade-resistant inks for portable restrooms,
restroom trailers, hand-sanitizer stands
and outdoor sinks. Their Poly-Cal hightack permanent adhesive vinyl will adhere
to textured and rough surfaces. A wide
variety of UV inks are in stock, with any custom Pantone match available
by special order. Decals can be cut to any size or shape, large or small, in
any quantity. UV clear-coat or lamination can be added for extra protection
against the elements. Existing logos can be used, or the company can design
one. 800/829-3021; www.screentech.com.
holdIng TankS
huSky PorTable
conTaInmenT
bladder Tank
Husky Portable Containment Bladder Tanks are manufactured to
meet specific requirements and specifications. They are available
in sizes from 25 to 50,000 gallons, from materials including XRs, PVCs and
urethanes (mil spec). Fittings are PVC (NSF 61), aluminum, stainless steel
and brass from .75 to 6 inches. Bladders include all stainless steel hardware,
including access panels, maneuvering straps near the corners and every 5
inches down the sides, flame arrestors, double T-style vents and mushroom
vents. Storage bags are included, with optional ground covers and sunscreens in various weights. All tanks come with field repair kits. 800/2609950; www.huskyportable.com.
(continued)
Summit
When picking a quality restroom there

is a lot you need to consider. Durability,
price and dependability are all important
factors. Five Peaks can guarantee you are
making a great decision if you choose from
their superior product line. Heres why.
Glacier II
EXCEPTIONAL QUALITY | Five Peaks has a history of producing high quality portable restrooms. We pioneered
the inclusion of standard features others only offered as expensive add-ons such as mirrors, a hover handle
and utility hooks. BETTER PRICING | From our elegant design to our service, know-how and responsible
manufacturing, its nice to know that Five Peaks products remain competitively priced. We offer quantity
discounts as well as specials and sales events. SUPERIOR DEPENDABILITY | Five Peaks units are designed
for years of maintenance free service. Durable enough to handle day-to-day service on construction sites yet
elegant enough to turn heads at special events.
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To place an order or for more information please contact us.
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Made in U.S.A.
promonthly.com
December 2015
37
holdIng TankS
kenTucky Tank
Pro-PumPer 250
The Pro-Pumper 250 low-profile, plastic holding tank from Kentucky Tank is designed for aboveground waste storage. It has a capacity of 250 gallons and easily fits under office trailers. It has seven 3-inch threaded inlets and a 10-inch lid with stainless
steel tether for easy plumbing and pumping. The holding tank has a moldedin handle for easy positioning and securing. It is FDA approved for potable
water. It comes in 16 colors. 888/459-8265; www.kentuckytank.com.
PolyPorTableS
holdIng Tank
Rotationally molded polyethylene
holding tanks from PolyPortables are
often used under on-site office trailers, but have also been used for temporary waste storage in other applications. The 250-gallon low-profile tank is 18 by 48 by 72 inches and weighs
100 pounds. Four clean-out ports are typically installed on each tank two
on the top in opposing corners and one on each end. Custom tanks with as
few as two ports are available. A uni-seal grommet and threaded PVC connector are inserted in each port. Also available is a 300-gallon tank (18 by
48 by 90 inches) with one 10-inch manhole, two 3-inch spin-weld ports and
two universal clean-outs. Tanks can be daisy-chained to increase capacity.
800/241-7951; www.polyportables.com.
SaTellITe InduSTrIeS
holdIng Tank
Strong, impact-resistant polyethylene
holding tanks from Satellite Industries
have two internal pillars and thickened corners, and are designed to stack high, resist cracking and decrease wear-through from sliding and dragging. Fittings are molded, not spin-welded, for greater
strength and all ports and connectors are recessed to guard against breakage. The 300-gallon-capacity polyethylene tanks can be connected end to
end with standard rubber fittings to increase waste storage when needed.
They are available in gray or a natural translucent color. Optional 5- and 10inch manways are available. 800/328-3332; www.satelliteindustries.com.
labelS
graPhIc ProducTS
duralabel Toro
DuraLabel Toro from Graphic Products allows users to automate inventory tracking
for holding tanks, restrooms and hand-wash
stations with barcodes. The industrial label
printer is IT independent, and offers a built-in keyboard, color touch screen, and optional three-hour battery. The printer includes LabelForge Labeling Software, designed to create
custom linear and 2-D barcodes with a 300 dpi print resolution. Barcodes
printed on premium vinyl tapes are resistant to water, UV light and most
chemicals, and can withstand temperatures up to 200 degrees F. The barcodes can streamline on-site data collection and archiving, creating a more
efficient inventory system while eliminating the risk of human error. Use
barcodes to track the delivery and pickup of vehicles and holding tanks or to
organize servicing schedules. 888/326-9244; www.graphicproducts.com.
lIghTIng
We insure over 200 Portable

Restroom Operators
why dont we insure you!
Yes, we have Pollution Coverage!
Solar led InnovaTIonS

Solar Pod lIghT
The Solar Pod Light compact lighting
system from Solar LED Innovations
provides 65 lumens of light, illuminating portable restrooms for nighttime
use. About the size of a hockey puck,
the unit protrudes less than 1/4 inch above the roofline and securely doublelocks through the roof. Automatic and manual settings control lighting. A
day in the sun provides up to 24 hours of lighting time. It exceeds Cal/OSHA
illumination requirements for nighttime agricultural operations. 484/6394833; www.solargoose.com.
Contact Us Today:
Mark Herring, CRM, CIC, LUTCF
Senior Vice President

Phone 800-208-6912 E-mail markh@heffins.com
38
December 2015
(continued)
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caSe STudy
Solar lights illuminate apple Festival units

Problem: Jim Garris and Kenton Brubacher of J & K Septic Service in
northern Indiana landed the portable restroom service contract for the
Nappanee Apple Festival. Festival organizers stipulated that restrooms
and hand-wash stations needed to be lighted for nighttime users.
Solution: Garris and Brubacher
chose to install lunarGlo solar
lighting as a standard feature on 50
percent of their restroom units. The
lights have long-life batteries, making
units easier to clean at night.
reSult: The lights worked so
well that J & K now offers lighted
restrooms on all portable units and hand-wash stations. The business
has grown to a point where they now enjoy over 65 percent rental
activity daily. They were recently awarded a contract for the Elkhart,
Indiana, Jazz Festival mainly because they offered lighted units.
574/294-2624; www.lunarglo.com.
magneTS
magneTS by STamP WorkS

PorTable reSTroom magneT
Highly visible portable restroom magnets from
Magnets by Stamp Works are a leave-behind for
customers. These high-quality, full-color weatherproof magnets can be used instead of business
cards and come in custom shapes, for example
a companys portable restroom. 800/758-2743;
www.stampworks.net.
PorTable reSTroom moverS
armal TranSPorT dolly

The Armal transport dolly is used to move
Wave portable restrooms from one location
to another. It is made of lightweight aluminum, making it easy for one operator to
maneuver a portable restroom quickly. It is
made for rigorous daily use and speeds up
the process of picking up and/or dropping
off portable restrooms in a safe and efficient
manner. 770/491-6410; www.armal.biz.
40
December 2015
deal aSSoc.
SuPer mongo mover
The Super Mongo Mover hand truck from
Deal Assoc. can be used to easily move
standard and ADA handicap restrooms.
The tall handle creates leverage so smaller
operators can tip back restrooms with
ease. It is constructed of steel and aluminum for light weight and durability, and
is available with pneumatic or flat-free foam tires. Four-tire models make
it usable around the yard or when moving mostly empty restrooms, while
six and eight-wheel models are available for soft ground and heavier loads.
866/599-3325; www.dealassoc.com.
reSTroom TranSPorT
amerI-can ToTer TraIler

Toter portable restroom transport
trailers from Ameri-Can are available
in lengths from 16 to 40 feet and carry
up to 20 restrooms. The drop-bar feature enables large units such as ADA
and handicap-accessible models to be easily transported. The easy-load design saves time. Each trailer is manufactured with steel for strength and a
long life span. 574/892-5151; www.ameri-can.com.
amThor InTernaTIonal
FlaT vac
The Flat Vac multipurpose portable
restroom tank truck from Amthor
International allows the operator to
carry up to 12 restrooms on top of the
tank, as well as pull a restroom delivery trailer. The tank has a rounded
bottom with a full-length formed sump design for drainage and full baffles for
strength. The flat tank has separate wastewater and freshwater compartments,
as well as an option for a chemical or brine compartment. It is available in steel,
stainless steel or aluminum. It comes with a workstation and a vertical cabinet
with an aluminum extruded door including numerous shelves. A liftgate is installed behind the tank to load and unload restrooms. All units are custom-built
to specification. 800/328-6633; www.amthorinternational.com.
arT comPany
TranSPorT TraIler
Transport trailers from ART
Company (A Restroom
Trailer Company) are designed for durable and functional transport of any brand of portable restroom.
Their low bed height and expanded metal decking makes loading and unloading simple, as there is no need to adjust carrying slats for different restroom
sizes. They can accommodate larger ADA units, meaning theres no need to
pull multiple trailers to a special event. They are fully customizable, with options such as adding side railings or solid decking. They are available in lengths
to carry 10 to 20 units. 269/435-4278; www.arestroomtrailer.com.
reSTroom TranSPorT
creScenT Tank mFg. FlaT

vacuum Tank
The Flat Vacuum Tank from Crescent Tank Mfg. can be used as a service truck and for pickup and delivery
of restrooms. It can be used to tow a
trailer and plow snow. The tank is
sized from 300 to 1,000 gallons and can carry up to 10 portable restrooms
and equipment on the bed. Waste is held inside the truck bed, and freshwater is held in the poly tank. The vacuum tank is constructed from 1/4-inch
mild steel. 585/657-4104; www.crescenttank.com.
lIquId WaSTe InduSTrIeS

TraIler
Custom-built portable restroom
delivery trailers from Liquid Waste
Industries can hold anywhere
from six to 24 portable restrooms,
and come with or without sides. They are built with heavy-duty steel and
come standard with torsion axles, electric brakes, flush-mounted lights and,
depending on the size of the trailer, 10- or 13-inch wheels and tires. Custom
upgrades include gates, leaf spring axles, fold-down ramps, LED lights and
choice of hitch. 877/445-5511; www.lwiinc.com.
cuSITec cuSTom TankS

and TraIlerS 3000 S
The 3000 S portable restroom transport
trailer from CUSITEC Custom Tanks and
Trailers carries two restroom units and is
designed for remote areas where its difficult
for a service truck to travel on a daily basis. It
has a two-compartment self-contained bottom tank, with 126 gallons for wastewater
and 65 gallons for freshwater. It can be used up to 3,000 times before servicing and has an easy-discharge valve and 42-gallon water tank for the handwash unit. 915/239-8919; www.syqonline.com.
PolyJohn
enTerPrISeS
TraIlerS
PolyJohn single- and doubleunit trailers can be used on
work sites where crews need
movable restrooms. These sturdy units are built for highway use or off-road
trails, and come with a removable hitch and taillights. For safe and easy access, the design allows units to be lowered to ground level. They can be used
by emergency management providers, small special events or at agricultural
sites. 800/292-1305; www.polyjohn.com.
exPlorer TraIlerS mckee TechnologIeS

TranSPorTer
Explorer Transporters from Explorer
Trailers - McKee Technologies have
easy-to-adjust carrier slats that box in
virtually any size restroom skid, so multiple-sized skids can be configured
securely in the same load. Models range in size from 8 to 48 feet, accommodating up to 24 units. All include fully independent suspension axles designed to eliminate side-to-side shock transfer. They are available with front
wind deflectors to protect units from road spray, stones and wind loading.
Complete hot-dip galvanizing is available for corrosion protection. 866/4575425; www.explorertrailers.com.
Johnny mover TraIler

SaleS TraIler
The portable restroom transportation trailer from Johnny Mover
Trailer Sales has a skid-locking
system that secures multiple units
using an iron bar locked into place
with a chain binding system. Models are available to handle six to 20 restrooms, and all feature front deflectors to protect units from road spray and debris, brakes, paint options, lighting, and leaf-spring suspension, with optional powder coating and chrome
wheels. 800/498-3000; www.cesspoolcleaners.com/johnny.html.
BOOTH
2101
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December 2015
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Featured In
An Article?
MAKE
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HAPPEN
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May 2013
www.promonthly.com
February 2013
www.promonthly.com
FILE
Taking
a Bow
Music City

MOJO
At the oregon Jamboree

music festival, the crew
at Bucks Sanitary Service
provides service that sings
BY BettY dAGeFoRde
An estate manager for a country star in

Nashville saw the potential for restroom
trailer service and dialed in to land exclusive
outdoor events. By PaTrICK dUrKIn
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
Taking
a Bow
hen Brandon McNeely graduated college about

eight years ago, he couldnt see himself working in
an office-cubicle environment, even though he had
just earned a bachelors degree in finance and economics.
Soon after, McNeely began working as an estate manager
for country music star Ronnie Dunn, of Brooks & Dunn
fame, a job that requires regular 10-hour days overseeing the
performers 17-acre residence and 250-acre farm. As his work
duties bounced him back and forth between the properties,
McNeely learned he enjoys the energy and excitement
surrounding fundraisers and other big events that drew large,
well-dressed crowds to Dunns properties.
McNeely figured there must be a way for a businessman
with entrepreneurial instincts to become a regular part of that
excitement. He sifted through various ideas, but when nothing
took root, he returned to college about three years ago to get a
masters degree in finance and economics.
Page 10
Music City
the crew at Bucks Sanitary
provides service that sings
for oregon Music Festival
MOJO
Page 10
2013 EXPO SHOW ISSUE
Entertainment: Just an Ole Boy Page 16 | Expo Eats: 10 to Try Page 38 | Attractions: Tip a Frosty Mug Page 30
February 25 - 28, 2013, Indiana Convention Center
Glove
Test
Results
cleanliness means success for

Cleanliness
is critical
PROs who serve
North carolinas
teSfor
Group
California farm operations
Page 18
Page 18
about a specialty restroom service company in an online news story. The

concept of renting posh privies for business, family or formal affairs might
offer everything he desired: independence, flexible hours, fun and exciting
events, a service that wont fade away, and weekend work that allows him to
keep the day job he loves.
Still, McNeely knew better than to jump
>>> Brandon McNeely
into a business before studying and analyzing
set up shop at home for his
the idea further. His analysis of the Nashville
boutique restroom service,
areas ability to support a boutique, high-end
PoshPrivy. He operates
portable restrooms company led him to Atlanta.
the business with his wife,
He spent a day there with the owner of an Kristeen, in Nashville.
to pick up toilets if theyre

all in one spot. I probably
spent a little bit extra labor,
but at least you dont
have to send somebody
Tips for Bringing

the Wow Factor
with a map to go to this
I want
to be part get
of my
campground,
these six,
clients event Im genuinely
go to another campground,
interested
in being part of
a great
reunion or
get wedding,
these eight.
whatever. When you deal with
Scott Weld
brides and brides mothers, they
want the best. This is not just a
business proposition for them.
Brandon McNeely wants people to be talking

about PoshPrivys restroom trailers the minute they
walk out the door, no matter who they are and what
the event. After all, people wearing wedding gowns,
tuxedos and fine footwear expect five-star restroom
accommodations.
Using a portable restroom doesnt have to be
a cringe-worthy deal, McNeely says. Were a boutique business. Our restroom trailers are unique and
designed specifically for special events. We try to really wow people. They cant believe how nice our
trailers are. Most people have never seen anything
like them.
Here are some of the ways McNeely markets to
VIP customers:
Brandon Mcneely
Pricing
options
The very day we found out wed have to move our shop, somebody
In addition
to the
PoshPrivy
offers
price
came
through
the trailers,
door and
said, Do
youtwo
want
to packages.
buy BucksThe
back? It
basic
package
just the
trailerdoor
withopening,
toiletries.all
Forinan
additional
cost,
Mc-quickly
was
really aisdoor
closing,
the
same day.
They
Neely
provides
a signature
jumped
at the
chance. package, which includes flowers, fresh mints,
LED candles, indoor-outdoor rugs and a personalized chalkboard message.
Today their business is exclusively portable restrooms, serving the
He also
sets out amenity
baskets.
When
your got
niche
is special
events, you
100-mile-wide
Willamette
Valley.
Theyve
about
1,500 Satellite
Industries
mustunits
catertogray
highTufways
expectations
and meet
them,
says.ones for weddings, and
and Maxims
(and
a fewhewhite
green units for their University of Oregon tailgating; quack shacks, they call
Showafter
it offthe Oregon Ducks mascot), several ADA-compliant Freedoms
them
McNeely
uses PoshPrivys Liberties
website togive
customers aEngineering
virtual tour Crowd
and
wheelchair-accessible
an Ameri-Can
of his
restroom
trailers.trailer,
Our website
clean and
easy toStation
navigate.
We from
Pleaser
restroom
and twoissmaller
Comfort
trailers
Advanced
Containment
Systems, and
Inc.Pricing
About and
50 percent
of their
describe
our features
under Products
show them
in ourwork is
special
in 2012,
the U.S. Olympic
track-and-field
trials.
Gallery.
Ourevents,
trailersincluding,
offer so many
advantages,
and pictures
tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
roll in and set them up, they walk into something special.
Making connections
The Welds live in Sweet Home so theyve always had the hometown
Plush
interiors
advantage for the Jamboree and Bucks has done it since its beginning in
If anyone still has doubts about portable restroom luxury after study1996. They feel confident theyll retain the work as long as they provide good
ing the online photos, McNeely offers guided tours of the trailers and their
service and a reasonable price.
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
says.the
ButMain
that doesnt
happen too often. When it does, though, it allows
event
McNeely In
to discuss
possible
upgrades
as Home
clients came
inspectupthewith
trailers.
the early
90s, when
Sweet
an idea to help
fund civic projects, this little town asked a big star to perform at their first
<<<portable
The Bucks
team includes,
from and
upscale
sanitation
company,
left, Milah Weld, Susie Sieg, Josh
the trip
reinforced
thatScott
his Weld
business
Wooley,
Sten Weld,
and idea
was solid.
Eric Brownrigg.
In January 2012, McNeely and his
^^^ As part of PoshPrivys
wife, Kristeen, put his plan into action. He
Signature Service, Brandon
McNeely places flowers and a
takes a conservative approach to building
country music
festival.
Surprisingly, Wynonna Judd said yes and the festival
personalized
chalkboard
message
PoshPrivy.
business
is a baby
right
attracted top
ever since.
In 2012,This
the 9,000
residents
welcomed
of has
congratulations
in histalent
Comforts
and
we want
paywas
forback
everything
visitors August 3-5, most ofnow,
whom
camped
out.to
Judd
to help
of 40,000
Home trailer.
as we go,along
he says.
dont
believe
in
celebrate the Jamborees 20th anniversary,
with I
Rascal
Flatts,
Dierks
assuming
debt.performers
Ill get where
I want
to on
go
Bentley, the Charlie Daniels Band,
and enough
for 22
shows
bytwo
adding
one
or two
trailers atincluded
a time asbeer
I can
pay
for them.
stages.
Other
attractions
and
wine
gardens, merchandise
booths
and abought
kids zone.
The event
is held
in a in
no-facilities,
McNeely
his first
restroom
trailer
early 201220-acre
from a park-like
portable
setting near
the edge
of the picturesque
town. some inventory. This 6-byrestroom
company
in Michigan
that was shedding
8-foot restroom trailer which he calls The Petite includes a 300-gallon
internal
waste tank and a 125-gallon onboard freshwater tank. McNeely
By the nuMBers
brought the two-stall 2010 Comforts of Home trailer back to Nashville, and
The company brought in 265 units (20 Maxims, 10 Freedoms, 20
then remodeled it. It was our first unit, so I wanted to make sure it had a
Liberties, one Standing Room Only urinal unit, and the balance Tufways),
modern, upscale look and feel, McNeely says.
three restroom trailers, and 73 hand-wash stations (half Satellite Industries
He started
makeover
by removing
thePolyPortables,
units free-standing
pedestal
Waves
from thethe
companys
inventory,
the rest
Inc. Tag
Alongs
sink,
replacing
vinyl
for
hardwood-style
flooring,
then
installing
designer
rented from a colleague).
lighting, floating vanities and automatic touchless faucets. To finish, he
Some 115 units, including five handicap-accessible, were set up at the
repainted the interior with an up-to-date color scheme.
main venue a few at bus stops, the hospitality center, and parking lots,
he bought
a new
2012
three-stall
Pal restroom
trailer
fromwere
Rich
butNext
the bulk
in large
banks,
along
with sixPorta
to eight
hand-wash
stations,
Specialty
Trailers.
The
13- footofrestroom
trailer
whichplaced
he calls
The
Polished
placed at
the four
corners
the facility.
The crew
the
ACSI
trailers
has
400-gallon
waste tank
and
105-gallon freshwater
tank.
neara the
stage forinternal
the performers
and
thea Ameri-Can
Engineering
trailer in
fallcourt/beer
2012, McNeely
added
Plush,
anunit.
Alpha Mobile Solutions
theIn
food
garden,
alongThe
with the
urinal
Signature
Series
featuring
two private
womens
rooms and
one banks
room
Thirty
units3and
six hand-wash
stations
were arranged
in two
forat men.
It comes
with venue.
a 500-gallon
internal
tankwas
andtaken
125-gallon
a smaller,
adjacent
The rest
of the waste
inventory
to 23
freshwater
tank.Thirteen
Each restroom
features
including
vessel sinks,
campgrounds.
units were
rentedamenities
to individual
campsites.
parties. So he started PoshPrivy,

where this compact Comforts of Home
restroom trailer is a popular offering.
(Photos by Patrick Durkin)
Lisa and Scott Weld, owners of Bucks

Sanitary Service in Eugene, Ore., have a
sta of 10 an office worker, yard worker,
part-time mechanic and seven drivers.
Lisa works in the office answering phones
and managing the creative and marketing
side while Scott fills in on everything
from management to running routes to
maintenance. Five people worked on the
Oregon Jamboree along with the Welds
and their three children, Maren, 9; Milah,
13; and Sten, 17; who are accustomed to
helping out at events.
POSTERS
coMpany history
In April 2012, Lisa and Scott Weld
bought Bucks for the second time. Their
first crack at it was in 1995 when Scotts
father heard the 20-year-old business was
having problems. The family made an oer
to the founder and operated it for four
years as an add-on to their trash and septic
service business. In 1999, when Welds
father retired, they sold it to a national
solid waste company. Weld went to work
for that company, then 10 years later tried
his hand again at self-employment in the
trash business. A few challenges cropped
up, but they turned out to be fortuitous,
says Lisa Weld.
Owners: Brandon and Kristeen McNeely

Tennessee
Employees: 2
Service area: 100-mile radius of Nashville, Tenn.
Specialty: Upscale portable sanitation for weddings and special events
Affiliations: Portable Sanitation Association International, National
Association of Catering and Events, Tennessee Wedding and Events
Specialists Association
Website: www.poshprivy.com
Starting At
35
(continued)
Lets roLL
Its easier to send a driver
<<< Susie Sieg, of Bucks Sanitary Service,

unloads
a Satellite
Industries
Working
for singer
Ronnie Maxim
Dunn, 3000
restroom
at the recognized
Oregon Jamboree.
Brandon
McNeely
a need
(Photos by
Peter Krupp)
for portable sanitation
at upscale
the teaM
Scott Weld
RESEARCHING THE MARKET

A few months after earning his masters degree in
May 2011, McNeely stumbled onto his niche while reading
PoshPrivy Nashville, Tenn.
tHe JoB: Oregon Jamboree

locAtIoN: Sweet Home, Ore.
tHe PRo: Bucks Sanitary Service
The very day we found out wed

have to move our shop, somebody
came through the door and said,
Do you want to buy Bucks back?
It was really a door closing, door
opening, all in the same day.
(continued)
The
White
Producing
oN locAtIoN
COVER STORY
Eight times, Sunday through Wednesday, a caravan of three trailers

made the hour-long drive up Interstate 5 from the companys yard to the
Jamboree site to deliver units. Two of their 15-year-old company-built
trailers held 16 units each and a third trailer carried 20 (also company-built,
using an Explorer receiver from McKee Technologies, Inc.). The company
used service vehicles to pull the trailers.
Weld tried a new approach for the removal process. Sunday night
and continuing Monday, the team pumped and moved all units to a single
staging area, which he felt simplified the job. Its easier to send a driver to
pick up toilets if theyre all in one spot, he explains. I probably spent a little
bit extra labor, but at least you dont have to send somebody with a map to
go to this campground, get these six, go to another campground, get these
eight. Then you start leaving sinks behind and the (handicap unit) doesnt
fit. Its just a logistics nightmare trying to get the loads to work out. During
the week, they grabbed units as schedules permitted.
McNeely runs a power cord to his Porta Pal unit from

^^^
keepin
itMusic
cLean
Rich
Restrooms.
City customers organizing backyard
weddings
and special
events want
a lot of amenities
when
Jamboree
organizers
required
someone
be on site and available by
shopping
units.
radio at for
all portable
times sosanitation
Weld, his
son and another member of the team stayed in
a motor home at one of the campgrounds.
floating
vanities,
Corian
countertops,
Venue
units were
serviced
each night stereo,
from 11 p.m. to 2 a.m. At 6:30
ceramic
andinflatscreen
TVs.
a.m. theyfloors
started
on the campground
units, finishing around 9:30 a.m.
Rounding
hispumped
inventory
The
During
the day,out
they
outis 20
RVsPremiere
and 19 holding tanks 10 at the
trailer,
another
upscale
unit
by Rich
Specialty
Trailers, which McNeely
two shower
facilities
and
themade
balance
for the
food vendors.
subleases
a partnership
Portable
Restrooms
Charlotte,
Five through
service vehicles
werewith
used:
A 2010
Peterbilt LLC.
335 in
and
a 2008
N.C.
This large4300,
two-suite
which
has a 600-gallon
waste tank
International
bothtrailer
built out
by Progress
Vactruckinternal
with 1,500-gallon
and
200-gallon freshwater
tankaluminum
includes atanks;
working
as well
hot
waste/500-gallon
freshwater
a fireplace,
2001 Isuzu
FTRasfrom
water,
solid marble
andSales
granite
countertops,
designer
vanities,
and heating
Workmate/FMI
Truck
& Service
with an
850-gallon
waste/350-gallon
and
air conditioning
forand
full two
climate
freshwater
steel tank;
2000control.
International 4700s built out by Lely
Manufacturing Inc. with 750-gallon waste/350-gallon freshwater steel tanks.
TARGETING
CUSTOMERS
All have Masport
pumps.
When McNeely was assembling his inventory, he contacting his target
Waste was transported to the companys yard each night and transferred
markets to alert them to his fledgling business. He services the Nashville
to a 20,000-gallon tank. From there, another pumping contractor picked up
area and roughly 100 miles in all directions in middle Tennessee, going after
the waste and disposed of it by land application.
weddings, festivals, large reunions, corporate fundraisers and other events.
saMe But different
If people cant find you quickly with Google, you dont exist.
In one sense, Weld was an old pro at this event, so it was pretty much
And
once they find you, your website must instantly project
business as usual, he says. On the other hand, the size and scope had
your
brand
and what
youre
all about.
have
to sayin 60
changed
significantly
over
the years
their You
first dont
year, they
brought
units forbut
oneyou
venue
andtofour
That was the most difficult
much,
have
saycampgrounds.
it right.
thing for me, he says. So I had to get my act together. He quickly got his
Brandon
Mcneely
arms around
it. Youve got to just scratch your head and kick it in gear and
go. We didnt stop moving all weekend.
McNeely puts himself at the center of the business as the contact person
and chief problem-solver. He handles all email communication, and every
call placed to PoshPrivy routes to his personal phone.
I want to be part of my clients event, he says. I take time to make
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
are lined
up and
ready
to design
go before
the
^^^ Satellite Industries Tufway restrooms
MailChimp,
which
helps
me
letters
Oregon Jamboree, complete with lighting
strung
the front who
of themight
units.need my
to target
eventinplanners
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
Sizes: 24" x 30" & 36" x 45"
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
helpshe
outjoined
her fathers
crew, keeping
restrooms
and hand-wash
MoreWeld
recently,
the National
Association
of Catering
and Events
^^^ Milah
stations
with
soapevents
and paper
theservice
Oregonthem.
Jamboree,
includto
learn stocked
all he can
about
andproducts
how bestatto
He also
plans
ingjoin
these
Wave
sinks from
Satelliteand
Industries.
to
the
Tennessee
Wedding
Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile,
MORE
INFO he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
Advanced
Containment
Progress
Inc. message for the
womens
side
of the trailers,Masport,
a personal
brideVactruck
and groom on
Systems, Inc.
800/467-5600
800/228-4510
a chalkboard,
that illuminate the path to
the trailers after dark.
800/927-2271 and tiki lightswww.masportpump.com
www.progressvactruck.com
www.acsi-us.com
After all, the more McNeely does to make his portable restrooms
Industries
Technologies
pleasing, and perhaps evenMcKee
memorable,
the -greaterSatellite
the chance
hell never
Ameri-Can
Explorer
Trailers
have
to workEngineering
from the confines
of an
office cubicle. 800/328-3332
574/892-5151
www.ameri-can.com
MORE INFO
866/457-5425
www.mckeetechnologies.com
Save time and cut costs

with Staples Advantage.
(See ad page 27)
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Alpha
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Comforts of Home Services Inc. Rich
Specialty Trailers
Lely Mobile
Manufacturing,
Workmate/FMI
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877/789-1213
260/593-2279
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800/334-2763
Sales & Service
PolyPortables, Inc.
www.richrestrooms.com
www.cohsi.com
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www.lelyus.com
800/927-8750
800/241-7951
(See
ad page 19)
www.fmitrucks.com
(See ad page 33)
(continued)
(continued)
Link to discounted pricing through the

hauleragent.com website to save on paper
and cleaning supplies
Reprinted with permission from PRO / February 2013 / 2013, COLE Publishing Inc., P.O. Box 220, Three Lakes, WI 54562 / 800-257-7222 / www.promonthly.com
TM
May 2013
www.promonthly.com
888-557-1460
www.hauleragent.com
FILE
COVER STORY
LASER
REPRINTS
Starting At
10
Music City
Nashvilles Brandon
McNeely brings special
events expertise to country
stars, backyard parties
Page 10
Music City
MOJO
Working for singer Ronnie Dunn,

Brandon McNeely recognized a need
for portable sanitation at upscale
parties. So he started PoshPrivy,
where this compact Comforts of Home
restroom trailer is a popular offering.
(Photos by Patrick Durkin)
MOJO
ScreencO
An estate manager for a country star in

Nashville saw the potential for restroom
trailer service and dialed in to land exclusive
outdoor events. By PaTrICK dUrKIn
hen Brandon McNeely graduated college about

eight years ago, he couldnt see himself working in
an office-cubicle environment, even though he had
just earned a bachelors degree in finance and economics.
Soon after, McNeely began working as an estate manager
for country music star Ronnie Dunn, of Brooks & Dunn
fame, a job that requires regular 10-hour days overseeing the
performers 17-acre residence and 250-acre farm. As his work
duties bounced him back and forth between the properties,
McNeely learned he enjoys the energy and excitement
surrounding fundraisers and other big events that drew large,
well-dressed crowds to Dunns properties.
McNeely figured there must be a way for a businessman
with entrepreneurial instincts to become a regular part of that
excitement. He sifted through various ideas, but when nothing
took root, he returned to college about three years ago to get a
masters degree in finance and economics.
Systems
RESEARCHING THE MARKET

A few months after earning his masters degree in
May 2011, McNeely stumbled onto his niche while reading
Producing
Results
Cleanliness is critical for PROs who serve

PoshPrivy
Nashville, Tenn.
California
farm operations
Page 18
(continued)
about a specialty restroom service company in an online news story. The

concept of renting posh privies for business, family or formal affairs might
offer everything he desired: independence, flexible hours, fun and exciting
events, a service that wont fade away, and weekend work that allows him to
keep the day job he loves.
Still, McNeely knew better than to jump
>>> Brandon McNeely
into a business before studying and analyzing
set up shop at home for his
the idea further. His analysis of the Nashville
boutique restroom service,
areas ability to support a boutique, high-end
PoshPrivy. He operates
portable restrooms company led him to Atlanta.
the business with his wife,
He spent a day there with the owner of an Kristeen, in Nashville.
Tips for Bringing

the Wow Factor
ELECTRONIC
REPRINTS
Starting At
25
Pricing options
In addition to the trailers, PoshPrivy offers two price packages. The
basic package is just the trailer with toiletries. For an additional cost, McNeely provides a signature package, which includes flowers, fresh mints,
LED candles, indoor-outdoor rugs and a personalized chalkboard message.
He also sets out amenity baskets. When your niche is special events, you
must cater to high expectations and meet them, he says.
Show it off
McNeely uses PoshPrivys website to give customers a virtual tour
of his restroom trailers. Our website is clean and easy to navigate. We
describe our features under Products and Pricing and show them in our
Gallery. Our trailers offer so many advantages, and pictures tell that story.
People look at photos of our trailers and say, Ive got to have that. Once we
roll in and set them up, they walk into something special.
Plush interiors
If anyone still has doubts about portable restroom luxury after studying the online photos, McNeely offers guided tours of the trailers and their
luxurious interiors at his storage site. Some customers just need to see
things in person to be convinced, and I have no problem with that, he
says. But that doesnt happen too often. When it does, though, it allows
McNeely to discuss possible upgrades as clients inspect the trailers.
53245325
Owners: Brandon and Kristeen McNeely

Tennessee
Employees: 2
Service area: 100-mile radius of Nashville, Tenn.
Specialty: Upscale portable sanitation for weddings and special events
Affiliations: Portable Sanitation Association International, National
Association of Catering and Events, Tennessee Wedding and Events
Specialists Association
Website: www.poshprivy.com
Brandon McNeely wants people to be talking

about PoshPrivys restroom trailers the minute they
walk out the door, no matter who they are and what
the event. After all, people wearing wedding gowns,
tuxedos and fine footwear expect five-star restroom
accommodations.
Using a portable restroom doesnt have to be
a cringe-worthy deal, McNeely says. Were a boutique business. Our restroom trailers are unique and
designed specifically for special events. We try to really wow people. They cant believe how nice our
trailers are. Most people have never seen anything
like them.
Here are some of the ways McNeely markets to
VIP customers:
BOOTHS
I want to be part of my
clients event Im genuinely
interested in being part of
a great wedding, reunion or
whatever. When you deal with
brides and brides mothers, they
want the best. This is not just a
business proposition for them.
Porta Pal unit from
^^^ McNeely runs a power cord to his
Brandon Mcneely
Rich Restrooms. Music City customers organizing backyard
weddings and special events want a lot of amenities when
shopping for portable sanitation units.upscale portable sanitation company, and
the trip reinforced that his business idea
was solid. stereo,

floating vanities, Corian countertops,
As part of
PoshPrivys
floors
and flatscreen TVs. In January 2012, McNeely and his
^^^ceramic
wife,
Kristeen,
put his plan into action. He
SignatureRounding
Service, Brandon
out his inventory
is The
Premiere
McNeely
places
flowers
and a unit made
takes
a conservative
approach
to building
trailer,
another
upscale
by Rich
Specialty Trailers,
which
McNeely
personalized chalkboard message
This
business LLC.
is a baby
right
subleases through
a partnershipPoshPrivy.
with Portable
Restrooms
in Charlotte,
of congratulations
in his Comforts
and
wea 600-gallon
want to pay
for everything
N.C.trailer.
This large two-suite trailernow,
which
has
internal
waste tank
of Home
we go,a he
says. fireplace,
I dont as
believe
and 200-gallon freshwater tankas
includes
working
well asin
hot
debt.
Ill get where
I want
to go
water, solid marble and graniteassuming
countertops,
designer
vanities,
and heating
by adding
or two trailers
atclimate
a time as
I can pay for them.
and air one
conditioning
for full
control.
McNeely bought his first restroom trailer in early 2012 from a portable
restroom
companyCUSTOMERS
in Michigan that was shedding some inventory. This 6-byTARGETING
8-foot restroom
trailer was
which
he calls The
Petite includes
a 300-gallon
When McNeely
assembling
his inventory,
he contacting
his target
internal
waste
tankthem
and ato125-gallon
onboard
freshwater
tank.
markets
to alert
his fledgling
business.
He services
theMcNeely
Nashville
brought
the roughly
two-stall100
2010
Comforts
of Homeintrailer
back
to Nashville,
area and
miles
in all directions
middle
Tennessee,
goingand
after
then
remodeled
it. It large
was our
first unit,
so I wanted
to make
it events.
had a
weddings,
festivals,
reunions,
corporate
fundraisers
andsure
other
modern, upscale look and feel, McNeely says.
started cant
the makeover
byquickly
removingwith
the units
free-standing
IfHepeople
find you
Google,
you dontpedestal
exist.
sink, replacing vinyl for hardwood-style flooring, then installing designer
And once they find you, your website must instantly project
lighting, floating vanities and automatic touchless faucets. To finish, he
your brand
and what
all about.
You dont have to say
repainted
the interior
with anyoure
up-to-date
color scheme.
Next hebut
bought
new 2012
three-stall
Porta Pal restroom trailer from Rich
much,
youahave
to say
it right.
Specialty Trailers. The 13- foot restroom trailer which he calls The Polished
Brandon Mcneely
has
a 400-gallon internal waste tank and a 105-gallon freshwater tank.
In fall 2012, McNeely added The Plush, an Alpha Mobile Solutions
McNeely
himself at
theprivate
center ofwomens
the business
as the
contact
person
Signature
Series puts
3 featuring
two
rooms
and
one room
chief
problem-solver.
He handles
all email
communication,
and every
for and
men.
It comes
with a 500-gallon
internal
waste
tank and 125-gallon
call placed
to PoshPrivy
routesfeatures
to his personal
phone.
freshwater
tank.
Each restroom
amenities
including vessel sinks,
I want to be part of my clients event, he says. I take time to make
(continued)
them feel comfortable with me, and assure them Im genuinely interested
in being part of a great wedding, reunion or whatever. When you deal with
brides and brides mothers, they want the best. This is not just a business
proposition for them.
McNeely believes PoshPrivys website and targeted email campaigns
play key roles in establishing and building the companys unique brand. His
maxim is Redefining the portable restroom experience. That starts with
a clean, simple website that projects PoshPrivys upscale niche. He also
works hard to ensure the company pops up prominently when people search
for upscale portable restrooms on Google or other Internet search engines.
NEW PRODUCT
OUTDOOR EVENTS
If people cant find you quickly with Google, you dont exist, McNeely
says. And once they find you, your website must instantly project your
brand and what youre all about. You dont have to say much, but you have
to say it right.
That doesnt mean McNeely just flipped a switch and waited for
business to build. He also networks with job-related companies to spread
his message by word-of-mouth.
I started going around to party-tent rental companies because our
business is mostly geared toward outdoor
events, McNeely says. Probably 70 percent
of our business (has been) from their
referrals.
At the same time, he targeted event
planners to raise awareness of PoshPrivy.
For that, targeted emails generate results.
I spent a couple of days compiling an
email list of every event planner I could find
around Nashville and middle Tennessee,
McNeely says. I use a service called
MailChimp, which helps me design letters
to target event planners who might need my
restroom trailers. MailChimp works much
better than traditional mail. Event planners
need
to think of you when giving portable
^^^ McNeely adjusts the
restroom options to their clients.
wastewater outlet valve on one
of his restroom trailers.
Finally, McNeely who doesnt own
a vacuum truck partners with a local
company to pump out the trailers before hauling them home from the event
site. Most of the events we service last a half-day or so, which means we
usually dont have to pump them until theyre ready to be removed, he
explains. Its less trouble for everyone if we get them pumped on the job
site right after the event.
SELL YOURSELF
All the while, McNeely builds business through face-to-face contact.
Once were in touch with companies that can help us, I try to meet with the
owners and essentially sell myself and our product to them, he said.
Part of selling himself means being an expert in the field. Before
launching his venture, McNeely joined the Portable Sanitation Association
International and attended its annual convention and trade show in 2011. While
there, he attended seminars and talked with experts to broaden his knowledge.
More recently, he joined the National Association of Catering and Events
to learn all he can about events and how best to service them. He also plans
to join the Tennessee Wedding and Events Specialists Association this year.
The more I can network with experts in those areas people who also need
my trailers the more Ill learn, and the more ideas and referrals Ill get.
Meanwhile, he provides personal touches to complement his restroom
trailers. That includes mints, amenity baskets, flower bouquets in the
womens side of the trailers, a personal message for the bride and groom on
a chalkboard, and tiki lights that illuminate the path to the trailers after dark.
After all, the more McNeely does to make his portable restrooms
pleasing, and perhaps even memorable, the greater the chance hell never
have to work from the confines of an office cubicle.
MORE INFO
Alpha Mobile Solutions
Comforts of Home Services Inc. Rich Specialty Trailers
877/789-1213
260/593-2279
630/906-8002
www.richrestrooms.com
www.alphamobilesolutions.com www.cohsi.com
(See ad page 19)
MINI DUAL SCREEN

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n Affordable n No Moving Parts
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n Small Footprint n Fits In An 8' Pickup Box For Easy Transport
n Great For Special Events Portable Toilet Screening
n Fork Lift Skids For Easy Transport And Loading
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December 2015
43
PRODUCT NEWS
I N D U S T RY N E W S
Advantage Funding expands sales team
Aluma flatbed
utility trailer
The 7712H single-axle
flatbed utility trailer from
Aluma Trailer features 14inch aluminum wheels (standard) and an extruded aluminum floor
with front and rear retaining rails. The bed is 77.5 inches wide and 142 inches
long. LED lighting package and safety chains are included. 866/415-3285;
www.alumaklm.com.
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The WorkWave Fleet mobilefirst flexible route planning app from
WorkWave, formerly Marathon Data
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medium-sized fleets. 866/413-3498;
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Socially
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Advantage Funding named Michael Kendro regional sales manager.

He will be responsible for vocational sales in the companys Southeastern
Region. Advantage Funding offers equipment financing and leasing options
for vehicle dealers, distributors, manufacturers and end users.
Beyond
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Go to
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December 2015
Scan the
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CLASSIfIEDS
December 2015
UNIVERSAL
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MARKETPLACE
Businesses
ADVERTISING
Portable toilet business, Eastern Long Island

Well established, good customer base.
$28,000. Call 516-790-8637.
(T01)
Surco
COMPuTeR sOFTWARe
Fr e e S e r v i c e R e m i n d e r S o f t w a r e . c o m ,
Fr e e S e r v i c e D i s p a t c h S o f t w a r e . c o m ,
FreeRouteManagementSoftware.com.
(T12)
Portable Toilet
Deodorant
FRAGRANCE
PORTABLe ResTROOM TRAiLeRs
FRAGRANCE
ADA Restroom Trailer: 2012 Wells Cargo (UltraLav) $25,000. ADA stall + 1 men + 1 women. Great shape, keep under roof. Heat & A/C,
water tank. Hydraulics lower trailer to ground.
540-765-7845. Roanoke, Virginia
(T12)
Attention Southern US PROs: Re-rental restroom trailers, Winter Nov.-Apr. ONLY. JAG/
ACSI/Ameri-Can. 4-10 stations. Luxury, basic,
ADA. FOB 08857. Get rentals w/o cash outlay.
732-838-0424 elitecoaches.com
(T01)
PORTABLe ResTROOM TRuCks

1999 International 8100, CAT engine, Eaton 8-speed manual transmission, 365,759
miles, 2,500-gallon steel tank in excellent
condition, strong Masport HXL400W pump,
3 diamond plate tool boxes, clean and well
looked after - $38,000. 2002 Ford F550,
7.3L diesel, 361,000 miles, auto, Conde
pump, 600/250 steel tank, toilet rack, clean
- $16,000. 2000 Ford F550, 7.3L diesel,
243,990 miles, manual, Masport HXL4 pump,
600/250 steel tank, toilet rack - $12,000.
2006 GMC C5500 6.6L diesel, auto, 900/300
steel tank, Masport HXL4 pump, Burks DC10
washdown pump, toilet rack - $28,000.
1990 International diesel, manual, 900/300
steel tank, Jurop pump, toilet rack - $13,000.
2000 International DT466 P&D truck, manual, carries 6 units, lift gate, 200/50 steel tank,
Masport HXL4 pump - $17,500. 2000 Isuzu
NPR diesel, 700/200 steel tank, Conde pump
toilet rack - $15,000. 478-718-9451 (T12)
Pac-Mac PR-15 dual-service portable restroom service unit for sale. 2016 Hino 268
chassis with 1,500-gallon carbon-steel tank
split 1,100/400, dual hose reels, Burks DC10,
dual dropdown workstations, and dual polished
aluminum toolboxes. Please call Jimmy at 601670-5238 or mckee.jimmy@keithhuber.com.
Units in stock with affordable pricing. (T12)
For Sale: Six (6) 2005 Ford F450 diesel
pumper vacuum trucks. 300 fresh and 650
waste. Mileage ranging from 235,485 to
283,503. Inquire for pricing. Please call us at
651-429-3781.
(T12)
2006 International 4300 portable toilet truck.
Abernethy 1,500 (1,100 waste/400 fresh)
tank system. 285,000 miles. Good working
order. $25,000. Will send pictures at your request. Contact Ben at 336-374-8300. (T01)
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800.556.0111
800.556.0111
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6143
For Sale: New 1,500-gallon Pac-Mac PR-15

dual-service carbon-steel portable restroom
service units. Split 1,100/400 with 7gpm 42psi
wash-down system. Dual drop-down work
stations with dual spring-retract hose reels. DS
and PS toolboxes. Contact Jimmy at 601-6705238 or mckee.jimmy@keithhuber.com (T01)
PORTABLe sinks
40 portable sink units for sale. Three different
models. All need repair work. $125 each OBO.
Email/text for pictures. Mitch 717-982-8039
mitchw@waltersservicesinc.com
(T12)
www.SlideInWarehouse.com
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Feb. 17-20, 2016 | Indianapolis, Ind.

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Restrooms in the news: Homemade

Are they video tattlers or

(45 gallons fresh water)

(16 gallons fresh water)

Tank sizes 60,

Sink Lifting Bracket

60 Gallon Rinse Tank

Waterless Gel Touch

The TSF Company Inc.

2930 S St. Phillips Rd. | Evansville, IN 47712

1-800-843-9286 | 812-985-2630 | Fax: 812-985-3671

From the Editor: Ripped From the Headlines

Back at the Office:

PROfile: A Career Reboot

Take 5: Making His Own Luck

Product Focus/Case Study

COMING NEXT MONTH January 2016

Portable Restroom Operator

COLE Publishing Inc.

CIRCULATION: 2014 circulation averaged 7,874 copies per

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Fruitland Manufacturing ....... 23

Century Paper & Chemicals .. 10

Comforts of Home Services, Inc. 35

J & J Chemical Co. ................ 5

J. C. Gury Company, Inc. ...... 41

Mid-State Tank Co., Inc. ...... 35

Portable Restroom Operator

Ronco Plastics ..................... 13

Heffernan Insurance Brokers..38

Kentucky Tank, Inc. ............. 28

Hauler Agent ....................... 43

Masport, Inc. ......................... 3

Best Enterprises, Inc. .......... 21

KeeVac Industries, Inc. .......... 6

Amthor International ........... 39

DropBox, Inc. .......................... 9

Armstrong Equipment, Inc. .... 33

Liquid Waste Industries, Inc.. 33

PolyPortables, LLC .............. 48

Robinson Vacuum Tanks ..... 33

Roeda Signs & ScreenTech

Walex Products Company, Inc.

CUSITEC Custom Tanks and Trailers;

T.S.F. Company, Inc. .............. 2

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