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    SEM/PPC Questions For SEM Knowledge

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    Dee eM Bee
    This document contains 40 questions about search engine marketing (SEM), pay-per-click (PPC) advertising, and related topics. It asks about search engines, types of online advertising, SEM, PPC terminology and concepts like cost per click (CPC) and click-through rate (CTR). Questions also cover PPC campaign and account structure, keyword research, geographic and network targeting, ad formats, bidding options, reporting, and account spending limits.

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    SEM/PPC Questions For SEM Knowledge

    Uploaded by

    Dee eM Bee
    189 views3 pages
    This document contains 40 questions about search engine marketing (SEM), pay-per-click (PPC) advertising, and related topics. It asks about search engines, types of online advertising, SEM, PPC terminology and concepts like cost per click (CPC) and click-through rate (CTR). Questions also cover PPC campaign and account structure, keyword research, geographic and network targeting, ad formats, bidding options, reporting, and account spending limits.

    Original Description:

    Here is a Document for the List of More than 40 Questions related to PPC and SEM

    Original Title

    SEM/PPC Questions

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    This document contains 40 questions about search engine marketing (SEM), pay-per-click (PPC) advertising, and related topics. It asks about search engines, types of online advertising, SEM, PPC terminology and concepts like cost per click (CPC) and click-through rate (CTR). Questions also cover PPC campaign and account structure, keyword research, geographic and network targeting, ad formats, bidding options, reporting, and account spending limits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    189 views3 pages

    SEM/PPC Questions For SEM Knowledge

    Uploaded by

    Dee eM Bee
    This document contains 40 questions about search engine marketing (SEM), pay-per-click (PPC) advertising, and related topics. It asks about search engines, types of online advertising, SEM, PPC terminology and concepts like cost per click (CPC) and click-through rate (CTR). Questions also cover PPC campaign and account structure, keyword research, geographic and network targeting, ad formats, bidding options, reporting, and account spending limits.

    Copyright:

    Attribution Non-Commercial (BY-NC)
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    SEM/PPC Questions for SEM Knowledge

    1. What is Search Engine?

    2. Name of PPC Place?

    3. Types of advertising in Online Marketing?

    4. What is SEM?

    5. What is Paid Marketing?

    6. What is the use of Proxy website?

    7. What is the SEO?

    8. Definition of PPC?

    9. Advantage of PPC?

    10. What is the name of PPC Terminology?

    11. Note: - write the name of these terms with formula if available.

    a. CPM

    b. CPC

    c. PPC

    d. CPA

    e. CTR

    12. Define the PPC Campaign & their Structure? Give the number of Default Campaign in Google
    Adwords?

    13. Write the match type of keywords in PPC?

    14. What is the Maximum CPC or Bid.

    15. Define the Account Structure?

    16. Write the option in Campaign setting?

    17. What do you mean by Geographical Targeting Campaign?

    18. Write the name advertising network & describe those networks?
    19. What is the name of keyword Research tool of Google?

    20. Write the name of Landing Page Factors?

    21. What is the AD Headline?

    22. Write the limitation of Title, Description, Display URL & Destination URL of Google, Yahoo &
    MSN? Write one ad copy for “Computer Problems” Keywords with this TFN (1-866-712-7916)

    23. If we test the two ad copy in a particular ad group. The name of the test is called?

    a. Ad Copy Testing

    b. ABC Testing

    c. Multi Testing

    d. AB Testing

    24. What is Campaign Budget

    25. What is the Quality Score & how can we generate the Quality Score?

    26. What is the Destination Url?

    27. Write the AD Rank Formula in Keyword-targeted ads on the content network?

    28. If we select the Search Network in our Campaign Setting then where ads are appearing?

    a. Search Sites & Partner Sites

    b. Search Sites & Content Sites

    c. Content Sites

    d. Content Sites & Placement

    29. Which types of ads are acceptable in Search Network, Content Network?

    30. How Many bidding option are available in Search Network & Content Network? Give the Name
    for both.

    31. Contextual targeted campaigns accept these ad formats, choose one option given below?

    a. Text, Image, Video

    b. Text, Image

    c. Image, Video
    d. Video, Text

    32. What is the PPR & write the full form of PPR?

    33. Image & Video can appear on Search Sites? True/False

    34. Text, Image & Video Ads can appear on Placement Targeted Campaigns? True/False

    35. Write the name of Ads Formats?

    36. How many report we can generate through Report Tab from PPC Account?

    37. Write the important points of Ad Copy Writing?

    38. What is the TFNs?

    39. What is the Search Targeted Campaigns & Contextual Targeted Campaigns?

    40. What is spending limit of PPC account for the Invoicing? Give the month limitation also?

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