Unit 5

Advertising
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Complete each sentence with the best word.
2,
c6)
lf a cetebr ity ...?.n49.f t.-e.f... a product, they say how good it is in advertisements.
a)
6)
ln
b)
persuades
[aunches
c) endorses
Bittboards, those large signs used for advertising, are often called '
in British Engtish.
o
v
a)
b)
leaflets
slogans
c)
hoardings
Manufacturers of toiletries and cosmetics frequently offer

customers to try out their new products.
a)
b)
samples
b)
public
5 .............
a)
posters
point-of-sale
c) eye-catching
ofsports or arts events can be a powerful method ofadvertising.
b)
Research
Endorsement
c) Sponsorship
lf you hear about a new product from a friend or relative, this is catted
'. . . . . . . . . . . . . . . . . . . . . . . .
advertising'.
a) word-for-word b)
c)
...... for
Advertising done at the place where a product is sold is called '.........

advertising'.
a)
commercials
free
mouth-to-mouth
c)
word-of-mouth
Outdoor advertising is growing rapidly due to the rising cost of TV
a)
A
b)
commercials
...............
pubticity
c)
research
advertisement is one that causes a lot of public discussion and
disagreement.
a)
b)
viral
controversial
c) subtiminaI
'Beanz Meanz Heinz'has become one of the most famous advertising
...... ever.
a)
slogans
b)
banners
c)
mailshots
10 The company was forced to withdraw its advertisement because many people found
b)
c) original
Match each verb on the left with two phrases on the right.
to differentiate
a) between two products

b) a product
c) somebody's imagination
d) a message to somebody
e) one product from another
to communicate
f)
somebody'sattention
g)
an advertising campaign
h)
with somebody
to [aunch
to capture
20
offensive
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UNIT5
"
ADVERTISING
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tr
Choose the correct item from each pair to complete the letter.
schedule
l@easure_in
date and time
further information
take advantage of
we encLose
futt detaits
look forward to
we could arrange for
am pleased to
We woutd be very grateful

We are detighted
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gplca oFFlcE
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FI
'0rurloNs
l2 CoNNAUGHT AvrNur' Glnscow
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MaY
Ms Glenda Munroe
Purchasing Manager
United Freight Agencies
Liverpool
Dear Ms
Munroe'
;-.,.,,t., n\on{t,rpz
ir flY'Y''
"f 1::: ':" : '
Department'
As Head of our Customer Service
of
featuring our exciting new range
i.{:..t enclosing our latest catalogue'
currently
at the most competitive prices
office equipment and furniture
on the market.
of our products *ou'O Ot"-if you could let us know which
an
we have this information' ""' """
of particular interes! to you' Once
carry out a
visit your comPany in order to
exPert from our sales staff to
you' entirely
for
produce a unique office solution
detailed needs analysis and

free of charge.
of our special offers'At
Our expert would also give you
Spica
customers more than just discounts'

Office Solutions we offer our regular
free trial period for all electrical
For example,there is a two-month
and much more'
equipment, including photocopiers'
lf you would like
tou
"
...5 a
us
visit from our exPert' please inform
of a suitable
We look forward to hearing from you'

Yours sincerelY,
ban
Coslello
Ben Costello
Sales Manager
22
Write a repty to Mr Costetto in which you:

a
thank him for the catalogue
describe what kind of office equipment / furniture you are interested in
accept his offer of a visit from an expert
suggest a time and date for the visit.
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Unit 5

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Advertising

Complete each sentence with the best word.

Manufacturers of toiletries and cosmetics frequently offer

ofsports or arts events can be a powerful method ofadvertising.

Advertising done at the place where a product is sold is called '.........

Outdoor advertising is growing rapidly due to the rising cost of TV

advertisement is one that causes a lot of public discussion and

'Beanz Meanz Heinz'has become one of the most famous advertising

a) between two products

'qleads Jo lr]opaa.U s.auo SurSr]raxa Jo

ou ars araLll 'lxel

'alElrdotdds alaqr aqJ

'arnssard lpql lslsar o] alqp aq Aeu Aaqt teLl] os '.dorp-noA-11r1-doqs,

'slgord alBrodro: pue uorldLunsuor asparlur

'Surlonord-lq8noql pue lrartp'A11nn'a^rlparl uauo

qloq :Sursrlralqns pup 3ursrl:anpe uaamlaq sarlusyu.lrsJo raqurnu e are areql

lnoqe Aluo lou ')ulr.ll

aldoad a8erno:ua oi Allensn sr slasrlrenqns 3o

Aaql fuar:os;o arnleu lnoqp osle lnq Anq Aaql s1:npold

'tuolaq [aql araqm l]pq uaqt uasul 'pa^ouer ueaq e^sq

leql slueuasrua^pe lertgtlod

se llaM sp lpniauiu.ror Sur8eloqes lo Surlranqns Jo slslsuol Eugsliranqns 'paapu;

'.3ursrlranpe, pup.ua^qns, sproM

'Aiessarau s! allllrs ou il A elpi1'a{, I uo I o q}!/n }! alalduo)

date and time

we could arrange for

We woutd be very grateful

l2 CoNNAUGHT AvrNur' Glnscow

of our products *ou'O Ot"-if you could let us know which

detailed needs analysis and

of our special offers'At

Our expert would also give you

customers more than just discounts'

We look forward to hearing from you'

Write a repty to Mr Costetto in which you:

thank him for the catalogue

describe what kind of office equipment / furniture you are interested in

accept his offer of a visit from an expert

suggest a time and date for the visit.

'slu3ru0sula,\p1? p3trJllosun rltrA\

P:p rrlqnd aqr dloq

or ,(llcrqnads prrpslr u3rq ,\\ou .,\ELI slrolr,sruusro

'IrEru pJluE,\\Lrn qtr^\,\\ou.rr,\o

Surluur oloLu lo Juo ol pJppu ,(11e)teruotnu uct.1o ,(ro,r puu ,s,rotncLuo:

ot ue8aq yoq,rJll.l rno,( utq,\\ sr tpqt puE ,saiurcluor

'.rldruexl ,{q 'anSoluter l3p]o

',(1.uu1nrured Lrl slpnpr,\Ipur

tr.lo uol]:odord alqr:.tzrs

or passJlpp' pLrE prsrllluos.rad ,(11enrre

'xoqln:ru s,.ruol-i.r., o]ur st:r3

'8urq:,{uu p;tsanba,r Sur,rrq n.,( .tnoqtr,\\ xoqrrlt.ll :no,(

rlJrl{,\\'f,tJ 'sr.11o rzucl s.rnSoieter'spE

aqlut ploi llajlol 3qlelll^l puptxalaq1

sJIEs JLII llE

ot Lro,u8:rLuuu aip sr ,1rnu

'lleul {unl lnoqe

asessed aql peau

fuaaa utlnJssatlns 1ou Alqeqord seM lt lnq ,6ur4oads

altsqaM ino 'Sullsads