Aristotlelian Model of Communication
Aristotlelian Model of Communication
Aristotlelian Model of Communication
Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5
primary elements: Speaker, Speech,Occasion, Audience,Effect .
(Aristotlian Model of Communication has only have 3 important parts , compare to other
Models)
The Aristotle's communication model is a speaker centered model as the speaker has the
most important role in it and is the only one active. It is the speaker's role to deliver a
speech to the audience. The role of the audience is passive, influenced by the
speech(EXPLAIN). This makes the communication process one way, from speaker to
receiver
(Dont forget to tell our class How Speaker made Speech , It is based on the intellectual
of the Receiver . It is always depends how the Receiver is related of that speech)
The speaker must organize the speech beforehand, according to the target audience and
situation (occasion). The speech must be prepared so that the audience be persuaded or
influenced from the speech. He believed "Rhetoric" is the study of communication and
persuasion and different message or speech should be made for different audiences at
different situations to get desired effects or to establish a propaganda. This model was
highly used to develop public speaking skills and create a propaganda at that time so, it
is less focused on intrapersonal or interpersonal communication. Even if the model is
speaker oriented and focuses on audience interaction in communication, there is no
concept of feedbacks.
For instance, a politician (speaker) gives a speech to get votes from the civilians
(audience) at the time of election (occasion). The civilians only vote if they are
influenced by the things the politician says in his speech so the content must be very
impressive to influence the mass and the speaker must design the message very
carefully. The speech must be clear as well as the speaker must have a very good nonverbal communication with the audience like eye contact.
This example is a classic case of Aristotle Model of Communication depicting all the
elements in the model.