Aristotlelian Model of Communication

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INTRODUCTION

Who is Aristotle ? (decastro)


Aristotle, Greek Aristoteles (born 384 BCE, Stagira, Chalcidice, Greecedied 322,
Chalcis, Euboea)
He is a ancient Greek philosopher and scientist, one of the greatest intellectual figures of
Western history.
Aristotles intellectual range was vast, covering most of the sciences and many of the
arts, including biology, botany, chemistry, ethics, history and specially He is a Good
communicator.And if you remember , Alexander the Great is his student.

What is Model of Communication ? (Thea)


Model of Communication is the theory of different disciplines.The word 'model' refers as
representation of a process, and event or a situation. It is not a separate or independent
method rather it is the representation of an existing object. The communication model is
similarly a symbolic representation of the communication process. Simply means , Model
of Communication is between the Speaker and the Receiver.This is the earliest model of
communication thats why it is the very simple of them all.

Aristotles Model of Communication (Pangan, JC, Avenida )


One of the earliest mass communication theories which is usually studied is that of
Aristotle. The 'Aristotle's Model of Communication' is one of the earliest known
communication models proposed.It is important to study Aristotle's Model as it is the
basis for most western models of communication.
Today communication is one of the most interested area of study. Every one dreams to
become a effective communicator. The study of communication model helps us in this
manner. The study of communication is very old concept. Aristotle was the great scholar
of 3oo B.C, who took the initiative to design the very first model of communication,
which is called as Aristotles model of communication.
The communication model of Aristotle is widely accepted because of its simplicity.
Anyone who is needs to excel themselves in public speaking ,seminar, presentations can
make use of this model.

Aristotle Model is mainly focused on speaker and speech. It can be broadly divided into 5
primary elements: Speaker, Speech,Occasion, Audience,Effect .
(Aristotlian Model of Communication has only have 3 important parts , compare to other
Models)
The Aristotle's communication model is a speaker centered model as the speaker has the
most important role in it and is the only one active. It is the speaker's role to deliver a
speech to the audience. The role of the audience is passive, influenced by the
speech(EXPLAIN). This makes the communication process one way, from speaker to
receiver
(Dont forget to tell our class How Speaker made Speech , It is based on the intellectual
of the Receiver . It is always depends how the Receiver is related of that speech)
The speaker must organize the speech beforehand, according to the target audience and
situation (occasion). The speech must be prepared so that the audience be persuaded or
influenced from the speech. He believed "Rhetoric" is the study of communication and
persuasion and different message or speech should be made for different audiences at
different situations to get desired effects or to establish a propaganda. This model was
highly used to develop public speaking skills and create a propaganda at that time so, it
is less focused on intrapersonal or interpersonal communication. Even if the model is
speaker oriented and focuses on audience interaction in communication, there is no
concept of feedbacks.
For instance, a politician (speaker) gives a speech to get votes from the civilians
(audience) at the time of election (occasion). The civilians only vote if they are
influenced by the things the politician says in his speech so the content must be very
impressive to influence the mass and the speaker must design the message very
carefully. The speech must be clear as well as the speaker must have a very good nonverbal communication with the audience like eye contact.
This example is a classic case of Aristotle Model of Communication depicting all the
elements in the model.

THREE ELEMENTS OF ARISTOTLE MODEL OF COMMUNICATION


(Cath,Marjo,Pam)
What makes someone a good communicator? Theres no mystery here, not sinceAristotle
identified the three critical elements ethos, pathos, and logos. thousands of years
ago.
Ethos is essentially your credibility that is, the reason people should believe what
youre saying. In writing this blog I made an effort to demonstrate my ethos in the
introduction, and here Ill just add that I have a degree in communication studies
(emphasis in rhetoric for those who want the details) for good measure. In some cases,
ethos comes merely from your rank within an organization. More commonly, though,
todays leaders build ethos most effectively by demonstrating technical expertise in a
specific area (which helps convince people that you know what youre talking about), and
by displaying strong levels of integrity and character (which convinces them that youre
not going to lie to them even though, since you know more than they do, you might get
away with it).
Pathos is making an emotional connection essentially, the reason people believe that
what youre saying will matter to them. Ive written here before about the importance
and the power of making emotional bonds (more ethos?) and why I believe this to be a
critical area of competence for present-day leaders. Giving people your undivided
attention, taking an active interest in your team members career development, and
being enthusiastic about both the organizations progress and the individuals who enable
it are ways that leaders do this well. At the end of the day, pathos has the greatest
influence on followers perception of their leaders effectiveness as a communicator.
But all the authority and empathy in the world wont really help you if people dont
understand what youre talking about or how you came to your conclusions. Logos is
your mode for appealing to others sense of reason, ergo the term logic. Employing
strengths in strategic thinking, problem solving, and analytical skills are how todays
leaders express logical ideas in clear and compelling enough terms to influence
outcomes. While some people can get by on gut feel, as Steve Jobs famously tried to
convince us he did, most leaders are required to provide some kind of analysis to make
clear their decisions. This is where many leaders feel on the firmest ground when
assembling and analyzing data to address organizational problems. A caveat, though
assembling facts is not the same as presenting them clearly (here talking in complete
sentences helps a lot), or marshaling them expressly to demonstrate the merits of a
course of action. Facts do not speak for themselves, which is sad, since it would save so
much time if they did. Effective leaders know the effort and time spent making explicit
the connections theyre drawing from the data to the analysis to their conclusion are well
worth it.
These three elements of communication reinforce one another. You may rely heavily on
data and analysis (logos) to make a point and in so doing create a perception of
expertise and authority on a topic (ethos). And while all three are necessary to excellent
communication, improving your ability to do any one of them will help you become a
better communicator and so a better leader. Combining them is the path to achieving
the greatest success.

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