Visual Identity Guide Editorial Style Guide

Visual Identity Guide
Editorial Style Guide
Table of Contents
Table of Contents
2
3
4
5
6
7
9
10
11
12
13
14
15
16
Introduction
FAQ
Logo
Seal
Mark Integrity, Mark Placement, Other Logos
Stationery
Identifiers
Typefaces
Official Colors
Publications
Other Applications
College Mascot
Web Applications
Editorial Style
www.morehouse.edu Morehouse College/Visual Identity Program 1
Introduction
SETTING STANDARDS OF EXCELLENCE
I am pleased to introduce Morehouse Colleges official visual identity program and editorial style guide. As Morehouse competes for students, funding
and donations, the strength of our marketing communications is increasingly important as the College aggressively pursues President Walter. E. Masseys
vision: to be among the finest liberal arts colleges in the nationperiod.
One of the basic components of a strong institutional marketing communications effort is a unified graphic identity. The Morehouse College logo carries dual responsibilities: It must stand as the sum of the institutions many
parts the authentic, recognizable essence of the College while simultaneously symbolizing our potential. For the many people who already know and
love Morehouse College, the logo must ring true. For the audiences now in
cultivation to be approached in the future, the logo must spark interest and
remain in each viewers awareness as a unique and accurate symbol of
Morehouse.
The visual identity program was developed to assist individual units of
the College in using the Morehouse logo, typestyles and colors in their communications materials in print, web and electronic media. This guide contains
strict standards designed to reflect a clear and consistent image of the College,
but it also allows individual departments and offices to adopt different, more
individualized looks when they are communicating with their own internal
audiences. By complying with its specifications, you help project a clear, unifying image for the College as a whole.
Remember, however, that the Colleges image is not a matter of imagery
alone. How well we communicateaccurate spelling and word choice, flawless grammar and punctuationis just as important to presenting
Morehouse in the best possible light to all our various audiences. The editorial style guide is a compilation of rules and standards that ensures that all written communication from the College is professional, accurate and consistently excellent.
The implementation of both of these standards into every instance of
communications emanating from the College is essential to maintaining the
level of excellence for which Morehouse is renowned. We all play a vital role
in continuing to build the Colleges considerable strengths, which include
proud traditions, promising students, dedicated faculty and staff and an international reputation for academic excellence for producing exceptional men
with a steadfast commitment to scholarship, leadership and service.
We encourage all offices to recycle any old stationery, publications and
other print collaterals that contain outdated messages and feature the old
College logo. Our office and the Printing Services Office will work with you to
reprint your materials using these guidelines and policies. The
Communications staff will be available to respond to your questions.
Thank you for working with the Office of Communications to further the
mission of Morehouse by safeguarding the Colleges reputation and public image.
Toni ONeal Mosley

Director of Public Relations
Introduction
FAQS ABOUT THE VISUAL IDENTITY PROGRAM
AND EDITORIAL STYLE GUIDE
Why does Morehouse need visual identity and editorial style guidelines?
Every day, thousands of people see communication materials from Morehouse
College: correspondence, brochures, reports, magazines, books, web sites, slide
shows, exhibits, event invitations, posters, forms and applications, building and
vehicle signs, apparel, gift items, and other memorabilia. Each and every one of
these materials represents the College. The visual identity program and editorial
style guidelines unify our communications and help them make a clear and
strong impression.
What is your part in preserving the Colleges public image?

Communication materials come from many parts and every corner of the College
from the presidents office, the deans office, and your office. Each communication, through its content and presentation, provides information about the
College and its programs. Direct information is given through what is stated;
indirect information is given through the clarity, tone, style, and professionalism
with which the information is presented. As a result of how the information is
perceived, each communication either strengthens or weakens Morehouse
Colleges public image. Therefore, it is up to each of us to be conscientious about
upholding our high standards of excellence.
Why be concerned about peoples impressions?

Whenever a Morehouse department or office communicates with its many audiences, its an opportunity to make a good impression. First impressions often are
the basis for peoples long-lasting attitudes and opinions. Those opinions influence actions whether an excellent high school student chooses Morehouse,
whether a world-class scholar decides to join the faculty, whether a foundation
awards a major grant, or whether an alumnus endows a scholarship program.
How does adhering to the visual identity program and editorial style guide help
each unit?
If everyone at Morehouse does the job of communicating well with clear,
accurate content and consistent visual presentation the reputation and visibility of the College will be just that much stronger. This positive public image will
extend to each of the programs associated with the College. The entire
Morehouse Academic Village benefits.
How do I keep up with changes to the visual identity program and editorial style
guide?
Updates to the Visual Identity Program and additions to the Editorial Style Guide
will be posted online via the Morehouse web site and at TigerNet.
Logo
The College Logo
The Morehouse College logo comes in three primary versions, each of
which has been created using type kerned to specific proportional measurements. To ensure that all of our uses of the logo will be consistent in
quality, do not attempt to recreate them, to use photocopies or scans from
this guide, or to manipulate or change the marks in any way. Obtain
approval from the Office of Communications before any communications
piece is printed and put into circulation. See the back cover for information on obtaining digital or camera-ready copies for your use.
The Morehouse College wordmark is used to encourage instant recognition among our various publics by maintaining a consistent look. The
Morehouse logo has two basic elements:
1.
2.
The Tower
The tower expresses our love for and pride in Morehouse College. Its
structure reflects the high standards of the College as well as its architecture landmark. Do not attempt to recreate this graphic. The tower
should always be use with the wordmark Morehouse College. It
should never stand alone as representative of our identity. It can be
used as a discriminative graphic element within a page layout. Note:
All uses must be approved by the Morehouse Office of
Communications.
Primary Name or Signature (Morehouse College)
Our primary wordmark is the primary identifier for the College.
The wordmark can be used alone or with the tower.
Official downloadable College logos and fonts are available in MAC or PC

versions on the web at www.morehouse.edu/styleman.html
Seal
The Seal
The Morehouse College seal is the official, legally registered symbol of the
College and should appear only in formal uses:
Diplomas
Certificates
Presidents and boards stationery
Formal presidential invitations
and initiatives
It is acceptable to emboss and/or foil stamp the seal in silver only. Other
acceptable treatments include "blind" embossing, thermography and debossing.
When used in formal stationery, the seal acts as a watermark and is printed in a 15 percent screen of Pantone 428 grey. The seal is never to be
placed on top of an image or type at anytime.
The Symbolic Meaning

The words and graphics in the seal are important symbols to Morehouse
College. The Latin phrase, Et Facta Est Lux is paraphrased to mean
Truth is Light and is supported by a sun rising over the clouds.
Mark Integrity, Mark Placement, Other Logos

Other Official College Logos:
Mark Integrity
The Morehouse College logo and seal should always be used in an

approved configuration. They may not be manipulated, distorted, rotated,
Electronic and camera-ready versions of all
separated into components or combined with any other elements. They
logos are available through the Office of
must always appear in their official colors in at least their minimum sizes.
Communications or online at
www.morehouse.edu/communications/styleguide. Both marks must be reproduced from authorized original or from an electronic file provided by the Office of Communications.
Mark Placement
An approved configuration of the Morehouse College logo and seal
should appear prominently on all College-affiliated communications in a
size appropriate to the overall piece. Mark placement include prominent
positions such as the front or back cover or title page of publications, the
beginning of advertisements and web sites, and the opening and closing of
videos and films. The full College name must appear at the beginning of
a piece when the logo is elsewhere in the material.
All College marks should be placed so that no text or other design element
crowds or overprints them.
MOREHOUSE
COLLEGE
The Campaign for a New Century
COLOR BREAKDOWN
Left Pendant: 60% Black
Left Pendant can also print PMS 8480
Left Pendant Seal: 50% Black
Right Pendant: 100% PMS 202
Right Pendant can also print PMS 8840
Right Pendant Seal: 80% PMS 202
Background Seal: 15% Black
Stationery
Stationery System Design
The most widely distributed printed materials representing Morehouse
College are the pieces of our stationery system. Letterhead, envelopes and
business cards are necessary tools for carrying out daily work, and thus
create the Colleges most cost-effective opportunity to project a distinctive
and positive graphic image.
Primary Letterhead
Size: 8 1/2 x 11
Type: Minion Roman and Univers Condensed
Paper: Neenah Classic Linen White
Color: PMS 202 and Black
Department Letterhead
With prior approval, individual departments within the College are
allowed a specific designation on the letterhead. The departmental
designation must be placed in the position as shown on the next page.
All specifications are the same as the primary letterhead.
Presidential Letterhead
The Office of the President has a distinct letterhead that is similar to the
primary version. The exception is the placement of the seal and the designation line Office of the President. The seal is in silver foil stamp.
Board of Trustees Letterhead
Notepad
Size: 5 1/2 x 8 1/2
Paper: White Bond
Color: Black only
Number 10 Envelope
Size: 9 1/2 x 4 1/8
Paper: Neenah Classic Linen White, #10 Envelopes
Business Card
Size: 3 1/2 x 2
Paper: Neenah Classic Linen White, 10 lb. Cover
Mailing Label
Size: 5 x 4
Paper: Crack n Peel Label Stock, White, Matte
Fax Transmittal
News Release
The Colleges official news release stationery is restricted for use only
by the Office of Communications.
Stationery
Letterhead
OFFICE OF INSTITUTIONAL ADVANCEMENT

OFFICE OF COMMUNICATIONS
830 Westview Drive, S.W.

Atlanta, Georgia 30314-3773
TEL: (404) 215-2680
FAX: (404) 215-2729
www.morehouse.edu
Envelope

Business Card

Office of Institution Advancement
Dr. John E. Williams

Professor and Dean
TEL: (404) 681-2694

FAX: (404) 681-2695
jwilliam@morehouse.edu
www.morehouse.edu
DIVISION OF BUSINESS AND ECONOMICS
Memo
OFFICE OF COMMUNICATIONS
From: Toni ONeal Mosley

To: ___________________________
Date: _________________________
Action
As you requested
For your information
Please return
Other ______________________

TEL: (404) 215-2680
FAX: (404) 215-2729
tmosley@morehouse.edu
www.morehouse.edu
Remarks:
Identifiers
Identifiers
DIVISION OF BUSINESS AND ECONOMICS
Each academic division, administrative area or special program identifier

for Morehouse College has been created to represent its respective entity
with distinction and clarity using words rather than initials. The combination of the logo and the identifier immediately reinforces association
with the College.
The individual logos and identifiers consist of letterforms customized especially for Morehouse College. Do not attempt to typeset or re-create the artwork.
Electronic and camera-ready versions of all logos are available through the
Office of Communications.
DEPARTMENT OF MUSIC
On stationery, division/department identifiers are used with a 1pt. rule

(PMS 202 or black). If you need an identifier, please submit your request
in writing to the Office of Communications.
ACADEMIC AFFAIRS
Typefaces
College Typefaces
The preferred typeface for text is ITC Minion Roman, although use of
Univers Condensed is acceptable if used sparingly. The preferred typeface
for display is Univers Condensed Bold, although use of ITC Minion Bold
is acceptable. These typefaces were chosen for their strength, classical
design and readability. Electronic versions of all typefaces (Macintosh and
PC) are available online at www.morehouse.edu/styleman.html or
through the Office of Communications at 404-215-2680.
abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKLMNOPQRSTUVWXYZ
1234567890
MINION ROMAN
1234567890
MINION BOLD
1234567890
UNIVERS CONDENSED
1234567890
UNIVERS CONDENSED BOLD
Official Colors
Primary Color Palette
C = 0
M = 100
Y = 65
K = 47
Colors
The official College visual identity colors are maroon (PMS 202) and
white. In addition to our primary palette, we use black and gray (30%
black or PMS Cool Gray 6).
Secondary colors are gold (PMS 104), tan (PMS 452), green (PMS 575)
and steel gray (no PMS equivalent).
PMS 202
Approved metallic colors are PMS 8840 (maroon) and PMS 8480 (silver).
PMS is a abbreviation for the Pantone Matching System, a set of industrystandard ink colors.
K = 100
BLACK 6C
The College wordmark may also print in process colors that match PMS
equivalents. See chart at right for appropriate percentages of cyan, magenta, yellow and black.
Note: When producing publications using PMS 202 or its process equivalent, never screen this color less that 80 percent.
K = 30
PMS Cool Gray 6
Secondary Color Palette
C = 0
C = 24
M = 9
M = 18
Y = 58
Y = 42
K = 0
K = 0
PMS 104
PMS 452
C = 48
C = 74
M = 0
M = 52
Y = 100
Y = 35
K = 53
K = 10
PMS 575
NO PMS EQUIVALENT
Publications
Publications
Rather than specifying exact requirements for the design of all Morehouse
College publications and official websites, our graphic standards provide
the means to create a unified look for print and online collateral immediately distinguishable as Morehouse. Consistent use of the wordmark,
typeface and color palette all reinforce a strong and positive image of our
institution.
Magazine: Morehouse Magazine
1.) Titling: To preserve the integrity of the College's name, do not incorporate the name into the title of any publication. Titles and headlines
should stand alone, both grammatically and visually.
2.) Wordmark: On the cover of each publication and on the introductory page of each web site, use a version of the University wordmark
introduced on page 3. Remember that the logos are not to be changed
or manipulated in anyway other than proportional sizing.
3.) Typeface: As described on page 10, use Minion for all inside text. For
special emphasis in headlines, subheads, or pull-quotes, use the
Univers type styles. Whenever appropriate, use Minion for brochure
cover text. Exact specifications for brochures shown here are available
from the Office of Communications, the College's Print Shop, or the
graphic standards web site linked from www.morehouse.edu.
4.) Colors: The color palette for College publications uses PMS 202 and
colors of the same strength of tone as PMS 202. The palette includes,
but is not limited to PMS 202, black and 30% black (grey). To discuss
optimal color usage, call the Office of Communications or the College
Print Shop. Refer to page 11 for specific color palette information.
Newsletter: Inside Morehouse
Brochure:
Morehouse Center for the Arts
Newsletter:
The Campaign for a New Century
Special Event Poster:

2003 Founders Week Concert
Other Applications
Placement Advertisements
Assistant Director
Meliora diu, ut vina, permata reddir, scrire velim,
charis qui decidit, dio inter perfectos veteresque at
referri debet an inter vilis arqueno novos? Exludat
reddit, scire velim, chartis iurgia finis interpefectos
annos.Meliora dio, ut vina, poemata reddit, scire
velim, chartis pretium quotus get annus. Scriptor
abhinc annos centum qui deciditer vilis arque
novos? Excludat iurgia finis. Naevius in manibus
nonest et grati toto est junior anno. Naevius in
manibus nonest et mentibus haeret haetet paene
recen resputiste.
Veteresne peitas, an quos et praet ens et postera
repuat iste quidem veteres inter poumetur honesvel toto est junior anno. Naevius in manibus nonest
et mentibus haeret paene recen resputiste.
Associate Director
Afrani arroget annus. Scriptor abhinc annos centum qui decidit, dio interperfectos vetconvenisse
annis ute siculi gravitatent Meliora dio, ut vina,
poemata reddit, scire velim, chartis pretium quotus get annus. Scriptor abhinc annos centum qui
deciditer vilis arque novos? Excludat iurgia finis.
Naevius in manibus nonest et grati toto est junior
anno. Naevius in manibus nonest et mentibus
haeret haetet paene recen resputiste.
The College's classified advertisements achieve high visibility and immediate recognition through the use of consistent design elements. The
Morehouse wordmark receives the initial focus, immediately identifying
the source; the lead-in subhead directs the eye to essential information;
and the conclusion highlights the appropriate contact.
In a placement advertisement, use the Morehouse College wordmark
in the top of the ad. See example at left.
The advertisement should be written to accommodate a lead-in subhead that immediately identifies what the follow-on text describes. These
lead-in subheads should use the Univers or Minion typeface. Be sure to use
a point size at least 5 points larger than the descriptive text, but not so large
that the subhead competes with the "Morehouse College" in the wordmark.
Text for the ad should use the Minion typeface, if possible.
All placement advertisements are coordinated through the Office of
Human Resources at 404-215-2656.
Trademark and Licensing Programs

Use of the Morehouse College name (including the names of departments,
divisions, centers or other programs), logo and insignia, or other artwork
associated with Morehouse College in furtherance of the activities of an
independent organization or person is prohibited, unless specifically
authorized through the Colleges Licensing and Trademark program. For
more information, an application and guidelines, contact the Office of
Institutional Advancement at (404) 215-3792.
Resources
To receive clarification about the program, help with special problems in
implementing the design, or for assistance in making design transitions,
please consult the Office of Communications at 404-215-2680.
Official downloadable College logos and fonts are available in MAC or PC
versions on the web at www.morehouse.edu/styleman.html

TEL: (404) 215-2680
FAX: (404) 215-2729
www.morehouse.edu
OFFICE OF HUMAN RESOURCES
Sample: Placement Advertisement
College Mascot
The College Mascot
The Morehouse College mascot is the Maroon Tiger. Mascot symbols are
important to the public image and self-esteem of the College. The tiger
and M are the only acceptable athletic symbols. These symbols should
not be altered in any way and should be used only for official athletic
sponsored programs, events, and activities. When reproduced, the mascot
should appear in black or PMS 202. Refer to the back cover for information on obtaining these typefaces through the Office of Communications.
Web Applications
Web Applications
As with printed materials, the graphic standards for official Morehouse
College web pages, as well as for TigerNet, the Colleges intranet communication portal for faculty, staff and students, provide the means to create
visual harmony throughout our web presence while respecting the individuality of divisions and programs.
The College is developing a tier system to help balance the need for individuality and creativity of its web pages with the need for visual consistency throughout its web site. Certain areas of the Morehouse College web
site have a higher profile and attract more visitor traffic. By nature these
sites are subject to stronger graphic standards and have less design flexibility than sites that are not as frequently visited or that are further removed
from the Morehouse front page. The tier system is not to be interpreted as a
scale of importance or value of function within the Morehouse College web
site but as a means to assess the application of graphic standards to certain
key areas of the Colleges site.
It is important to note that the established criteria will provide general
guidelines. Given the diversity of Morehouse Colleges web site, it is difficult to develop exact criteria that will neatly define every web page.
Instead, the criteria will provide guidelines to help the Colleges web staff
assess the allocation of resources and application of graphic standards as
effectively as possible. The College Web Team, in consult with the Director
of Public Relations, will use the established criteria to assess these decisions, providing the clients with as much creativity and flexibility as possible.
The morehouse.edu website is currently under redevelopment. Once the
redevelopment is complete, guidelines for the web will be available online.
Editorial Style
Morehouse College Editorial Style

The choices we make in capitalizing, spelling arranging and punctuating our text can be as important as
graphic standards in creating and maintaining the
College's image. Just as we must use our wordmark
consistently and correctly, it's important that we follow a consistent written style.
The College's style manual, available online at
www.morehouse.edu/styleman.html, presents our editorial style in detail. Contact the publications manager
in the Office of Communications at 404-215-2680 with
questions.
We also recommend the following resources for
questions about grammar, style usage and other editorial standards.
AP Style Manual
The Chicago Manual of Style
www.refdesk.com
after an individuals name

Always abbreviate and capitalize junior or senior
when either appears after an individuals name. Do
not separate from the name with a comma.
academic degrees
Capitalize the names of academic degrees, but do not
capitalize the discipline or a major, minor, concentration or field of study (unless it is a proper noun (eg,
English, Latin). Examples: Bachelor of Science in chemistry. Master of Fine Arts degree with a major in studio.
Do not capitalize incomplete names of academic
degrees. Examples: He has a masters degree in business
administration. He has a bachelors degree in French.
(See addendum for list of standard abbreviations.)
academic titles and names

abbreviations, acronyms, and initialisms
An abbreviation is a shortened version of a word and is
usually pronounced as the entire word. Examples: Mr.
for Mister, Gen. for General, Jan. for January. A period is
used after an abbreviation.
An acronym is a word created from the first letter f
a series of other words. It is spoken as one word. For
example, DOS is disk operating system, CORE is
Congress for Racial Equality, CASE is Center for
Academic Support and Enhancement. No periods are
used with acronyms, and some style manuals recommend that for acronyms exceeding five letters upper
and lower case be used, i.e., Unicef, Scuba or radar.
An initialism is created from the first letter of a
series of other words, but each letter is spoken separately. For example, PC, personal computer; NAACP,
National Association for the Advancement of Colored
People; TGIF, Thank God, its Friday. Periods are not
used with initialisms. (Academic degrees, some of which
may appear to be initialisms, are considered abbreviations and require periods: B.A., M.B.A., Ph.D.).
academic degrees
When abbreviating academic degrees, use periods,
because the short form of an academic degrees name
is considered an abbreviation, not an acronym.
Examples: B.A., B.S., M.B.A., M.Bus., J.D. For complete
list, see addendum.
Capitalize formal titles, such as dean, president, chairman, director, vice president, professor or chancellor,
only when they precede a name or when the title and
name appear in a listing (such as a directory or a program for a meeting). Otherwise, lowercase such titles
when they stand alone or when they follow a name.
Titles that follow the name and titles in apposition are
set off with commas. Examples: Dean A.B. Sea; A.B.
Sea, dean of student financial services; the dean. The dean
of student financial services addressed the group. Dean of
Student Financial Services A.B. Sea addressed the group.
academic programs
Capitalize the names of formal programs of study,
lowercase informal and generic references to programs and courses of study. Example: He was enrolled
in the geology program (the general course of study
offered by the Department of Geology).
academic quarters, semesters, terms

Lowercase these generic terms. Examples: The fall
term begins on Monday. He will take classes this summer quarter.
advisor/adviser
Adviser is the preferred spelling; note the e.
Editorial Style
affirmative action
plurals of multiple letters and words
The term is a name for a policy for correcting the

effects of past discrimination; it is lowercased.
Affirmative action statements often appear on publications distributed to the general public.
Dont use an apostrophe. Examples: The contract had just too many ifs, ands and buts. She
earned her degree in the early 1960s. It will be in the
high 80s tomorrow.
use of class years

African American
Walter E. Massey 58
When using African American as a noun or adjective

do not hyphenate. Examples: African Americans attend
Morehouse College. African American men attend
Morehouse College.
alumni association
This is a generic term that is lowercase. Capitalize
only when part of a complete formal name. Example:
He was a member of the Morehouse College Alumni
Association. Her husband belonged to another alumni
association.
biannual, biennial
Biannual breaks the general rule about words formed
with bi in that it is a synonym for semiannual and
means twice a year or once every six months. Biennial
means every two years.
bibliography
Refer to the Chicago Manual of Style, University of
Chicago Press.
bimonthly
alumnus, alumni, alumna, alumnae, alum

An alumnus (alumni in the plural) is a specific reference to a male who graduated from an all-male
school. An alumna (alumnae in the plural) is a specific reference to a female who graduated from an allfemale school. Alum is colloquial for either male or
female graduate. Use alumni when referring to a
group of male and female graduates.
Means every other month. Semimonthly means twice

a month.
bi-weekly
Means every other week. Semiweekly means twice a
week.
books, titles of
Capitalize and italicize titles and subtitles of books and
journals.
apostrophe
contractions and omitted letters
Avoid the excessive use of contractions; those
listed in the dictionary are acceptable in informal
contexts. Use an apostrophe to form contractions
and for other omitted letters. Examples: Ive, its,
dont, tis, neer do well.
omitted figures
The apostrophe is often misplaced, particularly in plurals. No apostrophe is needed before an s
indicating a plural. Examples The Spirit of 76, the
class of 59, the 90s (not 90s).
book chapters, title of

Chapter, essay and article titles within a book are capitalized and enclosed within quotation marks.
brackets
Do not confuse with parentheses. Brackets are used to
set off words inserted into quoted material by someone other than the person quoted or to indicate parenthetical material within parentheses.
plurals of a single letter

Dont use an apostrophe with a single capitalized letter, but do use one with lowercase letters.
The misuse of the apostrophe most often is seen
with grades. Examples: He earned two Bs and three
Cs last semester. (Note that there are no quotation
marks around grade letters.) But: Mind your ps
and qs.
campus buildings
See Appendix for complete names and official abbreviations for second and subsequent reference in the
same text.
Editorial Style
capital and capitol
The seat of governmentthe cityis the capital. The
building in which the government meets is the capitol.
Capital also refers to financial assets.
chairman, chairwoman, chairperson

Capitalize as a formal title before a name: Committee
Chairwoman Jane Doe. Do not capitalize as a casual,
temporary position: Values Project chairman Robert
Jones; do not use chairperson unless it is an organizations formal title for an office.
The colon is used before an extended quotation,

explanation, example or series and after the salutation
of a formal letter. It is used to introduce lists and tabulations. Often the colon is mistakenly used to introduce a series that immediately follows the verb. That
is, writers incorrectly place a colon between a verb
and its objects. Example in incorrect usage: Members
of the faculty are: Mary Place, James Trance, and
Barbara Summer. Example of correct usage: Some
members of the faculty are not college graduates: Mary
Place, James Trance, and Barbara Summer.
commencement
chapter, organization
Lowercase when the reference is to a chapter of an
organization. Example: The Georgia chapter of the
Society of Editors met yesterday.
Capitalize all references to Commencement when it

is related to Morehouse. Lowercase all other generic
references.
conjunction in a compound sentence
city
Capitalize only when part of a complete formal name.
Lowercase otherwise. Examples: New York City,
Kansas City, city of Atlanta, the city. Note: A phrase
such as City of Atlanta, with a capitalized City, is not a
correct reference to a citys government. When referring to a governmental body, use its correct formal
name.
coHyphenate this prefix when forming nouns, adjectives and verbs that indicate status or occupation.
Examples: co-author, co-chair, co-host, co-signer, coworker. For other words, check your dictionary.
college
Capitalize College at each reference only when it
refers to Morehouse. Otherwise, capitalize only when
used as part of a complete formal name for other institutions. Examples: He attends the College of Business
Administration, where he studies in the colleges taxation
program.
colon
The first word after a colon is capitalized if the statement following the colon is a complete sentence.
Example: Economists know one thing for certain: The
stock market goes up, and the stock market goes down.
Use a comma when a conjunction such as and, or, but,

for or because links two or more clauses that could
stand alone as separate sentences. (A semicolon may
be more appropriate for complex constructions.) Do
not use a comma when the subject of the two clauses
is the same and is not repeated in the second.
Examples: She attended the conference, and the university president greeted her personally. He goes to school
during the day, and he works a full-time job at night. He
goes to school during the day and works a full-time job
at night.
course titles, academic and nonacademic

Italicize the formal names of course titles, whether academic (for credit) or nonacademic (noncredit professional or
personal enrichment). Note: Be certain the the title is course
title, not conference, program, seminar or workshop title,
which are not italicized.
dashes, capitalization within

Do not capitalize a complete sentence that is enclosed
within dashes when it appears as part of another sentence. Example: Mike was not as educated as Billhes
the brother who went to Morehousebut was better
educated than his younger sibling, Ted.
Editorial Style
dashes, em and en
director
The en dash () is one-half the length of an em dash (

) and is longer than a hyphen (-). When writers refer to
a dash they generally mean an em dash, which is used
to denote an abrupt change in thought in a sentence, to
mark an emphatic pause or to set off a series of words
separated by commas. When setting in type, use a space
before and after the em dash. The en dash is used principally to indicate continuing, or inclusive numbers
such as dates or times. Also, the en dash may be used in
place of at for joining names of universities or colleges
to their locations. Example: University of
TennesseeChattanooga.
In typewriting, a hyphen is used for an en dash,
two hyphens for an em dash; in preparing a manuscript for typesetting, the editor will indicate when en
dashes are to be set.
Capitalize the formal title before the name; lowercase

the title following the name or when standing alone.
Examples: Director of Studies Harvey Smith attended
the meeting. The director of studies, Harvey Smith,
attended the meeting. Harvey Smith, director of studies,
attended the meeting. The director of studies attended
the meeting. The director of the Department of Editorial
and Design Services also attended. He was a member of
the board of directors.
dean
Lowercase this title when standing alone or when following the name. Capitalize only when used before
the name. Examples: The dean of men called a meeting
at 10 a.m. Dr. Kenneth White, dean of admissions,
attended the meeting. At noon, Dean of Women Mary
Frost left abruptly. The dean said that she had a prior
commitment. Also see academic titles.
ellipsis (. . .)
Treat an ellipsis (an abridgement of material) as a
three-letter word, constructed with three ellipsis
points (periods), each separated by a space. Ellipsis
points are used primarily to indicate the deletion of
one or more words in condensing quotes, texts or
documents. They may be used also to indicate a hesitation or pause in speech or to illustrate that a writer
has not completed a thought. Do not use ellipsis
points to indicate emphasis. Use a colon or a dash.
emeritus/emeriti (pl.)
Retired but retaining an honorary title corresponding
to that held immediately before retirement. Example:
professor emeritus
department of, division of, office of

Capitalize the official names of departments and
other divisions of companies, government agencies
and similar institutions. Examples: Department of
Management, Division of Continuing Education, Office
of University Relations. In subsequent references, such
names may be shortened (but lowercased); always
lowercase informal references. Examples: editorial and
design services, continuing education, educational
media, math department, media office, publications
department. Never abbreviate department or division.
dimensions
Use Arabic figures to indicate depth, height, length
and width. Do not abbreviate the words inches, feet,
kilometers, years, meters, etc. Do not use an apostrophe and quotation marks for feet and inches, except
in tabular material, sports material or technical writing. Hyphenate adjective forms before noun.
Examples: It rained two inches yesterday in Atlanta, but
Nashville got two feet of snow. The woman is 5 feet 2
inches tall. The 5-foot-2-inch woman bought a new
dress. The 12-by-20-foot carpet fills the room.
fund raising (noun), fund-raising (verb), fund-raising

(noun)
Note that none of these terms is spelled as one word.
Fund raising is hyphenated only as a compound modifier before a noun. Examples: His expertise was in
fund raising. He had been a fund-raiser for many years.
Fund raising is not easy. His most recent fund-raising
campaign began last August.
honorary doctorates
Do not use the title Dr. before the name of a person
who has received only an honorary (not academically
earned) doctorate. {See Addendum)
Jr., Sr., III, IV, etc.

Do not use a comma to separate a name from Jr., Sr.,
III, IV, etc.
Editorial Style
letters
Capitalize letters that serve as names or that indicate
shapes. Examples: T-shirt, I-beam, X-ray, T-square,
vitamin C.
set within single quotes in headings and headlines.

Quotations within quotations are set off with single quotes. If two quoted elements end a sentence, use
a single quote, a space, then the double quote.
seasons
periodicals, titles of
Italicize and set in caps and lowercase the titles of
newspapers, newsletters, journals, magazines and similar periodical publications. Capitalize and italicize such
words as magazine and journal only if part of the formal name. Be sure to use the official name of the publication on first reference. See newspaper names and
titles of compositions, publications, works.
Examples: The Wall Street Journal, Black Enterprise
magazine.
president
Capitalize only when used before the name; lowercase
when standing alone or when used following the
name. The titles for the leader of the country or of the
university are no exception. Examples: President John
Majors, president of the university; President Majors;
Morehouse President Massey; President George Bush;
George Bush, president of the United States; the president; President Bush.
Lowercase the seasons of the year and the derivatives of

the seasons; capitalize only when part of a formal
name. Lowercase seasonal references to quarters,
semesters and terms. Examples: He plans to enroll in the
fall, but it may be winter quarter before he can actually
do so. She hopes that spring quarter 1998 will be her best
yet. In the springtime, a young persons fancy turns
toward sports. The college expects Summer Festival to be
a big hit.
Exception: Capitalize seasons when they are personified. Example: Like a wealthy woman, Winter arrived in
her thick coat of white.
state abbreviation
Capitalize only before the name; lowercase when

standing alone or when following the name.
Examples: Professor Marion Blake; Professor Blake;
Marion Blake, professor of geology; the professor;
Assistant Professor Phil Spector; Associate Professor
Clyde Dunce; Phil Spector, assistant professor of musicology; the assistant professor.
The proper state abbreviation: Ala., Ariz., Ark., Calif.,

Colo., Conn., Del., Fla., Ill., Ind., Kan., Ky., La., Md.,
Mass., Mich., Minn., Miss., Mo., Mont., Neb., Nev.,
N.H., N.J., N.M., N.Y., N.C., N.D., Okla., Ore., Pa., R.I.,
S.C., S.D., Tenn., Vt., Va., Wash., W.Va., Wis., Wyo.
Note: The two-letter U.S.Postal Service code abbreviations for the state (i.e. CA, GA TX, UT) are finding
acceptance in some circles as proper abbreviations for
the states. However, these codes have not yet found
acceptance in the literary, public relations, news or academic publications communities; therefore, these
codes are used only in mailing addresses and return
mailing addresses. For postal service abbreviations, see
abbreviations and acronyms state names and U.S.
Postal Service codes.
quotation marks
state names
The period and the comma go inside quotation

marks; the colon, dash, exclamation point, question
mark and semicolon are set outside the quotation
marks (unless the punctuation is part of the quoted
material, in which case it is not likely to be adjacent to
the quotation marks).
If a quotation is longer than a single paragraph,
quotation marks are used at the beginning of each
paragraph and at the end of the last paragraph only. In
other words, quotation marks are not used at the end
of any paragraph except the last.
Headlines are set within implied double quotation marks. Therefore, quoted words and phrases are
Use standard state abbreviations in text. Spell out the

names of the 50 U.S. states when they stand alone in
text. Never abbreviate the name of the nations capital.
These cities can stand alone in text:
Atlanta
Milwaukee
Baltimore
Minneapolis
Boston
New Orleans
Chicago
New York
Cincinnati
Philadelphia
Dallas
Phoenix
Denver
Pittsburgh
Detroit
St. Louis
Honolulu
Salt Lake City
professor
Editorial Style
Houston
Indianapolis
Las Vegas
Los Angeles
Miami
San Antonio
San Diego
San Francisco
Seattle
Washington
titles of compositions, publications, works
student identification
Always list the students full name, major, class and
hometown in first references.
syllabuses
The plural of syllabus.
symposiums, symposia
Symposiums is the preferred spelling of the plural of
symposium. Set the name of the symposium in caps and
lowercase; do not italicize; do not use quotation marks.
summa cum laude, cum laude, magna cum laude

Do not italicize this phrase denoting academic honor.
telephone numbers
Use figures. The preferred form is to separate area and
number codes (such as 800 and 900 lines) from the
telephone number with a parenthesis. Set off the line
access number (the first three digits) from the telephone number with a hyphen. Set off the extension
number with a comma. When giving only an extension
number, abbreviate and capitalize extension. Examples:
(404) 555-1212, Ext. 6; 1 (800) 555-1212; Ext. 1-3712.
times of the day

Use figures except for noon and midnight (adding the
12 is redundant). Note: Noon is commonly misrepresented as 12 p.m., which actually is midnight.
Lowercase and use periods for a.m. and p.m. except in
tabular material, in which the periods may be dropped.
Place a space between the figure and a.m. or p.m. If no
minutes are represented, drop the unnecessary zeros
(except in tabular material, listings, etc., in which the
zeros help achieve perfect alignment).
In noting ranges of time, use a.m. or p.m. with each figure if there is any possibility of ambiguity. A hyphenated
form may be used but never with the word from (from 6
to 8 p.m.; never from 6-8 p.m.). Examples: Her first class
begins at noon. Her second class is from 2 p.m. to 4 p.m. Shell
be asleep by midnight. Her first class tomorrow is from 8:30
a.m. to 10 a.m. She has a 1-2 p.m class each Wednesday.
Note: It is not necessary to give times for events that have
already happened unless that information is pertinent.
Capitalize the principal words. Lowercase articles,

prepositions and conjunctions (regardless of length)
unless such a word is the first or last word in a title.
Generally, the titles of long works and complete publication are set in caps and lowercase and in italics.
These include titles of anthologies, ballets, books, feature-length videos, films, journals, made-for-TV
movies, magazines, manuals, movies, music albums,
newsletters, newspapers, operas, oratories, periodicals,
plays, poetry collections, separately published poems,
radio and TV series and ongoing radio and TV shows
and TV miniseries.
The titles of short works and works within complete
publications are set in caps and lowercase and set within quotation marks (not in italics). These include titles
of abstracts, arias, articles, book chapters, dissertations., features, news stories, radio programs (individual programs or programs within a series or ongoing
show), short poems, short stories, songs, television
programs and shows (individual programs or programs within a series or ongoing show), theses.
titles of people
Be careful to differentiate between a formal title and
job description or occupational designation. A formal
title is specific to professional activity, organizational
position, scope of authority, academic accomplishment, rank or office. A job/occupational description is
generic. Examples of formal titles: director of publications, vice president for marketing, governor, associate
professor, captain, pope. Examples of job/occupational
descriptions: publications specialist, conference coordinator, marketing expert, teacher, astronaut, movie star,
priest, writer, engineer.
Whether a particular title/description is formal or
occupational may depend on the practice of the governmental or private organization that confers it. Such
terms as editor or coach, for instance, can be either a
generic term or a formal title, depending on the organization. If the status of the title/description isnt clear or
cannot be determined, set off the title/description with
commas after the name.
Abbreviate the following titles when used before a
name outside direct quotations: Dr., Gov., Lt. Gov.,
Mr., Mrs., Ms., Rep., Rev., the Rev., Sen. When these
titles are used in a direct quotation, spell them out,
with the exception of Dr., Mr., Mrs., Ms.
Editorial Style
trademark, TM
A trademark is a brand or symbol protected by law.
Generally, avoid using trademarks. If used, capitalize the
trademark words and use the superscript TM or the registered symbol in the first reference. Never use a trademark as a verb. Examples: Incorrect Xerox this for me,
please. Correct Photocopy this for me on the XeroxTM
copier, please. According to the US Trademark
Association, trademarks are adjectives that should be followed by a proper noun. As adjectives, trademarks cant
be used in the plural. For example: I own two Cadillacs is
incorrect. Correct: I own two Cadillac automobiles.
Trademarks and trade names are not the same
thing, even though many companies use their names
as trademarks. Trade names are corporate or business
names that, as proper nouns, dont require generic
terms and can be used in the possessive. The two are
differentiated by the use of the symbol TM.
transDo not hyphenate words formed with this prefix

unless the prefix precedes a proper noun. Examples:
transcontinental, trans-Atlantic
vice president
Do not hyphenate. Capitalize before the name; lowercase then standing alone or when following the name.
Examples: He called Vice President Robert Jones for
advice. The vice president attended the meeting. Mary
Smith, vice president for academic affairs, will address the
faculty.
Editorial Style
academic and scholarly degrees, abbreviations
The following list includes most of the frequently
used abbreviations. Note: Not all institutions of higher learning use the same abbreviations for the same
degree names. Sometimes, too, abbreviations stand
for different degrees. Also, in todays specialized
world, many schools create very specific degree names
that are not used elsewhere.
A.A., Associate of Arts
A.A.A., Associate of Applied Arts
A.A.S., Associate of Applied Science
A.B., Artium Baccalaureus (Bachelor of Arts)
A.B., Associate of Bible
A.C.I.S.T., Associate in Computer Information
Systems Technology
A.D., Associate Degree
A.D.N., Associate Degree in Nursing
A.Eng., Associate in Engineering
A.Eng.Tech., Associate in Engineering Technology
A.F.A., Associate in Fine Arts
A.F.S., Associate in Fire Science Technology
A.M., Artium Magister (Master of Arts)
A.M.S., Associate in Medical Science
A.S., Associate of Science
A.S. in S.S., Associate of Science in Secretarial Science
A.S.N., Associate of Science in Nursing
B.A., Bachelor of Arts
B.A.A., Bachelor of Applied Arts
B.A.E., Bachelor of Aerospace Engineering
B.A.J., Bachelor of Arts in Journalism
B.B., Bachelor of Bible
B.B.A., Bachelor of Business Administration
B.B.E., Bachelor of Biblical Education
B.C.E., Bachelor of Civil Engineering
B.Cer.E., Bachelor of Ceramic Engineering
B.Ch.E., Bachelor of Chemical Engineering
B.C.I.S.T., Bachelor of Computer Information
Systems Technology
B.C.E., Bachelor of Civil Engineering
B.Com., Bachelor of Commerce
B.C.M., Bachelor of Church Music
B.C.S., Bachelor of Commercial Science
B.Div., Bachelor of Divinity
B.E.E., Bachelor of Electrical Engineering
B.Eng.Tech., Bachelor of Engineering science and
Mechanics
B.F.A., Bachelor of Fine Arts
B.I.E., Bachelor of Industrial Engineering
B.I.S., Bachelor of Interdisciplinary Studies
B.L.A., Bachelor of Landscape Architecture

B.M., Bachelor of Music
B.M.E., Bachelor of Mechanical Engineering
B.M.Ed., Bachelor of Music Education
B.M.S., Bachelor of Medical Science
B.Mus., Bachelor of Music
B.N.E., Bachelor of Nuclear Engineering
B.R.E., Bachelor of Religious Education
B.S., Bachelor of Science
B.S.A., Bachelor of Science in Agriculture
B.S.A.Biol., Bachelor of Science in Applied Biology
B.S.Agr.Eng., Bachelor of Science in Agricultural
Engineering
B.S.A.Math., Bachelor of Science in Applied
mathematics
B.S.A.Phys., Bachelor of Science in Applied Physics
B.S.B.A., Bachelor of Science in Business
Administration
B.S.B.C., Bachelor of Science in Building
Construction
B.S.Biol., Bachelor of Science in Biology
B.S.C.A., Bachelor of Science in Construction
Administration
B.S.Chem., Bachelor of Science in Chemistry
B.S.Econ., Bachelor of Science in Economics
B.S.Ed., Bachelor of Science in Education
B.S.E.E., Bachelor of Science in Electrical
Engineering
B.S.H.E., Bachelor of Science in Home Economics
B.S.H.P., Bachelor of Science in Health Physics
B.S.H.S., Bachelor of Science in Health Systems
B.S.I.C.S., Bachelor of Science in Information and
Computer Science
B.S.I.D., Bachelor of Science in Industrial Design
B.S.L.A., Bachelor of Science in Landscape
Architecture
B.S.Math., Bachelor of Science in Mathematics
B.S.M.Sci., Bachelor of Science in Management
Science
B.S.N., Bachelor of Science in Nursing
B.S.Phar., Bachelor of Science in Pharmacy
B.S.Phys., Bachelor of Science in Physics
B.S.Psy., Bachelor of Science In Psychology
B.S.T.Ch., Bachelor of Science in Textile Chemistry
B.S.Text., Bachelor of Science in Textiles
B.S.W., Bachelor of Social Work
B.T.E., Bachelor of Textile Engineering
B.Tech., Bachelor of Technology
B.Th., Bachelor of Theology
B.V.A., Bachelor of Visual Arts Cert., Certificate or
Teacher Certification
Editorial Style
C.T., Chiropractic Technician
D.A., Doctor of Arts
D.A.S.T., Diploma for Advanced Study in Teaching
D.B., Divinitaris Baccalaureus (Bachelor of Divinity)
D.B.A, Doctor of Business Administration
D.C., Doctor of Chiropractic
D.D., Divinitaris Doctor (Doctor of Divinity)
D.D.S. Doctor of Dental Surgery
D.Min., Doctor of Ministry
D.O., Doctor of Osteopathy
D.P.A., Doctor of Public Administration
D.R.E., Doctor of Religious Education
D.S.T., Doctor of Sacred Theology
D.Th., Doctor of Theology
D.V.M., Doctor of Veterinary Medicine
Ed.D., Doctor of Education
Ed.S., Specialist in Education
J.C.D., Junior College Diploma
J.D., Juris Doctor (Doctor of Law)
L.H.D., Litterarum Humaniorum Doctor (Doctor of
Humanities)
Litt.D., Litterarum Doctor (Doctor of Letters)
LL.B., Legum Baccalaureus (Bachelor of Laws)
LL.D., Legum Doctor (Doctor of Laws)
LL.M., Legum Magister (Master of Laws)
M.A., Master of Arts
M.Ac.,Master of Accounting
M.A.Ed., Master of Art Education
M.A.M., Master of Avian Medicine
M.A.N., Master of Arts in Nursing
M.A.R., Master of Arts in Religion
M.Arch., Master of Architecture
M.A.S., Master of Actuarial Science
M.A.T., Master of Arts for Teachers
M.A.T.S., Master of Arts in Theological Studies
M.A.Y.M., Master of Arts in Youth Ministry
M.B.A., Master of Business Administration
M.B.Ed., Master of Business Education
M.B.I.S., Master of Business Information Systems
M.C., Master of Communication
M.C.E., Master of Christian Education
M.C.H., Master of Community Health
M.Chem., Master of Chemistry
M.Co., Master of Communication
M.C.P., Master of City Planning
M.D., Medicinae Doctor (Doctor of Medicine)
M.Div., Master of Divinity
M.D.S., Master of Dental Surgery
M.E.E., Master of Electrical Engineering
M.Ed., Master of Education
M.E.S., Master of Experimental Statistics
M.F.A., Master of Fine Arts

M.G.A., Master of Governmental Administration
M.H.A., Master of Health Administration
M.H.E., Master of Home Economics
M.H.P., Master of Heritage Preservation
M.H.R.M., Master of Human Resources Management
M.Ins., Master of Insurance
M.L.A., Master of Landscape Architecture
M.L.M., Master of Library Media
M.Ln., Master of Librarianship
M.L.T., Master of Laws in Taxation
M.M.Ed., Master of Music Education
M.M.S., Master of Medical Science
M.Mus., Master of Music
M.N., Master of Nursing
M.P.A., Master of Professional Accountancy
M.P.A., Master of Public Administration
M.P.Acct., Master of Professional Accountancy
M.P.H., Master of Public Health
M.P.T., Master of Physical Therapy
M.R.A., Master of Recreation Administration
M.R.E., Master of Religious Education
M.S., Master of Science
M.S.A.E., Master of Science in Aerospace Engineering
M.S.Arch., Master of Science in Architecture
M.S.A.S., Master of Science in Atmospheric Sciences
M.S.Biol., Master of Science in Biology
M.S.Cer.E., Master of Science in Ceramic Engineering
M.S.Ch.E., Master of Science in Chemical
Engineering
M.S.Chem., Master of Science in Chemistry
M.S.Civ.E., Master of Science in Civil Engineering
M.S.C.P., Master of Science in City Planning
M.S.E.E., Master of Science in Electrical Engineering
M.S.Env.E., Master of Science in Environmental
Engineering
M.S.E.S.M., Master of Science in Engineering
Science and Mathematics
M.S.Geoph., Master of Science in Geophysical
Sciences
M.S.H.Phys., Master of Science in Health Physics
M.S.H.S., Master of Science Health Systems
M.S.I.C.S., Master of Science Information and
Computer Science
M.S.I.E., Master of Industrial Engineering
M.S.I.M., Master of Science in Industrial Management
M.S.Ind., Master of Science in Industrial and
Systems Engineering
M.S.L.S., Master of Science in Library Science
M.S.Math., Master of Science in Mathematics
M.S.M.E., Master of Science in Mechanical Engineering
Editorial Style
M.S.Met., Master of Science in Metallurgy
M.S.Mgt., Master of Science in Management
M.S.N.E., Master of Science in Nuclear Engineering
M.S.O.R., Master of Science in Operations Research
M.S.Phys., Master of Science in Physics
M.S.Psy., Master of Science in Psychology
M.S.R.E., Master of Science in Real Estate
M.S.R.E.U.A., Master of Science in Real Estate and
Urban Affairs
M.S.Stat., Master of Science in Statistics
M.S.T., Master of Science for Teachers
M.S.Tex., Master of Science in Textiles
M.S.Tex.Ch., Master of Science in Textile Engineering
M.S.W., Master of Social Work
M.Tax., Master of Taxation
M.V.A., Master of Visual Arts
Pharm.D., Doctor of Pharmacy
Ph.B., Philosophiae Baccalaureus (Bachelor of
Philosophy)
Ph.D., Philosophiae Doctor (Doctor of Philosophy)
S.B., Bachelor of Science
S.M., Master of Science
S.T.B., Sacrae Theologiac Baccalaureus (Bachelor of
Sacred Theology)
S.T.D., Doctor of Sacred Theology
Th.B., Bachelor of Theology
Th.M., Master of Theology
Editorial Style
Campus Buildings
Samuel H. Archer Hall (Archer Hall)

Benjamin G. Brawley Hall (Brawley Hall)
B.R. Brazeal Hall/Ralph B. Ellison College Infirmary
Center for the Arts (projected)
Chivers/Lane Dining Hall
William H. Danforth Chapel (Danforth Chapel)
Claude B. Dansby Hall (Dansby Hall)
Davidson House Center for Excellence (Davidson House)
Frederick Douglass Hall (Douglass Hall)
W.E.B. DuBois Hall (DuBois Hall)
Fair Street Annex
Fair Street Student Housing
Franklin L. Forbes Arena (Forbes Arena)
Hugh M. Gloster Hall (Gloster Hall)
Gloster Hall Annex
Samuel T. Graves Hall
B.T. Harvey Stadium/Edwin Moses Track
John Hope Hall
Charles D. Hubert Hall (Hubert Hall)
Thomas Kilgore Jr. Campus Center (Kilgore Campus Center)
Kilgore Dormitory
The Leadership Center Facility
Martin Luther King Jr. International Chapel (King Chapel)
Joseph E. Lowery (Ashby) Street Guard Booth
Benjamin E. Mays Hall (Mays Hall)
Benjamin E. Mays Memorial
Charles Merrill Hall
Nabrit-Mapp-McBay Hall
Joseph T. Robert Hall/Post Office
R.O.T.C. Headquarters
Sale Hall Annex
Sale Hall
Technology Tower
Howard Thurman National Obelisk
Trio Programs
Triplex
John H. Wheeler Hall (Wheeler Hall)
William Jefferson White Hall (White Hall)
Robert W. Woodruff Library (Woodruff Library)
Editorial Style
Hugh M. Gloster Sr. 31*
Prominent alumni
President Emeritus, Morehouse College (19671987);

seventh president and first alumnus to serve in this position
Lerone Bennett Jr. 49
Executive Editor Emeritus, Ebony magazine
George W. Haley 49
Sanford D. Bishop Jr. 68
U.S. Congressman (Second District of Georgia)
U.S. Ambassador to Gambia, Africa; former Chairman of

the Postal Rate Commission
Nathaniel Hawthorne Bronner 40*
Lt. Gen. James R. Hall 57, U.S. Army (Ret.)
Founder, Bronner Brothers Beauty Cosmetics

Calvin O. Butts III 72
Pastor, Abyssinian Baptist Church, New York, N.Y.;

President, State University of New York (SUNY) College
at Old Westbury
Herman Cain 67
Founder and CEO, T.H.E. New Voice, Inc.; Morehouse

Trustee; former Chairman, Godfathers Pizza, Inc.
Peter Chatard Jr. 56
Plastic Surgeon
Don Clendenon 56 *
Retired Major League Baseball Player;

1969 World Series MVP
Julius E. Coles 64
President, Morehouse College National Alumni

Association; former Vice President for Campus
Operations, Morehouse College
Donald R. Hopkins 62
Senior Consultant, Carter Presidential Center;

Director, Guinea Worm Eradication Program
M. William Howard Jr. 68
Pastor, Bethany Baptist Church; Retired President,

New York Theological Seminary
Maynard H. Jackson Jr. 56*
Chairman and CEO, Jackson Securities Inc.;

first African American mayor of Atlanta
Samuel L. Jackson 72
Academy Award Nominee, Stage and Film Actor
President, Africare; former Director, Andrew Young

Center for International Affairs, Morehouse College;
former U.S. Ambassador to Senegal
Howard F. Jeter 70
Samuel Dubois Cook 48
Arthur E. Johnson 68
Retired President, Dillard University; former member,

National Council on Humanities
Senior Vice President for Corporate Strategic

Development, Lockheed Martin Corporation
Chester A. Davenport 63
Jeh C. Johnson 79
Managing Director, Georgetown Partners;

Chairman, GTE Consumer Services Corp.
Partner, Paul, Weiss, Rifkind, Whartson & Garrison LLP;

Former General Counsel, U.S. Secretary of the Air Force
Robert C. Davidson Jr. 67
Mordecai Johnson 11*
Chairman and CEO, Surface Protection Industries, Inc.;

Morehouse Trustee
Former President, Howard University (1926-1960)

(first African American to serve in this postition.)
Abraham Davis 61
Robert E. Johnson 48*
Author and Professor, Political Science, Morehouse

College
Former Executive Editor and Associate Publisher,

JET magazine
Henry W. Foster Jr. 54
Leroy Keith Jr. 61
Professor Emeritus, Obstetrics and Gynecology, Meharry

Medical School; U.S. Presidential Advisor
U.S. Ambassador to Nigeria; former U.S. Ambassador to

Botswana
Partner, Stonington Partners;

Eighth President, Morehouse College (1987-94)
Editorial Style
Thomas Kilgore Jr. 35*
Bill G. Nunn III 76
Pastor Emeritus, Second Baptist Church, Los Angeles,

Calif.; Chairman of the Morehouse Board of Trustees
(1971-81)
Stage and Film Actor

Major R. Owens 56
U.S. Congressman (11th District of New York)
Martin Luther King Jr. 48*
Nobel Peace Prize Laureate and Civil Rights Leader
Roderic I. Pettigrew 72
First Director, National Institutes of Health,

National Institute of Biomedical Imaging and
Bioengineering
Shelton Spike Lee 79
Filmmaker and President, 40 Acres & A Mule

Michael L. Lomax 68
President and CEO, United Negro College Fund;

former President, Dillard University; former President,
The National Faculty
David R. Satcher 63
Interim President, Morehouse School of Medicine;

Director, Primary Care Institute, Morehouse School
of Medicine; former U.S. Surgeon General; former
Director of the Centers for Disease Control and
Prevention; former President Meharry Medical
School
Walter E. Massey 58
Ninth President, Morehouse College; former Director,

National Science Foundation; former Dean, College at
Brown University; former Provost, University of
California System
Maceo K. Sloan 71
Chairman, CEO, Chief Investment Officer, New

Capital Management Group, Inc.
Richard I. McKinney 31*
Former President, Storer College; Chairman, Professor
of Philosophy Emeritus, Morgan State University
Louis W. Sullivan 54
Edwin C. Moses 78
Olympic Gold Medalist
President Emeritus, Morehouse School of Medicine;

former U.S. Secretary of Health and Human Services
Otis Moss Jr. 56
Howard Thurman 23*
James M. Nabrit 23*
Nima A. Warfield 94
Former Pastor, Olivet Institutional Baptist Church,

Cleveland, Ohio; former Chairmain, Morehouse
College Board of Trustees
Theologian; Author; Dean of Rankin Chapel,

Howard University; first African American Dean of
Marsh Chapel at Boston University
Civil Rights Attorney, former U.S. Deputy

Ambassador to the United Nations; second African
American President, Howard University (1960-65;
1968-69)
Samuel M. Nabrit 25*
First African American Rhodes Scholar from a

Historically Black College or University
Charles Vert Willie 48
Former Member, Atomic Energy Commission; former President, Texas Southern University, first
African American to receive the Ph.D. from Brown
University
Eliot Professor Emeritus, Harvard Graduate

School of Education
* Deceased

Visual Identity Guide Editorial Style Guide

Uploaded by

Copyright:

Available Formats

Visual Identity Guide Editorial Style Guide

Uploaded by

Document Information

Original Title

Copyright

Available Formats

Share this document

Share or Embed Document

Sharing Options

Did you find this document useful?

Is this content inappropriate?

Copyright:

Available Formats

Visual Identity Guide Editorial Style Guide

Uploaded by

Copyright:

Available Formats

Visual Identity Guide

Editorial Style Guide

www.morehouse.edu Morehouse College/Visual Identity Program 1

Toni ONeal Mosley

www.morehouse.edu Morehouse College/Visual Identity Program 2

What is your part in preserving the Colleges public image?

Why be concerned about peoples impressions?

www.morehouse.edu Morehouse College/Visual Identity Program 3

Official downloadable College logos and fonts are available in MAC or PC

www.morehouse.edu Morehouse College/Visual Identity Program 4

The Symbolic Meaning

www.morehouse.edu Morehouse College/Visual Identity Program 5

Mark Integrity, Mark Placement, Other Logos

The Morehouse College logo and seal should always be used in an

The Campaign for a New Century

www.morehouse.edu Morehouse College/Visual Identity Program 6

www.morehouse.edu Morehouse College/Visual Identity Program 7

OFFICE OF INSTITUTIONAL ADVANCEMENT

830 Westview Drive, S.W.

830 Westview Drive, S.W.

830 Westview Drive, S.W.

Dr. John E. Williams

TEL: (404) 681-2694

DIVISION OF BUSINESS AND ECONOMICS

From: Toni ONeal Mosley

830 Westview Drive, S.W.

www.morehouse.edu Morehouse College/Visual Identity Program 8

DIVISION OF BUSINESS AND ECONOMICS

Each academic division, administrative area or special program identifier

On stationery, division/department identifiers are used with a 1pt. rule

www.morehouse.edu Morehouse College/Visual Identity Program 9

www.morehouse.edu Morehouse College/Visual Identity Program 10

PMS Cool Gray 6

Secondary Color Palette

www.morehouse.edu Morehouse College/Visual Identity Program 11

Magazine: Morehouse Magazine

Newsletter: Inside Morehouse

Special Event Poster:

www.morehouse.edu Morehouse College/Visual Identity Program 12

Trademark and Licensing Programs

830 Westview Drive, S.W.

OFFICE OF HUMAN RESOURCES

Sample: Placement Advertisement

www.morehouse.edu Morehouse College/Visual Identity Program 13

www.morehouse.edu Morehouse College/Visual Identity Program 14

www.morehouse.edu Morehouse College/Visual Identity Program 15

Morehouse College Editorial Style

after an individuals name

academic titles and names

academic quarters, semesters, terms

www.morehouse.edu Morehouse College/Visual Identity Program 16

plurals of multiple letters and words

The term is a name for a policy for correcting the

use of class years

When using African American as a noun or adjective

alumnus, alumni, alumna, alumnae, alum

Means every other month. Semimonthly means twice

book chapters, title of

plurals of a single letter