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17ActionableSalesColdEmailTemplates

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17 Sales Cold Email Templates & Tricks

Sales emails are an extremely eective tactic if done right - we've prepared a bunch
of best practices, 17 top email templates and a video to get you started with some
inspiration for your rst cold email campaigns.

Quick Cold Sales Email Checklist

Anatomy Of A Perfect Cold Email

17 Actionable Sales Email Templates

Quick Video On Cold Email Templates

COLD EMAIL TEMPLATE CHECKLIST:

https://pipetop.com/salesemails/templates/generaltemplates/

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COLD EMAIL TEMPLATE CHECKLIST:

1. Consider who you're emailing

The email copy that works great for one customer segment might totally miss the point
with others. Unfortunately, there are no one-size-ts-all solutions - thus testing is your
best friend.
2. Keep it short
Nobody wants to read an entire novel in their inbox. Keep them short, frank and to the
point.
3. Dont focus on features, focus on the value you bring
Your prospect doesnt care about your features. What she cares about is the value you
can provide to her and her company.
4. Have a single, clear CTA (Call-To-Action)
Make sure you only ask for one thing - even if its just a simple, short reply. Sometimes
you just want to start the dialogue.
5. Make it stand out
Think about all the aspects of your email that will help it stand out in the inbox: subject
line (../../tips-tricks/subject-line-tips), length, social proof, email signature, etc.
6. Always be personalizing
Make sure that include some references to their company, their mentions in the press,
recent achievements, common connections, etc.
7. Test, automate and scale
Always test dierent approaches to see what works best. Scale and automate the sales
email campaigns by using the right toolset (../../tools/email-campaign-tool/).

THE ANATOMY OF A PERFECT COLD EMAIL TEMPLATE:

SUBJECT:
A Compelling Subject Line
(../../tips-tricks/subject-line-tips)

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Brief Introduction

Value And Benets Statement

Social Proof Reference

Clear Call-To-Action

TEMPLATE #1 - FOCUS ON BENEFITS (SOURCE

(HTTP://CDN2.HUBSPOT.NET/HUB/250707/FILE-526663415-PDF/OFFERS/9CRM-READY-SALES-EMAIL-TEMPLATES-TO-SEND-TODAY.PDF?
T=1411417259344)):
(CONTACT.FIRSTNAME),
In working with other (INSERT INDUSTRY OR POSITION), one of the key issues
theyre struggling with is (INSERT KEY ISSUE).
This past year we helped numerous companies to (INSERT BUSINESS DRIVER),
resulting (MONEY SAVED, REVENUE ADDED, PRODUCTIVITY INCREASES).
If this is something youre challenged with too, lets set up a quick call. I have
some ideas that might help.
All the best,

(CONTACT.OWNER_NAME)

TEMPLATE #2 - CHALLENGE THE CURRENT STATE (SOURCE

(HTTPS://ATTACH.IO/SALES-EMAIL-TEMPLATES/)):

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Hi (CONTACT.FIRSTNAME),
My name is (CONTACT.FIRSTNAME) with (CONTACT.COMPANY).
We help (SPECIFIC COMPANY TYPE) with (ONE LINER).
I wanted to learn how you handle (THINGS YOUR COMPANY HANDLES) at
(COMPANY NAME) and show you what were working on.
Are you available for a brief call at (TIME OPTIONS)?

TEMPLATE #3 - CONTEXTUAL REACH OUT (SOURCE (HTTP://BLOG.CLOSE.IO/5COLD-EMAIL-TEMPLATES-THAT-WILL-GENERATE-WARM-LEADS-FOR-YOURSALES-TEAM)):

Hey (CONTACT.NAME),
I hope this email nds you well! I wanted to reach out because (EXPLAIN HOW
WE GOT THEIR CONTACT INFORMATION AND HOW WE RELATE TO THEM:
TALKED TO A COLLEAGUE, SAW YOUR COMPANY ONLINE, ETC...).

(NAME OF COMPANY) has a new platform that will help: (YOUR TEAM AT)
(ORGANIZATION NAME) (ONE SENTENCE PITCH OF BENEFITS).
I know that (OUR PRODUCT) will be able to help (NAME OF YOUR COMPANY)
(INSERT HIGH LEVEL BENEFIT HERE). Are you available for a quick call (TIME
OPTIONS)?
Cheers,

(CONTACT.OWNER-NAME)

TEMPLATE #4 - PROSPECT "IN THE NEWS" TRIGGER (SOURCE

(HTTP://WWW.HUBSPOT.COM/SALES/CRM-READY-SALES-EMAIL-TEMPLATES)):

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(CONTACT.FIRSTNAME),
Because I work so much with (YOUR TARGETED INDUSTRY), I constantly follow
industry news. Recently I noticed youve (INSERT COMPANY ACTION).
Usually when that happens, (INSERT BUSINESS ISSUE) becomes a priority. Thats
why I thought you might be intestered in nding out how we helped (VANITY
CUSTOMERS) get going quickly in their new direction - without any of the typical
glitches.
If youd like to learn more, lets set up a quick call. How does (TIME OPTIONS)
look on your calendar?
P.S. If youre not the right person to speak with, who do you recommend I talk
to?

TEMPLATE #5 - LOOKING FOR THE RIGHT PERSON (SOURCE

(HTTPS://ATTACH.IO/SALES-EMAIL-TEMPLATES/)):
Hi (CONTACT.FIRSTNAME),
Im trying to gure out who is in charge of (LEADING GENERAL STATEMENT) at
(COMPANY).
Would you mind pointing me towards the right person please, and the best way
I might get in touch with them?

TEMPLATE #6 - INFOGRAPHIC & THE RIGHT PERSON (SOURCE

(HTTP://SALESYEMAIL.REVBOSS.COM/)):
I am doing some research on (CONTACT.COMPANY) to determine if there is a
need for (INSERT YOUR STRONGEST PAIN POINT).
Could you please help by pointing me to the appropriate person there that may
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have an interest in a brief discussion?

For context Here is a short infographic introducing you to (YOUR.COMPANY).
(INFOGRAPHIC)
In advance, thank you for your help.

TEMPLATE #7 - FULL TRANSPARENCY + SOCIAL PROOF:

Ill be honest, this is not another sales pitch from (YOUR COMPANY NAME), Id
like to send you a 2-minute demo video of (VALUE PROP): (VIDEO LINK)
We are (SOCIAL PROOF - WHOS YOUR INVESTORS, HOW MUCH HAVE YOU
RAISED?) and our key customers include (VANITY CUSTOMERS), etc.
One of our core value props is (VALUE PROP TAGLINE) and we would like to
oer everyone a 1-on-1 with our Customer Success experts to simply discuss
best practices (VALUE PROPS).
Who is the best person to speak with about? (Let us know if theres someone
else who heads up those eorts.)

TEMPLATE #8 - COMPARISON WITH COMPETITORS (SOURCE

(HTTP://GROWTHEVERYWHERE.COM/SALES/COLD-EMAIL-RESPONSE-RATES/)):
Hi (CONTACT.FIRSTNAME),
I understand you are (TITLE) at (COMPANY NAME), and given that our customers
who used to use similar technology, a chat may be benecial.
In short, weve created the (T) () have been craving by (INSERT HIGH LEVEL
BENEFITS). The dierence is obvious see for yourself.
Are you available for a brief chat (TIME OPTIONS)?

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Thanks
P.S. Feel free to compare us with others (LINK TO COMPARISON PAGE). We want
you to :-)

TEMPLATE #9 - HIGH LEVEL BENEFIT SALE (SOURCE

(HTTP://SALESFOLK.COM/BLOG/COLD-EMAIL-TEMPLATE-GOT-16-NEW-B2BCUSTOMERS/)):
Hello (CONTACT.FIRSTNAME),
I have an idea that I can explain in 10 minutes that can get (COMPANY) (HIGH
LEVEL BENEFIT).
I recently used this idea to help our client (COMPETITOR) (RESULT).

(CONTACT.FIRSTNAME), lets schedule a 10 minute call so I can explain. When

works best for you?

TEMPLATE #10 - QUICK COLD REFERRAL (SOURCE (HTTP://BLOG.CLOSE.IO/5COLD-EMAIL-TEMPLATES-THAT-WILL-GENERATE-WARM-LEADS-FOR-YOURSALES-TEAM)):

Hi (CONTACT.FIRSTNAME),
I hope I'm not bothering you. Could you please refer me to the person in charge
of (RELEVANT)?

TEMPLATE #11 - PROBLEM : AGITATE : SOLVE (SOURCE

(HTTP://WWW.YESWARE.COM/BLOG/COLD-EMAIL/)):

https://pipetop.com/salesemails/templates/generaltemplates/

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Hi (CONTACT.FIRSTNAME),
I noticed on your careers page that youre hiring (TITLE OF YOUR END USERS)
who (WHATEVER PROBLEM YOU SOLVE/EASE).
Would love a few minutes to dicsuss how (YOUR COMPANY NAME) removes this
burden.

(YOUR COMPANY NAME) helps clients like (VANITY CUSTOMERS) to (VALUE

PROP):
(BENEFIT 1)
(BENEFIT 2)
(BENEFIT 3)
Would you be open to a call (TIME OPTIONS) to see how we could help your
team?

TEMPLATE #12 - ATTENTION : INTEREST : DESIRE : ACTION (SOURCE

(HTTP://WWW.YESWARE.COM/BLOG/COLD-EMAIL/)):
Hi (CONTACT.FIRSTNAME),
My colleague and I have had great success teaming up with (FIELD) experts like
yourself.
A few notable experts we partnered up with include: (NAMEDROP THOUGHT
LEADERS IN YOUR FIELD YOUVE WORKED WITH).
Id love to get your feedback on (YOUR COMPANY NAME)s products and explore
how we could work together to share (YOUR COMPANY NAME) with your clients.
Would you have some time next week to connect?

TEMPLATE #13 - AFTER COLD CALL EMAIL (SOURCE

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TEMPLATE #13 - AFTER COLD CALL EMAIL (SOURCE

(HTTP://WWW.YESWARE.COM/BLOG/COLD-EMAIL/)):
(CONTACT.FIRSTNAME),
I just tried giving you a call and left a voicemail.
Please give me a call back at (PHONE NUMBER), or send me a note if you get the
chance.
Thank you!

TEMPLATE #14 - CONCRETE HELP PROPOSAL (SOURCE

(HTTP://BANANATAG.COM/HUB/5-COLD-EMAIL-TEMPLATES-THAT-TURN-YOURCONTACTS-WARM-AS-TOAST/)):
Hi (CONTACT.FIRSTNAME),
My colleague and I have had great success teaming up with (FIELD) experts like
yourself.
A few notable experts we partnered up with include: (NAMEDROP THOUGHT
LEADERS IN YOUR FIELD YOUVE WORKED WITH).
Id love to get your feedback on (YOUR COMPANY NAME)s products and explore
how we could work together to share (YOUR COMPANY NAME) with your clients.
Would you have some time next week to connect?

TEMPLATE #15 - PRE-PREPARED DEMO (SOURCE

(HTTP://BLOG.VIDEOFRUIT.COM/3KPERMONTH/)):
(CONTACT.FIRSTNAME),
I love (COMPANY NAME) (been a customer for several months) and Im also a
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big fan of your blog.

I work with companies like (COMPANY NAME) and (VALUE PROP). Heres an
example of (RESULTS)
Just wanted to email you and see if (COMPANY NAME) might be interested in a
similar (TYPE OF SOLUTION).
I made a demo for you based on (WHATEVER YOU BASED IT ON) to show you
what it might look like: (LINK/ATTACHMENT)
Is this something you guys would be interested in?

TEMPLATE #16 - HEAD TO HEAD AGAINST YOUR COMPETITOR (SOURCE

(HTTP://BLOG.VIDEOFRUIT.COM/MORE-CUSTOMERS/)):
Hi (CONTACT.FIRSTNAME)!
Just ran across your website and noticed you were using (COMPETITOR NAME).
How are you liking it?
I run a (SERVICE) called (YOUR COMPANY NAME). Its just like (COMPETITOR)
only (SHORT DIFFERENTIATOR).
If youre up for it, I would love to jump on a quick call with you and get your
opinion on how we could make (COMPANY NAME) better (and see if it would
make sense for us to work together).
Would (TIME OPTIONS) be a good time for you?
(if not, Im exible, just let me know)

TEMPLATE #17 - EXTREMELY FRANK APPROACH AND VALUE (SOURCE

(HTTP://GROWTHEVERYWHERE.COM/SALES/COLD-EMAIL-RESPONSE-RATES/)):
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Hi (CONTACT.FIRSTNAME),
My name is (NAME) and Im with (YOUR COMPANY NAME), a (WHAT YOU DO).
Weve worked with venture backed startups to Fortune 500 companies like
(VANITY CUSTOMERS).
We take a dierent approach to growing companies and arent like other
(COMPANIES IN YOUR NICHE). We move quickly and if we dont think we can
kick butt for you, well be upfront about it.
Are you free for a chat (TIME OPTIONS) about (FIELD)?

MORE COLD EMAIL ARTICLES:

1. Wake Up Your Silent Sales Prospects With These 9 Ingenious Email Templates
(http://blog.pipetop.com/email-templates-sales-prospects/)
2. 3 Irresistible Components Of Highly Captivating Sales Emails (+ How To
Source Ideas For Each) (http://blog.pipetop.com/captivating-sales-emails/)
3. 13 Cold Email Mistakes You Dont Want To Make (http://blog.pipetop.com/13cold-email-mistakes-dont-want-make/)

SMART COLD EMAIL TEMPLATE EXAMPLE VIDEO:

https://pipetop.com/salesemails/templates/generaltemplates/

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Sales Email Template Examples

Learn how to structure the perfect cold email with these templates.

Opening Templates
(../general-templates/)
Follow-Up Templates
(../followup-templates/)

Sales research sucks! Luckily, Pipetop makes it easy.

All-in-one sales prospecting: Find ideal Companies, Contacts & E-mails.

Start your free trial

(https://pipetop.com/?

utm_source=coldemails&utm_medium=content&utm_campaign=cta)
https://pipetop.com/salesemails/templates/generaltemplates/

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Product
Home (/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Features (/features/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Supported verticals (/verticals/?
utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Customer cases (/customer-cases/?
utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Pricing (/pricing/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)

Resources
Blog (http://blog.pipetop.com)
SaaS Glossary (/saas-glossary/?
utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Sales Emails (/sales-emails/)
FAQ (/faq/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Press (/press/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)

Company
About (/about/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Team (/team/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Investors (/investors/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Jobs (/jobs/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)
Contact us (/contact/?utm_source=coldemails&utm_medium=content&utm_campaign=footer)

Contact us
Denmark
+45 51 92 51 92 (tel:+4551925192)
Germany
+49 32 221094334 (tel:+4932221094334)
https://pipetop.com/salesemails/templates/generaltemplates/

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Sweden
+46 8-525 032 18 (tel:+468-52503218)
UK
+44 20 3318 2265 (tel:+442033182265)

Copyright Pipetop 2016 | Terms of service (/terms-of-service/) | Privacy policy (/privacy-policy/)

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