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    Kinesio 04

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    aminur rahman
    This document discusses the research approach and quantitative method used in a study. The research approach is deductive, aiming to test existing theories about customer satisfaction and locality rather than develop new theories. A quantitative method is used, focusing on collecting and analyzing numerical data scientifically using tools like statistics to provide a scientific proof for the research topic.

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    Kinesio 04

    Uploaded by

    aminur rahman
    11 views1 page
    This document discusses the research approach and quantitative method used in a study. The research approach is deductive, aiming to test existing theories about customer satisfaction and locality rather than develop new theories. A quantitative method is used, focusing on collecting and analyzing numerical data scientifically using tools like statistics to provide a scientific proof for the research topic.

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    kinesio04

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    This document discusses the research approach and quantitative method used in a study. The research approach is deductive, aiming to test existing theories about customer satisfaction and locality rather than develop new theories. A quantitative method is used, focusing on collecting and analyzing numerical data scientifically using tools like statistics to provide a scientific proof for the research topic.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    11 views1 page

    Kinesio 04

    Uploaded by

    aminur rahman
    This document discusses the research approach and quantitative method used in a study. The research approach is deductive, aiming to test existing theories about customer satisfaction and locality rather than develop new theories. A quantitative method is used, focusing on collecting and analyzing numerical data scientifically using tools like statistics to provide a scientific proof for the research topic.

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    1.1.

    1 Research Approach

    Approach of a research guides study in the way that it determines whether a study intends to
    develop new theories or test existing theories. Deduction and induction are two research
    approaches. Deduction approach is used to test existing theory based on recent and evidence-
    based observations. Conversely, induction approach is used to develop new theories based on
    empirical researches and tentative hypotheses. This study intends to test the theories of
    customer satisfaction and customer locality rather than developing new theories. Therefore,
    deduction will be the approach of this study.

    1.1.2 Quantitative Method

    The quantitative method focuses on the collection of data, converting them into numerical
    form and other analyse them using scientific tools (Nash, 2006) such as statistical tools,
    charts, diagrams. The quantitative method allows the researcher to prove the research topic
    scientifically. So the researcher has chosen the quantitative method to give the research a
    scientific proof.

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