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    An Assignment On: Service Quality of Student Perception & Expectation of Barisal University Using SURVQUAL Model

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    Sohan Ahmed
    This document is an assignment submitted by the Legend Group to their professor on evaluating the service quality of Barisal University using the SERVQUAL model. It includes an introduction to the topic, profiles of the group members, a letter of transmittal, acknowledgements, and an executive summary. The executive summary states that students are customers of the university and their expectations and perceptions of service quality will be measured using the five SERVQUAL dimensions based on a survey of 50 university students.

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    An Assignment On: Service Quality of Student Perception & Expectation of Barisal University Using SURVQUAL Model

    Uploaded by

    Sohan Ahmed
    39 views5 pages
    This document is an assignment submitted by the Legend Group to their professor on evaluating the service quality of Barisal University using the SERVQUAL model. It includes an introduction to the topic, profiles of the group members, a letter of transmittal, acknowledgements, and an executive summary. The executive summary states that students are customers of the university and their expectations and perceptions of service quality will be measured using the five SERVQUAL dimensions based on a survey of 50 university students.

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    Servqual Of Barisal University

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    BU

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    This document is an assignment submitted by the Legend Group to their professor on evaluating the service quality of Barisal University using the SERVQUAL model. It includes an introduction to the topic, profiles of the group members, a letter of transmittal, acknowledgements, and an executive summary. The executive summary states that students are customers of the university and their expectations and perceptions of service quality will be measured using the five SERVQUAL dimensions based on a survey of 50 university students.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    39 views5 pages

    An Assignment On: Service Quality of Student Perception & Expectation of Barisal University Using SURVQUAL Model

    Uploaded by

    Sohan Ahmed
    This document is an assignment submitted by the Legend Group to their professor on evaluating the service quality of Barisal University using the SERVQUAL model. It includes an introduction to the topic, profiles of the group members, a letter of transmittal, acknowledgements, and an executive summary. The executive summary states that students are customers of the university and their expectations and perceptions of service quality will be measured using the five SERVQUAL dimensions based on a survey of 50 university students.

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    You are on page 1of 5

    An Assignment on

    Service Quality of Student Perception & Expectation of Barisal


    University using SURVQUAL Model

    Course Name: Service Marketing

    Course Code: MKT-424

    Submitted To
    Fatema-Tuz-Zohora
    Assistant professor,

    Department of Marketing

    University of Barisal.

    Submitted By
    Legend Group
    Department of Marketing
    University of Barisal

    Date of Submission
    April 09, 2017

    ii
    We are legends

    Group Name: LEGEND


    Group Profile:
    Serial No. Members Name Id No. Remarks
    1 Md. Badsha Sarder 12MKT-024
    2 Habibur Rahman Habib 12MKT-029
    3 Md. Shafiuddin 12MKT-035
    4 Prodipta Biswas 12MKT-037
    5 Sohan Ahmed 12MKT-048
    6 Shahin 12MKT-054
    7 Md. Sujan Molla 11MKT-201
    8 Krisnendu Das 11MKT-206

    Group Leader: Prodipta Biswas

    Id No: 12MKT-037

    iii
    Letter of Transmittal

    April 09, 2017

    Fatema-Tuz-Zohora
    Assistant Professor,
    University of Barisal
    Subject: Assignment on Service Quality of Student Perception & Expectation of Barisal
    University using SURVQUAL Model.
    Dear Madam,
    The assignment has been compiled as per your requirements and those set by the host
    organization. It gives us immense pleasure to tell you that working on this assignment has given
    us a wide range of exposure.
    The assignment is based on the knowledge, experiences and the skills that we have acquired
    during our period of assignment in Service Quality of Student Perception & Expectation of
    Barisal University using SURVQUAL Model.
    We are thus submitting this assignment with the hope that it lives up to your satisfaction.
    However we would be glad if you enlighten us with your thoughts and views regarding the
    assignment. In addition, if you wish to enquire about any of the aspects of the assignment, we
    would be glad to answer your queries.

    Sincerely
    Legend Group
    Department of Marketing
    University of Barisal

    iv
    Acknowledgements

    First of all, we would like to thank the Almighty Allah for blessing us with the strength, aptitude
    and patience for successfully completing our assignment.
    We would like to thank our Faculty honourable teacher, Fatema-Tuz-Zohora for giving us the
    opportunity to work with her during our assignment. We have been able to compile and complete
    this assignment in a comprehensive manner due to the guidance, support and counselling that she
    has provided us with during this period. We have tried our best to implement her constructive
    suggestions while doing our assignment.
    We would also like to take this opportunity to acknowledge the help provided to us by some
    personals of the company.
    Finally our sincere thanks go to each and everyone who has helped and supported us
    significantly in different stages during the period of our assignment.

    v
    Executive Summery
    Students are the customer of Barisal University. They will expect more valuable service from
    this university. The Barisal University will provide their service. Some students are getting more
    service from their expectation. On the other hand some students are getting service below their
    expectation. We can measure it by using SERVQUAL model, which has five dimensions
    (Reliability, Responsiveness, Assurance, Empathy and Tangible). We will survey it by using 50
    samples (students of Barisal University) with asking some question about perception and
    expectation.

    vi

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