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    Business Plan Outline

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    Marr
    This document outlines the sections and chapters required for a business plan. It provides guidance on what should be included in each section, such as an executive summary with expected sales and profits, introduction to the business and owners, situational analysis of competitors and industry trends, marketing, production, organizational, and financial strategies, and plans for control and evaluation. The business plan will be evaluated on 100 marks based on the comprehensiveness of the content and details provided in each required section.

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    Business Plan Outline

    Uploaded by

    Marr
    61 views4 pages
    This document outlines the sections and chapters required for a business plan. It provides guidance on what should be included in each section, such as an executive summary with expected sales and profits, introduction to the business and owners, situational analysis of competitors and industry trends, marketing, production, organizational, and financial strategies, and plans for control and evaluation. The business plan will be evaluated on 100 marks based on the comprehensiveness of the content and details provided in each required section.

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    Business plan

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    This document outlines the sections and chapters required for a business plan. It provides guidance on what should be included in each section, such as an executive summary with expected sales and profits, introduction to the business and owners, situational analysis of competitors and industry trends, marketing, production, organizational, and financial strategies, and plans for control and evaluation. The business plan will be evaluated on 100 marks based on the comprehensiveness of the content and details provided in each required section.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    61 views4 pages

    Business Plan Outline

    Uploaded by

    Marr
    This document outlines the sections and chapters required for a business plan. It provides guidance on what should be included in each section, such as an executive summary with expected sales and profits, introduction to the business and owners, situational analysis of competitors and industry trends, marketing, production, organizational, and financial strategies, and plans for control and evaluation. The business plan will be evaluated on 100 marks based on the comprehensiveness of the content and details provided in each required section.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    **Company Logo**

    BUSINESS PLAN OUTLINE

    PREPARED BY:
    MDM FAIRUZ BT YUNUS
    JULY 2017
    BUSINESS PLAN OUTLINE

    SECTION l: EXECUTIVE SUMMARY (10 marks)


    Summarizing the complete business plan
    Expected sales turnover by 2019
    Expected net profit by 2019
    Not more than 2 pages

    SECTION ll: CONTENTS (05 marks)


    As in this page

    CHAPTER 1: INTRODUCTION TO BUSINESS (10 marks)


    A. Introduction to Company
    Company profile
    Vision and mission statement
    Business objectives (SMART objectives)
    Nature and size of business
    Background of the entrepreneurs
    Office equipment and supporting personnel
    Statement of why financing is needed
    B. Business description
    General description of the business
    Target market
    Goals and potential of the business and milestones (if any)
    Uniqueness of product or service
    Business location the site plan / layout.
    Justification for the location.

    CHAPTER 2: SITUATIONAL ANALYSIS (10 marks)


    The product / service current trend in the industry
    Future outlook and trends
    Analysis of competitors
    Competitors market segmentation
    Competitors product strategy
    Competitors pricing strategy
    Competitors promotional strategy
    Competitors distributional strategy
    Industry and market forecasts
    CHAPTER 3: MARKETING STRATEGY (10 marks)
    A. Research and analysis
    Target market (customers) identified
    Market size and trend
    Competition
    Forecasted sales
    Estimated market share
    B. Marketing plan
    Product strategy quality, characteristics
    Pricing strategy costing and selling price
    Sales and distribution strategy discounts and promotion
    Advertising and promotional strategy packaging, advertising activities
    Marketing control and evaluation
    Marketing budget

    CHAPTER 4: PRODUCTION / OPERATIONAL STRATEGY (10 marks)


    Description of companys production / operation
    Manufacturing / production process planning
    Manufacturing / production process work flow (flow chart)
    Physical plant site plan and layout
    Proximity to suppliers and access to transportation
    Machinery and equipment
    Material planning raw materials
    Name and supplier of raw materials
    Manpower planning
    Gantt chart
    Production / operational budget

    CHAPTER 5: ORGANIZATIONAL STRATEGY (10 marks)


    Board of directors, advisors, consultants
    Management team background
    Organization chart
    List of administrative staff
    Roles and responsibility members of organization
    Forms of ownership enterprise, Sdn Bhd, LLP or holding
    Legal structure stock agreement, employment agreement, ownership
    Identification of partners or principal shareholders
    Schedule of remuneration
    List of equipment
    Administrative budget
    CHAPTER 6: FINANCIAL PLAN (15 marks)
    A. Budgeting
    Forecasted sales
    Forecasted purchases
    Projected costs and financing
    Cost controls
    Depreciation of fixed asset
    Loans and hire purchase repayment schedule
    Pro forma statement of comprehensive income (income statement)
    Pro forma statement of cash flow (cash flow / fund flow)
    Pro forma statement of financial position (balance sheet)
    Financial assumptions and financial ratios
    Taxes incur
    Break even analysis
    Sources and application of funds
    Financial budget
    B. Assessment of Risks
    The SWOT analysis
    Alternative courses of action
    New technologies
    Contingency plans
    C. Loan utilisation
    Itemized your loan requirements
    Maximum 80 % of your total cost to start the business

    CHAPTER 7: CONTROL AND EVALUATION (10 marks)


    Timing and objectives / time management
    Deadlines and milestone Gantt chart
    Relationship of events
    Sales management sales record
    Employee management staff performance appraisal form and system

    CHAPTER 8: CONCLUSION (05 marks)

    REFERENCES: (05 marks)


    APPENDIX:
    Recommendation letters
    Market research data
    Leases or contracts
    Price lists from suppliers

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