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    Mission Statement

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    louvelle
    The mission statement aims to serve the Filipino community by providing great-tasting food and a relevant customer experience. It focuses on customers, products/services, and market, but lacks details on technology, public image, and employees. The statement is customer-oriented but does not fully convey the company's purpose or primary business information to stakeholders.

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    Mission Statement

    Uploaded by

    louvelle
    26 views1 page
    The mission statement aims to serve the Filipino community by providing great-tasting food and a relevant customer experience. It focuses on customers, products/services, and market, but lacks details on technology, public image, and employees. The statement is customer-oriented but does not fully convey the company's purpose or primary business information to stakeholders.

    Original Description:

    lahsldld

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    The mission statement aims to serve the Filipino community by providing great-tasting food and a relevant customer experience. It focuses on customers, products/services, and market, but lacks details on technology, public image, and employees. The statement is customer-oriented but does not fully convey the company's purpose or primary business information to stakeholders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    26 views1 page

    Mission Statement

    Uploaded by

    louvelle
    The mission statement aims to serve the Filipino community by providing great-tasting food and a relevant customer experience. It focuses on customers, products/services, and market, but lacks details on technology, public image, and employees. The statement is customer-oriented but does not fully convey the company's purpose or primary business information to stakeholders.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
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    Mission statement

    To serve the Filipino community by providing great-tasting food and the most relevant customer delight
    experience.

    Components Presence Proof


    1. Customers Yes Filipino community
    2. Products and services Yes Great-tasting food and the most relevant customer
    delight experience.
    3. Market Yes Filipino
    4. Technology No
    5. Concern for survival No
    6. Self-concept Yes Great-tasting food and the most relevant customer
    delight experience.
    7. Concern for public image No
    8. Concern for employees No

    The statement lacks following components: products and services, technology, concern
    for public image and concern for employees. McDonalds mission doesnt mention any
    of the values used in our evaluation framework, but provides their values separately.
    McDonalds values that guide companys actions and decisions are:

    We place the customer experience at the core of all we do


    We are committed to our people
    We believe in the McDonalds System
    We operate our business ethically
    We give back to our communities
    We grow our business profitably
    We strive continually to improve

    The statement is customer-oriented, which means that the company is focused on


    satisfying customer needs, which is exactly what McDonalds stress in its mission.
    Nonetheless, McDonalds statement doesnt fully reveal companys reason for being
    and poorly communicates primary business information to its stakeholders.

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