Submitted by:

Apelado, Ma Angelika Y.
Cutamora, Sheena Marie D.
Decena, Riezellyn
Dela Cruz, Christopher William

Submitted to:
Dr. Rommel Mansueto
 Table of Contents

CHAPTER I : VISION – MISSION

1.1 Company Background

1.2 Vision Statement of the Company
1.3 Analysis of Vision Statement
1.4 Proposed Vision Statement
1.5 Analysis of Proposed Vision Statement
1.6 Mission Statement
1.7 Analysis of Mission Statement
1.8 Proposed Mission Statement
1.9 Analysis of Proposed Mission Statement

CHAPTER II : EXTERNAL ANALYSIS

2.1 Macro External Analysis

2.1.1 Political Condition

2.1.2 Economic Condition
2.1.3 Social / Cultural Condition
2.1.4 Technological Condition
2.1.5 Environmental Condition
2.1.6 Legal Condition

2.2 Micro External Analysis

2.2.1 Bargaining Power of Buyers

2.2.2 Bargaining of Power of Suppliers
2.2.3 Threat of Substitute
2.2.4 Threat of New Entry
2.2.5 Rivalry Among Firms

2.3 Comparative Profile Matrix ( CPM )

2.4 External Factor Evaluation Matrix ( EFE )

CHAPTER III : INTERNAL ANALYSIS

3.1 Value Chain Analysis

3.1.1 Inbound Logistic Analysis

3.1.2 Operation Analysis
3.1.3 Outbound Logistic Analysis
3.1.4 Marketing Activities Analysis
3.1.5 After Sales Analysis
3.1.6 Technology Integration Analysis

3.2 Financial Analysis

3.2.1 Liquidity Ratio

3.2.2 Activity Ratio
3.2.3 Leverage Ratio
3.2.4 Profitability Ratio
3.2.5 Growth Ratio

3.3 Internal Factor Evaluation Matrix

CHAPTER IV : MATCHING STRATEGIES

4.1 Threats – Opportunities – Weaknesses – Strength

4.2 Internal – External Matrix
4.3 Space Matrix
4.4 Grand Strategy Matrix
4.5 Boston Consulting Group ( BCG )
4.6 Summary of Matrix

CHAPTER V : DECISION, CONCLUSION, RECOMMENDATION

5.1 QSPM

5.2 Decision

5.2.1 Corporate Strategy

5.2.2 Business Strategy

5.3 Conclusion

5.4 Recommendation

 Strength
 Weaknesses
 Opportunities
 Threats
 CHAPTER 1

VISION – MISSION

1.1 Company Backround

Jollibee is founded by Filipino – Chinese Tony Tan Caktiong and his family began as
two – branch ice cream parlor in 1975 at cubao offering hot meals and sandwiches.
The original company name was Jollibee then Mr. Lumba next reformed the name
Jolibe to Jolly Beeand made the two words form a single name Jollibee.

In 1975 Tony Tan and his brothers opened two Ice cream parlors in Manila,
Philippines.

In the same year they expanded their menu and began quick meals Soon they realized
that their revenue is more from the side orders

In 1978, Jollibee Food Corporation (JFC) is formed

1.2 Vision Statement

Jollibee Foundation envisions that every Filipino is able to access basic community
services and live a life defined by dignity, purpose and active participation in nation
building.

1.3 Analysis of Vision Statement

Table 1.1 Analysis of Vision Statement

Components Statement
Short Providing a great food and services to customer.
Catchy Sa Jollibee, Bida ang Saya!
Depicts Purpose Most Customer-Oriented Fast Food Chain

1.4 Proposed Vision Statement

To be the Most Customer and Oriented Fast Food Chain offering a great food and
services to customer.

Sa Jollibee, Bida ang Saya!

1.5 Analysis of Proposed Vision Statement

Table 1.2 Analysis of Proposed Vision Statement

Components Statement
Short We intend to satisfy customers through foods and
services.
Catchy Sa Jollibee, Bida ang Saya!
Depicts Purpose Most Customer-Oriented

1.6 Mission Statement

To serve great tasting food, bringing the joy of eating to everyone.

1.7 Analysis of Mission Statement

Most practitioners and academicians of strategic management feel that an effective

statement should include nine components. These are the nine characteristics as well
as the following components.

1. Customer – Who are the firm’s customer?

2. Product / Services – What are the firm’s major product and services?

3. Markets – Geographically, where does the firm compete?

4. Technology – Is the firm technologically current?

5. Concern for survival, growth, and profitability – Is the firm committed to

growth and financial soundness?

6. Philosophy – What are the basic beliefs, values, aspirations, and ethical priorities
of the firm?

7. Self-concept – What is the firm’s districtive competence or major competitive

advantages?

8. Concern for public image – Is the firm responsive to social, community, and
environmental concerns?

9. Concern for employees – Are employees a valuable asset of the firm.

 Table 1.3 Nine Mission Statement Components

Components Yes/No Statement

Customers Yes “bringing the joy of eating

to everyone”
Product and Services Yes To serve great tasting food

Markets Yes Our brands are either #1 or

#2 in each of our market
segments
Technology No

Concern for survival, Yes Become one of the three

growth, profitability largest and most profitable
restaurant companies in the
world by 2020.
Philosophy No

Self-concept Yes We excel in providing great

tasting food that meets local
preferences better than
anyone.
Concern for public image Yes We strive to become a
model corporate citizen by
being relevant to the
communities we serve.
Concern for employees Yes Our people is passionate
about their work and thrive
in high performance culture.

1.8 Proposed Mission Statement

Our Mission is to be serve great tasting food in each of market segments.

Become one of the three largest and most profitable restaurant companies in the world
by 2020. We strive to become a model corporate citizen by being relevant to the
communities we serve. We excel in providing great tasting food that meets local
preferences better than anyone.

Sa Jollibee, Bida ang Saya!

1.9 Analysis of Proposed Mission Statement

Yes/No Statement

Customers No

Product and Services Yes To serve great tasting food

Markets Yes Nationwide

Technology Yes Applying new technologies

for the better serving.
Concern for survival, Yes We do our best to provide a
growth, profitability good quality of product and
services to our facilities.
Philosophy No

Self-concept Yes To provide great tasting

food and quality services to
our customer.
Concern for public image Yes To provide livelihood
programs to the community
with our business partners.
Concern for employees Yes Develop, motivate and
benefit programs, good
working.
 CHAPTER 2
EXTERNAL ANALYSIS

2.1 Marco External Analysis

PESTEL ANALYSIS

PESTEL analysis is an analysis of the political, economic, social, technology,

environment and legal. Being the top choice of every Filipino, the Jollibee is a fast food
chain in the Philippines having a network of 750 outlets nationwide. The delicious menu
line up at Jollibee, clean and warm environment, provides the customers with memorable
experience. Following PESTEL Analysis is carried out to identify the factors which play
a major role in driving the strategies and business operation of a fast food company like
Jollibee.

2.1.1 Political Condition

The operations of Jollibee are affected by the government policies on the regulations of
fast food operations. Currently government are controlling the marketing of fast food
restaurant because of health concern such as cardiovascular and cholesterol issue and
obesity and among the young and children in the country. Government also control the
license given for open the fast food restaurant and other business regulation need to
follow such as for a franchise business.

2.1.2 Economic Condition

The economic condition and growth of the country also is an important indicator to the
demand of products that Jollibee offered. As the food priced slightly above normal
foods, not many people will have the income range to consume the products. Moreover
if the economy is bad and income per capital is affected, the demand of Jollibee product
will certainly going down. On the other hand the good economy also means disposable
income is more and people can spend more on more expensive food and fast food
restaurant.

2.1.3 Social Condition

The social condition, being entering into any new region, the fast food company carries
out a careful analysis of the culture, religion and social values. Jollibee is therefore
required to provide Halaal products in countries like USA. Various marketing campaigns
have also been launched highlighting the healthy meal options at low cost with increasing
awareness among people. Jollibee is also providing financial assistance to various welfare
organization helping the needy children of the Philippines.
2.1.4 Technological Condition

The fast food restaurant, technology does not give a very high impact on the company
and it is not significant macro environment variables. However Jollibee should be
looking to competitors innovation and improve itself in term of integrating technology in
managing its operation. For example in inventory system, supply chain management
system to manage its supply, easy payment and ordering systems for its customers and
wireless internet technology.

2.1.5 Environmental Conditions

The fast food restaurant are far from the green environmental approach. Huge carbon
emissions are involved in the entire process of fast food manufacturing. Jollibee like
many other food chains is therefore required to take part several environmental and
energy efficient initiatives as replanting trees and reduction in use of paper, computer and
electrical appliances.

2.1.6 Legal Condition

The legal regulations regarding the franchising and copyrights in any state must be
adhered to carry out a successful business operation. The corporate law and tax regulation
drive the ways of conducting the business in certain region. The employment regulations
and labor laws on the other hand put pressure on Jollibee to meet up the employee rights.
With increasing obesity in the world due to the fast food consumption, various lawsuits
are also being filed in the countries like US.
 Table 2.2 Opportunities and Threats
Opportunities Threats

1. Home Meal Delivery 1. Financial Crisis

2. Cultural Diversity 2.Flactuatuating Prices of Oil

3. Nearby Offices 3. Sanitary Issues

4. Local Cultural Tradition 4. Political Instability

5. Government Regulation for Non-Usage 5. Competitive Price Pressure

of Plastic
6. Agriculture 6. Direct Competitors

7. Internal Expansion 7. Local/Foreign SME

8. Urban Development 8. Similar Concept and Services

9. Technological Advances 9. Trend Towards Unhealthy Eating

10. Product Innovation 10. Changing Customer Taste

2.2 Macro External Analysis

Macro Environmental, our product and all of the other actors operate in a large macro
environment of forces that shape opportunities and pose threats to the company. Six
largely uncountable externals forces influence our products marketing activities.

2.2.1 Bargaining Power of Buyers

Jollibee Foods Corporation Mr.Tan added the famous hamburger and hotdog sandwiches
to keep up with the changing taste and lifestyle of customer. Jollibee became the fast food
to go with its uniquely-flavored Filipino burgers, chicken, and sweetish spaghetti.

2.2.2 Bargaining Power of Supplier

Item is readily available in many supplier. There is a surge in the availability of the
supplies. Switching cost is low.
2.2.3 Threats of Substitute

With so many firms in the quick service/burger industry, low switching cost, similar
products, and healthier options, the threat of substitute is very high.

2.2.4 Threats of New Entry

Jollibee Foods Corporation continued to dominate the market. It contribute market share
of 57 percent while McDonald’s occupied 36 percent, and the rest was divided among
other hamburger chains like Wendy’s, Tropical Hut, and recent entrant Burger King.

2.2.5 Rivalry among Firms

The fully Filipino-owned hamburger chain had overtaken American multinationals in

their own fast food game. Its market share was 57 percent while McDonald’s occupied 36
percent. Jollibee had 302 company-owned and franchised stores in the Philippines and 27
franchised stores overseas.

2.4 External Factor Evaluation Matrix (EFE)

External Factor Evaluation (EFE) matrix method is strategies-management tools often

used for assessment of current business condition. To indicate how effectively the firm’s
current strategies respond to the factor, 4- is a superior, 3- is above average, 2- is average,
1- is poor. Illustrated in Table 2.3
 Table 2.3 External Factor Evaluation Matrix

Critical Success Factors Weight Rating Weighted

Score
Opportunities

1. Home Meal Delivery 0.06 4 0.24

2. Cultural Diversity 0.04 3 0.12
3. Nearby Offices 0.04 4 0.16
4. Local Cultural Tradition 0.06 4 0.24
5. Government Regulation for Non-Usage of Plastic 0.05 3 0.15
6. Agriculture 0.05 2 0.10
7. Internal Expansion 0.03 3 0.09
8. Urban Development 0.04 4 0.16

9. Technological Advances 0.05 3 0.15

10. Product Innovation 0.04 4 0.16
Threats
1. Financial Crisis 0.06 3 0.18
2.Flactuatuating Prices of Oil 0.05 2 0.10
3. Sanitary Issues 0.04 3 0.12
4. Political Instability 0.06 4 0.24
5. Competitive Price Pressure 0.04 4 0.16
6. Direct Competitors 0.03 2 0.06
7. Local/Foreign SME 0.04 3 0.12

8. Similar Concept and Services 0.04 3 0.12

9. Trend Towards Unhealthy Eating 0.04 4 0.16

10. Changing Customer Taste 0.05 4 0.20

TOTAL 1 3.29

The Matrix shows the collective Opportunities and Threats that are within the company.
They got the average of 3.29 .
 CHAPTER 3
INTERNAL ANALYSIS

3.1 Value Chain Analysis

3.1.1 Inbound Logistics

Jollibee Food Corp. never short change quality it uses high-tech machineries and food to produced
high grade products.

3.1.2 Operations Analysis

Jollibee Food Corp. are carefully produced collaborated with best staffs, materials and machines.

3.1.3 Outbound Logistic Analysis

Individual Regional Business Units are able to achieve greater efficiency in the delivery of products
and services, quicker coordination, and more timely decision making due to this decentralizing.

3.1.4 Marketing Activities Analysis

Jollibee projects itself as being closer to Filipino families as compared to its competitors. There is
already widespread awareness locally that Jollibee is a local Filipino establishment, which in turn
appealed to the mass population whom felt more comfortable in a familiar setting.

3.1.5 After Sales Analysis

Customers are the main asset of every business. Satisfying them will make them comeback and buy
more products. Jollibee Food Corp. as a Filipino fast food chain tailoring its menu towards the
Filipino taste, it positioned itself as the favorite destination for family outings as compared to its
similar competitors.

3.1.6 Technology Integration Analysis

High technology plays a vital role in enhancing the operations of a company. For a company to stand
out from its rivals, investing on state-of-the art technology is essential. From the company stand point,
maximizing output from resources and achieving economies of scale are always the key objectives of
a company. Jollibee should leverage on deploying new technologies to enhance its operations
efficiency
3.2 Financial Analysis

Liquidity Ratios 2016 2015

Current Ratio 1.85 1.78

Quick or Acid-Test Ratio 1.65 1.62
Leverage Ratios
Debt-to-Total-Asset Ratio 0.35 0.34
Debt-to-Equity Ratio 1.93 1.85
Long-Term Debt-to-Equity 0.24 0.26
Activity Ratios

Inventory-Turnover Ratio 5.21 4.89

Total-Asset Turnover 1.68 1.54
Fixed-Asset Turnover 6.16 6.02
Average Collection Period 79.56 68.43

Profitability
Gross Profit Margin 0.17 0.15

Operating Profit Margin 0.10 0.08

Net Profit Margin 0.06 0.06
Return on Total Asset 0.09 0.07
(ROA)
Return on Stockholder’s

Growth Ratios

Sales 25.32 20.66

Net Income 21.79 19.98

Liquidity Ratio

Current Ratio

Figure shows that the current ratio of 2015 was increased from 1.78 to 1.85 by 2016.

Jollibee Foods Corporation has a current ratio of 1.85. It generally indicates good short-
term financial strength.

Quick Ratio

Both 2015 and 2016 shows that Jollibee was able to meet its obligations with its liquid
assets.

Jollibee Foods Corporation has a quick ratio generally indicates good short-term financial
strength.

Leverage Ratios

Debt-to-Total-Asset Ratio

Jollibee debt to total asset ratio shows that a minimal reliance has complied.

Jollibee Foods Corporation’s long-term debt to total assets ratio increased from March
2017 (0.14) to March 2018 (0.20). It may suggest that Jollibee Foods Corporation is
progressively becoming more dependent on debt to grow their business.

Debt-to-Equity Ratio

Increased in sales was seen in 2015 to 2016 debt to equity ratio.

Jollibee Foods Corporation’s Current Portion of Long-Term Debt & Capital Lease
Obligation for the quarter that ended in March 2018 was 358 Million Jollibee Foods
Corporation Total Stockholders Equity for the quarter that ended in March 2018 was 830
Million Jollibee Foods Corporation’s debt to equity for the quarter that ended in March
2018 was 0.46

Activity Ratios

Inventory-Turnover Ratio

Figure shows a fast paced inventory sold and replaced in 2015 and 2016.

Jollibee Foods Corporation’s Cost of Goods Sold for the three months ended in March
2018 was 545 Million Jollibee Foods Corporation’s Total Inventories for the quarter that
ended in March 2018 was 129 Million Jollibee Foods Corporation’s inventory turnover
for the quarter that ended in March 2018 was 4.24
Total-Asset Turnover

A total asset turnover is increased in 2016.

Three months ended in March 2018 was 662 Million Jollibee Foods Corporation’s Total
Aseset for the quarter that ended in March 2018 was 1,767 Million Therefore, Jollibee
Foods Corporation’s asset turnover for the quarter that ended in March 2018 was 0.38

Average Collection Period

Jollibee has increased in 2016.

Profitability Ratios

Gross Profit Margin

Figure shows that the current ratio of 2015 was increased from 0.17 to 0.15 by 2016.

Operating Profit Margin

Increased in operating profit margin in 2015 to 2016

Growth Ratio
Sales
2016 shows 25.32 in sales.
Net income
In 2015, 19.98 was shown in the figure increased in 2016 by 21.79
3.3 Internal Factor Evaluation Matrix

Table 2.4 Internal Factor Evaluation Matrix

Critical Success Factors Weight Rating Weighted
Score
Strengths

1. Accessibility 0.06 4 0.24

2. Large Target Markets 0.05 4 0.2
3. Endorsement 0.05 3 0.15
4. Credible Managers 0.05 3 0.15
5. Strong Commissary System 0.06 4 0.24
6. Well Oriented and Trained Crews 0.06 4 0.24
7. Fast Growing Company 0.06 4 0.24
8. Locally Adapted Food Menu’s 0.05 4 0.2

9. Brand Image is Visible 0.05 3 0.15

10. Market Leader in Fast Food Chain 0.06 3 0.18
Weaknesses
1. Labor Shortage 0.02 1 0.02
2. Lack of Motivation 0.01 2 0.02
3. Customer Complaints 0.01 2 0.02
4. Product Availability and Quality 0.02 1 0.02
5. High Employee Turnover 0.01 2 0.02
6. Decentralize Talent Acquisition 0.01 2 0.02

7. Unhealthy Foods 0.01 1 0.01

8. Commissary Struggles 0.01 2 0.02
9. Brands Under the Jollibee 0.01 1 0.01

10. Research for Other Countries 0.01 1 0.01

TOTAL 0.67 2.16

The matrix shows the collective strengths and weaknesses that are within the company.
The 2.16 average demonstrate that the entity has the capabilities decrease their
weaknesses through wide-raging utilization of their strengths.

CHAPTER 4
 MATCHING STRATEGIES

4.1 Threats-Opportunities-Weaknesses-Strengths (TOWS) Matrix

Strengths and Opportunities (S-O Strategies)

Strength S-O Strategies Opportunities

1. Accessibility (S7-O1) Giving accessibility for 1. Home Meal Delivery

customer or home delivery.
2. 2Large Target (S2-O4) Use internet as an 2. Cultural Diversity
Markets endorsement to introduce your
menu’s for cultural tradition.
3. Endorsement (S3-O9) Use fast new and high 3. Nearby Offices
technological device as an
endorsement.
4. Credible (S4-O9) Empowering credible 4. Local Cultural
Managers managers to make good decisions Tradition
by utilizing the recent
technological advances to improve
the productivity.
5. Strong (S5-O6) Highly commissary 5. Government
Commissary system together with the help of Regulation for Non-
System agricultural nation for good Usage of Plastic
satisfaction of the customer.
6. Well Oriented (S6-O10) Ask opinion or help from 6. Agriculture
and Trained the oriented and train crews for
Crews product innovation.
7. Fast Growing (S7-S7) Use the advantage of the 7. Internal Expansion
Company company to grow and to have
international expansion.
8. Locally (S8-O4) Introducing the locally 8. Urban Development
Adapted Food adapted food menu’s in the local
Menu’s cultural tradition.
9. Brand Image is (S9-O4) The brand image is visible 9. Technological
Visible for having a local cultural tradition. Advances

10. Market Leader (S10-O7) Jollibee is the market 10. Product Innovation
in Fast Food leader in fast food chain it can also
Chain be the reason to have an
international expansion.

Strength of Jollibee are used to come up with a strategy to take advantage the
opportunities that are open for the company.

Weaknesses and Opportunities (W-O Strategies)

 Weaknesses W-O Strategies Opportunities

1. Labor Shortage (W1-O9) Use fast and advance 1. Home Meal Delivery
technology to prevent labor
shortage.
2. Lack of (W7-O10) Product innovation of 2. Cultural Diversity
Motivation the product and make it more
healthier by decreasing
presenvatives.
3. Customer (W3-O4) Make a survey for 3. Nearby Offices
Complaints comment or suggestion for the
customer complain.
4. Product (W4-O9) Use the advancement of 4. Local Cultural
Availability and technology to give or provide Tradition
Quality product availability and quality
research in order to help the
company’s existing problems.
5. High Employee (W5-O3) Ask the employee’s 5. Government
Turnover nearby location in their house to Regulation for Non-
decreased the turnover of the Usage of Plastic
employee’s.
6. Decentralize (W7-O6) Using agricultural good 6. Agriculture
Talent to make healthy foods and also to
Acquisition prevent unhealthy foods.
7. Unhealthy (W7-O3) Make some research to 7. Internal Expansion
Foods make the unhealthy food become
healthy in order to lessen the
customer complaints and to have
more customer.
8. Commissary (W4-O7) Make or expand the 8. Urban Development
Struggles international work place so that
their’s a lot of product that the
company can make.
9. Brands Under (W10-O9) Together with the help 9. Technological
the Jollibee of advance and fast technology it Advances
can help to get more information to
other countries.
10. Research for (W10-O9) Using highly 10. Product Innovation
Other Countries technologies and fast internet to
have more research for other
countries.

The opportunities of Jollibee can be used to minimize and overcome its

weaknesses and improve the company.

Strengths and Threats (S-T Strategies)

Strengths S-T Strategies Threats

1. Accessibility (S1-T6) Opening new branches in 1. Financial Crisis

some location within key strategies
areas to improve accessibility to
increase sale over direct
competitors.
2. Large Target (S2-T1) Scattered for a large target 2. Flactuating Prices of
Markets markets. Oil

3. Endorsement (S3-T4) Having a good or great 4. Sanitary Issues

endorsement can made the product
or brand more popular to the
customer.
5. Credible (S4-T9) Establishing is a research 6. Political Instability
Managers division headed by credible
managers tasked in improving the
company’s menu to meet the latest
trend towards healthy cating.
7. Strong (S5-T2) High commissary system 8. Competitive Price
Commissary in order to minimize the effect of Pressure
System an even changing price of oil and
taste.
9. Well Oriented (S6-T3) Assigning the right crew 10. Direct Competitors
and Trained that are well oriented and trained in
Crews order to prevent any issue.
11. Fast Growing (S3-T7) Asking celebrity endorsers 12. Local/Foreign SME
Company or promote he company’s product
to get an edge over other local
foreign SMF’s.
13. Locally (S8-T10) Improving the quality or 14. Similar Concept and
Adapted Food locally adopted food menu in order Services
Menu’s to caller to an over changing
customer taste.
15. Brand Image is (S6-T2) Introducing budget menu 16. Trend Towards
Visible to decrease financial cuisine effects Unhealthy Eating
of product.
17. Market Leader (S10-T8) Product improving in 18. Changing Customer
in Fast Food order to maintain the company’s Taste
Chain status as the market leader in fast
food chain over new company and
service.

Jollibee strength are used to make the strategies to prevent the threats that the
company encounters.

Weaknesses and Threats (W-T Strategies)

Weaknesses W-T Strategies Threats

1. Labor Shortage (W1-T7) Giving a competitive 1. Financial Crisis

salary and benefit package in order
to attack employee’s to prevent
loans shortage making the
company perform better than it’s
direct competitors.
2. Lack of (W2-T1) Giving incentives or 2. Flactuating Prices of
Motivation bonuses to the employees or crew Oil
to motivate them to perform better
and at the same time to help them
avoid financial crisis.
3. Customer (W3-T10) Improving or changing 3. Sanitary Issues
Complaints the taste of the product to
decreased the customer complaints.
4. Product (W4-T10) Giving a good quality of 4. Political Instability
Availability and product or foods availability in
Quality case of customer changing taste.
5. High Employee (W4-T3) Researching and 5. Competitive Price
Turnover representation of finding for Pressure
consistence when it comes to
products standards availability and
quality in order to prevent salary
issues.
6. Decentralize (W6-T2) Focusing in resource 6. Direct Competitors
Talent acquisition to prevent commissary
Acquisition struggles adeqvate stocks of
resources to lessen the impact of
oil prices fluctuation.
7. Unhealthy (W7-T7) Unhealthy foods can 7. Local/Foreign SME
Foods become a financial crisis to the
company.
8. Commissary (W7-T3) Serve a healthy product 8. Similar Concept and
Struggles or foods to avoid customer Services
complaints.
9. Brands Under (W7-T9) Utilizing healthier food 9. Trend Towards
the Jollibee alternatives and cooking Unhealthy Eating
techniques in food preparation in
line with the present trend towards.
10.Research for (W10-T6) Try to make more 10. Changing Customer
Other Countries research to other countries to who Taste
is your competitor.

4.2 Internal-External (IE) Mtrix

 The IFE Total Weighted Matrix

Strong Average Weak

3.0 to 4.0 2.0 to 2.99 1.0 to 1.99
I II III

High
3.0 to 3.99

The IFE
Total IV V VI
Weighted
Score Medium
2.0 to 2.99 Jollibee

VII VIII IX
Low
1.0 to 1.99

Hold and Maintain

Jollibee is a good company and they should maintain the good what they give to the
customer. To accomplish market penetration the company should maintain the good
quality product and good name in order for the customers to still trust your service. Also
to have product development the firms should utilize the basic internal and external swot
analysis, as well as the new market trends. Your goal is to develop a working prototype or
ideally to go to market with it.

4.3 Space Matrix

Internal Strategic Position

Financial Strength +5 +1 Worst +6 Best

Competitive Advantage -2 -6 Worst -1 Best

External Strategic Position

-3
EnvironmentalStability -6 Worst -1 Best

Industry Strength +4 +1 Worst -6 Best

X-axis 4 + -2 = 2
Y-axis 5 + -3 = 2

Conservative FS Aggressive

Defensive ES Competitive
4.4 Grand Strategy Matrix

RAPID MARKET GROWTH

QUADRANT II QUADRANT I

TARGET

WEAK
STRONG
COMPETITIVE COMPETITIVE
POSITION POSTION

JOLLIBEE

QUADRANT III QUADRANT IV

A grand strategy matrix consists of a four-quadrant graph, similar to a SWOT matrix, that lists
strategic options for companies in either strong or weak competitive positions in industries
experiencing either rapid or slow growth.
4.5 Boston Consulting Group (BCG) Matrix

The Boston Consulting group’s product portfolio matrix (BCG matrix) is designed to help
with long-term strategic planning, to help a business consider growth opportunities by
reviewing its portfolio of products to decide where to invest, to discontinue or develop
products. It's also known as the Growth/Share Matrix.
4.6 Summary of Matrix

Alternative Strategies IE SPACE GRAND COUNT

Forward Integration 0
Backward Integration 0
Horizontal Integration X 1
Market Penetration X X 2
Market Development X 1
Product Development X X 2
Concentric Diversification 0
Conglomerate Diversification 0
Horizontal Diversification 0
Joint Venture 0
Retrenchment 0
Divestiture X 1
Liquidation X 1
 CHAPTER 5
Decision, Conclusion and Recommendation

5.1 QSPM

Quantitative Strategic Planning Matrix (QSPM) is a high-level strategic management

approach for evaluating possible strategies. QSPM provides an analytical method for
comparing feasible alternative actions. The QSPM method falls within so-called stage 3
of the strategy formulation analytical framework.

Srategic
Alternatives
Market Market
Critical Success Factors Weight Penetration Development

Strengths AS TAS AS TAS

Endorsement 0.05 4.00 0.2 4.00 0.2
Large Target Market 0.05 3.00 0.15 3.00 0.15
Market Leader in Fast Food Chain 0.06 4.00 0.24 3.00 0.18
Accessibility 0.06 4.00 0.24 3.00 0.18
Strong Commisory System 0.06 3.00 0.18 4.00 0.24
Fast Growing Company 0.06 4.00 0.24 4.00 0.24
Well oriented and train crews 0.06 4.00 0.24 4.00 0.24
Credible manager/s 0.05 4.00 0.2 4.00 0.2
Locally Adapted Food Menu’s 0.05 4.00 0.2 3.00 0.15
Brand image is visible 0.05 3.00 0.15 4.00 0.2
Weaknesses
Unhealthy Foods 0.04 1.00 0.04 1.00 0.04
Brand under the Jollibee 0.04 1.00 0.04 1.00 0.04
Commisary Struggles 0.05 2.00 0.1 2.00 0.1
SUBTOTAL 0.68 2.22 2.16
 Market Market
Critical Success Factors Weight Penetration Development
Opportunities AS TAS AS TAS
Agriculture 0.06 4.00 0.24 3.00 0.18
Technological Advances 0.06 4.00 0.24 3.00 0.18
Local Cultural Tradition 0.06 4.00 0.24 4.00 0.24
Urban Development 0.05 4.00 0.2 4.00 0.2
International Expansion 0.05 3.00 0.15 4.00 0.2
Government regulation for non-usage 0.05 3.00 0.15 3.00 0.15
of plastic

Home meal delivery 0.05 4.00 0.2 3.00 0.15

Nearby Officers 0.05 3.00 0.15 4.00 0.2
Cultural Diversity 0.04 3.00 0.12 3.00 0.12
Product innovation 0.04 3.00 0.12 4.00 0.16
Threats
Local/Foreign SME 0.04 4.00 0.16 3.00 0.12
Trend Towards Healthy Eating 0.04 4.00 0.16 4.00 0.16
Changing Customer Taste 0.05 3.00 0.15 3.00 0.15
Competitive Price Pressure 0.04 4.00 0.16 3.00 0.12
SUBTOTAL 0.68 2.44 2.95
SUM TOTAL ATTRACTIVES 4.66 5.11
SCORE

5.2 DECISION

5.2.1 Corporate Strategy

The primary market of jollibee is the Children. As you have noticed the structure of the
building and the theme is really attract the kids to dine in the store. The product offered
by Jollibee appeals to the Filipino taste for spicy burgers. By concentrating it’s resources
on satisfying the Filipino palate. Jollibee has been able to serve localized dishes that are
unlike any found in the other fast food chains in the Philippines. In addition to offering
the usual French fries that accompany the meals found in Mcdonalds, KFC, Burger King
and so forth.

5.2.2 Business Strategy

Jollibee depends on high cutomer traffic and tight operations management. It offers great
service to the high volumes of people who patronize its outlets by functioning as a well-
oiled machine with close tabs on daily operations.

5.3 CONCLUSION

Jollibee is a very successful business that has been experiencing major growth. It’s
always consider applicants who have successful track record in the business, who have
good standing in the community, and who have excellent people-handling skills.

5.4 RECOMMENDATION

There should be only one recommendation to enhance athe company’s operations and its
growth or solving its problems. The decision that is being taken should be justified and
viable for solving the problems.