Ifas and Efas
Ifas and Efas
Ifas and Efas
Assembling of
components Sales Force
Assembly Market analysis
Research Design Manufacturing Pricing
Brainstorming Layout Prototyping Market
concept Prototyping Testing Research
Raw Materials Testing Packaging
Maintenance
ALYSIS
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Internal Factors Analysis Summary (IFAS)
Strengths
1. Market leader in mobile industry
2. Wide reach in global market
3. Wide range of products for all class
4. Diverse workforce
5. Strong Research & Development
Subtotal
Weaknesses
1. High price compared to china mobiles
2. Slow to adopt new ways of thinking
3. Weak presences in the US and Japan
4. Technical incompetence of middle managers unlike Apple they are engineers
5. Not good at software
Subtotal
Total
Subtotal
Threats
1. Intense competition with other networks like iPhone and Sony
2. Prevalence of other cheaper mobile such as China, Orange, Vodafone and other operators
3. Rapidly changing technology and industry
4. Consumers became choosy and complicated with the choice of mobiles
5. China mobile which made exact copy of several Samsung phones, literally pushing the phone out of marke
Subtotal
Total
Weight Rating Weighted Score
0.150 5 0.750
0.150 5 0.750
0.150 5 0.750
0.100 4 0.400
0.100 4.5 0.450
0.650 3.100
0.350 0.575
1.000 3.675
0.700 3.325
mmary(IFAS) SAMSUNG is
espite several factors that
ugh it has its weaknesses,
ust to all the circumstances
countries across the globe
. Having the strengths to
portunities in the business,
G as it was, and will always
robustly overcome every
y evolve to create a world
EXTERNAL FACTOR ANALYSIS SUMMARY (EFAS)
mary(EFAS) SAMSUNG is
despite several threats that
UNG remain steadfast and
ndustry. It continues to take
potentialities. It has been
be for many years and still
pact on Samsung but given
could definitely reach its
ays be committed to serve
battle and every storm. It
ere everyone is connected.