PTC MDM:

Commerical
Management Approach

Derek Piette
Product Management Director

January 26, 2013

Agenda

PTC Introduction and Product Background

Model Interaction Across the Product Lifecycle

Current Model Management

Future Direction

2
Delivering Product and Service Advantage

Technology solutions that transform the way

you create and service products

3
A System of Market Leading Software Applications

Enables a single source of rich, digital truth that represents a complete view of your product

Computer-Aided Design (CAD)

Create conceptual and detailed designs, analyze

designs, create manufacturing tools and tool paths,
perform engineering calculations
Service Application
Lifecycle Lifecycle
Management Management
(SLM) (ALM)
Product Lifecycle Management (PLM)

Plan, manage, deliver Manage product

and analyze service Evolve the complete definition of a requirements, system
information, parts and product over its entire life models, software
warranty throughout the configurations, test plans
service lifecycle and defects

Supply Chain Management (SCM)

Manage components and suppliers,

measure and manage compliance, and
analyze product cost

4
A System of Market Leading Solutions

PTC Computer-Aided Design

Solutions

PTC PTC 3D Design

Service PTC Multi-CAD Design PTC
Lifecycle Application
Management Lifecycle
Solutions Management
PTC Technical PTC Product Lifecycle Management Solutions
Information Solutions
PTC Service Knowledge
Management PTC Program & Portfolio PTC Global Product PTC Global Software
Management Development Development
PTC Service Parts
Information PTC System Requirements PTC Global Quality
& Validation PTC Project Management
PTC Service Parts
Management PTC Global Platforms
PTC Warranty &
Contract Management
PTC Field Service PTC Supply Chain Management
Management Solutions

PTC Component & Supplier Management

PTC Product Analytics
PTC Manufacturing Process Management

5
Products to Deliver Market Leading Solutions

6
Technology for Product and Service Advantage

Requirements Quality, Risk, Systems Engineering CAD CAM CAE

Management & Reliability Mgt. Modeling Calculations

ECAD
Program
Portfolio Mgt.

Software
Document Hardware Software Visualization Development
Management Management Management
ERP & Enterprise
Systems

Component
Enterprise Variability Management eBOM mBOM sBOM Management
Interoperability & Digital Mockup

Warranty
Management Supplier
Workflow Change & Config. Mgmt Business Reporting Collaboration Management

Service Service Parts Technical Manufacturing Test Cost Compliance

Information Planning Information Process Management Management Management
Delivery Authoring Management

Forward looking information subject to change without notice 7

Integrity

A single, integral solution managing all software development processes and

connecting all engineering artifacts
Application Lifecycle Management

Enterprise Visibility to Release Readiness

Requirements Software System Model Test

Management Change Management Management
Management
System (supports modeling Unit
(integrates with
authoring solutions, tools, e.g., Sparx Integration
Software
e.g., Eclipse, VS) EA, Simulink) System
Hardware

Software Change & Configuration Management - Traceability

8
Product Engineering Landscape
pkg Resources Ov erv iew

Business Model
Technical sf_car.mdl
Specification
Business Domain
Model
Process Model
impeller torque Choose Start from
Requirements
the Simulation menu
Business
Formal
Ti to run the simulation.
Analyst
Requirements
Ne Ne
Non-Functional Ti
Requirements
Model throttle engine RPM
Use Cases
_ _

responsibility gear
Engine
Architect
responsibility
Use Case
Modeller
Use Case Model
System Model Tout
Nout output torque
Analysis speed
User Inputs Vehicle
gear
Responsibility
transmission
Brake up_th
System Analyst Analysis
transmission speed
Throttle CALC_TH
Design
down_th
_
BrowseCatalogue - -

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-

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-

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-

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-

-
-

-
-
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DDL
shift_logic
Double-click to
-
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User Interface
-
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create
-

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Abstract

open the GUI

4.7
Class -
-
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DBA
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Model create
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(PIM)
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Dev elopers
C# Model
and select an down_th run() gear v ehicle
Deployment
input maneuver speed
up_th throttle vehicle mph
(yellow)
Deployment Model
Threshold Calculation & throttle %
Mux

Input
There is a growing desire to
Requirements
1.2
place modeling at the core of
the engineering process to
drive efficiency and quality
Design Artifacts
1.2.35

Test Cases
1.5
Defects

9
PTCs Goal: Remove the Disconnect

sf_car.mdl
impeller torque Choose Start from
the Simulation menu
Ti to run the simulation.
Ne Ne
Ti
throttle engine RPM
gear
Engine
Tout
Nout output torque
speed
User Inputs Vehicle
gear
transmission
Brake up_th

Throttle

Double-click to
down_th

shift_logic
CALC_TH
transmission speed
1.4.8.1
open the GUI
and select an down_th run() gear v ehicle
input maneuver speed
up_th throttle vehicle mph
(yellow)
Threshold Calculation & throttle %
Mux

1.2 Windchill &

Integrity

1.4

Release 2.1

10
Current Model Management

Need

Requirements models

Functional Requirements Functional models

System Architecture System models

Sub system design Physical model

11
xCAD Model Data Management

Multi-CAD WIP Content Management

Windchill provides a single enterprise
environment capable of effectively
managing heterogeneous design data
and processes, including:
Ability to manage multi-discipline design
processes
Ability to manage multiple, disparate design data
directories
Ability to structure products from parts defined in
different CAD formats
Ability to visualize product structures of data
defined in different CAD formats
Ability to manage parts defined by multiple CAD
tools
Ability to manage lightweight visualization models

Broad spectrum of support

Supporting 30+ applications
Over 80 different versions 12
Model Management and Traceability

Integration to Integrity provides

Integrate to leading modeling tools
Sparx Enterprise Architect

Capture Model artifacts as

structures

Trace Requirements and Test

artifacts to Model artifacts

Changes to Requirements will show

suspect model elements in Model
Design tool

Changes to model elements

synchronized in Integrity
Downstream artifacts marked as suspect

Field developed integration to Atego

Artisan Studio
13
Model Management and Traceability
Requirements
Integration to Integrity provides
Integration to Matlab Simulink

Configuration management for

Simulink models
Model

Change management across

assets including models,
requirements, and test cases

Input/output of simulations is
captured and managed
Tests Code
Auto-generated code captured
and linked to associated assets

Repeatable, enforceable
processes

Full traceability among assets

14
Model Management and Traceability

Integrity Integration to Atego Artisan Studio

Change Management
Control the scope of change
Automatically creates Studio sandboxes
Change can be isolated until reviewed
and approved
Automated collection of review artifacts
Modified packages versioned as the
change is promoted

Traceability
Manage requirements and specifications
in Integrity
Manipulate / modify in Artisan
Convenient links between the two tools
Surrogate model structure captured

15
Model Management and Traceability

Integrity Integration to Atego Artisan Studio

Versioning
Audit trail
Automatically handled by the integration
Differences captured for later analysis

Requirements
Import requirements into model

16
Key Concept: Network of Information

Common Foundation to Organize and Maintain Product Configurations and Related Data

Associative
Plan
Structure Concept Design Validate Production Support

Requirements System /Logical Engineering Simulation/Testing Manufacturing As-Supported

Structure Structure Structure Structure Structure Structure

Production Systems
(ERP/MES)
Forward looking information subject to change without notice 17
 Systems Design:
Reuse, Modularity and Concurrent Engineering

Manage Systems and Software information

Parameterized Requirements, Specifications, and Test Cases maximize reuse
Closed-loop System Models, Simulation Models, Results for Trade-off studies
Simulation Inputs correlated to Test Results

Requirements Specification System Test /

Desktop
Structure Structure Simulation
Integrations for
Collaboration Projects for System Models
Import and Design Candidates
export of Reqs/
Specs/Test Simulation

Alternative 1

Complete
Capture trade-offs Traceability
Allocate design targets based on Design
requirements analysis, constraints, Targets Optimize
and what-if operational scenarios constraints
Alternative 2 and limit
curves
Parameter-Driven
Variability

Linked Requirements, Specifications, Models,

Alternative x Simulation, Results, and Source Code
Pedigreed V&V for each variant tree Alternative n

Forward looking information subject to change without notice 18

PTC Plans / Roadmap

Deliver a common interface for all modeling applications

Consistent functionality for all tools
Close integration with design tool
Support most common applications (Matlab/Simulink, Enterprise Architect, Artisan Studio, etc.)
Document API for other applications (PREEVision)
Integration with Integrity
Information available / synchronized within Windchill

Support exchanging metadata across applications

Requirements, system models, CAD models, etc.
Integrity, Windchill, Creo, external, etc.

Broaden visibility to architectural artifacts

Allow other users to visualize, interrogate, and annotate information

Deliver complete definition of interconnected information

Forward looking information subject to change without notice 19