YOUTH MARKETING

AGENCY

RECRUITING STUDENT MARKETING

INTERNATIONAL STUDENTS STUDENT ENQUIRIES

We provide global recruitment solutions for Pre University, INTERNATIONAL STUDENT

Bachelors, Masters, MBA, Study Abroad students ADMISSIONS SERVICE
 YOUTH MARKETING AGENCY

Supporting Universities & Colleges in Recruiting

International Students. We provide global recruitment
solutions for Pre University, Bachelors, Masters,
MBA and Study Abroad students.

UNIVERSITIES & COLLEGES

RECRUITING INTERNATIONAL STUDENTS
 YOUTH MARKETING AGENCY

MARKETING TO
INTERNATIONAL STUDENTS

INTERNATIONAL
STUDENT ENQUIRIES

ENQUIRY
MANAGEMENT

INTERNATIONAL STUDENT
ENROLMENT
 YOUTH MARKETING AGENCY

MARKETING TO
INTERNATIONAL
STUDENTS
TITLE WEB
OUR TITLE PORTALS
SUBTITLE
Where your Micro Site will be hosted
YOUTH MARKETING AGENCY

Aimed at international students seeking ESL, Aimed at international students seeking a Aimed at students seeking a medical schools
pre university & degree programs from around graduate program. & colleges.
the world.
Monthly Users: 85,000 Monthly Users: 45,000
Monthly Users: 65,000 Age Range: 21 – 35 Age Range: 21 – 35
Age Range: 15 – 20 Category: International Graduate Programs Category: International Medical Programs
Category: International Degree Seekers Monthly PI: 750,000 Monthly PI: 350,000
Monthly PI: 550,000

Targeting candidates looking Targeting Science, Technology, Engineering

to study an MBA. and Math’s candidates from the age
of 16 to 30.
Monthly Users: 35,000
Age Range: 23 – 42 Monthly Users: 45,000
Category: MBA Age Range: 16 – 30
Monthly PI: 275,000 Category: STEM
Monthly PI: 350,000
OUR E-MAIL
MARKETING SERVICE
YOUTH MARKETING AGENCY

Our opt-in email data currently stands at 250,000 international

student subscribers. This is a great way to directly communicate
with international, students looking for:

ESL
DEGREE
STUDY ABROAD
GRADUATE PROGRAMS INCLUDING MBA
DOCTORATE

An email campaign can be highly personalised and targeted.

This method of advertising completely trackable and gives you
clear ROI. Our email system has all the features you would
expect from a proven email marketing platform, including:

NUMBER OF EMAILS SENT

NUMBER OF EMAILS OPENED/READ
WHICH USERS CLICKED ON WHICH LINKS
NUMBER OF CLICK THROUGH TO WEBSITE OR OTHER LINKS
NUMBER OF USERS WHO UNSUBSCRIBED
NUMBER OF UNDELIVERED MAILS (BOUNCE BACKS)
OUR DISPLAY
ADVERTISING SERVICE
YOUTH MARKETING AGENCY

BigChoice’s display advertising network delivers of 3 million page

impressions from 250,000 student and graduate visitors every
month.

We generate awareness by placing your degrees and graduate

programs in front of our members who are actively looking to
study abroad.

Target your display advertising by:

SUBJECT
ESL
DEGREE
STUDY ABROAD
GRADUATE PROGRAMS INCLUDING MBA
DOCTORATE

GEOGRAPHICAL REGIONS
COUNTRY

By placing your adverts on some of the most active education

web portals in the world including Study Overseas,
International Graduate, MBA Courses and Medical Colleges
Big Choice help your institution stand out from the crowd.
OUR EDUCATION
FAIRS SERVICE
YOUTH MARKETING AGENCY

While the digital world is important, we do not neglect the value

and importance of virtual and physical exhibitions where we meet
with students face to face and discuss your needs. This direct
student engagement enables us to promote and position your
university as a global brand to more than 350,000 international
students worldwide.

YOUR VIRTUAL FAIR INCLUDES

Receive qualified student responses from international education
exhibitions and virtual fairs across the globe.

2014 Education Fairs

When choosing a University face to face

representation still plays an important role in
the research process of international students.
As anyone involved in international student
recruitment knows the cost associated with
attending such exhibitions can be excessive.
BigChoice Group’s extensive exhibition
coverage provides you with a cost effective
way to gain global coverage.

Stand A Stand B
YOUR UNIVERSITY
DIGITAL BROCHURE
YOUTH MARKETING AGENCY

A digital brochure can either be a direct replica of a print

brochure or a digital interpretation of the existing print brochure.
BigChoice can produce either of these versions creating a
versatile marketing tool that is at the forefront of digital publishing
technology.

WHY USE A DIGITAL BROCHURE?

Deepen student engagement by creating brilliant digital

experiences and carefully created first impressions

No printing costs

No postage and freight costs

Translation of your e-brochure is available in any language,

allowing you to access a global audience

Reduced response time for your institution, information can

be supplied immediately to potential students or clients

Full analytics for track-ability enabling accurate assessment

of your marketing tools effectiveness

User demographic profiling

Your brochure shared via social media

The most environmentally friendly way to communicate

with your audience
YOUR UNIVERSITY
IN THE APP STORES?
YOUTH MARKETING AGENCY

App stores search for mobile apps, similar to the way search engines
browse for websites. With a mobile app you will gain access to the
millions of students searching app stores for information and not lose
out on these students to your competitors.

WHY IS A MOBILE APP BETTER THAN

A MOBILE FRIENDLY WEBSITE?

Mobile Web Sites are important but they do not replace the need
for Mobile Apps for the following reasons:  YOUR MOBILE APP INCLUDES

Mobile Apps: Function offline

Mobile Web Sites: Don’t  20-30 PAGE INTERACTIVE MOBILE APP
VIDEO CONTENT
Mobile Apps: Enable Push Notifications for Direct Contact LAYERS
with Students TRANSITIONS
Mobile Web Sites: Don’t
VISITOR STATISTICS & REPORTING

Mobile Apps: Always visible on a students phone’s home screen

Mobile Web Sites: Not always visible
 
Mobile Apps: Appear in the Apps Stores
Mobile Web Sites: Don’t 
 YOUTH MARKETING AGENCY

GENERATING
INTERNATIONAL
STUDENT ENQUIRIES
THE IDEAL
STUDENT APPLICANT
YOUTH MARKETING AGENCY

BigChoice will enhance and improve your attraction of international

students. Identifying your ideal international student is imperative to
helping us achieve this. BigChoice gives you the opportunity to identify
your student criteria.

1. EDUCATION LEVEL 2.TARGET COUNTRIES 3.TARGET SUBJECTS 4.LANGUAGES

Undergraduate India Malaysia Accounting Nursing Russian Korean

Postgraduate Brazil Europe Business Music Spanish French
MBA
P L E Korea

P L E
Vietnam Information
P L E
Dentistry Portuguese
P L E German

AM AM AM AM
ESL China Middle Technology Engineering Mandarin Italian

EX
Doctorate
EX
Mexico
Indonesia
East Saudi
Arabia
Arts
EX
Sciences
Teaching
EX
MICRO SITE
YOUTH MARKETING AGENCY

BigChoice micro sites brand and position your university or college to CHOOSE FROM
appeal to the international student community. Micro sites are hosted OVER 20 LANGUAGES
on our web portals, which have an audience of international pre-
university, ESL, degree seekers, graduates, MBA and STEM students.

BENEFITS OF A MICRO SITE

Enhances international student experience.

Establishes your university internationally from first
point of contact.
Creates a platform from which to conduct ‘in-country’ marketing
activity from search engine optimisation to direct e-mail marketing.
Improve enquiry conversion rates from first point of contact,
prospects to applications.

YOUR MICROSITE INCLUDES

Design & Layout

HTML Pages
Contact Form
10,000 e-mail shots per month (min)
100,000 student views per month on your banner (min)
Monthly analytics & reporting
OUR INTERNATIONAL
STUDENTS
YOUTH MARKETING AGENCY

All of our global marketing solutions raise your appeal to international

students. We deliver tangible results by delivering international
prospecting students and enquiries directly to your inbox or CRM tool.

NAMES
YOUR UNIVERSITY STUDENT FUNNEL

PROSPECTS Upload our targeted names into your own CRM tool
and send direct e-mail

QUALIFIED We generate prospects based on your student profile

ENQUIRIES
We generate qualified telephone screened enquiring students
based on your student profile

APPLICATIONS Your admissions team convert names, prospects & inquires

in to applications
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INTERNATIONAL
STUDENT ADMISSIONS
SERVICE
CRM – STUDENT ENQUIRY MANAGEMENT
INTERNATIONAL STUDENT
ADMISSIONS SERVICE YOUTH MARKETING AGENCY

www.ISASonline.org

CONVERT MORE OF YOUR ALL YOUR INTERNATIONAL STUDENT WE CAN PROVIDE 12 HOUR RESPONSE
INTERNATIONAL STUDENT ENQUIRIES ENQUIRIES MANAGED IN ONE PLACE TIME FOR YOUR ENQUIRIES
CRM
STUDENT ENQUIRY MANAGEMENT
YOUTH MARKETING AGENCY

YOUR UNIVERSITY STUDENT FUNNEL FEATURES

ENQUIRY MANAGEMENT
ENQUIRY E-MAIL PLATFORM
ENQUIRY FORM BUILDER
NAMES
INSTANT TRACKING & ANALYTICS

PROSPECTS

QUALIFIED
ENQUIRIES

CRM
APPLICATIONS
ENQUIRY
FORM BUILDER & EMAIL PLATFORM
YOUTH MARKETING AGENCY

FORM BUILDER

Build bespoke enquiry forms

Forms can be hosted anywhere online

Inbound enquires flow directly into the ISAS management tool

EMAIL PLATFORM

Communicate directly with enquiries

Track who has opened an email

Track who has clicked on an email

Manage non active enquiries

LEAD TYPES
EXPLAINED
YOUTH MARKETING AGENCY

We provide 3 levels of student leads which are explained in detail below:

Prospects and Inquiries are telephone screened :

NAME PROSPECTS ENQUIRIES

Name TOEFL, GMAT, SAT, IELTS Score, TOEFL, GMAT, SAT, IELTS Score,
E-mail Not applicable Not applicable
Current Education Level Name Name
Nationality E-mail E-mail
Country of Residence Telephone Number Telephone Number
Current Education Level Current Education Level
Nationality Nationality
Country of Residence Country of Residence
Specified Subject wanting to study Subject Wanting to study
Specified which country want to study in Specified which Country
Preferred Start Date Preferred Start Date
Financial Status
 YOUTH MARKETING
AGENCY

THEBIGCAMPUS
127-129 Great Suffolk Street
London, United Kingdom

P +44 (0) 20-7378-4916

F +44 (0) 20-7378-8197 www.bigchoicegroup.com