Ctab
Ctab
Ctab
KAPE-SAYAN
In Partial Fulfillment
(BSA)
By:
Aguarin, Ailine F.
Baldon, Joemar C.
Ditarte, Shirly L.
December 2017
ACKNOWLEDGEMENT
We would like to make special mention of the invaluable assistance and support
extended to us by our friend Mr. Marvince Bentozo, who provides more information about
our feasibility study and who has supported us throughout our thesis with his patience
and knowledge.
We thank our respective families for their understanding and for allowing us to
Finally, we thank God, the Father Almighty, for keeping us healthy and for giving
We are always grateful to the ALMIGHTY GOD for all blessings and trials.
DEDICATION
The ALMIGHTY GOD from whom all wisdom and blessings flow:
All A86 Students of the class and to all members of Group Seven who are desirous to do
Sir MS. GERTRUDES TOMINES who are concerned for the best of his students and also
feasibility study entitled KAPE-SAYAN has been prepared by the students: Aguarin
Ailine; Baldon, Joemar; Banaag, Jay Laurence; Ditarte, Shirly of ICCT COLLEGES
FOUNDATION INC. Cainta Campus who are hereby recommend for corresponding
examinations.
Professor
Accepted and approved in Partial fulfillment of the requirement for the degree
Pages
CHAPTER I: INTRODUCTION
Types of Milk 7
Significance of Study 8
Nature of Business 10
Marketing Study 11
Management Aspect 12
Technical Study 13
Financial Study 14
Socio-Economic Study 15
CHAPTER II: MARKETING ASPECT
Production Description 17
Product Line 19
Service Description 20
Market Analysis 22
Market Summary 22
Target Market 23
Types of Customers 23
Reason to Buy 25
Demand Analysis 26
Survey Analysis 27
Nature of Supply 28
Supply Analysis 29
Marketing Program 32
Machinery Equipment 37
Packaging Layout 38
Market Share 43
Competition Analysis 44
Price Competition 45
Ghant Chart 46
Form of Ownership 47
Organizational Chart 48
Job Position 49
Production Department 50
Marketing Department 51
Finance Department 53
Code of Conduct 56
Payroll System 58
Financial Assumption 60
Capitalization 62
Raw Material 72
Office Supplies 76
Office Furniture 77
Utilities Expense 79
Cleaning Material 80
Depreciation Expense 81
Projected Cost 83
Projected Sales 84
Income Statement 88
Cash Flow 90
Financial Statement 91
Break-even Analysis 92
Tax Contribution 95
The Employees 96
The Market 97
The Community 98
The Government 98
Recommendation 98
Conclusion 99
Appendix A
SSS Table 99
Appendix B
SSS E1 Form 99
Appendix C
Appendix D
Appendix F
Appendix G
Appendix H
Appendix I
Appendix J