Project On Network Marketing

A study on network marketing strategies adopted at Prakash networks Pvt ltd
INTRODUCTION:
Far-reaching changes have been taking place in the Indian economy during the recent past,
consequent to the opening up of our economy through globalisation and liberalisation polices.
The floodgates have been thrown open to allow international competition for manufactured
goods as well as services, making it question of survival of the fittest in any industry.
Marketing is managing profitable customer relationship. The basic objective of marketing is to

attract new customers by promising and offering superior value and to retain and grow current
customers by delivering satisfaction. Marketing deals with customers more than any other
business function, and deals mainly with customers. Building customer relationships based on
customer value and satisfaction is at very core of modern marketing. Highly successful
companies know that if they take care of their customers, market share and profits. Highly
successful companies know that if they take care of their customers, market share and profits will
follow. Sound marketing is essential for the success of every company, whether large or small,
global or national. Marketing is practised by large profit making companies like Microsoft, IBM,
Reliance, HLL, Godrej, etc. It is also used by non-profit organisations like churches, colleges,
hospitals and charitable trusts like CRY, Help Age, etc.
Marketing is a process or business of promoting and selling products or services, including

market research and advertising. The marketing orientation is perhaps the most common position
used in contemporary marketing. It is a customer-centric approach that involves a firm basing its
marketing program around products that suit new customer tastes. Firms adopting a marketing
orientation typically engage in extensive market research to gauge customer desires, use R&D to
develop a product attuned to the revealed information, and then utilize promotion techniques to
ensure customers are aware of the product's existence and the benefits it can deliver.
Marketing is something which is going on all around us. Marketing people are busy calling for
our attention always, to try a product or services. We see the results of marketing in the
abundance of consumer products in our nearby supermarkets. We see marketing in the
advertisements that flash very frequently on our TV, spice up our magazines and newspapers,
decorate the sides of highways, and nowadays reach you even through cell phones and e-mails.
Marketing has become all-pervading and we see it everything we do. But there is much more to
COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 1

marketing than meets the customer’s casual eye. Behind it all is a massive network of people and
activities competing for our attention and purchases. Marketing deals with identifying and
meeting human and social needs. One of the shortest definitions of marketing is “meeting needs
profitability”.
A market is the set of actual and potential buyers of a product. Such buyers or customers share a
particular need or want that can be satisfied through exchange relationships. The size of the
market will depend on the number of people who exhibit the need, have the buying power, and
are willing to exchange their resources for what they want.
Marketing means managing markets to bring about profitable exchange relationships by creating
value and satisfying needs and wants. Therefore, it is defined as a process by which individuals
and groups obtain what they need and want by creating and exchanging products and values with
others. Marketing involves activities such as searching for customers, product development,
market research, sales promotion, distribution, channel management, services, etc.
DEFINITION OF MARKETING:
Marketing is defined as social and managerial process by which individuals and groups obtain
what they need and want through creating and exchanging products and value with others.
-Philip Kotler
Marketing is an organizational function and a set of processes for creating, communicating, and
delivering value to customers and for managing customer’s relationships in ways that benefit the
organization and its stake holders.
-The American Marketing Association
Marketing is products that don’t come back and consumers that do.
-Steve Dawson
Marketing is making connections between customers with your products, brand(s) and business,
such that they are likely to buy from you. Or as Regis McKenna said, “Marketing is everything.”
-Sam Decker

MARKETING MANAGEMENT:
According to Philip Kotler, “Marketing management is the art and science of choosing target
markets and building profitable relationships with them. This involves getting, keeping and
growing customers through creating, delivering and communicating superior value.” Thus
marketing management involves managing demand, which in turn, involves managing customer
relationships.
Any company will have a desired level of demand for its products. At any point of time, there
may be a situation of no demand, adequate demand, irregular demand, or too much demand. The
marketing managers have to identify ways and means to handle different demand situations.
They will have to not only be concerned with finding and increasing demand, but also with
changing or even reducing it.
Where there is no demand, the marketer has to create demand using market development
programmes, publicity, sales promotion aggressive personal selling and other appropriate tactics.
Reducing demand is done through de-marketing.
De-marketing is resorted to by a company or government when faced with a very high demand
which it cannot meet in the short run. It is a process of discouraging overall demand using
measures like increasing the price, controlling the supply and reducing promotions.
“Marketing management is the creative management function which promotes trade and
employment by assessing consumer needs and initiates research development to meet them. It
co-ordinates the resources of production and distribution of goods and services, determines and
directs the nature of efforts required to sell profitability by maximum production to the ultimate
user”. Therefore marketing management is the functional area of business management which
deals with the problems of consumer satisfaction. Marketing management represents marketing
concepts in action. The process of management is the set of managerial functions, i.e., planning,
implementation and control of programmes to achieve pre-determined objectives. Marketing
management, in fact, represents an important functional area of business management efforts
under which goods and services flow from the producers to consumers.

The Four P’s
Marketing is made up of four elements: product, place, promotion and price. The elements must
be used in a fusion/combined plan to effectively target the customer. A product can be either a
physical product or service. Place is where the product is purchased. Place is the amount a
customer pays for the product and promotion consists of the communication tools used to be
effectively get the company’s message out.
MEANING OF NETWORK MARKETING:
Network approach to marketing (also called multi-level marketing) consists in recruiting

independent businesspersons by the manufacturer, who act as distributors of company’s
products; these distributors, in turn, recruiting sub-distributors and sub-distributors recruiting
sub-sub distributors to sell products, usually in the home of customers.
In network marketing, each distributor can further engage sub-distributors and so on. Hence, it is
also called multi-level marketing. The product reaches customers (usually in homes) from
manufacturer via distributors at different stages. It is a mode of direct marketing – completely by
passing the conventional retail route of selling to customers.
Multi-level marketing, also known as network marketing, is a business distribution model that
allows a parent multi-level marketing company to market their products directly to the
consumers by means of relationships, referral and direct selling. Independent unsalaried sales
people of multi-level marketing referred to as distributors (associates, independent business
owners, franchise owners, sales consultants, consultants, independent agents etc.), represent the
parent company and are rewarded the commission relative to the volume of product sold through
each of their independent business (organizations). Independent distributors develop their
organization by either building an active customer base, who buy direct from the parent company
and/or by recruiting a down line of independent distributors who also build a customer base,
expanding the overall organization.
Additionally, distributors can also earn a profit by retailing products which they purchased from
the parent company at whole sale price. Distributors earn a commission based on the sales efforts
of their organization, which include their independent sale efforts as well as the leveraged sales

efforts of their down line. This arrangement is similar to franchise arrangements where royalties
are paid from the sales of individual franchise operations to the franchisor as well as to an area or
region manager. Commissions are paid to multi-level marketing distributors according to the
company’s compensation plan. There can be multiple levels of people receiving royalties from
one person’s sales.
Like franchising, the very existing of network marketing relies on association building.
Communication and interaction among participants in network marketing is well structured and a
prominent feature of the industry. This criterion alone would point towards high level of
development. Within the practitioner group, associations are well structured and efficient. Every
network marketer/ multi-level marketing is, by definition, part of a larger organization.
Additional associations like the Direct Selling Association have developed to extend the
structure between network marketing organizations.
In the same way, the associations have made statistics deceptively plentiful. The Direct Selling
Association conducts surveys of the industry that provide detailed information about the
prevalence, geography, income patterns, product mix, and strategies of its membership.
However, these statistics come from an association, not from independent or academic research,
which is scarce.
Benefits of MLM/ Network Marketing:
 It requires a low capital investment and the set-up cost is also less
 No qualification and experience are necessary. Obviously a person should know to read
and write English or any language of the region.
 It can be done on a part time basis as such it is a good multiple source of income
 This business has unlimited potential income
 This business generate passive income. After billing a successful network the business
continues without physical presence also the income is continues in nature and can be
inherited by spouse and children, as claimed by many companies.
 There are opportunities to travel because most of the network marketing/ multi-level
marketing companies offer incentive trips to other countries around the world for
successful and achieving networkers or distributers .

 There is a plenty of recognition in the network marketing/multi level marketing business.

Networkers are honored and recognized for their achievements.
 There are plenty of opportunities to develop you. Networkers will be exposed to lots of
training, motivation programs and seminars. They will have a chance to develop their
character and become a good leader.
 For those who like to help others, this is a good opportunity to help people realize and
fulfill their dreams.
 The business is fund to build since it is a people’s business. Networkers will have the
opportunity to meet people from all parts of the world.
TOP NETWORK MARKETING/ MULTI-LEVEL MARKETING COMPANIES IN

INDIA:
1. Amway.
2. Hindustan Unilever Ltd.
3. Vestige.
4. Dewsoft( your partners for life)
5. Unicity.
6. Tupperware Brands.
7. Avon( The company for women)
8. Herbalife
9. Modicare
10. Oriflame

TOP NETWORK MARKETING/ MU;TI-LEVEL MARKETING COMPANY ABROAD:
11. Advocare
12. 5LINX
13. Synergy World Wide
14. Arbonne
15. Xango
16. Nature’s Sunshine
17.Morinda
18. Mannatech
19.Shaklee
20. Nikken
21. Sunrider
22. Freelife
23. Neways
24. Juice Plus (NSA)
25. GNLD

HISTORY:
The origin of multi-level marketing is often disputed; but multi-level marketing style businesses
existed in the 1920s.
Network advertising is a type of enterprise opportunity this is very famous with human beings
looking for element-time, bendy groups. Some of the first-rate-known agencies in America,
inclusive of Avon, Mary Kay Cosmetics and Tupperware, fall underneath the network
advertising umbrella.
Network advertising applications characteristic a low upfront investment--commonly only a few

hundred dollars for the acquisition of a product sample package--and the opportunity to promote
a product line at once to pal, family and different personal contacts. Most community advertising
programs additionally ask members to recruit different sales representatives. The recruits
represent a rep's "down line," and their income generate profits for the ones above them inside
the program.
Things can get sticky whilst a community advertising community compensates contributors
typically for recruiting others as opposed to for selling the company's products or services. A
network marketing machine wherein maximum of the revenue comes from recruitment may be
taken into consideration an unlawful pyramid scheme.
Since network marketing programs are normally exempt from commercial enterprise possibility
law and are not defined as franchises underneath country and federal franchise legal guidelines,
you'll want to do your own investigation earlier than making an investment any money.
COMPANY PROFILE:
Prakash Networks Pvt Ltd is committed to helping its clients reach their goals, to personalizing
their event experiences, to providing an innovative environment, and to making a difference.
This sense of identification also means we value and promote seamless interaction with clients’
own teams, and ensure the best value is obtained from their event budget.

Our long experience at the top of the events business means we have expertise which reaches
across a number of sectors, as well as knowledge of specific protocol and local regulations. But
we know that things change, and we are constantly striving to adapt and improve.
Why Pnpl ?
The main motto of the Our Company is to boost up network business and to provide the financial
freedom as well as the time freedom. We believe in the power of the individual, and encourage
talents to flourish. As a highly motivated Multinational Enterprise, Land Mark Stars has been
developing progressive strategies, which unrelentingly create a synergy for the whole
Organization.
Company’s vision:
Our vision is to produce creative professional in the field of MLM industry Our Company
provide you powerful platform & to provide them best environment to act and achieve big as
well as to create your present and future to bring happiness in your life
SL.NO PRODUCT NAME
1 LEATHER WALLET
2 AMERICAN STEM CELL
3 DOUBLE STEM CELL
4 TAMAY BATH SOAP
5 GLUCOSAMINE
6 CMD CONCENTRATED
7 BLOOD PURIFIER
8 ALOVERA JUICE ILTR
9 DIGESTIVE CARE SYRUP

10 PANCH TULSI
11 JASMINE HAIR OIL
12 STARWBERRY SHAMPOO
13 NUTRITIONAL SHAKE SHAMPOO
14 OTC PLUS
15 RENAL CAPSULE
16 WHEY PROTIEN ISOLATE
17 POWER BOOSTER
18 FLAX
19 GANODERMA
20 SPIRULINA
21 EAR DROPS
22 LADY CARE
23 MORINGA OLEIFERA
24 EYE DROPS
25 URIC ACID
26 MULTIVITAMIN
27 STRESS FREE SYRUP
28 ENERGY PLUS
29 BELT
30 EXECUTIVE BAG
31 LINEN COTTON SHIRT
32 T-SHIRT

33 FORMAL PANTS
34 FLORENCE WATCH
35 SAREE
36 AGRO 80PLUS 1LTR
37 COUGH SYRUP
38 ACIDITY CARE DROPS
39 SLIM TEA
40 ANTI DIABETIC CARE

Need for the Study: In a multi-level marketing business, the more money you make, the more
money your business partners make. Network marketing attracts the very best people, which is
very beneficial to you because you then surround yourself in a new culture that supports you and
helps you become successful. In network marketing, building your network and watching it grow
is of paramount importance. Multi-level networking helps customers find what they need. When
you and your team work together by developing a collective mindset, the business begins to
build itself. You start enjoying the benefits of network marketing.
Statement of the Problem: While some people remain neutral and open-minded, others are
already closed-minded when it comes to network marketing or multi-level marketing (MLM).
For these close-minded people, perhaps some have had “bad” experiences. How about those who
have never once attended an orientation nor joined one, and yet chose to remain close-minded? I
understand that network marketing is not for everyone. There are people who do not have needs
that network marketing can provide for, whether it is the business side or the products.
Objectives of the study:
 To understand network marketing strategy adapted at Prakash Networks Pvt Ltd.

 To explore the network leader’s experience about network marketing.
 To study the public opinion towards network marketing.
Scope of the study:
The research work is limited within the city for the sample of 50. The main scope of this study is
to know what network work leaders say about multi-level marketing and, what society says
about network marketing.
Research Methodology:
Types of research: Descriptive research
The study purpose to collect and use both primary & secondary data.
Sources of data:

Primary data: The primary data will be collected by interacting with a few officials/personnel
working in the company & also through conducting of survey among customers, with the help of
questionnaire.
Secondary data: It is collected from various sources such as Books, Websites, Magazines,
Journal & Research articles.
Sample unit/frame: Bangalore
Sample size: 50
Sampling technique: Convenience sampling technique.
Tools for data collection: It is proposed to use both schedules (for network leaders) and
specifically designed questionnaire.
Plan of analysis:
The data will be analyzed using simple statistical tools/methods.
Limitations of the study:
 This study is limited in Bangalore city only.

 The study is limited to 50 samples.

1. Gender
Table No.1: Representing Gender
GENDER NO. OF RESPONSES PERCENTAGE
MALE 40 80%
FEMALE 10 20%
TOTAL 50 100%
Source: Primary data
ANALYSIS:
From the above table, male responses are having 80%, are more interested in working towards
network marketing than female responses having 20% respondents.

Graph No.1 Representing Gender
40
35
30
25
Series1
20
15
10
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MALE FEMALE
INTERPRETATION:
From the above graph, majority of the responses are male when compared to female respondents.
So, we come to know that males are more interested towards network marketing.

2. Age
Table No. 2 Representing Age Groups
AGE RESPONSES PERCENTAGE
BELOW 30 28 56%
31-40 15 30%
41-50 7 14%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that, people aged below 30 having 56% of respondents
are more interested towards network marketing, when compared to other age groups.

Graph No.2: Representing Age group’s
30
25
20
Series1
15
10
0
BELOW30 31-40 41-50
INTERPRETATION:
From the above graph we can conclude that people/ respondents aged below30 are more active
working towards network marketing, when compared to other ages.

3. Martial Status
Table No.3 : Representing Martial Status
MARTIAL STATUS NO. OF RESPONSES PERCENTAGE
MARRIED 19 38%
UNMARRIED 31 62%
TOTAL 50 100%
ANALYSIS:
From the above table came to know that unmarried people/ respondents having 62% of
responses are more active working interest towards network marketing. And married people
having 38% of respondents are active workers of network marketing.

Graph No. 3 : Representing martial status
35
30
25
20 Series1
15
10
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MARRIED UNMARRIED
INTERPRETATION:
From the above graph, we can conclude that unmarried people having more respondents,
showing more active interest towards network marketing when compared to unmarried people.

4. Occupation
Table No. 4 : Representing Occupation
OCCUPATION NO. OF RESPONSES PERCENTAGE
STUDENT 23 46%
EMPLOYED 17 34%
SELF EMPLOYED 4 8%
HOUSE WIFE 6 12%
TOTAL 50 100%
ANALYSIS:
From the above responses we can understand that student having 46% of respondents having
more interested towards network marketing when compared to employed 34%, self employed
8% and house wife 12% respondents.

Graph No. 4 Representing occupation
25
20
15
Series1
10
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EMPLOYED HOUSE WIFE SELF STUDENT
EMPLOYED
INTERPRETATION:
From the above graph we can understand that student are having more active interest towards
multi-level marketing, and employed respondents are second highest respondents having interest
towards multi-level marketing.

5 . Network Marketing Companies
Table No. 5 Representing Network marketing Companies
Company Name No. of Respondents Percentage

AMWAY 3 6%
HERBALIFE 5 10%
JOB 1 2%
NOT YET WORKING 2 4%
PNPL 19 38%
NLIFE AYUR 4 8%
SUPER ROYAL HOLIDAYS 14 28%
INDIA PVT LTD
TUPPERWARE 3 6%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that, the respondents have different network marketing
companies to work for. And there are more number of MLM companies for the respondents, to
work for in India.

Graph No . 5 Representing Network Marketing Companies
20
18
16
14
12
10
8
6
4 Series1
2 Series2
0 Series3
INTERPRETATION:
From the above graph we can conclude that pnpl company having more respondents. And there
are more number of MLM companies to work for in India having more number of options to
work for in MLM companies.

6 . Opinion towards Network Marketing
Table No. 6 : Representing Opinion towards Network Marketing as waste of Time and Money
NO. OF RESPONDENTS PERCENTAGE
YES 7 14%
NO 16 32%
MAYBE 27 54%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that 54% of the respondents says that network
marketing may/ may not be the waste of time and money, secondly 32% of the respondents says
that working in network marketing is not the waste of time and money.

Graph No. 6 : Representing Opinion towards Network Marketing as waste of Time and Money
35
30
25
20
Series1
15
10
0
YES NO MAYBE
INTERPRETATION:
From the above graph we conclude that respondents says that network marketing is may/ may
not be the waste of time and money and some say that it is not the waste of time and money.
And some respondents say it might be the waste of time and money.

7 . Opinion towards Network Marketing
Table No. 7 : Representing Opinion towards Future Growth in Network Marketing
Responses NO. OF RESPONSES PERCENTAGE
YES 12 24%
NO 4 8%
MAYBE 34 68%
TOTAL 50 100%
ANALYSIS:
From the above table, 68% of the respondents says that, there might be a future for network
marketing. And 24% of the responses says that there is a future for network marketing.

Graph No. 7 : Representing Opinion towards Future Growth in Network Marketing
35
30
25
20
Series1
15
10
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YES NO MAYBE
INTERPRETATION:
From the above graph we can understand that respondents says there might be a future for
network marketing and some respondents says that there is a future for network marketing. This
indicates that the respondents are not very sure about the future in network marketing & the
companies should work on building confidence in customers.

8.Nature of Interest
Table No. 8 : Representing Nature of Interest in Network Marketing
Nature of interest No. of respondents Percentage
To make money 17 34%
To learn about network 6 12%
marketing/ MLM
As a part-time work 22 44%
Others 5 10%
Total 50 100%
DATA ANALYSIS:
From the above table we can analyze that, the networkers who are entering into MLM has an
intention of doing it as a part-time work as per the respondents from the above table given as
44%. Secondly 34% of the respondents say’s that they enter to make some money through
MLM. And other 10% - 12% says that they enter MLM for the purpose of making money & to
learn about MLM and learn economic growth, and to help others & to get recognized
themselves, and to have an economic knowledge.

Graph No. 8 : Representing Nature of Interest in Network Marketing
25
20
15
10 Series1
0
to make to learn about as a partime others
money network work
marketing/
MLM
INTERPRETATION:
From the above graph we can understand that many of the people take MLM as part-time work,
while others, having an intension of making money, and some people join to know, to learn
about MLM and having an intention of helping others too.

9. Level of Expertise
Table No. 9 Representing level of Expertise
LEVEL OF EXPERIENCE NO. OF RESPONSES PERCENTAGE
BEGINNER 31 62%
EXPERIENCED 15 30%
PROFESSIONAL 4 8%
TOTAL 50 100%
DATA ANALYSIS:
From the above table we can understand that 62% of the respondents are beginner towards
network marketing and 30% of the respondents are professional and 8% respondents are
experienced in network marketing.

Graph No. 9 : Representing level of Expertise
35
30
25
20
Series1
15
10
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BEGINNER EXPERIENCED PROFESSIONAL
INTERPRETATION:
From the above graph we can understand that there are more beginners who are entering into
network marketing and some are experienced and some are professional in multi-level
marketing, i.e. there is a mixture of different types of network marketers.

10 . Year’s of Experience
Table No.10 : Representing Year’s of Experience
NO. OF YEARS OF NO. OF RESPONSES PERCENTAGE
EXPERIENCE
LESS THAN 1 YEAR 32 64%
1-2 YEARS 11 22%
3-5 YEARS 4 8%
MORE THAN 5YEARS 3 6%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that 64% of the responses are having less than 1year of
experience towards active network marketing. Secondly 22% of respondents having 1-2 years of
experience and 6% of respondents having more than 5years of experiences.

Graph No. 10 : Representing Year’s of Experience
35
30
25
20
Series1
15
10
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LESS THAN 1-2YEAR 3-5YEAR MORE THAN
1YEAR 5YEARS
INTERPRETATION:
From the above graph we can understand that there are more number of respondents having less
than 1year of experience, and less number of respondents having more than 5years of experirnce.

11 . Multi-level Marketing Strategy
Table No.11 : Representing opinion towards network marketing as a Good strategy
MLM A GOOD NO. OF RESPONSES PERCENTAGE
STRATEGY
YES 15 30%
NO 3 6%
MAYBE 32 64%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that 64% of the respondents says that network
marketing might be/ may not be a good strategy for a company. And 30% of the respondents
says that there is a future for a company having a strategy of multi-level marketing.

Graph No.11 : Representing opinion towards network marketing as a Good strategy
35
30
25
20
Series1
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10
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YES NO MAYBE
INTERPRETATION:
From the above graph we can we understand that more number of respondents says that there
may be a future for a company using network marketing strategy. And some respondents
strongly says that there is a future for a company using the strategy of multi-level marketing.

12 . Influencer of Multi-level Marketing
Table No.12 : Representing influencer for entering into network marketing
KNOWING THE NO. OF RESPONSES PERCENTAGE
RESPONDEDNTS
FRIENDS 44 88%
WEBSITES 4 8%
ADVERTISEMENTS 2 4%
TOTAL 50 100%
ANALYSIS:
From the above table respondents strongly says that network marketing has came to know from
person to person knowingly as from friends to friends for building the network.

Graph No.12: Representing influencer for entering into network marketing
45
40
35
30
25
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FRIENDS WEBSITES ADVERTISEMENTS
INTERPRETATION:
From the above graph we can understand that network marketing is known for building networks
and known from friends to friends.

13 . Making money
Table No.13 : Representing opinion of customer’s whether they can make good money through
network marketing
Opinion NO. OF RESPONSEDS PERCENTAGE
YES 13 26%
NO 7 14%
MAYBE 30 60%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that 60% of the respondents says there may be a good
opportunity to make money in network marketing. And 14% of the respondents says one cannot
make money easily in network marketing.

Graph No.13 : Representing opinion of customer’s whether they can make good money through
network marketing
35
30
25
20
Series1
15
10
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YES NO MAYBE
INTERPRETATION:
From the above graph we can understand more number of respondents says there might be a
good option to make good money in network marketing.

14. Interest in starting own network marketing
Table 14: Representing respondents opinion towards starting their own network marketing firm
Opinon NO. OF RESPONSES PERCENTAGE
YES 7 14%
NO 10 20%
MAYBE 33 66%
TOTAL 50 100%
ANALYSIS:
From the above table we can understand that 66% of the respondents says that they might have
the plan of starting up there own company using network marketing strategy and 20% says no for
starting up of the company using mlm strategy.

Graph 14: Representing respondents opinion towards starting their own network marketing firm
35
30
25
20
Series1
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10
0
YES NO MAYBE
INTERPRETATION:
From the above table can say that more number of respondents may likely to start up there own
company using network marketing strategy. And some are strongly says no for this sentence.

15. Outcome
Table 15: Representing opinion towards outcome of Network Marketing
NO. OF RESPONSES PERCENTAGE
YES 11 22%
NO 39 78%
TOTAL 50 100%
ANALYSIS:
From the above table 78% of the respondents says that, they didn’t incur any loss in network
marketing. And 22% of the respondents says that they have lost there money by entering into
network marketing.

Graph 15: Representing opinion towards outcome of Network Marketing
40
35
30
25
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YES NO
INTERPRETATION:
From the above table respondents says they have not incurred any loss by entering into network
marketing, some say yes there are chances of losing their money.

Findings:
 From this study had found that more number of active networkers entering into network
marketing.
 Males are more interested in network marketing, when compared to females. People aged
below 30, the students, the unmarried people, are also showing more interest towards
network marketing.
 There are more number of multi-level marketing companies are entering into market with
a good strategy.
 Many of the people have a thinking that network marketing/ multi-level marketing is a
waste of time and loss of money being invested.
 From this study had came to know that how good and how badly network marketing had
been effected on the society.
 Students are more attracted towards network marketing, thinking that; through network
marketing can make lot of money, though it is a false belief.
 People having some years of experience are well known towards network marketing,
some people take this as a part-time work and some as a whole time work.

SUGGESTIONS:
 As many Multi-level marketing companies are entering into the market, build a strong
bonding towards network leaders or new entrants who are entering into network
marketing ( like regular meetings etc.)
 Build a confidence towards the company, so that the new entrants or the network leaders
won’t leave the company and will be there for the company.
 Do not make false statements or any kind of false promises to the new entrants who are
entering to the company.
 Don’t force any one to join your company. Make a strong communication towards the
new network leaders so that they get attracted towards the company.
 Held regular meetings with the network leaders, provide incentives who reach the targets
earlier, so that the company can also growth and the expansion.

CONCLUSION:
Network marketing/ Direct selling does have distinct advantages. Customers can get personal,
detailed information on the product and have it delivered to their door. It is a cost-effective,
efficient marketing channel for small businesses and new products. To some extent, it guarantees
quality products, and also creates employment.
This employment means referring from person to person, this employment creates not only who
are interested in network marketing also for women and for house wife too. Though some part of
the society are thinking that network marketing is a waste of time and money making it as a false
statement. While some are making some amount trough multi-level marketing.
Network marketing doesn’t take much investment to starting up of the business, who are all well
experienced can move the company to the top level. Though the company having a manageable
risks, trust is more required in these of business.
Network marketing is a best strategy for a company to grow up, where it has a strategy of selling
the product and providing the employment to the society.

BIBILIOGRAPHY
References:
Marketing Management : Dr. K. KARUNAKARAN
Modern Marketing, Principles and Practices : R.S.N PILLAI , BAGAVATHI
Marketing Management : SAROJ KUMAR, VEERA KAROLI
Marketing Management : PHILIP KOTLER
Websites:
www.pnplonline.com

ANNEXURE
1. Gender
a) Male
b) Female
2. Age
a) Below 30
b) 31 - 40
c) 41 - 50
d) 51& above
3. Martial Status
a) Married
b) Unmarried
4. Occupation
a) Student
b) Self employed
c) Employed
d) House wife
e) Retired
5. Which Network Marketing/ Multi-level marketing company are you currently working
for?
6. Is Network Marketing/ Multi-level marketing is waste of time and money?

a) Yes
b) No
c) Maybe

7. Does Network Marketing/ Multi-level marketing has any future growth in upcoming
days?
a) Yes
b) No
c) Maybe
8. What made you to enter into Network Marketing/ Multi-level marketing?

a) To make money
b) To learn about network marketing/ multi-level marketing
c) As a part-time work
d) Others, (if others, please mention)
e) Other:
9. What is your level of expertise in Network Marketing/ Multi-level marketing?

a) Beginner
b) Experienced
c) Professional
10. How many years of experience do you have in Network Marketing/ Multi-level
marketing?
a) Less than 1 year
b) 1 - 2 years
c) 3 - 5 years
d) More than 5 years

11. Do you think Network Marketing/ Multi-level marketing a good strategy for a company
to grow up?
a) Yes
b) No
c) Maybe
12. How did you come to know about Network Marketing/ Multi-level marketing?
a) Websites
b) Advertisements
c) Friends
13. Do you think you can make good money in Network Marketing/ Multi-level marketing?
a) Yes
b) No
c) Maybe
14. Would you like to start up your own company using Network Marketing/ Multi-level
marketing strategy?
a) Yes
b) No
c) Maybe
15. Did you incur any loss by entering into Network Marketing/ Multi-level marketing?
a) Yes
b) No

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A study on network marketing strategies adopted at Prakash networks Pvt ltd

Marketing is managing profitable customer relationship. The basic objective of marketing is to

Marketing is a process or business of promoting and selling products or services, including

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 1

-The American Marketing Association

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 2

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 3

The Four P’s

MEANING OF NETWORK MARKETING:

Network approach to marketing (also called multi-level marketing) consists in recruiting

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 4

Benefits of MLM/ Network Marketing:

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 5

 There is a plenty of recognition in the network marketing/multi level marketing business.

TOP NETWORK MARKETING/ MULTI-LEVEL MARKETING COMPANIES IN

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 6

TOP NETWORK MARKETING/ MU;TI-LEVEL MARKETING COMPANY ABROAD:

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 7

Network advertising applications characteristic a low upfront investment--commonly only a few

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 8

SL.NO PRODUCT NAME

2 AMERICAN STEM CELL

3 DOUBLE STEM CELL

4 TAMAY BATH SOAP

8 ALOVERA JUICE ILTR

9 DIGESTIVE CARE SYRUP

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 9

11 JASMINE HAIR OIL

13 NUTRITIONAL SHAKE SHAMPOO

16 WHEY PROTIEN ISOLATE

27 STRESS FREE SYRUP

31 LINEN COTTON SHIRT

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 10

36 AGRO 80PLUS 1LTR

38 ACIDITY CARE DROPS

40 ANTI DIABETIC CARE

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 11

Objectives of the study:

 To understand network marketing strategy adapted at Prakash Networks Pvt Ltd.

Scope of the study:

Types of research: Descriptive research

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 12

Sample unit/frame: Bangalore

Sampling technique: Convenience sampling technique.

The data will be analyzed using simple statistical tools/methods.

Limitations of the study:

 This study is limited in Bangalore city only.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 13

Table No.1: Representing Gender

GENDER NO. OF RESPONSES PERCENTAGE

Source: Primary data

network marketing than female responses having 20% respondents.

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 14

Graph No.1 Representing Gender

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 15

Table No. 2 Representing Age Groups

AGE RESPONSES PERCENTAGE

Source: Primary data

COMMUNITY INSTITUTE OF MANAGEMENT STUDIES Page 16