Packaging of Cosmetics

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The key takeaways are that cosmetic packaging must protect the product, be attractive to motivate impulse buying, satisfy legal requirements, and convey safety. The main functions of cosmetic packaging are protection, selling the product visually, motivating and impulse buying, psychological branding, and considerations of cost, feel and touch.

The main functions of packaging cosmetics are protection from hazards during transport and storage, selling the product visually on shelves, motivating and impulse buying, psychological branding, and considerations of cost, feel and touch.

The main materials used for packaging cosmetics are glass, metals like tin and aluminium, plastics like polypropylene, polystyrene, HDPE, PET, and nylon, paper, paperboard and composites.

PACKAGING OF COSMETICS

S.Priyadharshini, Contractual TA
Under Guidance of N.B.Lalwani,
Deputy Director &Reginal Head IIP-Chennai

Introduction: Functions:

A cosmetic is a product, except soap,  Protection, Product should sell on


intended to be applied to the human body sight, Motivate, Impulse
for cleansing, beautifying, promoting buying.,Psychological, Brand, cost,
attractiveness, or altering the appearance. feel & touch.
The primary aim of packaging is the
Protection:
protection of the product from all hazards
it can be exposed to during transport and  Air

handling. A cosmetic package, in addition, Oxidation, rancidity, drying and


is also required to be attractive and unique bacterial contamination, Anti-
in its features so to trigger “impulse oxidants,humectatnts, bacteriostatic
buying” in the end user. agents.

Fundamentals of packaging of  Light


cosmetics: Discolouration, change in colour,
Consumer acceptance : UVabsorbers,ingredients, coloured glass.

 The packaging must be acceptable  Heat

to the consumer in all forms . Acceleration of oxidation, drying,

Legal &Safety : breaking of emulsion

 The packaging must satisfy the  Cold

legal environmental norms of the Consistency, emulsion breaking, Double


place where it is being sold. walled Jars, stabilisers.
 The Packaging must convey the
Processes of Primary Packaging
safety requirementsduring handling
and usage Plastics

 Blow Moulding
 Injection Moulding
 Injection Blow moulding Glass
 Vacuum Forming
 Screen Printing
Metals  Frosting

 Press forming&Impact Extrusion Paper and Paper board

Glass  Offset printing


 Silver / Gold foil embossing
 Blow moulding
Packaging materials

Glass:

Soda lime or surface treated

 Highly inert, compatible and high


barrier
 Attractive shapes and designs

Disadvantages

 colour and air bubbles

Uses:

Packaging of High end perfumes,


cosmetics, pharma, food.
Processes of Decoration
Metals:
Plastics
Tin plate, Aluminium (Cans, tubes, foils)
 Silk screen printing
Uses
 Therimage labelling
 Shrink Sleeving Packaging of cosmetics, deo sprays,
 In mould labelling pharma& food.

Metals Tinplate:

 Off set printing (sheet fed)  Good decorative appeal


 Dry Offset (wet on wet)  Good protection
 Special dispensers
 used for talcum powder and oils

Composite containers:

Paper containers with good varnish and


lamination

 Ecomnomical

 Good decorative appeal


Paper &Paper board
 Prone to attack by atmospheric
 Labels
changes
 Cartons
 Long range studies required
 E-flute board
Aluminium:

Extruded tubes, Rigid containers, Good Aerosol packaging


decorative appeal, Prone to oxidation, Tin containers, Aluminium containers,
Compatibility to be established with Glass containers,Propellants,Valves,
special lacquers. Dispensers

Plastics Classification

 Rigid (Blow/injection moulded) Face creams and lotions, Face powder (


loose and compact), Lipstick, Dentrifice,
 Flexibles(Tubes,sachet)&Extruded
Shaving soaps and lotions, Hair oils, Nail
Materials polish, Eyebrow pencils, Deodourants,

Polypropylene,Polystyrene,HDPE, perfumes, Depilatories

PET,Nylon,LLDPE,SAN,Acrylic.

Uses

 Packaging of cosmetics, toiletries,


perfumes, pharma, food
 Face creams  Dentifrices

Ingredients: Available in both powder and paste form

Bees wax, mineral oil and water Main ingredients:

Protection required: Calcium carbonate or phosphate, surface


active agent, flavouringoils, sweeteners,
Preservation of water, perfume and light
hemectant, binder, preservative and water.
Recommended Packaging materials:
Protection required:
Ploystyrene, HDPE , glass
Moisture, compatible
 Talcum powder(loose or
Recommended Packaging materials:
compact)
Tin containers suitable lacquered,
Ingredients:
Collapsible tubes ,Lami tubes with
Magnesium silicate, Zinc oxide, perfume closures made from Poly propylene and
and colouring matter HDPE

Protection required:  Shaving creams and foams


Loss of Odour or perfume and colouring Ingredients:
matter
Stearic acid, coconut oil, caustic potash,
Recommended Packaging materials: caustic soda, glycerol, surfectants ,
Tin, HDPE, Composite containers, Poly preservatives, perfumes and water.

styrene Protection required:

 Lipsticks Retention of moisture, perfume

Ingredients: Recommended Packaging materials:


Oils, waxes and pigments Lamitubes, Extruded tubes, Tin containers,

Protection required: Aluminium containers with suitable


lacquer
Contamination, air, temperature, light
 Depilatories ( Cream and lotions)
Recommended Packaging materials:

Rigid plastic poly styrene and aluminium


Main ingredients:Calcium and Baby products
PotassiumThioglycolates and
 Highly sensitive
Thioglycolic acid.
 Less reactive

 Less perfumes
Protection required:

Light, Carbon dioxide, Oxidation  Highest protection

Recommended Packaging materials:  High cost

Glass bottles, Lacquered collapsible tubes Cost


and plastic closures
 Very high product cost and Pkg
 Hair oils material cost.

Oils, perfumes, preservatives  Pkgmaterial 200 to 300 % of


product cost.
Protection required:

Rancidity, perfume loss Trends

Recommended Packaging materials: Low cost unit packs, Miniature packs


Transparent packaging ,Promo packs
Glass containers
(better value for money).
 Nail lacquers
Lesser weights for primary packaging –
Main ingredients: specially plastics, Consumer convenience
– Flip top caps, Spray through caps ,Shelf
Poly vinyl acetate, or tributyl phosphate,
ready packaging – suitable for modern
nitrocellulose( film former), ethers/
format stores.
ketones ( quick drying),
pigments(Titanium dioxide, Iron oxide,
ultramarine blue,chrome oxide green)

Protection required:

Solvent evaporation, transparency , caking

Recommended Packaging materials:

Glass containers , Polystyrene closures and


nylon brush.

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