I.

Company Profile

Jollibee is the largest fast food chain in the Philippines, operating a

network of over 900 stores worldwide. A dominant market leader in the
Philippines, Jollibee enjoys the lion’s share of the local market that is more than
all the other multinational brands combined. The company has also embarked
on an aggressive international expansion plan, and currently has more than 100
stores outside the Philippines and present in the USA, Vietnam, Hong Kong,
Saudi Arabia, Kuwait, Brunei, and Singapore firmly establishing itself as a
growing international QSR player.

Humble Beginnings

A company that values family

Jollibee was founded by Tony Tan and his family with its humble
beginnings as an Ice Cream Parlor which later grew into an emerging global
brand. At the heart of its success is a family- oriented approach to personnel
management, making Jollibee one of the most admired employers in the region
with an Employer of the Year Award from the Personnel Management Association
of the Philippines, Best Employer in the Philippines Award from Hewitt
Associated and a Top 20 Employer in Asia citation from the Asian Wall Street
Journal.
Aside from promoting a family oriented work environment, the brand’s
values also reflect on their advertising and marketing. Jollibee knows their target
audience very well: the traditional family and all communication materials focus
on the importance of family values, making Jollibee the number one family fast
food chain in the Philippines and a growing international QSR player.

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Expanding market coverage

The company acquired Greenwich Pizza in 1994 to penetrate the pizza

pasta segment. From a 50-branch operation, Greenwich has established a strong
presence in the food service industry. A year later the company acquired the
franchise of Delifrance, an international food company. This expanded its
penetration in the food service industry into the French café-bakery. In 2000,
the acquisition of Chowking allowed it to have leadership in a major fast food
market - the Chinese quick service restaurant segment.
On March 2004, Jollibee International (BVI) Ltd., a wholly owned
subsidiary of Jollibee Foods Corporation completed the acquisition of 85% of the
issued share capital of Belmont Enterprises Ventures Ltd. (Belmont), the holding
company of the Yonghe Group of Companies. The acquisition of Yonghe King has
provided the Company an opportunity to become a major regional player in the
Quick Service Restaurant business in Asia.
On October 27, 2005, the Company completed the acquisition of Red
Ribbon Holdings, Inc. (“Red Ribbon”), owner of the Red Ribbon Bakeshop chains
in the Philippines and in the United States. Like Jollibee and its other brands,
Red Ribbon is a strong brand with a wholesome and high quality image driven
by good tasting food and good-looking stores with excellent service built over
years of development.
On July 24, 2007, JFC started testing of a new restaurant concept with
the trade name “Manong Pepe’s Karinderia”. This new restaurant concept serves
Filipino food at very low price points, aimed mainly at people in the work force
in urban centers.
On October 1, 2008, JFC completed the purchase of 100% of Hong Zhuang
Yuan, a chain of restaurants located mostly in Beijing, People’s Republic of
China.
On April 30, 2010, JFC entered into an agreement that provided joint
ownership of San Ping Wang, a chain of restaurants of 34 stores in Nanning,
China.
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 On May 4, 2010, JFC entered into another joint venture agreement that
made it a Master Franchisee in the Philippines of Caffe Ti-Amo, a gelato and
coffee business.
To support the continued growth of the Company’s retail chain, the
company has set up commissaries (manufacturing and distribution centers) to
manage the total supply chain process of each strategic business unit: from the
planning of raw materials and ingredients, distribution and logistics.
The JFC Group has eleven Commissaries: Jollibee, 2; Greenwich, 1;
Chowking, 2; Delifrance, 1; and, Red Ribbon, 5. In January 2004, Jollibee
opened its largest commissary in Canlubang, Laguna. The new commissary,
which sits on a 10-hectare property in the Carmelray Industrial Estate features
custom made state-of-the-art production equipment that would service as many
as 800 Jollibee and Greenwich outlets. The new commissary employs over 300
people.

International Expansion

Jollibee’s international operations continue to grow driven by the opening

of 18 new stores in 2013 and steady growth in all markets. Jollibee is now
present in 8 countries outside the Philippines, including Vietnam, Brunei, US,
Hong Kong, Saudi Arabia, Qatar, Kuwait and the newest market- Singapore.
Since Jollibee Singapore opened in March last year, it has delivered the
highest sales performance among all markets. It also made the list of Singapore’s
longest queue restaurants, proof that our Everyday Delicious meals appeal
highly to the palates of not just Filipinos but Singaporeans as well.
With these gains, Jollibee is poised to aggressively expand and conquer
new markets like Indonesia and Canada in line with its vision of becoming a
truly global brand. With its Everyday Delicious food offerings and high standards
of service.

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A Well-Loved Brand

Customer satisfaction has always been key to Jollibee’s success. Never

losing sight of its goals, Jollibee has grown to be one of the most recognized and
highly preferred brands in the Philippines. Now the market leader among fast
food chains in the Philippines, claiming a market share that totals to more than
half of the entire industry.

Great tasting products and quality systems

Jollibee’s growth is due to its delicious

menu line-up - like its superior-tasting
Chickenjoy, mouth watering Yumburger and
Champ hamburger, and deliciously satisfying
Jollibee Spaghetti -ably complemented with
creative marketing programs, and efficient
manufacturing and logistics facilities. It is made
possible by well-trained teams that work in a
culture of integrity and humility, fun and family-
like. Every Jollibee outlet welcomes customers
with a clean and warm in-store environment and
friendly and efficient service.

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 And it is this tried and tested formula of delivering great-tasting food,
adherence to world class operating standards and the universal appeal of the
family values the brand represents that are driving the expansion of Jollibee both
locally and in the overseas market.

A Reputable Fast Food Chain Company

The Jollibee Group is a reputed leader and innovator in the fast food
industry comprising three market segments; namely the Chicken & Hamburger
chain (Jollibee); the Pizza-Pasta fast food segment (Greenwich); and the Oriental
Food market (Chowking). Recently, we have welcomed into our family, our latest
acquisitions – In the Philippines: Red Ribbon and Mang Inasal. In China: Yonghe
King, Hong Zhang Huan and Sang Ping Wang. In Vietnam: Pho 24 and Highlands
Coffee. In 1993, Jollibee became the first food service company to be listed in the
Philippine Stock Exchange; thus broadening its capitalization and laying the
groundwork for sustained expansion locally and beyond the Philippines.

Gives back to the community

As a corporate citizen, Jollibee is also committed to give back to its host

communities through meaningful and lasting socio-civic projects. With the
establishment of the Jollibee Foundation in December 2004, Jollibee, along with
the other business units under the Jollibee Foods Corporation (JFC) hopes to
make giving back an organized corporate commitment. It aims to invest in people
and help them succeed in the way Jollibee knows how. This meant taking the
values, the system, the tools, and the years of experience that has made Jollibee
what it is today and sharing it with the people they most ascribe their successes
to: the everyday custom.

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Board of Directors, Management Team and Executive Officers

Tony Tan Caktiong

Chairman

Ernesto Tanmantiong
President & Chief
Executive Officer

William Tan Ysmael V. Danier Rafael

Joseph Ramon Z.
Untiong Baysa
Tanbuntiong Gomez III
Corporate Chief Financial
Treasurer Chief Maketing
Secretary Officer
Officer

Board of
Directors

Ret. Chief Monico V. Cezar P.

Justice Antonio Jacob Consing
Ang Cho
Artemio Chua Poe
Sit Independent Independent
Panganib Eng
an Director Director

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Mission

To serve great tasting food, bringing the joy of eating to everyone.

Vision

To be one of the Top 5 Restaurant Companies in the World

 All our brands are trusted and well – loved, craved around the world:
o Renowned for consistently great tasting food.
o Recognized for high value for money.
o Endeared for warm and sincere distinct service to our customers.
o Admired for our beautiful stores in excellent location.
o We are acknowledged as one of the Best Companies to work for,
regarded for our efficient systems and process, highly engaged
teams and people – focused culture.

Core Values

Through the years, JFC has formed its foundation from good business
practices and strong core values of Customer Focus, Speed with Excellence,
Integrity, Spirit of Family and Fun, Humility to Listen and Learn continues its
steadfast commitment in upholding these core values:

Integrity
 We live by honesty and we do what is right all the time.
 We act as responsible stewards of the company.
 We speak our minds constructively when needed.
Humility to Listen and Learn
 We seek, welcome and value feedback.
 We acknowledge and learn from our mistakes.
 We aspire to learn from people from all walks of life.
Customer focus
 We provide great taste, and superior value to all our customers.
 We treat our customers with sincere service and a warm smile.
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  We take part in creating exceptional customer experience.
Speed with Excellence
 We plan, decide and act quickly.
 We set challenging goals and execute well.
 We constantly find ways to improve and innovate.
Spirit of Family and Fun
 We take care of each other and bring out the best in everyone.
 We are true to our name, hard-working and happy.
 We recognize individuality and foster teamwork.

Recognitions received by JFC

 Ranked 6th in the 2008 Finance Asia Poll for Best Managed Company and
Best Corporate Governance.
 Selected in 2006 as the Most Admired Company in the Philippine through
a survey conducted by the Asian Wall Street Journal. This was the 8th
consecutive year that JFC was chosen for that prestigious recognition.

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  Selected in 2005 as “The Best Consumer Goods Company in Asia” by
Euromoney, a financial publication in London UK based on a survey of
investment analysts and researchers in the region – on strength of its
management, growth potential and quality of earnings.
 Zenith Foods Corporation, the commissary plant of Jollibee, was adjudged
the National winner of Meat Processing Plant AAA category in the search
for Best Meat Establishment of the National Meat Inspection Service.
 In 2011, Jollibee voted as Trusted Brands in the Family Restaurant
Category for the second year in a row. In 2012, Travel + Leisure magazine
names Jollibee as one of the world’s best fast food chains.
 “The Best Company in the Philippines” (for 7 consecutive years including
the latest year of 2004) based on a survey conducted by the Asian Wall
Street Journal 200 (formerly the Review 200).
 “Overall Best-Managed Company in Asia” in 2004 in the medium market
capitalization category based on a survey conducted by the Asia Money.
 In 2004, JFC’s Chairman and CEO was named the Ernst and Young’s
2004 World Entrepreneur of the Year.
 In 2012, Jollibee was one of two Filipino companies cited in the Asean
Business Awards as the “Most Admired Asean Enterprise” (Innovation
category)

Company Headquarters

Jollibee Plaza Bldg.

F. Ortigas Jr. Road (formerly Emerald Avenue)
Pasig City, Philippines
Telephone: (632) 634 – 1111
Website: www.jollibee.com.ph

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II. Stock Analysis

Table 1: Stock Price of Jollibee Food Corporation

from December 5, 2019 to December 27, 2019

Date Period Value

5-Dec-19 1 205
6-Dec-19 2 202
9-Dec-19 3 206.6
10-Dec-19 4 201
11-Dec-19 5 207.6
12-Dec-19 6 216
13-Dec-19 7 221.2
16-Dec-19 8 223.6
17-Dec-19 9 225
18-Dec-19 10 225
19-Dec-19 11 216
20-Dec-19 12 213
23-Dec-19 13 220
26-Dec-19 14 216.2
27-Dec-19 15 216

Table 1 shows the stock price of Jollibee Food Corporation from December
5, 2019 to December 27, 2019. It is a fifteen days’ period in which the value
presented is the trade price in each day.

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 Figure 1: Line Diagram of Stock Price Analysis of Jollibee Food
Corporation

Stock Price Analysis of Jollibee Foods Corp.

230

225 225 225

223.6
221.2
220 220

216 216 216.2 216

215
213
210
207.6
206.6
205 205
202
200 201

195

190

185
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15

Figure 1 shows the graphical representation of the previous table (Table

1). It is a line graph of the stock price analysis of Jollibee Food Corporation for
the fifteen days’ period. The y – axis represents the stock price or value while the
x – axis represents the period.
If we analyzed the graph, on the first period the value is 205 that become
202 on the second, 206.6 on the third and 201 on the fourth period. We will
notice that on the first four (4) period the value are not constant or simply it
changes every day but starting on its fifth period until its tenth period the value
is constantly rising. On its eleventh and twelfth period the value drop at 216 and
213, respectively. On the contrary, it became 220 on the thirteenth period.
Lastly, on the fourteenth and fifteenth period the value is close to each other
specifically 216.2 and 216, respectively.

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 Table 2: Equation to Predict Future Value

Coefficients
Intercept 205.0171429
X Variable 1 1.157857143

Table 2 shows the formula that is being used to predict the future value of
the stock price of Jollibee Food Corporation. Using the table above, it comes out
with a formula of y=1.157857x + 2015.0171, which is y served as the predicted
stock price, x is the period while the 1.157857143 is the x intercept 1 (coefficient)
and 205.0171429 is the intercept (coefficient).

Table 3: Residual Output

Observation Predicted Y Residuals

1 206.175 -1.175
2 207.3328571 -5.332857143
3 208.4907143 -1.890714286
4 209.6485714 -8.648571429
5 210.8064286 -3.206428571
6 211.9642857 4.035714286
7 213.1221429 8.077857143
8 214.28 9.32
9 215.4378571 9.562142857
10 216.5957143 8.404285714
11 217.7535714 -1.753571429
12 218.9114286 -5.911428571
13 220.0692857 -0.069285714
14 221.2271429 -5.027142857
15 222.385 -6.385

Table 3 shows the residual output of the stock price of Jollibee Food
Corporation using the equation y=1.157857x + 2015.0171. In the second column
of the table, it represents the predicted stock price if the said equation was used

12
while the third column represents the residuals of the predicted Y to the original
stock price.

Figure 2: X Variable 1 Line Fit plot

X Variable 1 Line Fit Plot

Y Predicted Y

230

225

220

215
Y

210

205

200

195
0 2 4 6 8 10 12 14 16
X Variable 1

The graph represents the line curve of the original and the predicted stock
price value of Jollibee Food Corporation using regression analysis. The blue
circle legend represents the original stock price for the first fifteen periods while
the orange circle represents the predicted price of the stock for the first fifteen
periods if the regression analysis was used. It can clearly show that the line curve
of the predicted price of the stock has no tendency to become low because the x
intercept 1 (coefficient) in the regression analysis gives us a positive amount,
specifically 1.157857143.

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 Table 4: Stock Price Analysis of Jollibee Food Corporation
from December 5, 2019 to January 22, 2020

Date Period Value

5-Dec-19 1 205
6-Dec-19 2 202
9-Dec-19 3 206.6
10-Dec-19 4 201
11-Dec-19 5 207.6
12-Dec-19 6 216
13-Dec-19 7 221.2
16-Dec-19 8 223.6
17-Dec-19 9 225
18-Dec-19 10 225
19-Dec-19 11 216
20-Dec-19 12 213
23-Dec-19 13 220
26-Dec-19 14 216.2
27-Dec-19 15 216
2-Jan-20 16 223.54286
3-Jan-20 17 224.70071
6-Jan-20 18 225.85857
7-Jan-20 19 227.01643
8-Jan-20 20 228.17429
9-Jan-20 21 229.33214
10-Jan-20 22 230.49
13-Jan-20 23 231.64786
14-Jan-20 24 232.80571
15-Jan-20 25 233.96357
16-Jan-20 26 235.12143 Legend:
17-Jan-20 27 236.27929
20-Jan-20 28 237.43714 original stock price
21-Jan-20 29 238.595 predicted stock price
22-Jan-20 30 239.75286

Table 4 shows the stock price of Jollibee Food Corporation

1. from December
5, 2019 to January 22, 2020. It is a thirty days’ period in which the value
presented is the trade price in each day. The blue color represents the original
stock price already taken by the JFC from the date of December 5, 2019 up to
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December 27, 2019 while the gray one is the predicted stock price of the JFC
from the date of January 2, 2020 up to January 22, 2020 by the used of the
formula y= 1.157857x + 2015.0171 in which the x represents the period,
1.157857 is the x intercept 1 (coefficient) and 2015.0171 is the intercept
(coefficient).

Figure 3: Predicted Stock Price Analysis of Jollibee Food

Corporation

Predicted Stock Price Analysis of Jollibee Food Corporation

250

240

230

220

210

200

190

180
12/5/2019
12/7/2019
12/9/2019
12/11/2019
12/13/2019
12/15/2019
12/17/2019
12/19/2019
12/21/2019
12/23/2019
12/25/2019
12/27/2019
12/29/2019
12/31/2019
1/2/2020
1/4/2020
1/6/2020
1/8/2020
1/10/2020
1/12/2020
1/14/2020
1/16/2020
1/18/2020
1/20/2020
1/22/2020

The graph shows the original stock price value of Jollibee Food Corporation
from December 5, 2019 to December 27,2019. On the contrary, starting January
2,2020 up to January 22, 2020 predicted value are being presented. It is a total
of thirty days’ period. It clearly represents that using the regression analysis we
can foresee or predict the value or the price of stocks of the Jollibee Food
Corporation in the future.

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III. CONCLUSION

To summarize the data, using the regression analysis we can foresee or

predict the future stock price of one’s corporation. And in this data, it analyzed
the future stock price of Jollibee Food Corporation. The data shows the
movement of the stock price from December 5, 2019 to January 22, 2020. The
stock price from December 5, 2019 up to December 27, 2019 are already taken
by the JFC while the stock price from January 2, 2020 up to January 22, 2020
are the predicted stock price. The stock price on the first period was 205 and by
December 31 it ended at 216. The predicted stock price starting January 2, 2019
was 223.5428571 and 239.7528571 on the last date of January 22, 2020. Those
value was predicted by using the formula of y= 1.157857x + 2015.0171 in which
the x represents the period, 1.157857 is the x intercept 1 (coefficient) and
2015.0171 is the intercept (coefficient).
As shown on the table 4 and based on its graphical representation on
figure 3, it indicates that using the equation y= 1.157857x + 2015.0171 it can
give a constant increase in the predicted stock price or value. We can also foresee
it more easily by seeing the x intercept 1 (coefficient) which give us a positive
amount specifically 1.157857 which means the graphical representation of the
predicted stock price will become upward.

IV. BIBLIOGRAPHY

https://m.ph.investing.com/equities/jollibee-foods-historical-data
https://www.jollibee.com.ph/investors/jollibee-foods-corporation/
https://www.jollibee.com.ph/about-us/

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