1.

Generate Hot Leads Using Zillow

According to the National Association of Realtors, 92%
of buyers use the Internet to house hunt. With over 160
million visitors per month, Zillow is the largest real es-
tate website and the best place to establish your real
estate business online.

2. Create, Capture, & Convert More Leads

on Facebook
Over on Tierra Wilson’s blog, she shares 10 awesome
Facebook posting ideas for Realtors. My favorite is
posting two images and asking your fans to choose
which they like the best. Remember the rule here is
engagement, engagement, engagement! Interested in
advertising on Facebook but not sure where to start?
Check out our massive, in-depth guide to Facebook ad-
vertising here.

3. Start a Direct to Door Marketing

Campaign with Door Hangers
Joshua Smith famously closed over 100 homes per
year partly by using door hangers. The biggest benefit
of door hangers over direct mail is that your leads are
guaranteed to see your message. Door hangers won’t
get lost in a pile of bills since people need to remove
them to go inside their homes.
4. Automate Your Lead Nurturing to
Grow Repeat Clients & Referrals.
One of the biggest mistakes newer agents make is not
regularly following up with their leads and connections.
Once an agent starts generating more than 15 news
leads per month, keeping track and managing leads
through email and calendar reminders becomes unfea-
sible. At that point, you’re better off automating it with
a relationship focused CRM like Contactually. Want a
free trial? Click here.

5. Generate Leads Using LinkedIn

If you’re already on LinkedIn then you probably know
it’s a great tool for networking, but did you know it can
also be an incredible place to generate new leads?

6. Cold Call Expired and FSBO Listings

As a professional salesperson, cold calling should be a
part of your everyday routine.

To sum up, if you’re not cold calling, you should start.

After all, you already know they want to sell, they just
haven’t found the right way to do it.
7. Set up your own IDX website in
under an hour.
Want to learn how to make one for less than $4 a
month? Check out our comprehensive guide on how to
put together a real estate website in under an hour, all
for less than $4/month via Bluehost.

8. Capture seller leads with a home

valuation website
You can add a home valuation lead capture form to
your website, or use a use a service like Real Geeks that
provides lead capture, market reports, and follow-up
email services. See how it works.

9. Buy Exclusive Leads From Market

Leader
Market Leader owns “HouseValues.com” where poten-
tial sellers check to see how much their house is worth.
Leads from this site are extremely sought after and sold
out in many zip codes.
10. Generate Real Estate Leads From
Your Website
Have a real estate website but not sure what the best
way is to capture leads? This article discusses 7 of the
best ways to engage customers and capture leads on
your website. One great tip is to offer a content up-
grade. This means offering more exclusive content like
an ebook or members area in exchange for contact
information.

11. Use a Service Like REDX or Intelius to

Get Correct FSBO & Expired Contact Info
Services like REDX and Intellius do all the hard work of
digging up correct contact info for expired and FSBO
listings. Sure, you can probably find all this information
yourself, but is that really an effective use of your time?

Don’t have your FSBO game down yet? Check out Jeff
Glover’s amazing and 100% free FSBO script.

12. Find motivated sellers who are

divorcing
Did you know some divorce settlements force people
to sell their homes? Generating leads from people go-
ing through a divorce requires some finesse. There are
many strategies here, from making friends with divorce
attorneys, scouring court records for divorces or quit-
claim deeds, to targeted ad campaigns. AgentROI has
a CD series for $5.95 that claims to help you generate 6
divorce listings per month.
13. Use real estate postcards to stay con-
nected & get more leads
ProspectsPLUS!® offers a variety of beautifully-printed
postcards for real estate agents and brokers. Choose
from one of their professionally-designed templates or
upload your own design.

14. Use a Text Based Lead Concierge Ser-

vice to Qualify leads 24/7
Let’s face it, even if you set your phone to push notifi-
cations and check it every two seconds, you’re going to
get very busy, and well, you’re going to want to sleep
sometime. Email autoresponders are great, but most
people know they’re canned responses and response
rates are not that high. Enter text lead nurturing ser-
vices like venture capital backed Riley.

15. Generate More Buyer Leads on

Realtor.com
Are you getting enough leads from Realtor.com? This
article gives you 5 tips that will help you generate more
leads using Realtor.com. One great tip is to showcase
your listings on Realtor.com and other top search sites
to get more buyer leads. This differentiates your listing
from the thousands of other listings.
16. Organize & Host Local Educational
Events on Buying, Renting, or Selling
Chadwick Ciocci, CEO of global real estate concierge
service Chilton and Chadwick, hosts free local educa-
tional events to help educate the community and gener-
ate leads at the same time.

17. Create Free Branded IOS &

Android Apps
While having a responsive website is great, having your
own branded app is even better. Once they download
your app from iTunes or the Google Play Store, you can
send them automated or manual “push notifications”
for new listings, price reductions, or anything else you’d
like. Since the message shows up in their notification
area, the chances of them seeing it are much, much
higher than with email marketing.

18. Use your hobbies to get more real

estate leads
Who doesn’t like to have fun while they work? This arti-
cle will give you some tips on how to generate leads by
leveraging common interests with potential clients and
your hobbies.
19. Use buyer & seller lead generation
websites
Companies like Real Geeks, BoomTown, Easy Agent Pro,
and Zurple create turnkey lead generation sites target-
ed to your farm area, and expertly promoted via PPC
Marketing to gather as many leads as possible.

20. Share your giving side

Giveback Homes is a non-profit for real estate profes-
sionals that builds homes for needy families around
the world.Once you join, you can feature your dona-
tion on your website in order to show potential clients
that you’re actively helping to make the world a better
place. You’ll also have a profile page on their site. This
can go a long way toward building trust with your leads.

21. Reverse Prospect Luxury Open House

Visitors
Carmel California Realtor Tim Allen has a clever way
of reaching out to luxury open house visitors to thank
them for coming to his open houses without a sign in
sheet.
22. Work Probate Leads
If you’re curious about working with investors, whole-
saling, or investing on your own, there’s no better time
than the present. Inventory is tightening, but due to the
popularity of flipping houses and investing in rentals,
there are tons of investors looking for good agents to
work with.

Probate leads, aka people who inherit property after

the death of a loved one, can be a good place to start
looking for off market listings.

Over on Bigger Pockets, Real Estate Coach Sharon

Vornholt walks you through the process of working
probate leads.

23. Send Handwritten Notes to Potential

Leads in Your Sphere
Gina Castrorao, an agent at tech-focused Manhattan
Brokerage Triplemint, found that an old school touch
can still have a great ROI:

“Handwritten notes are a way of continued communi-

cation targeted to people in your network who are go-
ing through life changes: relationship status changes,
children, promotions, career changes, relocation, etc.
These are all reasons to change your living situation and
easy to find out about because they can be seen via
Facebook, LinkedIn, and Instagram, among others. In
the handwritten notes, I often ask people to get a cup
of coffee or chat on the phone because I want to catch
up and chat about their life, but it is also an avenue to
mention real estate and generate leads.
24. Become a Redfin Partner Agent
Take advantage of Redfin’s 8 million monthly users
by signing up to become a Redfin Partner Agent. As a
partner agent, Redfin will send you motivated buyer
and seller referrals for free. Once you close a Redfin re-
ferral, the company takes a 30% cut of the commission.

25. Become a Movoto Partner Agent

While they don’t accept everyone, Movoto has a partner
agent program that is very similar to Redfin’s. There are
no upfront costs to receive referrals; you only pay a per-
centage of the commission if the deal closes.

26. Use a form builder to offer free market

reports on your website
One of the best ways to generate leads from your web-
site visitors, Facebook, AdWords, or other online adver-
tising is to offer free market reports for homeowners or
buyers that you can create quickly and easily with RPR.

In order to get their contact info, you’re going to need

great lead capture forms on your site. Check out RPR’s
guide to six powerful form builders to get started.
27. Use strategic calling to generate leads
and connect/reconnect with clients
Need some real estate leads fast? If so, you should con-
sider calling clients you have not connected with in a
while. This article talks about strategic calling and sev-
eral other lead-generation methods for your business.

28. Increase Engagement on Your Blog

Looking to leverage your blog to capture more leads?
This article discusses 5 different tools that you can use
to increase interaction with customers and lead
generation.
29. Get referrals from other agents
For most agents, referrals from former clients, family,
and friends often have the highest closing ratio of any
other lead source.

Broker and Attorney Bruce Ailion, a 37 year veteran

realtor who earned 450K GCI last year, has a unique
source for leads: other realtors!

“My favorite lead source is a referral from another

agent. Most Realtors come upon several people a year
relocating out of the area. I attend the state and nation-
al Realtor conference and my national RE/MAX confer-
ence. There I meet a large number of the top agents in
the country. Only 2-3% of agents attend these events
and they represent the most professional and produc-
tive in the industry. The other place I advertise for refer-
rals is on the Certified Residential Specialist CRS web
site. This group represents the top 2% of agents nation-
wide.”

Don’t have your CRS designation yet or hate schmooz-

ing at conferences? You can get and receive referral
leads on networks like Referral Exchange or Google
Ventures backed Homelight.

30. Generate real estate leads on Twitter

Wondering how to use Twitter effectively for your real
estate business? If so, look no further. This ultimate
guide gives you the information you need to use Twitter
to generate leads for your Realty business.
31. Hire your own local or virtual ISA
(Inbound Sales Agent)
It may take a bit more legwork, but hiring a dedicated
on-site or virtual Inside Sales Agent who does nothing
but prospect leads on commission can really take your
team to the next level. Over on their Growth House
Blog, Follow Up Boss has a great writeup to help you
decide if an ISA is right for your team.

If you need general administrative help, check out our

guide on hiring and working with real estate virtual as-
sistants here.

32. Engage visitors with live chat on your

website
Let’s face it. There will always be leads who visit your
website but never fill out your lead capture forms, call,
text, or email. They will, however, often have questions
they want answered.

Erin McCormick, Director of Lead Generation for top

producing broker and trainer Adam Hergenrother, sug-
gests trying a live chat feature on your site to increase
your likelihood of engagement. Tawk.to or LiveChat are
both great options that can be added to your Word-
Press website.

The only caveat here is that like all lead engagement,

you need to respond ASAP. Monitoring and answering
live chat queries is the perfect job for your ISA (In-
bound Sales Associate) or Virtual Assistant.
33. Use Predictive Analytics to Micro Tar-
get Homes in Your Farm Area
Dallas Texas Realtor Jonathan Kobler use micro target-
ed direct mail to generate leads in his farm area

“Even though the direct mail channel response rates

have been decreasing for years, targeting specific
homes in your farm area can increase response and
generate leads. If you are willing to put in the effort to
research, you can target specific homeowners by length
of time at residence and estimated equity. It’s time con-
suming and labor intensive if you don’t use predictive
analytics software, but more effective than blindly blan-
keting a neighborhood and hoping something works
out. It also saves money because now you are not tar-
geting whole neighborhoods, just certain homeowners
within the neighborhood that are more likely to sell.”

In case you’re wondering, Jonathan uses real estate predic-

tive analytics company Remine to get his data. You can also
use Smartzip, or have a virtual assistant manually pull data
from your MLS and tax records.

34. Buy a targeted sponsored post

on Reddit
Like Facebook, Reddit has a massive amount of data
about their users’ personal preferences, making ads on
Reddit highly targetable. Depending on your farm area,
a Reddit ad in your local subreddit can very affordable.
Learn how to promote your business to reddit’s commu-
nity of more than 250 million users with Nate Shivar’s
excellent write up here. Or, if you’d rather just dive in,
head over to Reddit’s advertise page.
35. Show off Your Style & Connect With
Your Leads on Pinterest
Binge pinning is the new binge watching. If you have an
interest in architecture or interior design, chances are
you’re already a shameless Pinterest addict. Amazing-
ly, Pinterest can also be a great place to generate leads
who share your aesthetic, or wish they did. If you take
the time to master Pinterest, the next time your client
asks what tile would look good in a Mid Century Modern
kitchen, you can share your obsessively curated board!

36. Focus on Relationship Marketing to 3x

Your Referrals and Repeat Clients
Relationship marketing means leveraging your current
social and professional relationships in a systematic way
to increase referrals and repeat clients

Over on Forbes, Steve Olenski got BDA CEO Jay

Deutsch to boil it down into one word: Emotion. In
order to maintain that connection, you need to consis-
tently put out the right message, to the right lead, at
the right time. Not that easy!

A CRM that focuses on relationship marketing like Con-

tactually makes the process much, much, easier and can
actually make staying in touch with your leads fun. They
also offer a free trial which you can get here.
37. Don’t underestimate the power of
door knocking
If there’s one thing that will build your confidence as a
salesperson, it’s old fashioned door knocking. It’s also a
great way to build your sphere of influence in your farm
area. If you want to get leads from door knocking, you
need a great script. Mike Ferry’s just listed script should
get the job done. Check out this script and others in our
list of our favorite Mike Ferry Scripts with video exam-
ples.

Need a quick knowledge fix? Check out Kevin Ward’s

killer “turbo” door knocking strategy video below.

38. Try Free Real Estate Lead Generation

Using Craigslist
Looking for a free way to generate some solid leads?
Posting listings on Craigslist is a great option. This we-
binar gives you the skinny on how to leverage Craigslist
for your real-estate business.

39. Try Sphere Prospecting

Sphere prospecting is reaching out to people in your
sphere of influence (family, friends, acquaintances, etc.).
on a regular schedule to find leads, usually over the
phone. This is a technique that Tampa Realtor Andrew
Duncan used to launch a business that earned him and
his team $5.6 million GCI in 2015.
40. Use Retargeting to Convert Anony-
mous Website Visitors Into Leads
Retargeting or remarketing means showing ads to your
website visitors after they leave your site. For example,
an anonymous visitor leaves your website and then logs
onto Facebook. The banner ad they see on Facebook
will be for your real estate company.

41. Drive Curious Neighbors to Your Open

House
If you’re looking to build authority in your farm area,
getting as many neighbors as possible to your open
houses should be one of your main goals. A firm hand-
shake and a smile can work better than a decade of real
estate flyers or door hangers.

Training superstar Tom Ferry has a great video on how

to bring as much traffic as possible to your open house.
Trainer Dal Sohal also has some great tips on her blog.

42. Generate Real Estate Leads on Bing

With a Free $100 Advertising Coupon
When You Spend $25
Bing is the second largest search engine in the world
and can drive a lot of traffic to your business. Because
most advertisers are focused on Google, you may also
be able to acquire clients on Bing at a lower cost.

Try Bing Ads Today With a Free $100 Ad Coupon when

you spend $25.
43. Generate More Real Estate Leads &
Boost Your SEO Ranking by Getting Back
Links
Wanting to drive more traffic and generate more leads
on your website? If so, then you should consider part-
nering with other sites to get a link to your site, also
known as back linking. This article breaks down the pro-
cess and provides you with some handy tips and tricks.

44. Optimize Your Landing Pages to In-

crease Conversions
Believe it or not, small tweaks to your real estate land-
ing pages can have a huge impact on the number of
leads who sign up for your services. This in-depth guide
from Unbounce will tell you everything you need to
know about optimizing your landing pages for conver-
sion.

Inman also has a great guide on 8 real estate landing

page myths.

45. Make Sure You Have a Strategic Social

Media Schedule
Deciding where to spend your valuable time generat-
ing leads on social media can be a challenge. You need
to send the right message, on the right platform at the
right time. No easy feat when you’re juggling calls, open
houses, and showings.

This guide covers social media tools, including some

free options, to help real estate agents post on every
platform, on a schedule that works.
46. Generate local press coverage for
more leads & local exposure
Wanting to do a better job of reaching potential local
clients? If so, then generating more local press coverage
for your business may be just what you need. This arti-
cle explains how to target appropriate media sources
and get exposure for your business.

47. Offer free advice on Internet forums

Everyday home buyers and sellers turn to internet fo-
rums like Reddit, City Data, and StreetEasy for advice.
If you can help solve their problem, they’ll see you as
an honest expert and might inquire about your services.
Worst case scenario? You expand your sphere of influ-
ence and sharpen your problem solving skills.

48. Market Yourself on Zillow: The #1 Real

Estate Marketing Platform
The National Association of Realtors states that 92%
of buyers house hunt online. As the largest real estate
website with over 160 million visitors per month, Zillow
is the first place you need to be.

Zillow Premier Agent is Zillow’s platform that lets you

advertise on local Zillow and Trulia listings. We estimate
that for every $1 you spend, you’ll earn $2.60 in com-
missions. Click here to find rates in your area.
49. Write Listings that Sell
If you’re working as a listing agent, it’s important to
create descriptions that will jump off the page and grab
the buyer. A good tactic is to appeal to the buyer’s
emotions. Use keywords that paint a picture. It’s not
just about telling facts, but also about selling stories.

This tip is brought to you by Market Leader. Market

Leader lets you buy actual buyer and seller leads who
want to be contacted by an agent. Click here to learn
more.

50. Learn the Lead Generation Ideas the

Pros Use
We interviewed dozens of top real estate marketing ex-
perts and asked them for their best tip on how realtors
can generate the most leads for their business. Read
what they told us.

51. Make a Viral Real Estate Video

Viral videos are still all the rage. If you can capture
someone’s attention with a funny or insightful clip, you
can reach a wider audience through the power of social
shares. Everyone loves sharing entertaining videos on
Twitter and with family. Even if the audience isn’t your
target, they may send the video to someone who is.
52. Use Optimized Landing Pages to Con-
vert Visitors to Leads
Seth Price shows you how to use landing pages to con-
vert videos into leads in this super-helpful, 5 minute
video.

This tip is brought to you by Placester. Rated the #1 real

estate website builder by Fit Small Business, Places-
ter offers beautiful websites with IDX integration, lead
capture, and prospect nurturing. Click here to request a
demo.

53. Use a Real Estate CRM to Turn More

Leads into Customers
Agents can miss some big opportunities by not fol-
lowing up with their leads and connections. Once you
have over 15 new leads per month, keeping track and
managing them with emails and calendar reminders
just doesn’t work. Contactually can help turn leads into
sales with lead segmenting, automated email outreach,
and follow up reminders. Click here for a free 14-day
trial.

54. Master Google Adwords

If you want to get into the world of online advertise-
ments, there’s no greater place to look than Google.
Here, Alyssa breaks down everything you’ve ever want-
ed to know about Google AdWords, the advertising arm
of Google.

This tip is brought to you by Market Leader. Market

Leader lets you buy actual buyer and seller leads who
want to be contacted by an agent. Click here to learn
more.
55. Optimize Your Facebook Page to
Show off Your Brand
With millions of daily users, you’d be remiss not to uti-
lize Facebook as a marketing tool these days. Download
this free eBook from Matterport to learn about some of
the biggest improvements you can make to your busi-
ness Facebook page, how to set up paid campaigns,
and many other helpful tips. They’ll also discuss how to
convert these leads to actual sales. Get started today.

56. Find the Best Keywords to Build Traf-

fic to Your Website
Check out the in-depth guide on the best 150 real es-
tate keywords to drive traffic to your site. We also cover
keyword research on a shoestring budget and insightful
general SEO tips from the pros. Still looking for more
keywords? Check out Marketing Artfully’s Tara Jacob-
sen’s list of the best SEO keywords to use on your
website.

57. Create a Video Tour of Your

Neighborhood
A video tour of the neighborhood gives prospective
buyers a much better feel for what a neighborhood is
like to live in. Unless you live in a major city or tourist
area, chances are there are very few videos showing
highlights of your neighborhood on YouTube.

Stepping in to fill that void can mean a nice boost to

your online presence and can help generate leads.
 58. Set up your own IDX website in under
an hour.
There’s no better way to show off listings than with
an IDX-enabled site. An IDX-enabled site pulls listings
from the MLS onto your website, so visitors can browse
homes for sale without ever leaving your site. Surpris-
ingly, this doesn’t have to be difficult or expensive.
We’ve put together a comprehensive guide on how to
put together an IDX-enabled real estate website in un-
der an hour, all for less than $4/month via Bluehost.
Click here to check it out and get your listings online in
no time.

Looking for a turnkey solution? Check out our buyer’s guides on the top real
estate website builders, or best real estate lead generation websites.

59. Use a Service Like REDX or Intelius to

Get Correct FSBO and Expired Contact
Info
Services like REDX and Intellius do all the hard work of
digging up correct contact info for expired and FSBO
listings. Sure, you can probably find all this information
yourself, but is that really an effective use of your time?

Don’t have your FSBO game down yet? Check out Jeff Glover’s amazing and 100%
free FSBO script.
60. Start a Direct to Door Marketing Cam-
paign with Door Hangers
Joshua Smith famously built his business from scratch
to closing over 100 homes per year partly by using door
hangers. Direct mailers can get lost in a pile of bills, but
leads need to remove your door hanger to get inside
their homes, guaranteeing that they see it.

ProspectsPLUS!® offers a variety of one-sided and

two-sided door hangers specifically for real estate
agents. Choose from one of their beautiful professional-
ly-designed templates or upload your own design.

61. Perfect Your Drip Marketing Emails

Drip marketing emails are pre-written messages that
get sent automatically to your leads. They help you
foster a relationship and nurture leads through the sales
funnel. In this guide, Bushery provides many examples
of drip marketing emails that can be used in a variety of
situations.

Because mailing lists are a necessary part of your cam-

paign, it’s important to truly weigh your options. Should
you rent or should you buy? This article takes a look at
the benefits and drawbacks of renting a mail list.
 62. Try Livestreaming
Let’s face it, when scrolling through a social media feed,
a “Live Now” tag is pretty much irresistibly clickable.
People are just naturally curious.

Seeing a new listing for the first time? Why not show
your audience via livestream? They’ll feel like they’re
getting the inside scoop, and you’ll be able to build
your audience and get more leads. That’s a win/win.

In this edition of Beverly Hills superstar broker Peter Lorimer’s (amazing) Magic
Minute series, he walks you through the process.

63. Rank Your Featured Listings on

Google and Bing
What have you Googled today? Every second there are
over 40,000 search queries on Google, or 3.5 billion a
day. A relative portion of these searches involves real
estate — people typing in “homes for sale.” Now, when’s
the last time you thought about making your featured
listings Google-friendly, or better yet, SEO-friendly?
This guide covers all the key basic SEO elements, which
will help you generate more free traffic from search
engines.

64. Use Instagram Stories to Market Your

Listings
Los Angeles luxury brokerage Partners Trust has a great
writeup of how you can use Instagram Stories to market
your listings or personal brand. The key is to use Insta-
gram Stories to give your audience a look at your day to
day life as an agent as well as focusing on your listings.
Believe it or not, lots of people are curious about what
the heck real estate agents do all day!
 65. Learn the Art of Real Estate Postcards
Sending out real estate marketing postcards on a reg-
ular basis is a great way to inspire interest in your busi-
ness, and raise brand awareness. You can showcase just
listed or sold properties or announce your next open
house.

ProspectsPLUS!® offers a variety of postcards specifi-

cally for real estate agents. Choose from one of their
professionally-designed templates or upload your own
design and start your postcard marketing campaign
today!

66. Learn How to Market to Millennials

According to NAR statistics, 35% of all buyers in 2016
were millennials. This is up from 32% in 2014 and will
only continue to grow. The market is so important that
Zillow recently launched a real estate portal just for
millennials. That means learning how to market to Mil-
lennials is crucial if you want to grow your business
exponentially.

To #getstarted (sorry, I couldn’t resist…), check out Chatham New Jersey Realtor
Matthew Bonneli’s quick start video.

67. Learn How to Get 10,000 Views of

Your Listing
If viral content has taught us anything, it’s that there’s
no predicting what an audience will find fascinating.
Sometimes a home’s price or its location in a hot mar-
ket draws the views, and sometimes it’s just been on
the market for a long time. In this guide, Nancy Robbers
looks at many different Zillow listings that have 10,000
views or more and compares what they all have in com-
mon.
68. Use Snapchat to Build an Audience
Like all great social media platforms, it was only a mat-
ter of time until clever Realtors started using them to
close more deals. Silicon Valley based Realtor Alex
Wang and New York City agent Michael Meier, are both
using Snapchat and Instagram in innovative ways to
market their listings and their personal brands.

To learn more, check out Lauren Smiley’s excellent write

up on BackChannel.

69. Learn The Dos and Don’ts of Insta-

gram for Real Estate
Matthew Bushery shows you how to create a winning
Instagram real estate marketing strategy in this com-
prehensive guide to the dos and don’ts of Instagram for
real estate.

This tip is brought to you by Placester. Chosen as the

best real estate website builder for new realtors by Fit
Small Business, Placester offers a combination of af-
fordable pricing, beautiful templates, and lead captur-
ing features. Click here to request a demo.

70. Use Strategic PR to Stay Relevant and

Build Authority
While many agents think PR is something that only ce-
lebrities and titans of industry can afford, very few real-
ize they can do it themselves. For free.
71. Social Media for Real Estate Agents: 21
Tips
This is the holy grail of social media tips for your real
estate business. Follow this guide’s advice on how to
use different tools in social media.

72. Offer Home Valuations to Capture Sell-

er Leads
One of the most difficult marketing challenges for real-
tors is capturing seller leads. Real Geeks offers a home
valuation tool that you can put right on your website.
By inputting a few details, sellers can create a valuation
report for their property and receive monthly updates.
You benefit from collecting these seller email address-
es which are added to your list of leads. Click here for a
home valuation tool demo.

73. Design A Great Logo

While many Realtors on teams obsess over their head-
shots, websites, and business cards, most never bother
to get a great logo. This can be a huge mistake as no
logo, or worse, a bad logo is saying a lot about your
business.

Want to get a logo that will help build your brand?

Check out our guide to the Top 25 real estate logos for
2017. We show you our picks for museum-worthy logos
this year and run you through the basics of getting a
killer logo for not a lot of money.
74. Learn Video Marketing From the Pros
We discussed earlier how video marketing is so effec-
tive to successful conversion. This article discusses the
5 best types of videos to use in your marketing
campaign.

75. Use Opendoor to Get All Cash Offers,

Buyer’s Commissions, and Referral Fees
Venture capital funded startup Opendoor will offer your
listing clients an instant, all cash offer for their home
that can close in as few as 3 days with full commission.
You can also refer properties you’re not currently listing
and still collect 25% of the gross commission. For buy-
er’s agents, they offer instant access showings to any of
their listings and will pay full commissions even if you
send the buyer to view the property on their own.

76. Go Big! Check out These 15 Crazy

Real Estate Marketing Ideas That Actually
Worked
In an industry as fiercely competitive as real estate,
many agents struggle to differentiate themselves. If
you don’t have seniority or an endless marketing bud-
get, you often have to rely on a strong personality to
get the word-of-mouth going. Well, these realtors took
that about 10 steps further by dabbling in the absurd
or turning themselves into some completely outlandish
characters. The most outrageous part of it, however, is
how they actually worked.
77. Create a Client Testimonial Packet
“When it comes to landing more deals than my com-
petition, one of the aces up my sleeve is effectively
using testimonials to help earn the trust of my poten-
tial clients. Nothing is more positive than a third party
account of your performance from someone who has
done business with you previously. Sometimes this is
all it takes to push someone over the edge to work with
you and sign the contract.”

78. Learn the Elements of Great Real

Estate Newsletters
So, now that you understand the need for a drip email
campaign, check out Travis’ article on how to create
killer email newsletters. Having a strong subject line for
your email is definitely a can’t miss step. Another one is
to include a call-to-action that prompts engagement.

79. Create Viral Infographics to Share on

Social Media
Infographics take useful data and present them in an
attractive and easy to read format. If you’re on any
Pinterest or Facebook real estate groups, you’ve likely
seen (and shared) dozens of infographics already. At Fit
Small Business, we use a tool called Venngage to create
great looking infographics.
80. Choose the Right Farm Area
Choosing the right farm area can mean the difference
between becoming a local expert and closing a ton of
deals and struggling. To help you get started, we put to-
gether this highly detailed guide to choosing and domi-
nating the right farm area.

81. Invest in Your Community to Generate

Strong, Top-of-Mind Referrals.
Anneamarie du LeBohn, Community Engagement Strat-
egist, TNG Real Estate

My favorite marketing advice is to embrace community

engagement. For example, in May and June we’ll host
two free community paper shred events. One will be in
Los Alamitos, CA and the other in Brea, CA. The event
reduces paper in the landfill and it helps people reduce
identity theft. To help spread the word, our agents farm
various neighborhoods with flyers and door hangers.
People can shred up to five boxes of paper for free (it’s
about a $100 savings).
82. Try Sending Handwritten Notes to
Stand out From the Competition.
Danielle Procopio, CSC | Real Estate Broker, Certified
Home Staging Consultant

I would say that my favorite marketing advice is –write

thank you notes! I thought going the high-tech route
when contacting people would be the way to go. I was
wrong. People are very receptive to receiving handwrit-
ten letters and thank you notes. It sounds silly and sim-
ple but this old school technique seems to set me apart
from my competition. Not many people are doing this
anymore. And in real estate, you need any advantage
you can get!

If you’re like me and your handwriting is as bad as your

doctor, check out services like Bond.co who create
fonts from your handwriting and automate the process.

83. Build Your Personal Brand by Master-

ing these 26 Real Estate Branding Tips
Are you paying enough attention to your personal
brand? The hard truth is, when you don’t work on your
personal brand, that becomes your personal brand.
Instead of leaving it up to chance, every top producing
agent I’ve interviewed (hundreds) recommends taking a
more active role in building your brand. This quick, ac-
tionable and social media friendly infographic will teach
you the ropes.
84. Build Hype for Your Listing Before it
Hits the Market.
Nicholle Gulcur, Copywriter

To enterprise on the market trends, we’re putting out

coming soon signs and brochures about the properties
weeks before they hit the market. This builds anticipa-
tion and interest because Buyers are out looking for any
new home they can find in key areas. Once we list the
home, we hold off of allowing showings for a few more
days, to continue to build excitement.

85. Craft a Personalized Message for Your

Buyers.
Chris Haddon, Founder, REI 360

I have found the best results come from a personal mes-

sage in my own voice. When you write your message,
remember the following points:

- Make the message about them. They don’t care about

you. So tell them how you can help them as quickly as
possible.
- Be clear. If a seller is not sure what you want them to
do, they’ll never call you.
- Match your message to your seller.
- Make your message short and sweet. In our fast paced
world, people rarely read all their email. Unsolicited
mail often hits the trash can. If you want your message
to be heard, do it quickly.
 86. Set Up Local Community Pages
Ryan Fitzgerald, Owner, Raleigh Realty

One way we are able to generate 5+ new leads daily is

with our local community pages. What makes this such
an effective marketing idea is the fact you are reverse
engineering attention to generate real estate leads.
Once you put the work in up front, these leads are
continuous.

87. Make your house memorable with one

stand-out item that buyers can’t forget.
Heather W. Leikin, Realtor, The House Agents/Partners
Trust

Have one really quirky item in the house. So when a

buyer is talking about it, they can say, “the house with
the giant buddha or the orange rug house.” Have some-
thing that stays in their mind about the style or design.

Sometimes a perfectly nice normal house can be forgotten about if it is the middle
house in 6 houses seen.

88. Showcase Your Charitable Side.

Priscilla Vega, PR Vega

I think the best way to be successful at real estate is to

give the prospective clients something to remember
you by. Real Estate professionals need to differentiate
themselves and the way to do that is through Giveback
Homes. This organization is creating social change
through the act of buying or selling a home, giving real
estate professionals a social good platform and a way
to differentiate themselves from the competition.
89. Send Postcards that are
“Fridge-Worthy”
Karen Wachtel, PorchLight Real Estate Group

When you send out a batch of postcards, you never

know if a recipient is interested right now or 6 months
down the line. In order to give your postcards staying
power, Wachtel recommends using “fridge-worthy”
subjects “like best metro area hikes, a great go-to reci-
pe for guacamole, a guide to what the NFL referee sig-
nals mean, or a table for timing your Thanksgiving meal
perfectly.” As she explains, “we regularly hear from cli-
ents—and even prospective agents—who end up calling
us or their agent directly based on a postcard that had
been hanging on their refrigerator or memo board for
months on end.”

90. Create a Blog that Answers Client’s

Questions.
Ameet Khabra, Search Engine Strategist

My advice would be to create quality content around

the questions of my potential clients. Am I experienced
with new home buyers? If so, what questions do they
usually have that I can answer through content on my
site or blog? The same goes with clients that buyer
homes often or are looking for a bigger home for their
growing family! There will always be a question and the
sooner you answer those questions, the quicker the cli-
ent will trust you which will lead to a sale down the line.
91. Master the Subject Line (for Email Mar-
keting)
Sacha Ferrandi, Source Capital Funding

With emails, the most important aspect is the email

subject line. They are key to get the recipient to open
and read the email. Now, this means crafting a subject
that is essentially a call to action but doesn’t give away
too much information about the email and shows that
you are not a spammer. It is sort of a ‘Goldilocks Sce-
nario’ where you have to convince the reader that the
information is good enough, without being too specific.

- Bad – Learn About an Amazing Property (Address) In

the Bay Park Area

- Good – Updated Information Regarding Your Neigh-

borhood Property Values

92. If They Can’t Come to the Open

House, Bring the Open House to Them.
Reba Miller, Founder, RP Miller Realty Group

Using a proprietary technology, I hosted a virtual open

house which used proprietary technology to offer
360-degree immersive panoramic photography. The
result? A person attending the open house could feel
like he/she was in the apartment doing an in-person
walkthrough. To make it more attractive, I also attached
a contest to the virtual open house. Anyone who walked
through five of the seven rooms was automatically en-
tered into a raffle for the chance to win an iPad. The
unit sold in a matter of days.
 93. Grow Your Network with Regular get
Togethers.
Nicholas Lee, Licensed Real Estate Agent, Sierra
Residential

Besides advertising exclusives on Streeteasy.com,

Trulia, and Zillow, and sending out monthly newsletters,
my top strategy remains the personal touch. I host a
monthly happy hour open bar in NYC and invite my top
clients and their friends and families. It’s a great way to
organically grow your network, and I’ve gotten some of
my best sales clients this way. I highly recommend it!

94. Use Retargeting Campaigns to Drive

Traffic Back to Your Site
Ira Chopovska, Marketing Manager, Agent Drive

A powerful way to enhance your marketing is to set up

retargeting campaigns. The idea is to craft a great ad
copy that directs people to a dedicated landing page
(or a single-property website with the listing you’re
marketing).

The ad follows your site visitors across the web and so-
cial media helping you redirect the traffic back to your
site when they’re more ready to reach out.

Want to learn more about retargeting? Check out our Facebook advertising guide.
95. Use Professional Photography to win
More Listings and Sell Them Faster
Jeff Corn, Virtuance

Buyers are increasingly turning to online photography

as the first step in the process of purchasing a proper-
ty. It’s not enough anymore to simply put a sign in the
front yard or raw data into the MLS. To compete with
even an average listing agent, you have to create a sto-
ry that compels buyers to take the next step. That story
most often begins with a picture.

96: Create Micro Neighborhood & Subdivi-

sion Pages on Your Website
Anita Clark, Warners Robin Real Estate

While you may not be able to compete with Zillow for

search terms like “houses for sale in _______”,
you might be able to rank on Google for more niche
search terms for micro neighborhoods, pretty streets,
or subdivisions. With photos, video, a market snapshot,
school districts, and pertinent information about the
subdivision/area, they are a great way to build organic
traffic to your website.

97: Utilize the Latest in Social Media

Dustin Brohm, Search Salt Lake

Facebook is great, and should continue to be a big part

of your online presence, but it’s old news. Snapchat is
the social network of the future. Everyone using Snap-
chat for real estate right now is just the early adopters.
Soon, it will be just as common to use Snapchat for real
estate as it is for Realtors to have a Facebook Pag
 101 More Proven Real Estate Marketing Tips

98. Buy Facebook Messenger ads.

99. Add a chat bot to your website

100. Market your business on Pinterest

101. Have killer business cards designed

102. Use experiential marketing

103. Build up your instagram account

104. Start or join a local facebook group

105. Build community pages on your website

106. Sponsor a local soccer or baseball team

107. Write educational content on your blog+ promote with

Buffer to Linkedin etc

108. Use linkedin strategically

109. Always keep pop by gifts in your car

110. Sponsor signs and menus

111. Order keychains, magnets, and other swag

112. Run contests on social media

113. Hire a pro photographer for your listings & website

114. Use slydial broadcast to circle prospect your open house

115. Network at events (alumni etc)

116. Create a marketing plan and budget

117. Use local images on your website

118. Ask for referrals in email signature

119. Make youtube videos about local places

120. Put calculators on your website

121. Write articles on linkedin

122. Write articles for The Close

123. Get interviewed on real estate or local podcasts

124. Publish content on social media every day

125. Put a Realtor sticker on your laptop

126. Offer to take leads out for coffee

127. Sponsor and run a beach or park cleanup day

128. Send video emails with bomb bomb

129. Build single property websites for your listings

130. Write and promote monthly market roundups

131. Volunteer at a local charity

132. Volunteer at a local church or synagogue

133. Virtually stage your listing with different themes/decor

134. Make day in the life: videos & post online

135. Rank local businesses with top ten lists

136. Send former clients gift cards for Home Depot

137. Wish former clients happy birthday and holidays

138. Follow up on issues with home after closing

139. Interview inspectors, mortgage brokers, and contractors

for your blog or youtube

140. Make sure your site looks great on mobile

141. Network with top producing listing agents

142. Partner with local antique or vintage furniture store to

stage homes with
143. Build buyer and seller personas

144. Research your farm area and market directly to your ideal
clients

145. Create a viral drone video

146. Give great closing gifts that people actually want

147. Make real estate memes and share on social media

148. Include a cute dog or cat in your listing pictures

149. Answer common real estate questions on reddit or quora

150. Dress professionally at all times

151. Get a custom license plate

152. Wrap your car or truck

153. Buy giant feather flags to make your open houses pop

154. Make sure your real estate signs are highly visible and
high quality

155. Build backlinks to your website to rank higher on google

156. Build out your google my business page

157. Write a great real estate slogan that sends a message

158. Go all out for your kid’s bake sale

159. Refer leads you can’t help to someone awesome

160. Provide free food for local meetup groups

161. Choose great brand colors

162. Give away umbrellas with your logo on them

163. Make sure you have a professional voicemail that

mentions your website

164. Door knocking

165. Take your kid to work day

166. Hand out business cards to EVERYONE

167. Give away free balloons with your logo on them at street
fairs

168. Give out cool T shirts with your logo on them

169. Hone your elevator pitch, you never know when you’ll
need it!

170. Go the extra mile for your clients

171. Offer sales guarantees

172. Get involved in a local issue you’re passionate about

173. Avoid talking politics online

174. Get video testimonials

175. Use your CRM to auto text new leads

176. Become a known commenter on local websites

177. Be honest at all times

178. Make sure your website loads FAST

179. Use a great IDX provider

180. Study other brokerages and R&D (ripoff and duplicate)

181. Work from the same (busy!) coffee shop every day

182. Own up to your mistakes right away (& fix them!)

183. Call at least 10 people in your sphere every day

184. Actively ask for feedback from every lead (not just
referrals)

185. Figure out what you bring to the table

186. Hire a VA so your phone calls are always answered by a

human being

187. Offer to take a probate attorney out to lunch

188. Buy your office’s top producer dinner & drinks

189. Offer to help listing agents for free

190. Respond to negative reviews and make them go away

191. Work smarter not harder, use time blocking to stay
focused

192. Don’t put too much value into statistics

193. Sacrifice a deal in order to do right by your client

194. Don’t give up on a marketing idea too early

195. Measure your results & compare to other marketing

strategies

196. Focus on relationship marketing, not “selling”

197. Invest in a good tripod, video camera, and microphone