Jomo

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Role Description: Product Manager

JOB TITLE Product Manager

LEVEL Mid level Management

ROLE OBJECTIVE Building Brands

LOCATION HO

REPORTING TO: Head – Marketing

REPORTEES NA

EXPERIENCE 2 to 3 years of relevant experience

QUALIFICATIONS MBA Marketing / B. Pharm

JOB DESCRIPTION

Role: Product Manager

Assisting to Head - Marketing

Responsibilities :

 Increase the market share and prescriber base for the brand
 Developing and executing marketing strategy, based on knowledge of establishment objectives,
market characteristics, and cost and markup factors.
 Develop pricing strategies, balancing firm objectives and customer satisfaction.
 Evaluate the financial aspects of product development, such as budgets, expenditures, and
research and development appropriations.
 Coordinate marketing activities and policies to promote products and services, working with
advertising and promotion managers.
 Negotiate contracts with vendors and distributors to manage product
 Distribution, establishing distribution networks and developing distribution strategies.
 Consult with product development personnel on product specifications such as design, color,
and packaging.
 Compile lists describing product or service offerings.
 Coordinate and participate in promotional activities and trade shows, working with developers,
advertisers to market products and services.
 Analyze market research studies and analyze their findings.
 Consult with buying personnel to gain advice regarding the types of products or services
expected to be in demand.
 Drive sales through continuous follow ups and execution of marketing strategy

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