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    Promotion Strategy & Program

    Uploaded by

    Yuji Kojima
    Digital Beyond needs an aggressive marketing strategy to compete with established beverage companies. They will use a push strategy involving promotions like dollar menus and doorbusters to attract customers and inform them of the new product. Possible promotions include coupons, sales, giveaways, and holiday deals. During the product launch, Digital Beyond will offer free 5oz tastes at selling locations to encourage purchases. For distribution, they will use intermediaries like distributors and wholesalers to get the products to educational institution retailers, allowing the company to focus on manufacturing while the intermediaries handle physical distribution and inventory management.

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    Promotion Strategy & Program

    Uploaded by

    Yuji Kojima
    27 views3 pages
    Digital Beyond needs an aggressive marketing strategy to compete with established beverage companies. They will use a push strategy involving promotions like dollar menus and doorbusters to attract customers and inform them of the new product. Possible promotions include coupons, sales, giveaways, and holiday deals. During the product launch, Digital Beyond will offer free 5oz tastes at selling locations to encourage purchases. For distribution, they will use intermediaries like distributors and wholesalers to get the products to educational institution retailers, allowing the company to focus on manufacturing while the intermediaries handle physical distribution and inventory management.

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    YujiKojimaPLACEandPROMOTION.docx

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    Digital Beyond needs an aggressive marketing strategy to compete with established beverage companies. They will use a push strategy involving promotions like dollar menus and doorbusters to attract customers and inform them of the new product. Possible promotions include coupons, sales, giveaways, and holiday deals. During the product launch, Digital Beyond will offer free 5oz tastes at selling locations to encourage purchases. For distribution, they will use intermediaries like distributors and wholesalers to get the products to educational institution retailers, allowing the company to focus on manufacturing while the intermediaries handle physical distribution and inventory management.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    27 views3 pages

    Promotion Strategy & Program

    Uploaded by

    Yuji Kojima
    Digital Beyond needs an aggressive marketing strategy to compete with established beverage companies. They will use a push strategy involving promotions like dollar menus and doorbusters to attract customers and inform them of the new product. Possible promotions include coupons, sales, giveaways, and holiday deals. During the product launch, Digital Beyond will offer free 5oz tastes at selling locations to encourage purchases. For distribution, they will use intermediaries like distributors and wholesalers to get the products to educational institution retailers, allowing the company to focus on manufacturing while the intermediaries handle physical distribution and inventory management.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 3

    Promotion Strategy & Program

    Digital Beyond needs an aggressive marketing to be able to


    compete with fully established companies with a wider marketing
    budget. Therefore, we will conduct a push strategy to gain
    customers’ attention and to inform them what we are offering.
    Conducting this strategy will help us attract more customers in
    considering to try our product. We will be conducting different
    promotions like “Dollar menu”, and “Doorbuster” to entice more
    customers. These promotions and tactics will be good for a
    starting company especially in the Beverage industry where there
    are a lot of competitions and alternative selections. For an
    unknown or unaccustomed company, we will be needing to have
    a strategy to know who our right prospects will be, moreover, we
    will be using coupons, paid advertisements, and direct mail
    catalogs to disseminate the news of our company.
    Possible Promotions:
    ● Dollar Menu

    ● Coupons

    ● Sales Promotion

    ● Product Giveaways

    ● Holiday Promotions

    ● Doorbuster
    The reason why we chose push strategy is because one of
    the most significant benefits of push marketing is its
    straightforward communication to the customers and speedy
    generation of desired results. Instead of focusing too much
    on branding, it pays particular attention to customers'
    immediate response and demand for the new product.
    We used those listed above as our possible promotions
    because we know that most consumers tend to buy or act as
    an impulsive buyer whenever they see promotions offered.
    Some will buy them just because it has something for free
    even if the item or product is unnecessary.

    During the launching of our product we will be implementing free


    taste at our chosen location/s where we plan to sell our goods to
    ensure our consumers satisfaction when buying our product. The
    serving for our free taste would be 5oz. This free taste will surely
    entice our consumers decision of buying our product to satisfy
    their cravings for healthy beverage.

    Place Strategy & Programs


    For our product’s dispersal, we have decided to choose indirect
    distribution. A single firm can’t specialize in various categories.
    Therefore, our company Digital Beyond would want to focus on
    our field of expertise and use outside intermediaries for the other
    tasks instead. These intermediaries are individuals such as
    distributors, wholesalers and retailers who can help bring our
    products from us, the manufacturers to the consumers or our
    target market.
    This certain type of distribution has a unique edge that can
    certainly benefit the company. By performing this, our company
    could easily diminish stocks at a quick pace at the same time,
    receiving financial gain due to bulk purchases.
    Another advantage is that, as manufacturers we will be more
    experienced and knowledgeable when it comes to utilizing raw
    materials and creating our products. As a result, it will enable our
    company to give more attention and bring focus solely to the
    manufacturing process itself.
    Regarding the place, our company Digital Beyond would want to
    distribute our products through businesses who supply and
    distribute food to educational institutions. Therefore, giving our
    product a distinct place in the market. These distributors will
    perform numerous functions that will help our company’s products
    make its way to our target market. These functions will be
    handled by assigned personnels from the intermediary’s
    organization. These distributors are also responsible for the
    physical distribution of our products which can increase the
    efficiency of the flow of goods.

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