Communication Process Audience Sender

The different elements of communication are as under:
1. Sender: He is the person who sends his ideas to another person. In the communication process, the sender is the
individual who initiates a message and is also called the communicator or source of communication. The sender might
be a speaker, a writer, or someone who merely gestures. For example, if a manager wants to inform his subordinates
about the introduction of a new product, he is the sender.
2. Message: The idea, feeling, suggestion, guidelines, orders or any content which is intended to be communicated is
message. A message is defined as information conveyed by words (in speech or writing), and/or other signs and
symbols. A message (verbal or nonverbal, or both) is the content of the communication process. The originator of the
message in the communication process is the sender. The sender conveys the message to a receiver. For example,
message is the introduction of new product.
3. Encoding: It is the process of converting the idea, thinking or any other component of message into symbols, words,
actions, diagram etc. For example, message is connected in words and actions.
4. Channel:
5. Receiver: He is the person to whom the message has been sent. In the communication process, the "receiver" is the
listener, reader, or observer—that is, the individual (or the group of individuals) to whom a message is directed. The
receiver is also called the "audience" or decoder. The person who initiates a message in the communication process is
called the "sender." Put simply, an "effective" message is one that's received in the way that the sender intended.
Problems can arise on both ends that prevent the intended message from getting through to the receiver. For example,
subordinates are receivers.
6. Decoding: It means translating the encoded message into language understandable by the receiver.
7. Feedback: It is the response by the receiver. It marks the completion of the communication process. What is
Feedback The observation of the receiver’s response is called feedback. In other words, the part of the receiver’s
response communicated back to the sender is called feedback. Actually it is the amount of response of the receiver that
reaches to the sender. It enables the sender to evaluate the effectiveness of the message. Some definitions on feedback
are given below.
Encoding means the creation of a messages (which you want to communicate with other person). On the other hand
decoding means listener or audience of encoded message. So decoding means interpreting the meaning of the message.
For example a breakfast cereal company want to convey their message to you to buy its product. They will create an ad
for the purposes and you will see or hear it on TV, radio or other social media. You will interpret and understand the
message, what just been said.
FIVE FUNCTIONS OF ORAL COMMUNICATION
Regulation/Control- functions to control one’s behavior. Can be used to control the behaviour of human beings. It can
be used to regulate the nature and amount of activities humans engage in.
Social Interaction- used to produce social relationships; used to develop bonds, intimacy, relations,; used to express
preferences, desires, needs, wants, decisions, goals, and strengths; used for giving and getting information
Encouragement. Communication can be used to produce social interaction. In their daily course of living, human being
develop and maintain bonds, intimacy, relations and associations.
Motivation- functions to motivate or to encourage people to live better. As a function of communication refers to a
person using a language to express desires, needs, wants, likes and dislikes, inclinations, choices and aspirations.
Information- functions to convey information. Giving information. Communication can be used for giving and getting
information. Giving information usually comes in the form of statements of facts (grammatically known as declaratives)
Emotional Expression- facilitates people’s expression of their feelings and emotions. Human always need to express
their emotions verbally and nonverbally. Emotions are a central part of who we are. Beyond thinking about the things
and people in our world, we feel about them and about ourselves.

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The different elements of communication are as under:

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