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    DLL Principles of Marketing Week04 Feb 11-15, 2019

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    Babylyn Imperio
    The document is a daily lesson log for a Principles of Marketing class at Cagayan National High School – Senior High School. Over the course of four days, the teacher covered content on developing a marketing mix with a focus on promotion and placement. Teaching methods included video analysis, role playing, games like Pictionary Review and White Board Race, and knowledge checkers to reinforce concepts and evaluate learning. The log also included reflections on teaching strategies and areas for improvement.

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    DLL Principles of Marketing Week04 Feb 11-15, 2019

    Uploaded by

    Babylyn Imperio
    512 views4 pages
    The document is a daily lesson log for a Principles of Marketing class at Cagayan National High School – Senior High School. Over the course of four days, the teacher covered content on developing a marketing mix with a focus on promotion and placement. Teaching methods included video analysis, role playing, games like Pictionary Review and White Board Race, and knowledge checkers to reinforce concepts and evaluate learning. The log also included reflections on teaching strategies and areas for improvement.

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    Dll Principles of Marketing Week04 Feb 11-15, 2019

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    The document is a daily lesson log for a Principles of Marketing class at Cagayan National High School – Senior High School. Over the course of four days, the teacher covered content on developing a marketing mix with a focus on promotion and placement. Teaching methods included video analysis, role playing, games like Pictionary Review and White Board Race, and knowledge checkers to reinforce concepts and evaluate learning. The log also included reflections on teaching strategies and areas for improvement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    512 views4 pages

    DLL Principles of Marketing Week04 Feb 11-15, 2019

    Uploaded by

    Babylyn Imperio
    The document is a daily lesson log for a Principles of Marketing class at Cagayan National High School – Senior High School. Over the course of four days, the teacher covered content on developing a marketing mix with a focus on promotion and placement. Teaching methods included video analysis, role playing, games like Pictionary Review and White Board Race, and knowledge checkers to reinforce concepts and evaluate learning. The log also included reflections on teaching strategies and areas for improvement.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    of 4

    School Cagayan National High School – Senior High School Grade Level GRADE 11-12(ABM)

    Teacher BABYLYN T. IMPERIO Subject PRINCIPLES OF MARKETING

    DAILY LESSON LOG Date FEBRUARY11-15, 2019 Semester SECOND SEMESTER


    WEEK 04 Day 1 Day 2 Day 3 Day 4
    I. OBJECTIVES
    A. Content Standard The learner demonstrates the The learner demonstrates the EXIT EXAM FOR G-12 EXIT EXAM FOR G-12
    essence of the new product essence of the new product
    development, pricing, development, pricing, STUDENTS STUDENTS
    placing(distribution) and promoting a placing(distribution) and promoting a
    product or service product or service

    B. Performance Standard The learners shall be able to design a The learners shall be able to design a
    new product or service, decide types new product or service, decide types
    of pricing approach, and choose of pricing approach, and choose
    distribution methods and promotions distribution methods and promotions
    tools that respond to market trends tools that respond to market trends
    C. Learning Define a product and differentiates Define a product and differentiates
    Competency/Objectives the product services and experiences the product services and experiences
    ABM_PMII-IIa-e-17- ABM_PMII-IIa- e-18
    Write the LC code for each.
    The learners…

    II. CONTENT Developing a Marketing Developing a Marketing Mix (Place)


    Mix(Promotion)

    Learning Resources Principles of Marketing by:Angelita Principles of Marketing by:Angelita


    A. References Ong Camillar-Serrano; Marketing by Ong Camillar-Serrano; Marketing by
    Dr. Maria Luisa Chua Delayco Dr. Maria Luisa Chua Delayco

    1. Teacher’s Guide pages

    2. Learner’s Materials pages


    3. Textbook pages

    4. Additional Materials from


    Learning Resource

    B. Other Learning Resource www.youtube.com, www.youtube.com, www.google.com


    www.google.com
    III. PROCEDURES
    A. Reviewing previous lesson or Video Analysis teacher will let her WHITE BOARD RACE: Divide
    presenting the new lesson students to watch a video then they students into two teams, and divide
    will analyze what is the video is the board down the middle. Students
    trying to implicate to them line up in two teams. The first person
    in each line has a pen. When you say
    the topic, they run to the board,
    write a word related to the topic,
    pass the pen to the next person then
    join the back of their line
    B. Establishing a purpose for the Setting the mood and presentation of Setting the mood and presentation of
    lesson learning objectives learning objectives

    C. Presenting examples/ MEMA: the teacher will now let her Pictionary Review game: Write a
    instances of the new lesson students to enumerate the message topic, concept or vocabulary word on
    of the video an index card. Students work as
    teams to draw hints on the board
    without the use of spoken or written
    words.

    D. Discussing new concepts and The teacher will process the answers The teacher will process the answers
    practicing new skills #1 of the students and discuss additional of the students and discuss
    input on the concept. additional input on the concept.

    E. Discussing new concepts and ROLE PLAYING: Students are group WHITE BOARD RACE: Divide
    practicing new skills #2 together then the teacher will assign students into two teams, and divide
    each group the elements of the board down the middle. Students
    Promotional mix..each group will read line up in two teams. The first person
    the concepts of the element and role in each line has a pen. When you say
    play in front then after the role the topic, they run to the board,
    playing leader will now give a brief write a word related to the topic,
    summary of the element pass the pen to the next person then
    join the back of their line
    F. Developing mastery (leads KNOWLEDGE CHECKER: each group ODD ONE OUT: write 4 or 5 common
    to Formative Assessment 3) will now perform words related to the topic. Have
    students decide which word is the
    odd one out and why..each group
    will present or explain why they odd
    and out word/s
    G. Finding practical application The teacher will provide a clear The teacher will provide a clear
    of concepts and skills in daily understanding about the discussions understanding about the discussions
    living that will relate to a life of a that will relate to a life of a
    businessman/marketer in the future businessman/marketer
    H. Making generalizations and The teacher will now close her MS The teacher will now close her MS The teacher will now close her MS
    abstractions about the lesson Power point presentation and asks Power point presentation and asks Power point presentation and asks
    her students to explain terms in their her students to explain terms in their her students to explain terms in their
    own words. own words. own words.

    I. Evaluating learning The teacher will provide a clear The teacher will provide a clear The teacher will provide a clear
    understanding about the discussions understanding about the discussions understanding about the discussions
    that will relate to a life of a that will relate to a life of a that will relate to a life of a
    businessman/marketer businessman/marketer businessman/marketer
    J. Additional activities for
    application or remediation

    IV. REMARKS

    V. REFLECTION
    A.. No. of learners who earned
    80% in the evaluation
    B. No. of learners who require
    additional activities for
    remediation who scored below
    80%
    C. Did the remedial lessons
    work?
    No. of learners who have
    caught up with the lesson
    D. No. of learners who continue
    to require remediation
    E. Which of my teaching
    strategies worked well?
    Why did these work?
    F. What difficulties did I
    encounter which my principal or
    supervisor can help me solve?

    G. What innovation or localized


    materials did I use/discover
    which I wish to share with other
    teachers?
    Prepared by: Checked by: Approved by:

    BABYLYN T. IMPERIO RICHARD N. ROMERO , DME MARIA DIGNA A. TURINGAN


    Subject Teacher Subject Coordinator SHS Assistant Principal II, Academics

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