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    Vishal Megamart

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    Ekta Sonkar
    Vishal Mega Mart is one of India's largest retailers, operating 292 brick-and-mortar stores across the country. It aims to make customer aspirations affordable with the best price, assortment, and quality. While stores offer groceries, FMCG, fashion, and more, online focuses on men's, women's, and kids' fashion. Vishal targets consumers in tier 1-3 cities and towns. The document discusses Vishal's organization structure, departments, communication methods, and provides an organization chart.

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    Vishal Megamart

    Uploaded by

    Ekta Sonkar
    899 views7 pages
    Vishal Mega Mart is one of India's largest retailers, operating 292 brick-and-mortar stores across the country. It aims to make customer aspirations affordable with the best price, assortment, and quality. While stores offer groceries, FMCG, fashion, and more, online focuses on men's, women's, and kids' fashion. Vishal targets consumers in tier 1-3 cities and towns. The document discusses Vishal's organization structure, departments, communication methods, and provides an organization chart.

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    Organizational Structure

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    Vishal Mega Mart is one of India's largest retailers, operating 292 brick-and-mortar stores across the country. It aims to make customer aspirations affordable with the best price, assortment, and quality. While stores offer groceries, FMCG, fashion, and more, online focuses on men's, women's, and kids' fashion. Vishal targets consumers in tier 1-3 cities and towns. The document discusses Vishal's organization structure, departments, communication methods, and provides an organization chart.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    899 views7 pages

    Vishal Megamart

    Uploaded by

    Ekta Sonkar
    Vishal Mega Mart is one of India's largest retailers, operating 292 brick-and-mortar stores across the country. It aims to make customer aspirations affordable with the best price, assortment, and quality. While stores offer groceries, FMCG, fashion, and more, online focuses on men's, women's, and kids' fashion. Vishal targets consumers in tier 1-3 cities and towns. The document discusses Vishal's organization structure, departments, communication methods, and provides an organization chart.

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    About “Vishal Mega Mart”

    V ishal Mega Mart, one of the pioneers of retailing in India, is


    represented through its 292 brick and mortar stores across the
    length and breadth of the country. We strive to make the
    aspirations of our customers affordable. Our proposition -best price, best
    assortment and best quality makes us unique among the millions of our
    customers who give us a chance to service them daily. While our stores
    house groceries, FMCG, fashion, household, electronics among other
    categories, we are currently online with fashion apparel only catering to
    men, women & kids Fashion. Our assortments online include Jeans, t-
    shirts, tops, casual shirts, formal shirts, trousers, ethnic wear, active wear
    and many more. Vishal is sharply focused at the needs of consumers in
    Apparel, General Merchandise, Grocery and Personal Care in Tier-1,
    Tier-2 and Tier-3 cities and towns and is dedicated to offer the best
    value and choice to its millions of customers.
    Vishal offers clearly differentiated value to customers in the following
    product categories:
    Fashion: Fresh, trendy and affordable fashion comprising latest Apparel,
    Footwear & Lifestyle accessories collection across Men’s, Women’s &
    Kid’s.
    General Merchandise: Catering to all the household needs such as
    Kitchen-ware, Home Furnishings, Luggage & Travel Accessories,
    Home/Kitchen Appliances, Toys & Sports etc. at best prices
    Grocery and Household Needs: Catering to all daily needs with an
    extensive Grocery & Staples, Packed Food, Branded Personal Care and
    Household Needs products.
    ◦ Estd.- 1986 (Kolkata)
    ◦ Founders- Mr.Ramchandra Agarwal and Mrs.Uma Agarwal
    ◦ Head Quarter- Delhi
    ◦ Punch Line- “Value For Money”
    ◦ Website- www.vishalmegamart.com

    Background of the study-


    Organization is set of people working together accomplishment of a
    common objective. The roles and responsibilities are stated very clearly
    without any ambiguity. The positions occupied by different individuals
    are presented in the form of organization chart. Organizational structure
    is essential for continuity of the mission and co ordinates, controls the
    business activities. Organization helps management to perform in actives
    effectively, optimum use of technology improvement growth, creatively,
    effective use of physical resources and human resources.

    Objective of the study


    To understand the organization structure and hierarchy of the
    company.
    To understand the working of the various department.
    To understand the various responsibilities and duties carried out
    by each department.
    The study is aimed at understanding how an organization
    practically works in the real situations.
    Scope of the study-
    This project is based on the study conducted at Vishal mega mart,
    Sonarpura Varanasi. It aims at understanding the company’s
    establishment, organization structure, departments, techniques,
    marketing strategies and the advantages it having over the competitors.
    “As per the company rules many information was not disclosed. As per
    the managers are busy in their daily schedules it is not possible for me to
    spend time in interaction and discussion with them.”

    Company Profile of VISHAL Mega


    Mart(Varanasi)
    Chief Managing Director- Mr. Gorendar Kapoor
    Managing Director- Mr. M.Sheshadri
    Manager- Mr.Sanjay Narayan
    Commercial Manager- Mr.Amit Kapoor
    Estd- 17TH June 2008
    Total no. of the employees- 20

    “Centralized and Decentralized Organization


    Structure”
    Vishal mega mart has been structured with centralized leadership and a
    defined chain of command with a long and specific hierarchy of
    superiors and subordinates.
    “Organization Relationship”
    In Vishal mega mart the organizational relationship is formal
    relationship with their customers as well as their staff and emplyoees.

    “Types of Organization Structure”


    There are six types of organization structure are as follows:-
    a) Pre bureaucratic structures
    b) Bureaucratic structures
    c) Post bureaucratic structures
    d) Functional structures
    e) Divisional structures
    f) Matrix structures
    In Vishal mega marts divisional organizational structures are follows.

    Types of Communication in Organization

    Vishal mega mart follows Formal communication in organization.


    The forms of formal communication are as under:
    Departmental meetings,Conference,Telephone calls.

    “Organization Chart”

    Chief Managing Director

    Managing Director

    Departmental Manager

    Operational Retail Finance


     Zonal Head Marketing
     Regional Head Admin
     Area of Manager Sales
    Some Pictures are:-

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