Sots2019 Final v2 Digital
Sots2019 Final v2 Digital
Sots2019 Final v2 Digital
Board of Directors
Lacy McManus - President SILVER LEVEL
Marcelle Beaulieu - Treasurer
Sebrina Bush Hillard - Secretary
Jacquelyn Dadakis – Past President
Buddy Boe
Robin Jones
Annalisa Kelly
Walt Leger, III
Fred Neal Jr.
Nina P. Red
Jennifer Terry
Jeff Schwartz
Judy Stevens
Summary
Recently, we’ve started to see real progress:
• In 2016-2017, the RTA completed a year-long public process to
produce a long-term strategic plan – the Strategic Mobility Plan
(SMP). This plan set new goals for the agency, clarified big picture
priorities for the next two decades, and implemented new metrics
such as reduced travel time and better on-time performance to
gauge progress.
• In 2018, JeT followed suit, with an agency strategic plan that laid
out the financial realities facing JeT and presented clear proposals
for how to improve service.
• In 2019, both agencies started the New Links comprehensive
operations analysis and regional network redesign that could
bring tangible changes to transit in the near future and could
fundamentally rethink New Orleans transit for the better.
But despite the progress toward better long-term planning and
prioritization, we understand why the average New Orleans transit rider
dealing with today’s realities does not feel optimism.
That average rider faces depressingly consistent problems year over
year. If they live in New Orleans, they can only reach 12 percent of
the region’s jobs in 30-minutes-or-less via transit and walking. In 60
minutes, they can only reach 42 percent of the region’s jobs.
For riders living in Jefferson or St. Bernard parishes, the experience
is even worse. On average, riders in those parishes can only reach 23
percent and three percent of the region’s jobs via transit in 60 minutes-
or-less, respectively.
CHANCE TO COMPREHENSIVELY
short-term change for the better – if decision makers allow it.
The basic concept of a network redesign is for a transit agency, a
city, or a region to rethink where bus lines go and where to prioritize
limited resources, starting from a clean slate. It is premised on the
acknowledgement that a transit system – as currently designed and
funded – is not up to the task of meeting the goals of the system. INCREASE TRANSIT RIDERS’
Peer cities like Houston, Texas, and Richmond, Virginia, have
Progress
• A transition to full public control of the RTA after a decade of
private contractor control of key transit decisions
• Tangible steps forward on regional connectivity and regional
transit cooperation
• The start of a transit network redesign that could lead to
significant routing changes that could greatly increase regional
transit utility over the next several years.
With the RTA board the body formally responsible to the public, Next steps
but unequipped to challenge the technical expertise of the
contractor, there was a lack of accountability to the public Moving forward, there is no guarantee that the new model
around important decisions. Exacerbating this, the contractor’s will assure the future success of the agency. Potential flash
profit was primarily tied to the total amount of vehicle platform points of prioritization, strategy, transparency, public trust, and
hours (the amount of time a transit vehicle is on its route or effectiveness will always hover over any large public agency.
traveling to/from its route), with no contractual obligation to But RIDE firmly believes that taking needed steps forward on
examine why the service was going there or whether it would improved service, regional connectivity, and increased revenue
make more sense elsewhere. could not happen without the RTA’s move toward a more publicly
A proponent of the delegated-management model might counter controlled governing structure. Thus, we believe the decision
that a better-structured and more publicly understood contract to shift to a truly public agency was the most momentous step
could lead to more accountability around improvements. But forward thus far for public transit in the last several years and
even assuming a more accountable contract could be forged look forward to seeing the results of that decision in the coming
without a public professional staff deeply familiar with RTA years.
operations to negotiate said contract, there were a number of Ride New Orleans The State of Transit 2019 Page 6
RIDER PROFILE: JUDY STEVENS STEPS FORWARD ON REGIONAL TRANSIT
Regional transit connectivity and cooperation continue to be one of the
areas most in need of improvement. Fortunately, there were important
steps forward in both regional connectivity and coordination over the last
year.
• Phase II (August – December 2019): Peer regions that have tried a network redesign have seen impressive results:
Draft different network scenarios • Houston, Texas ridership grew by 6.8 percent in the year after an August
that show potential changes to the 2015 network redesign was implemented2
regional transit network; present
and receive feedback during • Richmond, Virginia implemented a network redesign in June 2018 and
a second round of community ridership grew by 17 percent over the following year3
engagement
• Ridership in Columbus, Ohio grew by three percent in 2018, after a May
• Phase III (Early 2020): Utilizing 2017 network redesign was implemented.4
community feedback, data analysis,
and transit agency priorities, In New Orleans, a network redesign might provide more crosstown routes or
propose specific changes to propose specific new regional transit connections. It might redesign the transit
the regional transit network and network in specific areas like New Orleans East or Algiers to move riders from
present those to transit agencies those areas to the New Orleans CBD or other important job centers more
quickly and reliably. It could bring back and put more emphasis on many of the
After Phase III, the New Links process pre-Katrina express routes that used to whisk New Orleanians across town.
will formally be over, but there will be an It could ask current riders and community members to consider tradeoffs like
unofficial fourth phase at the RTA and transferring an additional time or walking a little further to stops – in return for
Jefferson Transit determine whether more frequent and rapid service.
to actually implement the New Links Most importantly, a network redesign should be able to increase connectivity
recommendations. and reliability for people who rely on transit.
TRADE-OFF 2: TRANSFERS
Source: Metropolitan Transit of Harris County (Houston METRO)
Figure 5: Transfer Tradeoff Activity—Prefer faster trip plus a transfer or a longer one-seat ride?
Connecting Routes Single Route
More trips per day Fewer trips per day
DESTINATION DESTINATION
Walking distance Vehicles Transfer Transit Routes Walking distance Vehicles Transit Routes
FigurePREFER
6: WalkingCONNECTING
Tradeoff Activity—Prefer faster trip but longerPREFER
walk or longer trip but ROUTE
SINGLE shorter walk?
Direct Route Circuit Route
Longer walking distance Shorter walking distance
More trips per day Fewer trips per day
Shorter
New Links is a partnership between the Regional overall
Planning commute
Commission and the Regional Transit Authority, in Longer overall commute
collaboration with Jefferson Transit and St. Bernard Urban Rapid Transit, with support from the City of New Orleans.
Direct routes travel in straight lines and do not meander to reach This route winds through an area to allow for shorter walks to and from
areas outside a corridor. This means walking farther to get to and from transit stops. The lengthier route means fewer trips and longer commute
transit stops. times.
DESTINATION DESTINATION
Walking distance Vehicle Transit Route Walking distance Vehicle Transit Route
PREFER DIRECT
Source: The New Orleans Regional Planning Commission PREFER CIRCUIT
Ride New Orleans
The State of Transit 2019 Page 10
Challenges
While we’ve seen important steps forward over the last year, the
average transit-reliant New Orleans region resident remains at a
significant disadvantage compared to a resident who has access to a
private car.
That must be a fundamental concern to anyone interested in
to Overcome
increasing social justice in our region.
19.1 percent of New Orleans residents do not have access to a private
vehicle – more than twice the national average. That means nearly
1/5 of the population has a significant disadvantage in accessing the
services that many residents take for granted.
And, with the average cost of owning and maintaining a private
vehicle at $8,8495, simply buying a vehicle is not an option for many.
26 percent of Orleans Parish residents – more than twice the national
average – are at or below the poverty line. The Jefferson Parish figure
Methodology notes
is lower at 17 percent, but still above the national average and creeping
up in recent years.
Job Access Analysis: The methodology used for this
study strongly reflects the cumulative opportunity This is also not just a social justice issue – it is a huge problem for our
metric that is utilized in the “Access Across America” region’s economy. A noticeable percentage of the regional workforce
report produced by the University of Minnesota’s cannot reliably access job opportunities, significantly reducing the
Accessibility Observatory. Data is obtained from potential workforce pool for New Orleans region businesses and hurting
the U.S. Census Bureau’s Longitudinal-Employer our overall competitiveness.
Household Dynamics Program 2015. The
calculations are based on the travel times observed
between every US Census Block Group (CBG) in
Jefferson Parish, Orleans Parish, and St. Bernard
ACCESS TO JOBS REMAINS STAGNANT AND POOR
parishes. To calculate the trip origin and destination Table 1: Average percent of jobs accessible, by mode
for a particular CBG, the population- and job-
weighted centroid was used.Travel time is calculated
using OpenTripPlanner based on graphs composed
of data from OpenStreetMap and published transit
timetables. Driving times assume that the vehicles
do not encounter any congestion and travel at the
speed limit. The transit travel times operate on an
assumption of perfect schedule adherence. The Source: U.S. Census Bureau. 2019. LODES Data. Longitudinal-Employer
observed travel times further make the assumption Household Dynamics Program. http://lehd.ces.census.gov/data/lodes/; Ride
that portions of a trip that are not on-board a transit New Orleans analysis
vehicle take place by walking at a speed of 3 miles
per hour along designated pedestrian facilities such As we measure the usefulness of transit, it’s not enough to ask if it’s
as sidewalks, trails, etc. To reflect the influence of easy to get to a transit stop or even how often a transit vehicle comes
transit service frequency on accessibility, travel times to a given stop - though both are important.
are calculated repeatedly for each origin-destination
To truly measure effectiveness, we have to look at how helpful a
pair every ten minutes between 7:00 and 8:59 AM
particular bus stop, a specific transit line, and an overall transit
as the departure time. Accessibility is averaged
network are at getting people to the places they may need to go – in
across the three parishes Orleans Parish, with the
a reasonable amount of time. Time is ultimately the most important
number of jobs accessible from each CBG weighted
commodity to a transit rider. If you can’t get to a destination – a job
by the percentage of workers residing in that
opportunity, community college class, doctor’s appointment, etc. – in
CBG. The result is a single metric that represents
a reasonable amount of time you either won’t go or you will have to
the accessibility value experienced by an average
sacrifice something else important. There are only so many hours in the
worker in each of the three parishes. The following
day.
formula describes how the weighted average is
calculated: The best way to measure this is to look at how many jobs the average
transit-reliant New Orleanian can reach in different intervals of time.
Weighted Average = (w1/a)j1 + (w2/a)j2 ... wn/a)jn To give those numbers greater context in an equity setting, it’s
w = workers residing in CBG also important to compare access for the average car-owning New
a = all workers residing in Orleans Parish Orleanian.
j = jobs accessible from CBG
n = Each CBG in Orleans Paris
Page 11 The State of Transit 2019 Ride New Orleans
Figure 7: Percentage of jobs reachable in 30 minutes using public transit and walking, by Census Block Group
Source: RTA, Jefferson Transit, OpenStreetMap, US Census Bureau: LODES (2015). Map
Data: US Census Bureau, OpenStreetMap Contributors
Ride New Orleans The State of Transit 2019 Page 12
Figure 9: Percentage of jobs reachable in 60 minutes using public transit and walking, by Census Block Group
Figure 10: Percentage of jobs reachable in 60 minutes driving, by Census Block Group
Source: RTA, Jefferson Transit, OpenStreetMap, US Census Bureau: LODES (2015). Map Data: US Census Bureau, OpenStreetMap Contributors
*In fact, the number is likely even higher as our calculations do not include the
#94 Broad, the highest ridership bus line in the city, that serves a variety of
neighborhoods, including almost the entire length of Chef Menteur Highway. Ride New Orleans The State of Transit 2019 Page 14
Table 4: Number and percentage of jobs accessible to
households in poverty within 60 minutes, by parish Low-income households
have slightly better access,
but need improvements
As low-income households are less likely to
have access to a reliable vehicle, effective
transit to connect low-income individuals to
economic opportunity and other important
destinations is especially important.
Source: US Census Bureau, American Community Survey 2017 5-year estimate On this account, the results are mixed. On
the one hand, the average access to jobs via
Figure 11: Households in poverty with regional transit line frequency overlay transit for households below the poverty line
is slightly better than the average access
for all households in Orleans and Jefferson
parishes. This may be due to the fact that
even as overall housing prices accelerate
past what many in New Orleans can afford,
there are still concentrations of low-income
housing in centrally located neighborhoods
like Central City and the 7th Ward. This is a
good reminder of how important land use
decisions are when discussing the future
location of low-income housing.
But on the other hand, the RTA’s stated
goal is that low-income households within
its service area are able to access 65
percent of the region’s jobs in 60 minutes-
or-less via transit by 2027. With low-
income households in the RTA service area
(including Kenner) able to access only 40
percent of the region’s jobs in 60 minutes-
or-less currently, the RTA is still far from
achieving this particular goal.
Source: US Census Bureau, American Community Survey 2017 5-year estimate; Ride New
Orleans analysis of RTA, JeT, SBURT maps and schedules in 2019.
Page 15 The State of Transit 2019 Ride New Orleans *Includes Orleans Parish and Kenner
Figure 12: Transit access to New Orleans CBD
Source: U.S. Census Bureau. 2019. LODES Data. Longitudinal-Employer Household Dynamics Program.
http://lehd.ces.census.gov/data/lodes/; Ride New Orleans analysis
Ride New Orleans The State of Transit 2019 Page 16
Methodology notes TRIP RECOVERY RATE DECLINES
Trips and Total Trip Volume: A “trip” is a single round trip made by a single RIDE annually counts total weekly RTA bus and streetcar trips
vehicle, like a bus or streetcar, from the time it leaves its first station until it
returns to that station at the end of its route. Ride New Orleans’ analysts relied and compares them to pre-Katrina 2005 weekly trips in order
on the RTA’s maps and schedules from 2005 and 2019 to count total weekly to compare pre-storm and post-storm service and gauge
trips on each route. We added all the routes together to get the “weekly trip transit system recovery.
volume” or total number of weekly trips available in a normal week during 2005
and 2019. Our trip volume analysis does not include paratransit trips; it focuses We also measure each route’s peak time frequency as another
on the scheduled service available to the majority of transit riders. metric to determine the quality of that service. Generally,
This year, we made a one-time alteration to our trip volume methodology frequencies of 15-minutes-or-less are considered the cut off
to provide a fair snapshot of 2019 streetcar service. The RTA temporarily for the “high frequency” transit most riders say they want.
eliminated the #2 Riverfront Streetcar from its schedule due to
construction at the Four Seasons Hotel, causing a drastic decrease in the
total number of streetcar trips. The #47 Canal Cemeteries and #48 City
Park lines’ service were also affected and extended to the French Market,
Weekly trip count
serving parts of the Riverfront line. To account for these changes, we There was a slight decrease in total weekly RTA trips
counted the #2 Riverfront equally to the adjusted service of the #47 Canal
Cemeteries and #48 City Park so that each line accounted for 532 total recovered between 2018 (52.3 percent) and 2019 (50.8
weekly trips. percent). This is the first time the total number of trips has
decreased since RIDE began tracking this benchmark.
Route Frequency: To determine the frequency of the region’s 2005 and
2019 transit service, we calculated the headway – or number of minutes The primary reason appears to be that the total number of
wait between transit trips – on each bus and streetcar route during weekday
morning peak hours (from 6:30AM to 10:00AM) and weekday evening peak
streetcar trips dropped in 2019. The two factors that led to
hours (from 3:30PM to 7:00PM), based on official RTA, JeT, and SBURT this decrease are the temporary incorporation of the Riverfront
schedules. The total number of trips departing during these hours was divided line – due to construction at the former World Trade Center
by 420 minutes to calculate minutes per trip within the seven hours of peak building – into the #47/48 Canal Street lines, and a decrease
periods. The results organized into the following categories: Headways of 15
minutes or less; 15.1 to 30 minutes; 30.1 to 50 minutes; and greater than 50
in late night and early morning frequency for the Canal Street
minutes. and St. Charles streetcar lines.
It is worth noting that, despite the decrease in trips this year,
total post-Katrina streetcar service recovery is still higher
Figure 14: Total weekly trips, by mode than total bus service recovery because of previous years’
increases. Even with the drop, the RTA streetcar service has
recovered 116 percent of the existing pre-storm service.
Weekly RTA bus trips decreased slightly. Currently, the RTA
offers 40.4 percent of the existing total pre-Katrina bus trips,
down from 40.6 percent in 2018. This appears to be due to
minor route and service adjustments. Overall bus revenue
hours – an important metric of overall service – slightly
increased (see Page 21).
Frequency
Frequent service, or transit vehicles arriving every 15 minutes-
or-less, is one of the most important aspects of a quality
transit system. Pre-Katrina, our region had 19 high frequency
routes, with most of them within the RTA system. 14 years
Source: Ride New Orleans analysis of Regional Transit Authority schedules
after the storm, the region has only three high frequency lines,
all within the RTA system (see Figure 11).
In Figure 11 (frequency map), we indicated higher frequency
Table 5: Number of routes by frequency, 2005 & 2019
among the Canal and St. Bernard corridors than the schedules
for individual lines would suggest. That is because in those
corridors, riders can rely on increased frequency because
the RTA staggers service equally between two lines in each
corridor (the Cemeteries and City Park streetcars on Canal
and #51 and #52 bus lines on St. Bernard). Due to this
interpretation, the map indicates there are four 15-minute-or-
less, high-frequency corridors, when technically only three
individual lines provide that frequency level. Similarly, there
is an additional 15.1 to 30 minute corridor on the map, when
Source: Ride New Orleans Analysis of RTA, JeT, and SBURT schedules in 2005 technically only 15 individual lines provide that frequency
and 2019 level. This shows how the RTA and JeT could provide de
facto higher frequency service along key corridors without
increasing operational costs - something the New Links plans
Page 17 The State of Transit 2019 Ride New Orleans should look at carefully.
PLAN TO IMPROVE CANAL STREETCARS STALLS
The better use of existing resources is part of solving the region’s
fundamental transit challenge – clear deficiencies but finite funding to
address them.
Thus, an internal RTA study this year looking at way to improve
the reliability and efficiency of the Canal Street streetcar lines was
encouraging. But it was worrying to see the idea quickly stall in the face
of localized, but vocal opposition.
The RTA study that looked at reliability and travel time problems on the
Canal Street streetcar lines. The study focused on the section of Canal
Street from Carrollton to Harrah’s Casino, where the Cemeteries and
City Park streetcar lines overlap. The Canal lines are an important part
of the transit network – they connect with almost every RTA line and 17
percent of all 2017 RTA boardings were on one of the two lines.
But while the lines are supposed to provide frequent service to major
transfer points and downtown, they are unreliable. On paper, a streetcar
comes every 7.5 minutes, but streetcar bunching leads to much longer
waits and very slow travel times.
The RTA study concluded that current stop spacing – with stops every
two blocks through most of Mid-City and every block through much of
downtown – and unrestricted vehicle crossings led to slow trip times
and frequent delays, hurting riders’ ability to rely on the Canal lines.
On-time performance
In 2018, RTA buses were on time only 74 percent of the time. Streetcars
performed even worse, arriving on time only 65 percent of the time. The
problem appears to be worsening as well – 18 out of 39 routes had a worse
Operating budget
For 2019, the agency’s budgeted expenses for daily operating
expenses are $100.6M, an increase of $5.8M over the 2018 (unaudited)
actuals. The 2019 budgeted expenses for daily operating expenses
are an increase of $4.6M over the 2018 budgeted expenses for daily
operating expenses.
In addition, to the daily operating expenses, the RTA also must factor in
two additional expenses outside of capital costs:
• Annual pension costs for employees from the prior contractor
– Transit Management of Southeast Louisiana, Inc. (TMSEL)
($3.5M budgeted in 2019)
• Annual debt service costs to pay off bond that were raised
for past projects like the Loyola/Rampart/St. Claude streetcar
($14.8M budeted in 2019)
Since those expenses are ultimately considered part of the overall
operating costs for the RTA, the true budgeted operating costs for
the RTA in 2019 are $118.8M. That is $6.2M over the 2018 unaudited
actuals.
The increase in budgeted expenses is due to several factors, including
the effects of a full year of the changes associated with the #39 Tulane
extension, annual increases in salary for staff - including drivers and
mechanics - and budgeting for the cost uncertainties associated with
the first months of the new public staff.
Operating revenue
69 percent of the RTA’s budgeted revenue comes from a city-collected
sales tax. Farebox revenue makes up the next largest portion, followed
by the RTA’s portion of the Hotel/Motel tax (see Page 34), funding from
the state motor vehicle sales tax, and assorted other small sources of
revenue.
In addition, transit agencies typically receive “preventative
maintenance” financial assistance via the federal government that can
be used for maintenance that is typically associated with operational
expenses. In 2019, the RTA budget assumes $14.9M in this type of
funding.
Overall, the operating budget is well below pre-Katrina spending.
In 2004, total operating expenses were $116.3M. When accounting
for inflation using the Bureau of Labor and Statistics’ CPI Inflation
Calculator, the equivalent operating budget would be $156.2M in 2019.
Page 21 The State of Transit 2019 Ride New Orleans That is a difference of $39.9M.7
Figure 16: VRH by mode
Source: NTD 2000-2017 and Regional Transit Authority 2017 NTD Filings
Source: NTD 2017 and NTD 2017 National Transit Summary & Trends
Reliable and affordable public transportation • Percentage of households in the RTA service area within 30
enables residents to access to a range of health- minutes by transit of a major hospital during typical office hours.
This target is important because it measures equitable access to
promoting destinations, including:
specialists that often cluster at major hospitals. The target in the
• Facilities that offer primary or specialty SMP is 80% by 2022.
healthcare services • Percentage of households in the RTA service area within 30
• Pharmacies minutes by transit of a community health center by 2022
• Safe and welcoming spaces for physical
Table 7: Households transit access to healthcare facilities within 30
activity, such as parks, recreation facilities, and
other green space minutes or less
Figure 23: Travel time to nearest community clinic on public transit and walking
Source: RTA, Jefferson Transit, OpenStreetMap, US Census Bureau: LODES (2015). Map Data: US Census Bureau, OpenStreetMap
Contributors; Ride New Orleans Analysis
Ride New Orleans The State of Transit 2019 Page 26
COSPONSORED BY
Right
– connectivity and reasonable travel time, high frequency and reliable
on-time performance, and consistent day-to-day quality amenities – are
still lacking.
With the expected completion of the New Links planning process in
early 2020, regional decision makers have an important opportunity to
fulfill promises they have made during recent planning efforts.
No one should be under the illusion that it will be easy – it will take
focus, determination, and concentrated political support. But decision
makers have the chance in the next year to secure a legacy as
champions for equitable transit.
When we look back one year from now, Ride New Orleans will be
focused on whether decision makers have been able to:
• Start implementation of a redesign of the regional transit network
to increase equitable access to jobs and opportunity
• Leverage the New Links process to forge regional agreement
on new regional transit routes and increased cooperation and
coordination
• Make continued steps forward on basic rider experience/quality-
of-life issues
• Leverage the New Links process to craft a vision to increase
revenue to pay for enhanced service in the next five years.
2. Determine where transit priority on roads can have the 4. Use New Links to determine future spending priorities
most effect
While a network redesign should be revenue-neutral, the
Identifying specific areas where transit vehicles are constantly JeT and RTA strategic plans both made it clear that more
delayed by traffic and implementing solutions to reduce transit operational revenue is needed. New Links can help set this up
delays in those areas could pay big dividends for riders with in two ways. First, it can ensure taxpayers that both agencies
very little cost. Solutions like traffic signal priority for buses and are using existing resources as cost-effectively as possible.
streetcars, bus-priority lanes on the highway, or bus only lanes at Second, it can help prioritize what service enhancements will
busy intersections can result in service improvements and time be the priority when new revenue is identified. Planners should
savings for riders. However, it will require a serious coordination consider both the natural growth of existing revenue sources
between agencies and careful work with neighborhoods. The like the RTA’s sales tax as well as envisioning a larger package
Canal Street pilot shows that discussions around priority on of enhancements to be at the core of a future push for new
public streets must be deliberate and well-planned. revenue sources.
3. Send help where help is needed the most 5. Use New Links to push for increased regional
connectivity
RIDE data shows that Algiers and New Orleans East residents
can only reach 26 and 21 percent of the region’s jobs in 60 See the next section for elaboration.
minutes-or-less, respectively. 66 percent of Jefferson Parish
6. Continued strong public engagement and outreach
residents can’t reach the New Orleans CBD in less than an hour
around New Links
via transit. Areas with high ridership and high need for transit
but where riders are particularly time-burdened are the areas Change is a political impossibility without extensive community
that a transit network redesign can help the most. Planners must engagement that builds trust and belief in the process. Transit
present options that imagine big network changes – and big riders are willing to accept change, but need to understand why
improvements – for transit-reliant residents in these areas. the change is happening and how it’s going to benefit them.
Outreach that clearly explains the benefits of significant change
is essential for community buy in for a significant network
Figure 27: Transit priority on the roadway redesign.
Source: Regional Transit Authority “Strategic Mobility Plan: Mobility Options and Corridors”
The RTA SMP used regional travel data and travel-demand modeling to highlight the need for several high frequency routes. The New
Links team may have additional suggestions, but, based on the SMP, it’s clear that better regional connectivity is needed in at least the
following corridors:
• Veterans/Canal/Tulane (connecting the Veterans corridor and New Orleans CBD)
• West Bank Expressway (connecting both parishes on the West Bank and providing rapid access to the New Orleans CBD)
• Jefferson Highway/S Claiborne/Tulane (where the #39 Tulane was recently extended and where we could create a direct transit
connection from Elmwood with over 20,000 jobs to New Orleans CBD
• Airport to New Orleans CBD
• Chalmette to New Orleans CBD.
Even with strong proposals from New Links, political will and leadership will be key. New Links will only be a proposal – the transit
agencies and parish governments will have to formally implement it.
True regional integration may also be worth discussing. Certainly, there is a case to be made that integration can save significant
money for both Jefferson and Orleans parishes. Even if that is not feasible in the short-term, there are plenty of intermediate steps
- unified branding, joint operation of lines, and further technological and mechanical integration - that could make service cheaper
overall and easier for riders to use.
Riders deserve a dignified and respectful experience when they take transit – that’s reason enough to prioritize improvements. But
making transit easier to take and more pleasant can also attract new riders. That’s a necessity for continued growth and further
development of a strong regional constituency for transit.
Additionally, quality-of-life improvements can build up a reservoir of good faith and trust from current riders. That will be important for
the RTA in the next few years as they ask riders to support potential changes to the transit network and as the region looks for new
revenue to support transit.
A few selected quality-of-life focus areas that would make a difference include:
• Communication with riders: Better communication around unexpected and expected delays – both via digital methods like
the RTA’s GoMobile app and physically at stops – would go a long way toward reducing rider frustration and making it easier to
navigate the system when things don’t go as planned. Jefferson Transit will soon have real-time tracking technology similar to
the RTA so there is also an opportunity to provide more unified regional transit information digitally.
• More bus stop shelters: As noted in the previous section, riders are frustrated by the slow pace of putting up new bus stop
shelters. While many of the delays are due to policies outside the direct control of the RTA, the RTA can make a big difference by
creating a clear policy around future bus stop shelter installation. Communicating the priority list for shelter installation, how that
list is put together, annual targets for new shelter installation, and recent progress are all smart ideas that will improve the day-to-
day rider experience.
• Downtown transfer hub improvements: While RTA and City officials have often talked in recent years about building a state-of-
the-art transfer hub facility, the existing downtown transfer area (the area bounded by Canal and Common/Tulane and Elk Place
and S Rampart) has been neglected. While any decision on major infrastructure investments will have to come in coordination
with the New Links network redesign process, a short-term focused effort to put up more shelters, wayfinding signage, and
improve perceptions of cleanliness and safety in the area would improve the daily rider experience.
Hotel tax
While the RTA is supposed to get one penny of sales tax for every dollar spent in New Orleans, the original 1985 referendum to
establish that sales tax excluded hotels, due to an interpretation of state law at the time. In the 1990s, the RTA argued that the 1974
Louisiana State Constitution permitted the collection of sales tax from hotels and went to court to try and secure the additional
revenue.9 Many observers believed the RTA was in position to win that case, but, before it was decided, then-New Orleans Mayor
Marc Morial brokered an agreement between the RTA and the local tourism industry. The two sides agreed that the RTA would get
approximately ½ of the hotel/motel sales tax* and the New Orleans Tourism and Marketing Corporation (NOTMC) and the Ernest
N. Morial Convention Center would split the other half. NOTMC agreed to use its share to promote RTA service and the Convention
Center’s share was intended to support Phase IV of Convention Center expansion.
This year RTA announced that they believed the agreement violated the original intent of the 1985 referendum and that the other
agencies weren’t living up to the agreement that money would be spent promoting transit and toward Phase IV of Convention Center
(which was put on hold in 2007).10 Based on that interpretation, the RTA said they would no longer pass along money as part of the
agreement. (The formal mechanism for revenue distribution is that the sales tax revenue comes from the City to the RTA. Per the
Morial-era agreement, the RTA is then supposed to pass along the tourism industry portion.)
The issue had not been resolved as of the press time for this report. Tourism officials say the agreement is still valid and that they are
owed the money. As part of the May 2019 infrastructure agreement forged with the state legislature, NOTMC would be dissolved and
its functions and staff would be absorbed by New Orleans and Company (formally the Convention and Visitor’s Bureau (CVB), the
umbrella group for New Orleans tourism promotion), so it’s also unclear what would happen to the ¼ cent that had been earmarked
for NOTMC if that plan is implemented.
Current estimates are that the additional ½ cent in sales tax could mean as much as $6 million in additional annual revenue for the
RTA.
*The agreement states that the RTA receives 60 percent of the hotel sales tax up
to $7.2 million and 40 percent of revenue after that. Ride New Orleans The State of Transit 2019 Page 34
ENDNOTES
1. Williams, Jessica. “New Orleans transit officials dust-up over 6. Adelson, Jeff. “RTA plan would eliminate many stops, close
contract for new ferries raises questions on RTA contracts.” Nola. intersections along Canal Street streetcar line.” Nola.com, The
com, The Advocate. 20 October 2017. Accessed 29 July 2019. Advocate. 14 February 2019. Accessed 30 July 2019. https://
https://www.nola.com/news/article_ca95e769-9d56-5712-b969- www.nola.com/news/article_7bc6319f-50b9-5204-abda-
9c1014434b73.html 24083168ae10.html
2. Binkovitz, Leah. “A Year After Bus Redesign, METRO Houston 7. Bureau of Labor Statistics. Data.bls.gov, United States
Ridership is Up.” Urban Edge Blog, The Kinder Institute for Department of Labor. Accessed 29 July 2019. https://data.bls.
Urban Research. 16 August 2016. Accessed 29 July 2019. gov/cgi-bin/cpicalc.pl
https://kinder.rice.edu/2016/08/16/a-year-after-redesign-metro-
8. Bureau of Labor Statistics. Data.bls.gov, United States
ridership-is-up
Department of Labor. Accessed 29 July 2019. https://data.bls.
3. Hobson, Jeremy. “A Year Ago, Richmond Debuted A New Bus gov/cgi-bin/cpicalc.pl?cost1=1.25&year1=199912&year2=201906
System. Transit Ridership Is Up 17%.” Here & Now, WBUR.
9. Regional Transit Authority v. Marina KAHN, et al. Nos. 99-
12 July 2019. Accessed 29 July 2019. https://www.wbur.org/
C-2015, 99-C-2071 Court of Appeal of Louisiana, Fourth
hereandnow/2019/07/12/bus-rapid-transit-richmond
Circuit.1999. Reprint at https://caselaw.findlaw.com/la-court-of-
4. “COTA experiences largest ridership increase in 3 years.” Metro- appeal/1027639.html
Magazine.com, Metro Magazine. 6 February 2019. Accessed
10. Williams, Jessica. “RTA demands $31 million from tourism
29 July 2019. https://www.metro-magazine.com/management-
groups; says 2001 agreement giving them money was illegal.”
operations/news/732921/cota-experiences-largest-ridership-
Nola.com, The Advocate. 22 February 2019. Accessed 29 July
increase-in-3-years
2019. https://www.nola.com/new/article_20c91d55-ad28-566c-
5. Edmonds, Ellen. “Your Driving Costs.” Newsroom.aaa.com, AAA. b330-781395469d04.html
13 September 2018. Accessed 29 July 2019. https://newsroom.
aaa.com/auto/your-driving-costs/