RishikeshAcharya

Mobile: +91-7304763341 +919407395099/ Email:- rishikeshacharya@hotmail.com

SENIOR MANAGEMENT PROFESSIONAL

Aiming for senior to top level assignments in Profit Centre Operations and Key Accounts Management with a
reputed organisation (Preferred Location: Mumbai)

Result driven professional with a solid, verifiable track record of over 15 years in successfully
generating business through new projects & high growth cycles
Extensive business background in multi-cultural environments
Repeatedly produced sustained revenue and EBITDA growth in dynamic and changing markets

Strong business qualifications with an impressive experience in strategic planning, business unit development,
revenue generation and development of market strategies. Proven ability to successfully analyse an
organization's critical business requirements, identify its deficiencies & potential opportunities,develop
innovative and cost-effective solutions for enhancing operations.

Core Competencies:
Strategic Business Planning Profit Centre Operations P&L Management/ Revenue
Generation
New Business Development & Growth Sales & Marketing Market Penetration
Executive Advisory & Decision Support Key Account Management Strategic Partnerships
Operational Excellence Commercial & Customer Support Team Leadership &
Supervision

Presently associated with FAMOUS GROUP LLP as Vice president Business Development . Expertise in
up selling , cross selling a Key Account Specialist and credited for establishing large volume, high profit
accounts at various locations like Mumbai, Delhi with excellent levels of retention margins and profitability .
Remains on the cutting-edge, drives new business through key accounts & establishes strategic partnerships to
increase revenues & profitability of business

Demonstrated capabilities in formulating and executing strategies for managing product line and launching
campaigns. Sound knowledge of territories in Delhi, Mumbai and Gulf with exposure of handling all the major
accounts & markets in country. Key account Specialist with expertise in handling large format retail Accounts
and managing key accounts & institutional sales. Directed cross-functional teams using interactive and
motivational leadership; acknowledged for recruiting and mentoring leaders with an equal desire to win.

Executive Highlights

 Developed strategies to elevate volumes and a reinvigorated the company with declining sales by
developing product strategy that drove the sales growth

 Distinction of handling key accounts (Contract signing, Agreement finalization) and implementing highly
effective institutional sales, account management strategies

 Credit of executing cost saving techniques/ measures and modifications to achieve substantial reduction in
expenditures and work within the budget improving top & bottom lines of business.

 Enchased on value creation opportunities by working closely with Operations & Customer Service team to
develop creative workable solutions

 Facilitated cross - selling opportunities to increase revenue and leverage relationships in order to better
penetrate the market

Work Experience

Fort Point Leasing solutions (Unit of Fort Point Automotive cars pvt ltd ) -Vice President Sales &
Operations Profit centre head /SBU head (Feb 2016- FEB 2018 )

Key Responsibility Areas :- Profitability of unit /Risk Mitigation /Client relationship management (New &
Existing)/Customer engagement & experience.
 Demonstrated Behavioural Attributes: Leadership Skills, Dealing with Ambiguity, Decision Making, Team
Development

Profit Centre Management:-

Complete P&L ownership of Leasing division .Budgets & annual business plan setting & review, Volume
profitability cycle time/ Cost controls Direct & indirect .Driving annual business plan for the unit .

Sales & Team Management:-

Responsible for End to end sales , Key account management ,leading revenue targets , sales initiatives , up
selling cross selling ,Gathering business requirement , monitoring indicators like customer satisfaction index,
share of wallet ,strategizing the complete sales process from opportunity creation to closure & retention of
accounts . Achievement of top line , bottom-line & collection targets .

Operations:-
Responsible for overall profitability of operations .Implementation of SOP & SMP (Standard maintenance
Practices).Ensuring optimum usage of resources man , material & machine .Ensuring adherence to
responsibility matrix & escalation matrix. Ensuring compliance to statutory norms . Minimizing downtime / break
down by appropriate preventive schedules.

Preferred rental solutions India pvt Ltd -Business Head West March 2015 – Feb 2016

Role :-

Target Accomplishment & Revenue Management:

 Translate sales strategies to initiatives and ensure achievement of business objectives , increase market
share & net Revenue by double in next 3 years by effectively implementation of Sales plan.
 Open new markets and alternate channel of Sales to enhance revenue streams for car rental & employee
transportation .
 Utilize Market intelligence and devise appropriate action plan to accelerate the business growth.

Set up & Build Network:

 Responsible for strengthening of the brand o by implementing appropriate Sales strategies, networking &
outbound stake holders engagement initiatives, Identification & development of new vendors
 Ensure detailed sales analysis and customer profiling leading to accurate and effective sales management
 Achieve high levels of customer satisfaction through management of relationships and service.

Process Compliance & Review:

 Management of a range of internal business processes including developing sale & marketing plans, MIS
reporting, etc., work closely with different internal & external stakeholders to define new solutions and
opportunity areas to grow the business
 Monitor & manage selling expense budgets.

Team Management & Capability Development:

 Inculcate performance culture by fact based & transparent performance assessment and development of the
team.
 Provide value-added solution through consultative solution approach
 Develop high performing team members & strong team collaboration to the organization as a whole, through
effective leadership
 Up-sell and Cross-sell to increase account wise retention footprint with customers
 Build and nurture partner ecosystem, and support partner sales where required
 Lease Plan India Pvt Ltd .RSM (west ) – New Business Acquisition( Hunting ) Feb 2014-Feb 2015

 Generating leads by conducting research & understanding the prospective company's profile, cold calling and
using social media tools, participation in events
 Make and present business proposals, make presentations to help close new business, attending client
presentations and documenting client scope, thus making sure that the sales process has progressed
effectively.

 Presenting thoughts, creative inputs and coordinating with internal team to make appropriate presentation.

 Build Business Development strategy plan and define targets to achieve business objectives
 Meet prospective clients, ideate, create presentations, prepare proposals, generate business and meet sales
targets
 Follow sales process and internal procedures
 To collaborate with other functions within the business to ensure consistent deli

WTI Pvt. Ltd., Mumbai Jun’12 –Feb 2014

As Business Head - West (One of the top 5 Car Leasing & Rental Companies in India with Pan India
presence)

Role:
 Formulating annual sales strategies (Region wise and Station wise prioritization of sales focus basis market
estimation in each city) with a team of 5-8 members
 Identifying prospecting lists by region / city and driving creation of standard sales tool kits by categories of
clients in Regional Corporate& SME
 Managing the entire branch functional deliverables with respect to people management,
operationalefficiencies including fleet management, subscriber management, customer management and
location profitability
 Ensuring operational expenditure &quality services are delivered to constantly monitor vehicular
performance
 Managing staffing, performance management and retention strategies for the location

Significant Accomplishments:
 Played a major role in acquiring large accounts, controlling collection and streamlining the process
 Successfully developed new markets like Ahmedabad & Indore
 Instrumental in ramping-up profits and improving EBITDA margins from1% to 8%
 Developed turnaround strategies, converted the P& L unit of the division and improved the top-line by 30%
 Introducedthe concept of right resource at right time and improved the efficiency

LG Electronics India Pvt. Ltd., NOIDA May’10 – Jun’12

As Key Account Manager - Modern Trade

Role:
 Formulated annual account plans, established product range, display & display positions for range of home
electronics & home appliances
 Prepared and managed budgets covering costs display and promotion costs
 Organised performance reviews with all major accounts on quarterly basis
 Planned for category wise/ brand wise growth and enhanced overall category sales in store, by co-
coordinating with the chain category people
 Designed promotions and offers for the store, coordinated with the key accounts team and trade marketing
team for increasing tertiary sales
 Implemented account level business growth program and prepared monthly account level rolling sales
forecast
 Explored the special/seasonal occasions to capture incidence of products, suggested marketing calendar
by key accounts and provided tailor made consumer promotional programs .

AJM Kooheji Group, Bahrain, Middle East Jun’08 – Apr’10

As Manager - Institutional Sales (Two Years Renewable Contractual Assignment)

Role:
 Led institutional sales and ensured adherence to systems & SOPs
 Established relationship with the customers and managed Duty Free Operations at Airports in Bahrain
 Supervised multi-skilled &multi-cultural teams comprising of Philippines, Arabic nationals including 4 Store
Managers & 6 Sales Consultants and 3 Institutional Sales Executives
 Formulated & implemented Plano – grams for free hold properties
 Recruited, trained, supervised, motivated & reviewed staff as well as resolved health safety &legal issues

Significant Accomplishments:

 Successfully increased the institutional sales business by over 60% in a short span of 8 months
 Developed a wide range of small appliances called Wansa& Optima
 Played a major role in implementing concepts like demographic tracking & know your customer
 Increased the bottom line (Retention Margin) from 6% to 12% in 8 months
 Formulatedcompetitive sales strategy for the assigned territory considering all significant external
(competition info, customer needs, etc.) & internal factors (business strategy, sales targets, etc.)
 Actively coordinated with functional areas like sales, collection, operations, service, marketing and IT to
ensure productive, efficient and reliable operations of the product

L'Oreal India Pvt. Ltd., Mumbai Oct'05-

Jun'08
As Business Development Manager, Professional Products Division (PPD /Salon Division)

Role:
 Acted as Account Manager, identified and developed new streams for revenue growth
 Looked after acquisition of competition accounts in the region for L’oreal Club Salons
 Ensured effective market penetration by acquiring new multi branded accounts
 Established checks and controls as per L’oreal global guidelines for Loreal Club Salons
 Performed regular health check of business on a Monthly, Quarterly, Half Yearly & Yearly basis
 Coordinated with key business partners (Distributors /Club Salons) on regular basis to ensure complete end
to end solution for the clients
 Liaised with internal & external teams for branding activities at outlets .

Significant Accomplishments:
Executed crucial projects and involved in salon branding, product management, new SKU launch, salon
renovation and launch of new SKU accessories
 Essayed a stellar role in planning and negotiating strategic alliances with key chains like V.L.C.C., Franck
provostLakme Lever, KAYA Skin clinics &accounts like TAJ, Hyatt, ITC, Mariott, etc.
 Successfully increased the growth of the territory by 70% over last year (YOY) for three years making it one
of the fastest growing markets in the country
 Steered innovative promotional campaigns like free hair & skin consultation weeks
 Merit of recording highest growth in the assigned territory of MP, Vidarbha& Maharashtra

L.G. Electronics India Pvt. Ltd., Indore Nov'03 -

Oct'05
As Area Manager (A.M.) (Institutional, Corporate & C.S.D. Sales )

Role:
 Interacted with Institutional Trade Partners for primary sales &assisted in secondary sales
 Established relationship with:
o Key accounts like Defence Forces, Government Institutions and Corporates to generate sales
o Dealers / distributors / ORC agents & clients for business development in pre-sales negotiation stages
 Developed & implemented annual/monthly sales plan for the region
 Steered timely payment collection from Govt. Agencies (C.S.D. &D.G.S. &D. Railways, etc.)
 Facilitated welfare sales loan melas& other promotional activities in modern trade stores as well as CSD
with ateam of 2 Sales Officers
Significant Accomplishments:
 Played a major role in organising various innovative BTL activities like MWO classes and loan melas to
achieve secondary sales by formulating & implementing an BTL activity calendar
 Spearheaded sales for customised refrigerators for Coke &Pepsi in the assigned territory
 Bagged the award for being the Best Functional Area Manager award in branch twice in 2004 & 05

Hindustan Times Ltd., Indore (Campus Placement) Aug'00- Nov'03

Joined as Executive and rose to the position of Assistant Manager (Media Marketing)

Role:
 Ensuredvertical & horizontal growth of the edition & expansion of client base to unsolicited & untapped
areas
 Identified new business opportunities, established contacts with clients to understand their business needs
& proposed customized solutions like advertorials
 Managed sales and presales activities and looked after complete sales cycle
 Prepared proposals & presentations and presented the same to the client
 Responsible for sponsorship procurement for established national-level events
 Explored non-traditional revenue pockets and sponsors for increasing the overall revenues

Significant Accomplishments:
 Selected as member of part of champion's club team in 2003
 Acted as core part of the team involved in conducting feasibility study for new editions
 Implemented campaigns and steered achievement of the set revenue targetsby way of advertorials &
special features
Education

 MMS, Masters of Management Science (Marketing) Full time from International Institute of Professional
Studies University Business School , Devi Ahilya University, Indore in 2000 (Secured CGPA of 7.8)
 BMS, Bachelors of Management Science (Management) Full time from International Institute of
Professional Studies, University Business School, Devi Ahilya University, Indore in 1998 (Secured CGPA of
6.8)

Training Attended

 Professional Selling Skills Certified Course in 2003

Community Development Work

 Associated with PETA and Teach India

Personal Details

Date of Birth: 4th January, 1978

Contact Address: Flat No. 1104, Wing 11thFloor, Puranik City, Ghodbunder Road, Thane (West),
Mumbai, PIN -400607
Languages Known: Hindi, English &Marathi (Read, Write & Speak)