Ateneo de Zamboanga University

School of Management and Accountancy

Management 204

Submitted by:
Renmille Joyce L. Aquino
Diamond Angel Y. Zanoria

Submitted to:
Mr. Dexter C. Velez

November 19, 2019

 INTERNATIONAL COMPANIES

APPLE INC.

Apple Inc is one of the leading influential companies in technology today. Apple has had an
enormous impact on technology, society and the world. O'Grady (2008) noted that using a
personal computer as a foundation, Apple has turned technology into an essential tool of our
daily lives. Hitt, Ireland & Hoskisson (2012) say that Apple Inc was one of the few companies to
emerge from the recession stronger than ever as one of the most well known and respected
companies in the world. This is because by spring 2011, Apple had an array of impressive
products such as iPod, iPhone, iPod shuffle, iPod Nano, iPod touch, iPod classic, Apple TV,
MacBook, MacBook Pro, MacBook Air, Mac mini, iMac and MacPro (Hitt, Ireland & Hoskisson,
2012). Through its business strategy, Apple was the only company to maintain its status as
number one for innovativeness on Fortunes list of the world’s most admired companies in both
pre-recession 2007 and post recession 2011.
Apple’s focus on innovation has assisted the company to maintain a competitive advantage and
marketing prowess over other industry players that have historically been mu?h stronger than
Apple Inc. Hitt, Ireland & Hoskisson (2012), on the other hand, noted that Apple must continue
to beat the competition on a number of levels. This is because iTunes faces stiff competition
from new and existing online music and video download services. According to Hitt, Ireland &
Hoskisson (2012), projections suggest that smart phones sales will surge over the next few
years. These projections include a 200% increase in the sales of high end mobile phones by 2013,
to 300 million in annual sales (Hitt, Ireland & Hoskisson, 2012).
Defining Strategic Management
Strategic management at Apple Inc refers to the set of decisions and actions used to formulate
and execute strategies that will provide a competitively superior fir between the organization
and its environment in order to attain organizational goals (Daft & Marcic, 2010). Strategic
management helps managers to make choices about how to position their organizations in the
environments with respect to rival companies. Daft & Marcic (2010), thus, says that superior
organizational performance is not a matter of luck but it is determined by the choices that
managers make. The first step in strategic management is to define an explicit strategy, which is
the plan of action that describes resource allocation and activities for dealing with the
environments, achieving a competitive advantage and achieving the company’s goals
The essence of formulating strategy at Apple Inc is the choice on how the company will be
different. Managers at Apple Inc make decisions about whether the company will perform
different activities or will execute the same activities differently than its competitors do. Daft &
Marcic (2010) says that strategic management at Apple has changed over the time to fit
environmental condition, but to remain competitive Apple Inc has developed strategies that
focus on core competencies, develop synergy and create value for its customers over the time. At
Apple Inc, strategic management process begins when executives evaluate their current position
with respect to mission, goals and strategies (Daft & Marcic, 2010). During strategic
management, Apple Inc scans the organization’s internal and external environments and
identifies strategic factors that might require change. Daft & Marcic (2010) further says that
internal and external events might indicate the need for Apple to redefine the mission or goals,
or to formulate a new strategy at the corporate, business or functional levels.
Hitt, Ireland & Hoskisson (2010) indicated that Apple’s strong performance in poor economic
times in 2008 is largely credited to its innovation capabilities. Through the company’s business
strategy, Apple Inc has continued to upgrade its current products such as laptops with
enhancements. Hitt, Ireland & Hoskisson (2010) noted that managers at Apple Inc use
persuasion, new equipment, changes in organization structure or revised reward system to
ensure that employees and resources are used to make formulated strategy a reality.
 NATIONAL COMPANIES
JOLLIBEE
Jollibee attributed its growth over the years to its efforts towards establishing a superior
manufacturing and logistics framework; to the extra attention paid to the menu; to its marketing
efforts; to Tony's strong leadership; and to its focused approach towards globalization. According
to an article in the Asian Business Review, Jollibee also owed its success to its constant attention
to three crucial issues: innovation, testing and piloting.
Operational Excellence
On the operational front, Jollibee's quest for excellence reflected right from the stage of
construction of new outlets. The company used pre-fabricated material to construct stores, thus
saving a substantial amount of time and money.
Jollibee had two commissaries located in Pasig City and Mandaue City. While the Pasig
commissary catered to the Luzon area, the Mandaue commissary looked after the needs of the
Visayas-Mindanao area. These two commissaries handled activities such as raw material and
ingredient planning, warehousing, manufacturing of processed foods, distribution and logistics.
Serving The Customers
At Jollibee, customer service was given a lot of importance. In fact, customer service was one of
the key result areas (KRAs) on which employees were evaluated at the company. The importance
given to this issue was also reflected in the company's corporate mission and vision statements
(Refer Table I for Jollibee's values, mission and vision statements). The company advertised
extensively through the print as well as the electronic media. While the national-level campaigns
were handled centrally, local promotions were managed and implemented by individual stores...
Serving The Employees
At Jollibee, employees received extensive training so that they could learn the corporate values
of integrity and humility. The company reportedly had a 'family-like' atmosphere at work, which
gave the employees a sense of belonging and togetherness. Not surprisingly, Jollibee was ranked
16th in Asia and 1st in the Philippines in a 'best employers' survey conducted by Hewitt
Associates, The Asian Wall Street Journal and FEER in September 2001. Claro F Certeza, Jollibee's
Vice President (Corporate Affairs), said, "The high engagement scores garnered by Jollibee could
well be a reflection of the symbolic relationship between management and employees where
performance is seen as something that would ultimately rebound to everybody's growth and
societal improvement..."

Serving The Franchises

Almost half of Jollibee's stores in the Philippines were franchised. The company gave special
attention to the selection of franchising partners. According to company sources, all prospective
partners were evaluated on their standing the community, their leadership and people-handling
skills, their willingness to devote time to the management of the restaurant, and their successful
completion of the training program [much before the outlets became operational, franchises
were given training under a Basic Operations Training Program (BOTP)]. Jollibee's franchising
partners had to invest between P15 and P30 million, depending on the size of the store and the
facilities provided.

LOCAL COMPANIES
YL FISHING CORPORATION
Company Profile
Established in 1989, YL Fishing primarily started as a small fishing company in Southern
Philippines. Our phenomenal growth and expansion is attributed to the dedication and hard work
of the fishermen and visionary corporate management.
Corporate Vision & Mission
Our goal is to make fresh quality fish resources affordable and accessible to every family and
household while safeguarding the sustainability of our aquatic resources to serve future
generations.
Corporate Social Responsibility
Social problems affect the business climate in almost all aspects. How the company manages
such matters has much to do with how it takes social responsibility to its corporate conscience.
Today, Being a leader in corporate business does not follow by profitability levels alone.
Companies are also citizens that proactively assist communities wherever they may do business.
YL Corporation goes beyond it’s commitment to it’s customers, it’s employees and our country’s
government programs. We go beyond by giving something back to the community thru donation
programs, jobs and community projects that we volunteer to participate. YL Corporation does
take into mind it’s being a corporate citizen of the nation by making a difference where it matters
beginning in its own community.
What we do at YL Fishing Corporation
Our commercial activities and products are as follows.

 Fresh Fish
Supplying fresh fish to fish canneries and wet markets is our primary business.

 Blast Freezing
Freshness preservation and export of aquatic products thru advance blast freezing facility.

 Ice Plant Facilities

Facility for Ice block production for fish catch preservation purposes.

 Port Facilities
Integrated port for faster unloading and loading of fish and supplies.

 Engineering Fabrication and Maintenance

In house repair and fabrication of vessel equipment.
  Research and Development
We have in house HACCP team for research on better fish catch and preservation.