Ramores, Kaith Marjorie T. BSA51 Ayala Corporation'S Sustainability Report (2008) : A Review I. Brief Company Overview

Ramores, Kaith Marjorie T.
BSA51
AYALA CORPORATION’S SUSTAINABILITY REPORT (2008):

A REVIEW
I. Brief Company Overview
Ayala Corporation is one of the oldest and most respected business groups in the
Philippines with a diversified business portfolio that includes real estate development,
banking and financial services, telecommunications, water distribution infrastructure,
electronics manufacturing services, automotive dealership, overseas real estate
investments, business process outsourcing, renewable energy and power.
Founded in 1834, Ayala has built a pioneering legacy in various industries and to this
day maintains leadership in key sectors of the Philippine economy. Through its strategic
investments, Ayala realizes its mission to ensure long-term profitability, increase
shareholder value, provide employment, participate in the national development agenda
and enhance the lives of Filipinos through its innovative products and services.
Ayala has leveraged its portfolio of assets, brand equity, and competitive advantages to
enhance its position of leadership in key lines of business:
• Ayala Land (PSE:ALI)

• Bank of the Philippine Islands (PSE:BPI)
• Globe Telecom (PSE:GLO)
• Manila Water (PSE:MWC)
• Integrated Micro-Electronics (PSE:IMI)
• Ayala Automotive Holdings Corporation
• LiveIt Investments
• AG Holdings
• AC Energy Holdings.
Driven by its brand promise to "Pioneer the Future" and guided by a new generation of
managers, Ayala is transforming itself into an organization that empowers individuals,
cultivates thought leadership, and rewards initiative. It is also committed to a
development agenda that sees entrepreneurship as the engine for progress to a better
future. (ayala.com.ph)
II. SWOT Analysis

Strengths
One of the company’s biggest strengths is its name. Being established and able
to run the business for more than a century, the company had built strong customer and
stakeholder relationships that enable them to easily put up their plans in achieving their
corporate objectives. The number of subsidiaries under the company is also strength,
since it emphasizes the range of control the company has over businesses in the
industry.
Weaknesses
The services/products offered by Ayala Corporation targets customers mostly
from Class A only and some from Class B.
Opportunities
Because its subsidiaries offer a wide range of products and/or services, Ayala Corp
can easily find ways to reach out to more stakeholders and obtain a bigger market
share. To be able to cater the needs of many customers from different areas of the
corporate world may mean faster growth and progress for the company.
Threats
Since Ayala Corp is not the only leading business in its industry, its competitors may
find ways to compete with the products/services the company offers its customers. The
risk of overreliance on the current system may be a cause for possible reduction in
market share.
III. Summary of Analysis/ Highlights of Sustainability Report

Economic Performance
Overall, Ayala Corporation has shown excellent performance on its financial
aspect, thus enabling contributions to its investments, to shareholders, to governing
bodies, and to charity works. It aims to further improve its economic performance to
better support its stakeholders and provide social and environmental benefits in the long
run.
Social Performance
Ayala Corporation focused on helping improve the social performance of the
society in three major perspectives: education, entrepreneurship, and personality
growth. Through its subsidiaries, it has implemented various programs to cater the need
for quality education among the youth (CENTEX, Text2Teach, GILAS, etc), the poverty
among unskilled Filipinos through introduction of entrepreneurial programs (KPSB,
BPInoy, etc) and the development and growth of its current and potential employees
through management and skill training and leadership programs.
Environmental Performance
The company has been exerting efforts on helping to protect the environment.
They have implemented programs and policies for energy conservation, monitoring of
carbon footprints, solid waste management, biodiversity conservation, and development
and innovation of green products.
IV. Recommendation
The Ayala Corporation showed immense performance of implementation of good

governance and corporate social responsibility. I suggest that they find ways on
innovating their products to something that will not just be environment-friendly but can
also be bought at a reasonable and affordable price. In this way, they will be able to
cater the needs of the people belonging to Classes C and below even from the start of
their operations. Also, I recommend that they strive to accomplish all requirements of
the sustainability reporting provided in the GRI.

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Ramores, Kaith Marjorie T.

AYALA CORPORATION’S SUSTAINABILITY REPORT (2008):

I. Brief Company Overview

• Ayala Land (PSE:ALI)

II. SWOT Analysis

III. Summary of Analysis/ Highlights of Sustainability Report

The Ayala Corporation showed immense performance of implementation of good

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