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Read its annual report and other related documents and answer
the following questions:
(https://edge.pse.com.ph/companyPage/financial_reports_view.do?cmpy_id=86)
Yes, strategic management entails three major actions that are carried out over the course of the
organization in relation to its predefined objectives, how they plan to reach these objectives, and how
much money is available to fulfill those objectives. In the case of Jollibee, the firm claims that their first
goal was to mimic current fast-food business practices in order to avoid reinventing the wheel and take
use of tried and true practices. In addition to emulating McDonald’s and other U.S. fast-food chains.
When competing with U.S. fast-food chains, Jollibee also considers local preferences. In the Philippines,
there is a fast-food chain.
The company was known for being highly inventive in its home market, which it had been operating
in since its beginning. The company grew from an ice cream shop to one of the country’s most profitable
fast-food chains. The company’s ability to innovate has not waned in recent years. Sensitivity to all
customer segments “In my opinion, Jollibee’s main weapon is sensitivity to customer preferences.” The
company took note of the various segments of customers who came into the outlets and found the best
possible way to satisfy their needs. Maintaining Operational Quality The company uses the latest
technologies to improve its operations.
Most of Jollibee’s bold and innovative tactics are guided by a single boss, which is a risky culture for
a company looking to expand internationally. According to the concepts of globalization, business
internationalization entails a company’s ability to execute localization of its operations. Local leaders
must have the authority and independence to act in response to conditional changes in a localization
idea (Beck, 1999). The presence of privately owned and franchised businesses in other countries will
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necessitate leadership delegation. Jollibee would not be what it is now if it did not have the leadership
characteristics and the courage to recognize a strong strategy and implement it. Tony’s presence as a
business leader and mentor is undeniably linked to the company’s long-term survival and growth,
according to stakeholders. We should be able to conclude the following strategic opportunities by
identifying these capabilities and comparing them to the problems the company has in its
internationalization plan.
Jollibee is fast-food industry’s undisputed leader, outperforming McDonald’s by a wide margin. The
corporation also had success in foreign Asian markets, particularly those with a large Filipino population.
Nonetheless, the corporation is today confronted with the task of maintaining corporate growth and
surviving in a more competitive industry while also dealing with several challenges. The company is
currently planning to grow its operations into the United States, as well as possibly into European
countries. Despite the fact that McDonald’s entered the Philippines in 1981, Jollibee’s prosperity
endures. The competitor’s offering was not localized, and their price was 5 to 10% higher than Jollibee’s.
Furthermore, in order to attract and serve Filipinos, Jollibee uses the local greeting culture of
Magandang Umaga Po, as well as the local preferences that McDonald’s and other U.S.-based restaurants
use. Fast food restaurants in the United States do not follow these guidelines. Market Expansion Another
important decision in Jollibee’s situation is their worldwide approach. Brunei was the company’s first
foreign location, which opened in 1987.
Mini-Case. Read the mini-case of Equity Technologies Corporation and answer the discussion
questions comprehensively.
Discussion Questions:
Does Equity Technologies Corporation practice strategic management? Why or why not?
Yes, the corporation created its vision, purpose, and objectives with strategic intent in mind. They
also used strategy development as part of their strategic plan to assist other businesses as necessary. In
times of anger, the company has a strategic implementation by setting up their procedure on how to
apply the fastest manner to support clients. They also used strategic evaluation, which is the process of
assessing and analyzing anything.
Why does Equity Technologies Corporation give or not give importance to strategic management?
To please clients and achieve their expectations, the organization prioritizes strategic management by
implementing strategic intent, strategy creation, strategic implementation, and strategic evaluation.
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Do you agree with the steps taken by President and CEO Cathy Anderson-Giles to become
competitive? Why or why not?
Yes, I agree. The firm must develop new concepts and sectors to keep ahead of the competition.
What other actions will you consider to provide future direction to Equity Technologies Corporation?
More information about the company’s vision, goal, and objectives is required for a recommendation to
the company. By providing better services to their customers.
Case Analysis
Equity Technologies Corp. is a Professional Services company headquartered in Mobile, Alabama. It’s a
disaster-preparation company. Hurricanes and other extreme weather have always posed a threat to the
company, therefore procedures and precautions have been in place for a long time. It promotes
individual and family preparedness, as well as a plan for communicating with employees in the event of a
disaster.
During an electricity outage, Equity Technologies purchased generators to power their phone system and
taught coworkers to set them up in under seven minutes.
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