Chapter-Iii
Chapter-Iii
Chapter-Iii
INTRODUCTION
paper. Paper pervades all sectors of our activity from books to bullets and
from morning news paper to nuclear technology. Paper remains the dominant
information. It helps all the human beings for the growth of education,
reading, writing, storing, knowledge, quality of life, culture and other sectors
morning news paper and his / her activity ends with writing of diary at night.
Kids to kings (all human beings), are using paper either directly or indirectly.
1 http://www.mead.com /ml/does/facts/inden.html
2 Asok Goel , “Prospects of Industry in India- An Overview”, Economic Times, December 8,1993,
p.15
70
ORIGIN OF PAPER
Egyptian origin that was extensively used by the Greco-Roman world3. Paper
(Cyperus papyrus)of the sedge family, a plant which grew in abundance in the
delta of Nile river in Egypt. Paper can be defined as a sheet or continuous web
into liquid vapour, or gas in such way that the fibres are intermeshed together.
Australia, Japan and neighbouring countries viz., China, Indonesia etc., have
been quick to create conducive land /forestry policies to encourage large scale
Paper Board manufacturing and in the process, creating millions of job. The
3 Ibid.p.258
71
Finland, Japan, Australia and Latin America. In addition to being one of the
dominating forces in the industry, the United States also consumes more
(United States, Canada) Northern European (Finland, Sweden) and East Asian
countries (Japan). Australia and Latin America also have significant Pulp and
Paper Industries. Both India and China are expected to be key countries in the
TABLE 3.1
The Global Paper Industry scenario has undergone more rapid changes
in the past decade than anytime earlier. The global paper industry churns out
310 million tonnes, with North America and Scandinavian countries such as
72
Finland and Norway accounting for 55% of the output. Asia accounts for
While the European and American output is largely based on soft pulp
and is of better quality, the Asian production is a mix of hard wood pulp, soft
wood pulp and other agri-residues. Writing and printing paper account for
33%, industrial paper for 61% and news print for around 6% of the market.
In the USA, it is 354 kg while in Western Europe it is 160 kg. The number of
of fewer companies.
for 32% of the global paper consumption for Packaging, whereas for Tissue,
consumption while North America and Europe account for 31% & 28%
to high economic growth, ranging from 7% to 10% p.a. In 2000, the aggregate
global capacity of a paper and paper boards stood at 364 million tonnes p.a
resulting in excess supply to the extent of 40 million tonnes p.a. However, due
(which is the fastest growing region), global prices have remained steady.
73
Global paper and board demand is recovering due to revival demand in USA
and robust demand growth in China demand along other Asian economies. As
per global industry estimates, paper and paper boards demand is expected to
The Indian Paper Industry is among the top 12 Global players today,
with an output of more than 13.5 Million tonnes annual with an estimated
`.25 billion to the government’s kitty. The government regards the paper
industry as one among the 35 high priority industries of the country5. Paper
paper mill in India was setup at Sreerampur, West Bengal, in the year 1812.
It was based on grasses and jute as raw material. Large scale mechanized
technology of paper making was introduced in India in early 1905. Since then
the raw material for the paper industry underwent a number of changes and
over a period of time, besides wood and bamboo, other non-conventional raw
materials have been developed for use in the paper making . The Indian pulp
74
PAPER INDUSTRY DURING POST-INDEPENDENCE PERIOD
In 1951, there were 17 paper mills, and today are about 515 units
board, import is confined only to certain specialty paper. To meet part of its
raw material needs, the industry has to rely on imported wood pulp and waste
paper. Indian paper industry has been de-licensed under the industries
(Development & Regulation) Act 1951 with effect from 17thjuly, 1997. The
Memorandum (IEM) with the Secretariat for Industrial Assistance (SIA) for
MILLENNIUM PERIOD
Government has taken several policy measures to remove the bottle necks of
75
short supply of raw materials, duty on pulp and waste paper and wood
logs/chips has been reduced. The capacity utilization of the industry is low at
60%. About 194 paper mills, particularly small mills are sick and / or lying
of the lowest consumption of paper in the world. The demand for upstream
market of paper products like tissue paper, tea bags filter paper, light weight
coated paper, medical grade paper etc. is growing up. These developments are
The Indian paper industries accounts for about 1.6% of the worlds
production of the paper and paper board. The estimated turnover of the
industry is `.25000 crores. Most of the paper mills are in existence for a long
time and hence present technologies fall a wide spectrum ranging from oldest
to the most modern. The mills use a variety of raw materials viz, wood,
bamboo, recycled fibre, bagasse, wheat straw, rice husk etc. Approximately
35% are based on chemical pulp 44% on recycled fibre and 21% on
2007-08, the operating capacity of the industry stands at 9.3 million tonnes.
During this fiscal year, domestic production of paper and paper board is
estimated to be 7.6 million tonnes. As per industry estimates, over all paper
76
consumption (including news print) has now touched 8.86 million tonnes as
Demand of paper has been hovering around 8% for some time during
the period 2002-2007 while news print registered a growth of 13% so far, the
growth in paper industry has mirrored the growth in GDP and has grown on
an average 6-7% over the last few years. India is the fastest growing market
poised for big leap forward in sync with economic growth and is estimated to
and the installed capacity in the country has also started to grow 11.2 million
tonnes per annum by 2010 from current level of 9 million tonnes7. Foreign
Corporation (IFC), the investment arm of the world bank is already associated
member mills. The Indian paper and paper boards industry has potential and
6 http://www.oppapers.com/paper-industry
7 Gitanjali, Chaturvedi, Jain R.K Sing K., and Kulkarni A.G., “Indian Paper Industry-Growth &
Prospects”, IPPTA Journal Vol.18 No.2 Apr-June 2006 pp 73-77
77
market and also to create huge employment avenues in the rural-India through
mill, ii) The type of raw-material used and iii) The type of paper produced.
On the basis of the size of the mill, the industry is classified as large
of paper and paper board is not more than 24,000 tonnes per annum and also
not having a plant attached there for making bamboo or wood pulp’8. Madhu
Sehgal pointed out that plants with a capacity greater than 33,000 tonnes
per annum are classified as large paper mills and those with less than
33,000 tonnes per annum are classified as small paper mills9. At the closure of
the study period (i.e., 2011-2012) India had 515 mills, out of these 19 units
were large scale, 345 were small scales and the remaining 151 belonged to the
8 Alka Subramanian, "A Study of Paper Industry”, Economic and Political weekly, Vol.XXII,
No. 35, August, 1987, p. 87.
9 Madhu Sehgal, “Paper Industry”, PNB Monthly Review, June 1 1997, pp. 337-339.
78
On the basis of Raw-Material
as forest-based. This unit uses wood pulp or bamboo as the raw material.
The agro-based unit uses bagasse, rice straw, wheat straw, grasses and jute
etc. as raw materials. The waste paper segment uses waste paper, secondary
fibres etc. Most of the small and medium scale units were based on
agro-residue and waste paper10. S.S.Mehta (1996) pointed out that generally
the northern and western zones were dominated by agro and waste papers
based mills, where as Southern and Eastern zones were dominated by large
industry is classified into two segments, namely i) Paper and paperboard, and
ii) Newsprint.
10 Simantee Sen, “The Global Paper Industry-Challenges and Social Dimensions”, first edition ,
ICFAI University Press, 2008, Hyderabad.
11 S.S.Mehta, "Indian Paper Industry - Looking to a Sun beam?”, SAKET Industrial digit,
August, Vol. 5, No. 8. 1996, p.11.
12 Ahuja, S.P., “Paper Industry in India: Report and Directory”, The Institute of Economic
and Market Research, New Delhi, 1985, p.53.
79
cigarette tissues, coated boards, art paper, bond paper, cheque paper,
teleprinter paper, tracking paper and many more. There can also be different
NEWSPRINT
newsprint plant in India was set up in 1947 by the National Newsprint and
with an installed capacity of 75,000 tonnes per annum. Till 1981-82, it was
the only newsprint factory in India with 77 percent capacity utilization and
namely, Mysore Paper Mills Limited and Hindustan Newsprint Mill Limited
with the installed capacity of each was 75000 tonnes p.a. Later on Tamil
tonnes came into basis in 1985-86. It was the Newsprint factory in the world
to use more than 80% bagasse in furnishing and without any fibre support.
The Royal Seema Paper Mill was the next to follow in 1987-88 with an
waste paper. In 2011, there were 30 mills producing newsprint 4 in the central
public sector, 2 in the state sector, and 24 in the private sector13. The installed
13 Balasubramanian.K. "First Bagasse based Newsprint Plant", Commerce, Vol. 152, No. 3917, June
14, 1986, p.178.
80
capacity of the newsprint mills have increased from 6 lakh tonnes in 1994-95
to 12.39 lakh tonnes in 2011-12 and the production increased from 4.02 lakhs
TABLE 3.2
81
By the year 2014, the aggregate installed capacity of paper and paper
production of paper and paper board industry in India during the year
The domestic demand for paper is set to far surplus supply, with the
TABLE 3.3
Demand
Year
(In thousand tonnes)
1977-1978 9.80
1987-1988 12.25
1997-1998 34.45
2007-2008 56.78
2011-2012 68.15
Source: Annual Report of All India Paper makers Association-2010.
Table 3.3 shows that the demand for papers during the period 1997-98
impact on the consumption of paper and paper boards. The expected demand
14 Satya sundram I., “Paper demand outstrips Supply” Fact for you, Vol. 18, No. 3, April 2009,
pp 22-24
82
TABLE 3.4
Source: “Reverse logistics model in the paper industry productivity, Vol.44, No.3,
October- December 2003, p.444.
expanding mood to meet the projected demand. The industry will have to
2020. Thus paper industry in India is on the growth trajectory and is expected
to touch 8.5% GDP in the coming years. Therefore, the growth of Industry
the living standards of the country. The developed countries consumption per
83
capita of paper is much higher as compared to the developing countries. The
TABLE 3.5
PER CAPITA CONSUMPTION OF PAPER IN INDIA
YEAR CONSUMPTION[in kgs]
1951 0.46
1961 0.87
1970 1.40
1975 1.39
1980 1.76
1985 1.89
1990 2.20
1995 3.40
2000 5.00
2005 6.00
2010 9.18
2011 9.30
Source: Indian Pulp of Paper Technical Association (IPPTA), Conventional
issue, December 2008, p.38.
The overall low per capita consumption in India has been an account of
the low literacy levels in the country. India has emerged as the fast growing
84
paper market in the world, registering a growth of 10% in per capita
consumption of paper over the last one year. Per capita paper consumption
TABLE 3.6
Imports Exports
Year Qty Value Qty Value
(in tonnes) (Rs. crores) (in tonnes) (Rs.crores)
1997-1998 1,18,795 629.3 60,880 181.8
1998-1999 1,04,735 683.3 59,682 200.0
1999-2000 1,12,588 761.6 1,02,194 328.8
2000-2001 1,09,069 662.8 1,57,799 559.3
2001-2002 1,09,376 684.4 1,89,280 614.6
2002-2003 1,53,590 745.6 2,36,805 812.6
2003-2004 2,35,968 1057.8 2,82,395 712.5
2004-2005 2,04,927 1082.1 2,82,395 914.6
2005-2006 2,90,996 1679.7 3,03,690 978.0
2006-2007 3,48,051 2363.5 3,39,111 1195.4
2007-2008 4,51,300 2643.0 3,25,650 1071.9
2008-2009 4,37,100 3254.4 3,33,710 1298.4
2009-2010 6,14,110 3791.6 3,68,600 1544.9
2010-2011 6,71,000 4270.2 6,15,910 2415.1
2011-2012 6,81,031 4511.1 6,30,285 2701.3
Source: Industry market size and shares, Centre for monitoring Indian economy
85
Imports and exports of paper in India has been given in table 3.6.
During the entire study period import was more than the export. In
2011-2012, the export and import was `.2701.3 crores and `.4511.1 crores
except in the year 2002-03. So the industry wants the government not to
reduce the import duty any further. The union government has progressively
exports of paper and paper board from India are rising but still small at
present. The exports are mainly to the neighbouring countries like Sri Lanka,
With India’s entry into the WTO it has become important for the paper
conditions. Indeed, for several decades, a major part of the Indian industry
86
could neither relate to nor understand the significance of market force,
policy of the government in 1996, the Indian Paper Industry was confronted
planning level, not only by the major player of the Indian paper industry but
by many other mills that are planning for expansion and growth strategies for
addition, the industry has traditionally faced challenges such as the sustained
87
SWOC ANALYSIS
Management of capacities
Opportunities Challenges
Increased and better mobilisation of wood Increasing energy and transport
R&D and other know-how advancement Increasing wood costs and lower supply
Market growth in Europe, America, Asia and The promotion of renewable energy sources
Specialization materials
88
CHALLENGES OF INDIAN PAPER INDUSTRY
Some of the challenges being faced by Indian pulp and paper industry
imports.
industry
15 Mathur.R.M, Thapliyal, B.P. and Singh.K. "Challenges Confronting Indian Paper Industry in
Changing Scenario", IPPTA Journal, Vol 21, No. 3, July-Sept 2009, pp.96-97.
89
PROFILE OF SELECTED UNITS
Bright Maplitho, Creamwove, Colour Printing and copier papers for foreign
headquarters is in Hyderabad.
remaining shares are publicly traded on the Bombay and National Stock
Exchanges in India
90
J K PAPER MILLS LIMITED
branded papers and it is a leading player in the printing and writing segment.
(Orissa) and Songadh (Gujarat). The production capacities of these units are
125,000 tonnes per annum and 55,000 tonnes per annum respectively.
Annually, the aggregate output of the company is over 180,000 tonnes per
Plus and JK Easy Copier. The other major product is JK Maplitho, a superior
uncoated writing and printing paper. It is the only company having a wide
JKPL has a sales network of over 120 distributors and 2,500 dealers. It
with its superior quality plants provides high quality raw materials.
91
The company exports its products to international markets located at
Malaysia.
The Mysore Paper Mills Limited was incorporated on 20th May 1936
1956. The Company has its Registered Office at Bangalore and its plant
Chairman of the company and Sri. Padam Kumar Garg, IPS, its Managing
The shares of the company are listed in the Bombay Stock Exchange
Financial Institutions hold 18% of the shares and shareholding by the General
Public is 17%.
92
The Major Varieties manufactured include Cream wove, Maplitho,
The company with 5000 employees has its own township. About
15000 families of the cane growers who supply sugarcane to the company are
directly dependent on this company and many more depend indirectly The
and Mr. S.K. Bansal is the Director-Finance & Administration and Secretary.
The company`s equity shares are listed at Pune, Mumbai and National Stock
93
per annum in 1968, and has now reached a capacity of 42,500 MT per annum
of Specialty Papers.
and Excise Banderoll, Laminating Base, Silicone base paper, Wax Match
paper, Packaging Papers of various kinds and types, Tissue Papers, etc.
94
company. Sri K .S. Kasi Viswanathan is the Deputy Managing Director and
Pulp Mill and two Paper Machines (PM-1 and PM-2), capable of producing,
enhance its production capacity from 60,000 tonnes per annum, to 1,15,000
papers, packing and wrapping papers and speciality papers. SPB also has
branded products namely, SPrint, Colour SPrint, Index, SPrint Plus, Success
etc.
programmes, since then, for improving its operating efficiency, captive power
exporter in the Indian Paper Industry. Due to its excellent export performance,
95
SIRPUR PAPER MILLS LIMITED
Sirpur Paper was incorporated in 1938, The Sirpur Paper Mills Ltd. is
one of the largest manufacturers of variety and colour paper in India. The
`.169,850,000.
Kumar Poddar and Shri Devashish Poddar. Ranjan Kumar Poddar is the
installed capacity will now increase from 83,550 tonnes per annum (paper and
The vast product portfolio of the Sirpur Paper Mills Ltd. includes
bank account book paper, bond, parchment, fancy wrapping, pastel paper,
industrial kraft, base paper for coated paper, duplex board and triplex board. It
96
The Company’s wide range of products are marketed in India and
company, Star Paper Mills, controlled by the Bajorias, became a sick unit and
was taken over by the Duncan Goenka group. The Mill has 4 Paper Machines
`.156,083,504.
paper boards and MG kraft paper. The products are marketed under the brand
97
capacity at its plant in Saharanpur, Uttar Pradesh, besides incorporating a
pulping plant.
variety of document paper for printing the Constitution of India and has
and Technology - Government of India. Star has won several awards in the
established during early eighties to produce Newsprint and Printing & Writing
90,000 tonnes per annum. Over the years, the production capacity has been
increased to 2,45,000 tonnes per annum and the company has emerged as the
largest bagasse based Paper Mill in the world consuming about one million
98
Plan during December 2010 to increase the mill capacity to 4,00,000 tonnes
per annum. Its authorized share capital is `. 1,350,000,000 and its paid up
capital is `. 692,105,980.
Manufacturing of quality paper for the past two and half decades from
Chlorine Free (ECF) bleaching. As the paper is acid free, it has a longer
Maplitho / Print Vista, TNPL Pigment Paper, Copy Crown, TNPL Copier,
99
WEST COAST PAPER MILLS LIMITED
`.132,097,816.
of 3,20,000 TPA. With the latest addition of 500 TPD State of Art, Voith Paper
premium grades of paper and boards ranging from 54 to 600 GSM catered to
cut-pack converting line, the quality standards of copier papers have been
grades namely B2B, Copy Gold and Copy Plus have created a revolution in
100
At the heart of WCPM’s success is its strong customer focused
satisfaction.
aligning its business interests with that of the world’s critical need for a
from West Coast Paper Mills has reflected in its ‘minimum impact-best
these areas makes the company one of the most environmentally - compliant
CONCLUSION
industry. At the top of the pile is the writing and printing segment that is
varieties in the writing and printing grades of paper like branded copier,
stationery and in the industrial grade paper like duplex board and craft paper
101
With increasing literacy rate of the population and the growth in the
use of computers a sustained demand for paper in the future is assured. The
government has also levied a 2% cess on the value of all imports coming into
India. The funds thus generated has been earmarked for use in the educational
sector particularly for primary education in rural India. This factor will
for high quality jobs. Another factor that goes in favour of the Indian Paper
interest rates, the Indian Paper Industry seems poised for recovery.
102