Media Planning Report

Media Planning Report

Term Report

Submitted By

Areesha Abrar (xxxx)

Abdul Rehman (xxxx)
Abdul Rafay (xxxx)

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 Media Planning Report

Contents
Television ......................................................................................................................................... 5
Top TV Channels 24-Hours ........................................................................................................... 5

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Top Entertainment Channels Prime Time (8PM TO 12AM) ......................................................... 5

Top News Channels 24-Hours ...................................................................................................... 5
Top News Channels Prime Time (8PM TO 12AM) ....................................................................... 6
Top Movie Channels .................................................................................................................... 6
Top Sports Channels .................................................................................................................... 7
Top Music Channels ..................................................................................................................... 7
Top KIDS Channels ....................................................................................................................... 7
Top Entertainment Channels 24-Hours ....................................................................................... 7
Top 10 News Programs ................................................................................................................ 8
Top Genres Based on Commercial Airtime (CAT) ........................................................................ 8
Top 10 Advertised Brands ............................................................................................................ 8
Top 10 Entertainment Programs ................................................................................................. 9
Top 10 Advertised Categories ...................................................................................................... 9
Top 10 Advertisers ..................................................................................................................... 10
RADIO ............................................................................................................................................. 10
Top Radio Channels and their % share in terms of Listening .................................................... 10
Karachi ................................................................................................................................... 10
Lahore .................................................................................................................................... 10
Islamabad ............................................................................................................................... 11
Host Names (According to Synergyzer) ..................................................................................... 12
Top Advertisers on Radio Overall (According to Group M) ....................................................... 12
Listenership across Days part & Timeslots (According to Synergyzer Magazine) ..................... 12
Top Radio Channels ................................................................................................................... 13
Radio Channels Tariff Cost ......................................................................................................... 13
PRINT.............................................................................................................................................. 14
Top 10 Categories ...................................................................................................................... 14
Top 10 Spenders ........................................................................................................................ 14
Top 10 Brands ............................................................................................................................ 14
Top Print Media Papers ............................................................................................................. 15
Top Print Media English ............................................................................................................. 15
Top Children Magazines............................................................................................................. 16
Ad Position Wise Analysis .......................................................................................................... 16
Urdu Vs English (Share of Revenue)........................................................................................... 16

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Region Wise Share ..................................................................................................................... 16

Weekdays Trend ........................................................................................................................ 17
Print Media Content by Genre/Category ................................................................................... 17

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Television
Top TV Channels 24-Hours

I. Capital TV (18,000 minutes)*

II. News One (17,000 minutes)
III. Aaj Entertainment (15,000 minutes)
IV. 8XM (15,000 minutes)
V. Abb Takk News (14,000 minutes)
VI. Jalwa (14,000 minutes)
VII. H Now (13,000 minutes)
VIII. Dawn News (13,000 minutes)
IX. Play Entertainment (13,000 minutes)
X. Aaj News (12,000 minutes)

*Capital TV is leading the list with 18,000 minutes.

Top Entertainment Channels Prime Time (8PM TO 12AM)

I. Aaj Entertainment (3,973)*

II. H Now (2,831)
III. Play Entertainment (2,923)
IV. A Plus (2,522)
V. Express Entertainment (2,629)
VI. Tv One (2,858)
VII. Urdu 1 (2,467)
VIII. ARY Zindagi (2,620)
IX. GEO Kahani (2,702)
X. ARY Digital (1,993)
*Aaj Entertainment got the most spending from advertisers during Prime Time in April 2019.

Top News Channels 24-Hours

I. Capital Tv (18,000 minutes)*

II. News One (17,000 minutes)
III. Abb Tak News (14,000 minutes)

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IV. Dawn News (13,000 minutes)

V. Aaj News (12,000 minutes)
VI. Geo News (11,000 minutes)
VII. 24 News (11,000 minutes)
VIII. Express News (11,000 minutes)
IX. Dunya News (10,000 minutes)
X. Public News (10,000 minutes)
*Capital TV was the most advertised on news channel with 18,000 minutes advertised in April
2019.

Top News Channels Prime Time (8PM TO 12AM)

I. Capital TV (4,143)*
II. News One (3,125)
III. Abb Tak News (2,959)
IV. Dawn News (2,707)
V. Aaj News (2,777)
VI. GEO News (2,643)
VII. 24 News (2,010)
VIII. Express News (2,369)
IX. Dunya News (2,200)
X. Public News (2,584)
*Capital TV was the most advertised on news channel during Prime Time with 4,143 minutes in
April 2019.

Top Movie Channels

I. HBO (2,275)*
II. Silver Screen (1,923)
III. Filmax (1,002)
IV. Film World (748)
*HBO was the most advertised on movie channel for April 2019 with 2,275 CAT minutes.

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Top Sports Channels

I. Ten Sports (1,800)*

II. GEO Super (1,207)
III. PTV Sports (151)
*Ten Sports secured 1,800 CAT minutes in the month of April 2019.

Top Music Channels

I. 8XM (15,053)*
II. Jalwa (13,654)
III. The Musik (1,072)
*8XM was the most advertised on music channel with 15,053 CAT minutes.

Top KIDS Channels

I. Nickelodeon (5,951)*
II. Cinemachi Kids (3,701)
III. Cartoon Network (3,661)
IV. Pop Kids (3,615)
V. Kidzone Plus (2,994)
*Nickelodeon secured the highest kids channel advertisement of 5,951 CAT minutes.

Top Entertainment Channels 24-Hours

I. Aaj Entertainment (15,000)*
II. H Now (13,000)
III. Play Entertainment (13,000)
IV. A Plus (12,000)
V. Tv One (12,000)
VI. Express Entertainment (12,000)
VII. Urdu 1 (11,000)
VIII. ARY Zindagi (11,000)

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IX. GEO Kahani (10,000)

X. ARY Digital (10,000)
*Aaj Entertainment got the most commercial airtime from advertisers in April 2019 with 15,000
minutes of airtime.

Top 10 News Programs

I. Aaj Pakistan (Aaj News) 1,123*

II. Café Chai Toast aur Host (Dawn News) 1,098
III. GEO Pakistan (GEO News) 1,022
IV. Khabardar Naqalo se Hoshiyar (Express News) 1,006
V. Dunya Kamran Khan kay Sath (Dawn News) 940
VI. Zarra Hat Ke (Dawn News) 927
VII. Hasb-e-Haal (Dunya News) 851
VIII. Pas-e-Parda (with Nida Naqi) News One 842
IX. Rise and Shine Pakistan (Capital TV) 835
X. On the Front with Kamran Shahid (Dawn News) 750
*Aaj Pakistan was the most advertised news program in April 2019, aired by Aaj News.

Top Genres Based on Commercial Airtime (CAT)

I. News (216,000)
II. Entertainment (163,000)
III. Regional (77,000)
IV. Music (30,000)
V. Kids (20,000)
VI. Movie (6,000)
VII. Food (3,000)
VIII. Sports (3,000)
IX. Islamic (2,000)

Top 10 Advertised Brands

AIRTIME Minutes Spot Frequency
I. Nestle (All)* 15,000 27,000
II. Dettol soap 13,000 40,000

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III. Nestle Nido Bunyad 11,000 18,000

IV. Surf Excel 10,000 28,000
V. Mountain Dew 9,000 32,000
VI. Walls 8,000 26,000
VII. Lifebuoy 8,000 23,000
VIII. Fair & Lovely 8,000 21,000
IX. Ariel Washing Powder 8,000 16,000
X. CaC Tablet 7,000 19,000
*Nestle’s brands were the most advertised with 15,000 airtime minutes and 27,000 spots in
April 2019.

Top 10 Entertainment Programs

I. Main Ayesha Gul (Urdu 1) 4,395

II. Ready Steady Go (Play Entertainment) 3,433
III. Aashiyana Meri Mohabbat Ka (Urdu 1) 3,162
IV. Ek Nayee Subha (With Farah) 3,104
V. Aap Ka Sahir (Tv One) 2,351
VI. Aaj ka Tarka (Aaj Entertainment) 2,348
VII. Yeh Zindagi Hai (GEO Kahani) 2,310
VIII. Salam Zindagi (ARY Zindagi) 2,186
IX. ROHI News (Roohi) 2,176
X. Pyar ka Jadu (H Now) 2,124

Top 10 Advertised Categories

AIRTIME Minutes SpotFrequency
I. Beverages 109,000 367,000
II. Food 46,000 149,000
III. Home App & Electronics 25,000 89,000
IV. Cellular Communication 15,000 64,000
V. Detergents & Soaps 68,000 198,000
VI. Construction 36,000 82,000
VII. Confectionery 20,000 89,000
VIII. Personal Products 55,000 175,000
IX. Culinary 33,000 97,000
X. Homecare Products 16,000 42,000

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Top 10 Advertisers
SPOTS Minutes
I. National foods 19,000 6,000
II. Nestle Pakistan 133,000 50,000
III. Unilever Pakistan* 276,000 93,000
IV. RB Pakistan 92,000 31,000
V. Colgate Pamolive Pakistan 27,000 9,000
VI. Procter & Gamble Pakistan 45,000 20,000
VII. PEPSI Pakistan 96,000 27,000
VIII. Glaxo Smith Kline Pakistan 41,000 16,000
IX. Coca-Cola Pakistan 29,000 10,000
X. Engro foods 77,000 16,000
*The Top advertisers list consists of FMCG companies, with Unilever Pakistan as the leading
advertiser for April 2018, followed by Nestle Pakistan.

RADIO
Top Radio Channels and their % share in terms of Listening
Karachi
I. Hot FM 105 (26% share)*
II. Radio FM 100 (23% share)
III. Apna Karachi 107 (15% share)
IV. Hum FM 106.2 (12% share)
V. City FM 89 (7% share)
VI. FM 101 Channel Pakistan (4% share)
VII. Mast FM 103 (4% share)
VIII. Radio Awaz (3% share)
*Hot FM 105 is the most listened to radio channel in Karachi at 26%

Lahore
I. Mast FM 103 (31% share)*
II. Hum FM 106.2 (19% share)
III. Punjab Rung FM 95 (6% share)
IV. Radio FM 100 (6% share)
V. City FM 89 (6% share)
VI. Dil FM 102 (5% share)
VII. Samaa FM 107.2 (5% share)
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*FM 103 is the most listened to radio channel in Lahore at 31%. FM 106.2 comes second with
19% of the sample listening to it.

Islamabad
I. FM 101 Channel Pakistan (23% share)*
II. Radio FM 100 (22% share)
III. Radio Awaz FM (22% share)
IV. Shalimar Radio Network FM (19% share)
V. Radio1 FM 91 (7% share)
*FM 101 stands as the most listened to radio channel in Islamabad/Rawalpindi at 23%. The
least heard being FM91.

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Host Names (According to Synergyzer)

I. Sahir Lodhi (5% share)*

II. Shoaib Lala (4% share)
III. Kamran (3% share)
IV. Aijaz Waris (3% share)
V. Ali Afridi (2% share)
VI. Salman (2% share)
VII. Khurram Saleem (2% share)
VIII. Jawad Ahmed (2% share)
IX. Ali Khan (2% share)
X. Umer Khan (1% share)
*Sahir Lodhi is the most loved RJ with 5% of the sample voting for him. He is closely followed by
Shoib Lala by 4%.

Top Advertisers on Radio Overall (According to Group M)

I. Jazz
II. Habib Bank
III. CMPak Ltd
IV. GSK
V. SIZA Foods

Listenership across Days part & Timeslots (According to Synergyzer

Magazine)

I. 38% Morning MEN

II. 34% Afternoon MEN
III. 32% Evening MEN

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IV. 23% Night MEN

V. 44% Morning WOMEN
VI. 23% Afternoon WOMEN
VII. 44% Evening WOMEN
VIII. 36% Night WOMEN

Top Radio Channels

There is no such ratings available for the radio channels though top radio channels stats are
available for the first quarter of 2019 (Source Group M)
1. FM 106.2
2. FM 107.4
3. FM 89
4. FM 103
5. FM 91

Radio Channels Tariff Cost

According to Group M the average rate lies between Rs-2200/- to Rs-3500/- per minute.

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PRINT
Top 10 Categories

I. Construction
II. Institutes
III. Banks
IV. Federal Government
V. UPS/Batteries/Generators/Cables
VI. Hospitals/Health/Clinics
VII. Medicine
VIII. Watches
IX. Charity Organizations
X. Garments

Top 10 Spenders

I. Muslim Commercial Bank

II. Treet Group
III. Lakahani Residency
IV. DHA
V. NBP
VI. HBL
VII. Bahria Town
VIII. Silk bank
IX. Toyota
X. Start Marketing

Top 10 Brands

I. Daewoo Batteries
II. Lakhani Residency
III. DHA
IV. Bahria Town
V. MCB
VI. Ministry of Health Punjab
VII. HBL

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VIII. Toyota
IX. EFY Insurance
X. Star Marketing

Top Print Media Papers

I. Daily Jang
II. Daily Express
III. Dawn
IV. The Express Tribune
V. The News International
VI. The Nation
VII. Business Recorder
VIII. The Friday Times
IX. Herald
X. Nawai Waqt

Top Print Media English

I. Dawn
II. Express Tribune
III. The News International
IV. The Nation
V. Business Recorder
VI. Friday Times
VII. Daily Times
VIII. Frontier Post

Top Print Media Urdu

I. Daily Jang
II. Daily Express
III. Nawai Waqt
IV. Khabrain

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V. Ummat

Top Children Magazines

I. Hamdard Naunehal, Karachi

II. Monthly Phool, Lahore
III. Taleem-o-Tarbiat, Lahore
IV. Young World, Lahore

Ad Position Wise Analysis

I. Inside 51%
II. Front Cover 23%
III. Front Inside 12%
IV. Back Cover 10%
V. Back Inside 4%

Urdu Vs English (Share of Revenue)

I. Urdu 67%
II. English 33%

Region Wise Share

I. Karachi 35%
II. Lahore 29%
III. Islamabad 22%
IV. Multan 7%
V. Peshawar 3%
VI. Quetta 2%
1. Hyderabad 2%

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Weekdays Trend

I. Sunday 31%
II. Monday 14%
III. Tuesday 11%
IV. Wednesday 13%
V. Thursday 9%
VI. Friday 11%
VII. Saturday 12%

Print Media Content by Genre/Category

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