南古島嘉南學校

General Santos Hope Christian School

Block 8, Brgy. City Heights
General Santos City

Final Examination
Practicum 202- Business Enterprise Simulation
ABM – 12
SY: 2019 – 2020

Name: ____________________________ Score: _________

Teacher: Rogelio B. Pontejo Date: __________

I. IDENTIFICATION: Identify the term/terms described in the following items. Write your
answer on the line segment provided before each item.

__________________ 1. Refers to the overall wealth of a business as demonstrated

by its cash accounts, assets, and investments. It can be
tangible, like durable goods, buildings, and equipment, or
intangible such as intellectual property. [Capital]

_________________ 2. Amount of operating cash of the business that affects the

business liquidity. [Cash flow]

___________________ 3. Determines the net income/profit of a business. An annual

summary of both income and expenses. [Income Statement]

__________________4. It consists of a 12-month profit and loss projection, a four-year

profit and lost projection (optional), a cash-flow projection, a
projected balance sheet, and a break – even calculation.
(Financial Plan)

__________________ 5. The importance of this worksheet is to plan how much you

need before startup, for preliminary expenses, operating
expenses, and reserves. It is just a forward look at your
checking account. (Projected Cash Flow)

___________________ 6. These comprises the Corporate, Directorate, Service and

Team plans, which specify the key priorities and activities to
xbe undertaken. [Business Plan]

___________________ 7. A metaphor for the transition in organizational value creation

from physical assets to the capabilities of employees.
Knowledge, skills, and relationships, for example. [Human
Capital]

___________________ 8. Swana estimates that 80% of its customers will come from
the local community, including the university, while the
remaining 20% will come from the drivers on the nearby
highway. (Target Market)

___________________ 9. In addition to J & K, there are four auto repair shops within a
15 – miles radius. But only J & K and one other shop offer
both auto repair services and auto parts. In its marketing

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 tactics, J & K will emphasize that it’s a shop where customers
can have their cars repaired and buy parts. (Competitive
Analysis)
___________________ 10. J & K will revisit its marketing plan in four months to look at
which tactics worked and which didn’t. At that time, it will
decide whether to cut the unsuccessful tactics and direct those
funds elsewhere, or give them more time to work. (Return on
Investment)

II. TRUE OR FALSE: Write T is the statement is true and F is the given statement is
not true. Write your answer on the line segment provided
before each item.

_____________ 11. Case studies describe a situation which may arise in a particular
profession or social context. [T]

_____________ 12. The opportunities section of your SWOT analysis should help you
define where you want to be in five (5) years [ T]

_____________ 13. The weaknesses section of your SWOT analysis indicated

roadblocks that will stop you from meeting your goals. [F]

_____________ 14. Strategic Plan is a living document. [T]

_____________ 15. A visionary CEO does not need support from every stockholder
and shareholder in the organization. [F]

_____________ 16. The gains successful companies are getting now comes from the
decision made months ago. [F]

_____________ 17. In the idea generation stage of new-product development, products

often undergo rigorous tests to make sure that they perform safely
and effectively or that consumers will find value in them. [F]

_____________ 18. Direct marketing refers to the communication between the seller
and buyer directly. [T]

_____________ 19. If the aim of the promotion to introduce a new consumer product is
to achieve high awareness levels, the firm will most likely make
heavy use of advertising in the promotion mix. [ T]

_____________ 20. When consumer expectations regarding product quality, service

quality, and value-based price are met or exceeded, customer
satisfaction is created. [T ]

III. MULTIPLE CHOICE: Write the letter of your choice on the line segment provided
before each item.

____d______ 21. These are market barriers in entering the industry, EXCEPT.

A. High capital cost

B. High production cost
C. High marketing cost
D. High products demand

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____a______ 22. Physical resources plan can include

A. Asset replacement/purchase C. Individual project plan

B. Annual budget D. Professional development

____d______ 23. Human Resources plan can include

A. Asset replacement/purchase C. Individual project plan

B. Annual budget D. Professional development

____b______ 24. Financial Plan can include

A. Asset replacement/purchase C. Individual project plan

B. Annual budget D. Professional development

____c______ 25. Service delivery plan can include

A. Asset replacement/purchase C. Individual project plan

B. Annual budget D. Professional development

____c______ 26. Which of these is NOT a reason why some firms do no strategic
planning?

A. Economy of scale C. Competitive leadership

B. Honest difference of opinion D. Poor reward structure

____a______ 27. Developing and vision and mission, identifying an organization’s

external opportunities and threats and determining internal
strengths and weaknesses are all ______ activities.

A. strategy-formulation C. long-range planning

B. strategy-implementation D. short-range planning

_____a_____ 28. The _________ answers the question “What we want to become?”
whereas ____________ answers the question “What is our
business?”

A. vision statement; mission statement

B. short-term objective; long-term objective
C. objectives; strategies
D. mission; vision

____d______ 29. All of these, except _______, are part of Porter’s competitive forces in
industry analysis.

A. potential entry of new competitors

B. bargaining power of suppliers
C. development of substitute products
D. bargaining power of union

____a______ 30. What is the recommended length of an effective mission statement?

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 A. One page
B. Less than 200 words
C. One sentence of 10 to 20 words
D. There is no recommendation.

IV. PROBLEM SOLVING:

Last September 26 and 30, 2019, you conducted a hand-on business enterprise
simulation with the following products line

Products Ingredient Cost Selling Price Income

Adobo fried rice
Cheese stick
Chicken pop corn
Munchkins
Tempura
Cream puffs
Brownies
Iced milk drink

31 – 40. Complete the Table above and outline your selling price strategy in relation to
the cost of production.

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46 – 60. Prepare an Income Statement of your 2 – day simulation activity.

JACOBS FINANCIAL STATEMENT

2019

SALES/REVENUE

EXPENSES

PROFIT/INCOME

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V. DISCUSSION/CASE ANALYSIS: Discuss the following situations in no less than
three paragraphs to full space to earn full credit. Write legibly.

Samsung represents a multinational group of companies that have earned itself a

name among the top global firms coming only second to Apple in terms of revenue
ranking. While it started as a trading company in the year 1983, it has seen drastic
growth and expansion over the years courtesy of its mission and vision statements that
lays emphasis on having notable social impacts through superior products.

The focus on how it affects the customers and communities where they live is
perhaps the most distinguishing element that has made the company a favorite for
many people across the globe. Just like the concept of a vision statement that a
business should have a target of where it strives to be or known for in the future, the
vision statement of Samsung inclines on the inspiration and influence it would want to
have on both individuals and global communities.

Similarly, its mission statement also agrees with the expectations of a corporate
mission statement that it should encompass the strategies that would stimulate growth
towards the vision. Samsung’s mission statement talks of the unmatched qualities the
company maintains in its product to ensure they are the best with the desired impact on
societies. For Samsung to be where it targets, its core values also have to come into
play.

The company understands this, as revealed by the presence of its five major
values, that the management considers critical to influence the success of the company.
All these work closely with the mission and vision statements to give Samsung the
leadership prowess it enjoys in the markets where it operates today.

Samsung’s mission statement is “We will devote our human resources and
technology to create superior products and services, thereby contributing to a
better global society.” The statement puts all its emphasis on the superiority
associated with the products it brings to its customers. In fact, it exhibits confidence in
their potential to change the overall society. This mission statement comprises of the
outlined components:

Questions:

61 – 65. What is the strategic management concept of Samsung in terms of community

development?
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66 – 70. What is the strategic management concept of Samsung in terms of its products

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 and services?
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71 – 75. What is the strategic management concept of Samsung in terms of human
resource and technology?

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Apple is perhaps the ultimate definition of a company that has positioned itself as
a metric of quality within the niche it operates in, and this prominence associated with
Apple narrows down to its mission and vision statements. In fact, Apple has grown as
the driving force of innovation for over 20 years now ever since it was founded by Steve
Jobs, Steve Wozniak and Ronald Wayne in 1976.

Today, it is seen as the single source of revolution in designs of personal computers

among other software transformations. Ideally, the vision statement of a company
details what it is all about with a focus on specified range of products and quality for its
customers.

Additionally, its vision statement reflects where the company sees itself in the future –
a technological invention leader. In relation to this, a company’s mission statement
outlines the tactics the company looks to implement to propel it towards its future state.
In this case, Apple mission statement describes the areas it majors in, and the intended
goals of driving it towards its vision. Apple is particularly a dynamic company that looks
to readjust itself to the changing world as evidenced by the changes in its mission and
vision statement over the years.

One element, however, remains rigid within these adaptations – quality products and
services for its customers. Despite these frequent changes in the mission and vision
statements, the core values adopted by Apple go a long way in maintaining its
consistent growth. Some of these comprise inclusion and diversity, education,
accessibility, environment, supplier responsibility and privacy.

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These are the guiding principles that continue to spur employee motivation and
commitment to the mission and vision of the company at all times. In fact, the
interlinkages in all these components together with the mission and vision statements all
point towards the success of Apple.

Apple mission statement is “ to bringing the best user experience to its
customers through its innovative hardware, software, and services. ” In this
current mission statement, the company highlights the scope of its operations and how
it exploits these to satisfy the needs of its client base. While focusing on the dynamic
technological changes over time, Apple stays clear that impacting positive change
through innovation is its central objective. The following components arise from this
mission statement.

Questions:

76 – 80. What is the strategic management concept of Apple in terms of community

development?
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81 – 85. What is the strategic management concept of Apple in terms of its products
and services?
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86 – 90. What is the strategic management concept of Apple in terms of human

resource and technology?

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91 – 100. Write a short Case Study of Jacob’s Kitchen, Inc. a business activity your
created and simulated, using the following steps

A. Issues: (2 pts)

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B. Link theory to practice: (4 pts)

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C. Plan your answer: (4 pts)

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GOD BLESS

1. Improving communities. Samsung shows that its focus is not

just the immediate customer who benefits from the purchase
of its products. The first avenue through which Samsung
touches on the state of the society is by the provision of
products and services that meet their needs, but it also does
more. For instance, the company seeks to have its impact felt
beyond this by being a responsible conglomerate especially in
caring for the environment. It has started several related
programs and fully supported e-waste recycling and handling,
in addition to adhering to Basel Agreement. With these and
other corporate responsibilities, there is no doubt about the
effects of the company on people.
2. Superior products and services. When it comes to quality,
Samsung is rivaled by few. The company has shown its
commitment to meeting the needs of this component by
competing with the top brands across the globe, and this fight
has made it one of the best. It is no wonder why Samsung
ranks second at the global level revenue-wise. All this is
because of the uncompromising attitude that the company has
instilled in its production lines and services where quality is

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 concerned. With this, its products have come to be associated
with a superiority away from the norm.
3. Devote human resources and technology. In this
statement, Samsung shows the readiness of the company to
do anything possible to its course. It is a declaration that its
quality and the reputation associated with this brand comes
second to nothing else. The company has been doing this by
firstly going out for the best and most creative tech gurus to
keep its innovation agenda at the highest level. They do this
by leveraging technology, which has become the moving force
today.

1. Improving the lives of people. In the first component of its mission statement,
Apple reiterates the duty of the company to stimulate ease in the lives of its users
through simplified and user-friendly technology. The recognition of the
vulnerabilities in the online space has particularly pushed the company to link this
component with the demand for security features that improve the user’s
experience. While doing so, the company has broadened the services its
customers can enjoy as shown in its education, business and healthcare reach.
2. Empowerment of the public. The approach adopted by Apple in meeting this
element of its mission statement shows that the company considers its products
to be more than mere tools of entertainment. They are instead a source of
empowerment, and this explains the extensive presence of apple at work. In fact,
this emerges as a major source of innovation motivation for the company.
3. Top-quality products. The popularity associated with Apple products is
evidence of how far the company goes to fulfil the third component of its mission
statement. Most importantly, one rule remains unbent in this company, and that
is providing the customers with the best quality products.

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