Performance

Energy

We use energy for heating and for power, A “Win-Win” Opportunity

throughout the brewing and packaging
process therefore the availability and The use of fossil-based fuels is a significant cause of global
warming and source of cost for our business. Therefore there
affordability of fuel is crucial for our business is a significant mutual interest for us and society to reduce
as is the availability of electricity in the our energy consumption – particularly that of oil and gas.
bottling and fermentation process.
What we said we would do and what we delivered

We committed to examining ways to extend energy savings,

in the period 2009 – 2011, beyond the promise in our Aware
of Energy programme.

In 2002, we set a target of a 15 per cent energy efficiency

improvement by 2010. At the end of 2009, we had already
achieved 14.3 per cent. This means we are well on track to
meet our commitment. We have done so both for the
operations that were in our control in 2002, as well as for
those businesses that we have acquired and consolidated
during the period.

As a result of the change to consolidated reporting (see

page 2), we have restated our 2008 Energy results in order
to enable a valid performance comparison to be made.

 Sustainability Report 2009 – Heineken N.V.

Specific thermal energy consumption Austria
MJ/hl beer + soft drink + cider

2012 77

91
Göss Brewery to
become CO2 neutral
2009 89
Restated
2008 93
Reported
2008 96

2007 98

• Target

• Actual
The performance data for 2009 (actual – target) relate to the
companies that were part of the Heineken Company in 2008
and therefore exclude acquisitions made in 2009.

Thermal energy
In 2009 our total specific thermal energy consumption – the
amount of heat needed to produce one hectolitre of beer, soft
drinks or cider – was 89 MegaJoules per hectolitre (MJ/hl). Harald Raidl
Compared with the restated 2008 figure of 93 MJ/hl, this is Master Brewer
an improvement and ahead of our target of 91 MJ/hl for 2009.
The Göss Brewery in Austria has set itself an ambitious goal: to
To a large extent, the savings in specific thermal energy become the first ‘green’ brewery in Europe. In 2008, the plant
consumption have been driven by the implementation of launched a project which would change the heat supply in such
successful energy-saving measures, such as the re-use of a way that no CO2 emissions are released during the brewing
condensate from steam plants at our production site in process. The aim is to make the brewery CO2 neutral by the
end of 2010.
Ekaterinburg (Russia) and the minimalisation of steam
losses in Tadcaster (United Kingdom), Vialonga (Portugal), The technology involved in the project creates closed-cycles
Bujumbura (Burundi) and Tangerang (Indonesia). The sites of energy at the brewery, using a variety of ‘green’
in Madrid (Spain) and Patras (Greece) saved a significant energy sources.
amount of fossil fuel through extensive optimisation of their
“The Göss Brewery already uses innovative energy concepts,
steam boilers.
such as biogas from brewing grains and waste water from our
treatment plant,” explains Harald Raidl, Master Brewer. “With this
project, we’re taking our commitment to the environment a step
further by increasing our use of these energy concepts as well
as introducing the use of new ‘green’ energy sources.

These sources include solar energy and ‘green’ fuel for the
solid matter furnace, including wood, waste labels and dried
fermentation residue. In addition, the project will involve
optimising the brewery’s energy flows and reducing its overall
energy consumption.

This pioneering project is now being looked at by scientists,

who are keen to find ways to implement the innovative energy
concepts in other Austrian breweries. A set of ‘green’ guidelines
for Heineken’s other breweries is also being produced.

“The Göss Brewery is situated in a beautiful environment, so it

is very clear to us that we have a responsibility to protect the
natural world,” adds Harald. “We’re hoping our pioneering ‘green’
brewery becomes best practice wherever feasible.”

Heineken N.V. – Sustainability Report 2009 

 Performance
Energy

Nigeria

Reducing Nigeria’s carbon impacts

“The new model will introduce a number of changes, one of
which will reduce the number of journeys made by delivering
directly to customers whenever possible. This means fewer
kilometres will be driven, thus incurring lower costs and reducing
carbon emissions.”

In addition, by changing to centralised planning Nigerian

Breweries will have greater control over product distribution,
which should minimise the potential for error.

“The fact that all five breweries have fully backed the new
Ad Belder distribution model means its implementation will be a success,”
Supply Chain Manager explains Ad. “Over the next few years, Nigerian Breweries will
develop an operational strategy, based on the new model, to
realise an improved carbon footprint. This will have a major
A new centralised distribution model, designed by Heineken impact on the organisation but it is one that will be very positive
Supply Chain, will allow Nigeria Breweries Ltd to reduce its and ensure future sustainability and efficiency in the country.”
carbon footprint by providing greater efficiency to the product
delivery system. The project is part of a global initiative by Heineken that
has also been successfully employed in breweries in Spain,
During 2009, data collected from the previous year was analysed Greece and Italy.
and used to devise a new system that will centrally coordinate
the deliveries of the company’s five breweries, taking into
account the specific needs and differences of each site.

“Our overall aim was to create a more efficient and

environmentally-friendly distribution system for Nigerian
Breweries,” says Ad Belder, Supply Chain Manager at Heineken.

 Sustainability Report 2009 – Heineken N.V.

Natural gas is the most used fuel, accounting for Types of fuels used
57 per cent of all heat generated. Fuel oil and diesel Calculation of MJ per type of fuel
account for approximately 30 per cent. Nearly 4 per cent
of total energy is derived from renewable fuels (biomass
and biogas). Coal is not used.

Electricity
In 2009 our specific electricity consumption – the amount
of electricity needed to produce one hectolitre of beer,
soft drinks or cider – was 9.0 kWh per hectolitre (kWh/hl).
Compared with a restated 2008 figure of 9.0 kWh/hl, our
performance remained stable. It is slightly behind our
stated target of 8.8 kWh/hl for 2009. • LPG, natural gas, propane 66%

• Diesel oil, fuel oil, gas oil, kerosene 30%

Unfortunately, lower volumes caused by the global • Biomass 3%

economic downturn had a negative impact on our energy • Biogas 1%

savings efforts which rely heavily on scale to deliver • Coal, other 0%

greater efficiency. Our breweries in Tadcaster (UK) and

Irkutsk (Russia) saved a significant amount of electricity
by installing a more energy-efficient refrigeration plant. Specific electricity consumption
The actions of Total Productive Management (TPM) teams kWh/hl beer + soft drink + cider
in Valencia (Spain) and Madrid (Spain) contributed to a
2012 7.9
reduction in electricity consumption. The optimalisation of
8.8
the cooling plant in Ekaterinburg (Russia) also contributed 2009 9.0
Restated
positively. On the other hand, our breweries in Rechitsa 2008 9.0
Reported
(Belarus), St. Petersburg (Russia) and Lahti (Finland) saw 2008 9.2

an increase of their specific electricity consumption. 2007 9.3

• Target
Total energy • Actual
Our Aware of Energy programme aims to save 15 per cent The performance data for 2009 (actual – target) relate to the
companies that were part of the Heineken Company in 2008
energy per hectolitre (i.e. thermal energy and electricity) and therefore exclude acquisitions made in 2009.
between 2002 and 2010. With another year to go, the
programme is well on track. To date we have achieved
an energy reduction of 14.3 per cent.

The Heineken Group as a whole (i.e. those companies in

scope in 2002 and those acquired and consolidated since)
has realised 95 per cent of the promised improvements.
The 2002 group is already well below the target of
170 MJ/hl in 2010.

Heineken N.V. – Sustainability Report 2009 

 Performance
Energy

Total specific energy consumption Greenhouse gases

MJ/hl beer + soft drink + cider In 2009 our total specific carbon dioxide emission (the
amount of direct and indirect CO2 emissions produced per
200 100% hectolitre of beer, soft drinks or cider produced) was 9.4 kg
CO2 per hectolitre. Compared with a restated 2008 figure of
9.9 kg CO2/hl, this is an improvement and ahead of our stated
190 target of 9.6 kg CO2/hl for 2009.

Overall, as a result of divested production units and lower

180
volumes, our total absolute carbon dioxide emissions
decreased from 904 ktonnes in 2008 to 848 ktonnes in 2009
85.7% (including our malting plants and new acquisitions).
170
85%

Environmental compliance
160
From this year onwards, we report the total number of
Restated
2002 2003 2004 2005 2006 2007 2008 2009 2010 environmental and safety accidents with off-site effects.
An environmental and safety accident is defined as an
• Actual Heineken Group uncontrolled event with the potential to harm life, property
• Actual Heineken Group 2002 or the ecosystem and which can cause nuisance to a third
party. In total, 64 accidents were reported. In most cases, the
Direct and indirect CO2 emission quality of the effluent exceeded the legal limits or activities
kg CO2/hl beer + soft drink + cider on the brewery premises caused noise-related nuisances.
Nine production units had to pay fines as a result of one or
2012 8.3
more environmental accidents. The total amount of fines paid
9.6
2009 9.4 in 2009 was EUR 357,000 versus EUR 643,000 in 2008.
Restated
2008 9.9
Reported
2008 10.4 The number of environmental and safety complaints related
2007 10.5 to environmental or industrial safety accidents with off-site
• Target effects increased from 65 in 2008 to 75 in 2009. This is mainly
• Actual the result of new, stricter reporting instructions and a change
The performance data for 2009 (actual – target) relate to the of our definitions. As the procedure for reporting safety
companies that were part of the Heineken Company in 2008
complaints was reintroduced in the course of 2009, the
and therefore exclude acquisitions made in 2009.
accuracy of this figure cannot be guaranteed.

 Sustainability Report 2009 – Heineken N.V.

Russia Environmental and safety complaints
number

Simple Saving 2009

Restated
2008 27 38
74 1

Reported
2008 64 10

2007 37

2006 55

• Group

• New reporters 2009

Redefine the scope of and approach to our energy
and climate programme for 2010 – 2020
Energy is one of the main areas within our new approach
to sustainability outlined in Appendix 1: Brewing a
Anna Meleshina Better Future (pages 38-41).
Communications Director
Review actions on carbon footprint
In the context of our new approach, we have defined actions
In 2009, employees at the Heineken Brewery in St Petersburg
were encouraged to be energy efficient in the office as part leading to a further and continuous reduction of our carbon
of a new campaign known as ‘Simple Saving’. footprint as one of the new focus areas. You can read more
about this in the chapter A New Approach for a New Decade
The campaign was launched on World Environment Day – on page 36.
5 June – and prompted staff to consider the environmental
and economic benefits of saving electricity and water.

“Simple Saving involves straightforward measures to raise

awareness of the importance of energy efficiency,” explains
Anna Meleshina, Communications Director at Heineken Russia.
“Posters reminding people to switch off lights, computers and
electrical appliances were displayed in strategic places around
the office and stickers were attached to bathroom mirrors to
remind people to turn the taps off completely.”

To strengthen the message, statistics were emailed to each

colleague demonstrating the hourly electrical cost of keeping
appliances on for longer than necessary and the water that is
wasted by leaving a tap running.

The campaign targeted employees and also visitors to the

St Petersburg brewery – around 600 people in total. Heineken
Russia has run various energy saving initiatives since entering
the Russian beer market in 2002, but Simple Saving was the first
internal engagement project to focus on energy efficiency.

“As a result of this campaign, employees have been discussing a

range of ways how to cut electrical and water waste,” comments
Anna. “They’ve shown a real desire to embrace energy saving
initiatives.”

The project has been so successful that in 2010 Heineken Russia

intends to expand the Simple Saving campaign to all other
breweries and sales offices across the country. “Our aim is to
generate greater sustainability throughout all Heineken Russia’s
workplaces,” adds Anna.

Heineken N.V. – Sustainability Report 2009 