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    Rhetorical Analysis

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    MichelleLondoño
    The Google commercial presented during the 2020 Super Bowl told the true story of an 85-year old grandfather and his late wife Loretta. It showed him using Google to view old photos of them together, remember details about her, and find meaningful places from their past. Though discussing death and loss could be risky, viewers responded very positively to the emotional ad, which became the most discussed after the game. It demonstrated Google's abilities to preserve memories and be used for everyday tasks, even sentimental ones, in a way that resonated strongly with audiences.

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    Rhetorical Analysis

    Uploaded by

    MichelleLondoño
    149 views2 pages
    The Google commercial presented during the 2020 Super Bowl told the true story of an 85-year old grandfather and his late wife Loretta. It showed him using Google to view old photos of them together, remember details about her, and find meaningful places from their past. Though discussing death and loss could be risky, viewers responded very positively to the emotional ad, which became the most discussed after the game. It demonstrated Google's abilities to preserve memories and be used for everyday tasks, even sentimental ones, in a way that resonated strongly with audiences.

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    Rhetorical analysis of Loretta

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    Rhetorical analysis

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    The Google commercial presented during the 2020 Super Bowl told the true story of an 85-year old grandfather and his late wife Loretta. It showed him using Google to view old photos of them together, remember details about her, and find meaningful places from their past. Though discussing death and loss could be risky, viewers responded very positively to the emotional ad, which became the most discussed after the game. It demonstrated Google's abilities to preserve memories and be used for everyday tasks, even sentimental ones, in a way that resonated strongly with audiences.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    149 views2 pages

    Rhetorical Analysis

    Uploaded by

    MichelleLondoño
    The Google commercial presented during the 2020 Super Bowl told the true story of an 85-year old grandfather and his late wife Loretta. It showed him using Google to view old photos of them together, remember details about her, and find meaningful places from their past. Though discussing death and loss could be risky, viewers responded very positively to the emotional ad, which became the most discussed after the game. It demonstrated Google's abilities to preserve memories and be used for everyday tasks, even sentimental ones, in a way that resonated strongly with audiences.

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    © All Rights Reserved
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    Michelle Londono

    English composition

    Mrs. Standford

    03-04-2020

    Google advertisement; “Loretta”

    The company’s add was presented for the first time during the Superbowl. most people say it

    was the add that trigged the most tears. The Google commercial presents the real love story

    of an 85-year-old grandfather of a google employee and his late wife, Loretta. Google played

    a wild card by playing the Loretta add during the Superbowl, such an emotional topic as the

    widower remembering his wife can upset or offend the viewers but surprisingly the

    commercial got a favorable response from viewers, it became the one add people talked about

    after the game was over, and the video on youtube has already more than 12 million views.

    “The emotional reaction also seemed to translate to brand impact, leading to the highest

    brand favorability of any of the Super Bowl ads Unruly. Nearly half (49%) of all viewers

    reported a favorable view of the brand, compared to a U.S. average of 37%. What’s more—

    46% of viewers also reported purchase intent, with 47% saying they were willing to find out

    more about the brand.” (Unruly VP) this advertisement was talked about and shared, which

    suggests it has been successful.

    The commercial starts with a searching bar, but we can see the Google logo in the back, this

    lets the viewers know that the author of this add is Google. A piano soundtrack is being

    played, setting the mood to a serious/sad topic. Then we hear an old man’s voice asking to

    see pictures of “Loretta”, from this moment we know that the commercial is using pathos to

    get to the audience, the first picture is shown and it’s vivid, a picture of two old people

    creates some type of intimacy and association between these people we don’t know and the

    audience, A second picture is shown “remember Loretta hated my mustache” Google


    assistant replies “Ok, I’ll remember that” which shows that Google can be used even for the

    small things as remembering, the old person procedures to laugh, which when watching the

    add for the first time people might not notice, but the man laughs so the audience doesn’t get

    upset and generates bad reviews. The man procedures to search for a little town that he

    doesn’t remember what is called or where is at, Google shows results, successfully founding

    the town he was looking for, this shows the reader that google that even with the smallest

    information/description google is successful at finding things for us. Another picture of the

    couple is shown laughing and fishing in what seems to be Alaska. The man procedures to ask

    Google to show photos of their anniversary, google pulls up a couple of pictures, that seems

    old, the audience is shown the first picture in black and white, the photo may look simpler,

    the mood of the photo is more intense making it more emotional. The widower then asks

    google to play their favorite movie, which shows another task that Google can do, a black and

    white movie is shown, the scene Google chooses to play is one of the most sentimental

    scenes of this movie, where two people are saying Goodbye. A list of things the man told

    google to remind with the dates on the bottom of each thing. A recompilation of videos of

    Loretta starts playing, with the background piano soundtrack, their wedding and the life of

    Loretta. The list appears again stopping in one specific reminder “Loretta always said, don’t

    miss me too much, and get out of the dang house”

    The ad closes with the man’s voice “remember I’m the luckiest man in the world” ...

    According to Unruly, the add fulfilled its purpose, which was selling a product by Google,

    google assistant, It got to people by using emotions and nostalgic scenes and demonstrated

    that this product can be used in our daily lives, it also demonstrated how regular people can

    use google, knowing that old people are the people that tend the most to have problems

    getting around technology.

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