The Ministry of Tourism
The Ministry of Tourism
The Ministry of Tourism
Manpower Development.
Promotion & Marketing.
Investment Facilitation.
Planning.
Co-ordination with other Ministries, Departments,
State/UT Governments.
Regulation:
Standards.
Guidelines
Infrastructure & Product Development.
Guidelines
Human Resource Development
Institutions.
Setting Standards and Guidelines.
Publicity & Marketing:
Policy.
Strategies.
Co-ordination.
Research, Analysis, Monitoring and Evaluation
International Co-operation and External Assistance
International Bodies.
Bilateral Agreements.
External Assistance.
Foreign Technical Collaboration
Legislation and Parliamentary Work
Establishment matters.
Vigilance matters.
Implementation of official language policy.
Budget co-ordination and related matters.
Plan-coordination and monitoring.
The Functions of Attached Office viz. Directorate General of Tourism are as under [The office of DG (T) has now been merged with the office
of Secretary (Tourism)]:
Assistance in the formulation of policies by providing feedback from the field
offices.
Monitoring of Plan Projects and assisting in the Plan formulation
Coordinating the activities of field offices and their supervision.
Regulation:
Guide service
Complaints and redressal.
Infrastructure Development:
Release of incentives.
Tourist facilitation and information.
Field publicity, promotion & marketing.
Hospitality programs.
Conventions & conferences.
History[edit]
The potential for tourism in India was first recognized with the setting up of a Tourist Traffic
Committee, an ad-hoc body, in 1948, to suggest ways and means to promote tourism in India.
Based on its recommendations, a tourist traffic branch was set up the following year, with regional
offices in Delhi and Mumbai, and in 1951, in Kolkata and Chennai. A separate department of tourism
under the government was first created on 1 March 1958, that was put under the ambit of Ministry of
Transport and Communications. It was headed by a Director General in the rank of joint secretary.
Simultaneously, Tourism Development Council, an advisory body, was constituted and was chaired
by the minister in charge of tourism. [4]
After a fall in the number of tourists entering India in 1961 from the preceding year, the government
constituted a committee headed by Lakshmi Kant Jha, then secretary in the Department of
Economic Affairs, under the Ministry of Finance, to find and examine the reasons. The committee
attributed it to the Chinese aggression in the backdrop of the Sino-Indian War that year.
Subsequently, as per the committee's recommendations, visa norms were liberalized, and the India
Tourism Development Corporation was established in 1966 as a functional agency of the
Department of Tourism. Further, Prime Minister Indira Gandhi convened a conference in October
that year, the deliberations of which resulted in the creation of the Ministry of Tourism and Civil
Aviation. Karan Singh was appointed the first minister.[4
Formed 1967
Jurisdiction India
Transport Bhawan
Sansad Marg
New Delhi,110011
New Delhi
DIVISIONS
Officer Name
Administration I
Administration IV (Transport Bhawan)
Administration IV (C-1 Hutments)
Domestic Offices
Integrated Finance Division
Budget & Accounts Section
Cash Section (Admn II)
Principal Pay & Accounts Office
Office of the Chief Financial Controller (CFC) - Pay & Accounts Office (PAO)
HRD
Hotels & Restaurants Division
Hunar Se Rozgar Division (HSR)
Information Technology (IT)
Infrastructure Development Division (IDD)
International Cooperation Division
Market Research Division
Monitoring & Coordination Division (M & C)
Niche Tourism
Overseas Marketing Division
Official Language Division
Parliament Section
Publicity
Events
PR Cell
Public Sector Undertaking
PRASAD
RTI Cell
Swadesh Darshan (SD)
Social Media Division (SM)
Swachch Bharat Mission- Project Monitoring Unit
Travel Trade Division
Vigilance Cell
Adopt a Heritage Scheme
National Informatics Centre (NIC Cell)
Tourism Policy of 1982
Tourism policy of the Ministry was presented for the first time in both Houses of Parliament on
November 3, 1982. The policy statement contained five main objectives of the tourism policy of the
Government of India. According to it, The Government objectives are to develop tourism that: (i) It
becomes a unifying force nationally and internationally fostering better understanding through travel.
(ii) It helps to preserve, retain and enrich the county's world view and lifestyle, its cultural expression
and heritage in all their manifestations. The prosperity that tourism brings must cause accretion and
strength rather than damage to the social and cultural values and depletion of the county's natural
resources. In Tourism India must present itself on its own terms - not as an echo or imitation of other
countries, other cultures and lifestyles. (iii) It brings socio-economic benefits to the community and the
State in terms of employment opportunities, income generation, revenue generation for the States,
foreign exchange earnings and, in general causes human habitat improvement. 132 (iv) It gives a
direction and opportunity to the youth of the country both through international and domestic tourism
to understand the aspirations and viewpoints of others and thus to bring about a greater national
integration and cohesion. (v) It offers opportunities to the youth of the country not only for employment
but also for taking up activities of nation building character like sports, adventure etc and for the
molding of the youth of the country. The policy statement states that high priority would be accorded to
the development of international tourism and increasing attention to foster regional tourism. Due
emphasis is given to the development of cultural tourism and efforts to provide adequate tourist
facilities at major cultural centre’s in a planned manner in coordination with other agencies. Another
attention given was to develop backward areas having ancient monuments, natural scenery, festivals
and local arts etc. Efforts will be made to construct youth hostels to facilitate the movement of youth
from different parts of India and abroad. To achieve the objectives, the document states that selected
travel circuit approach would be followed and matching facilities would be provided. In regard to
marketing strategy, the policy statement suggests the necessity of exploring new markets and the
development of tourist traffic from West Asia and North African Countries. It also refers to the need to
develop Buddhist Centre’s with a view to attract larger number of Buddhist travellers from the Far East.
Since cultural and natural heritage constitutes the major tourism resource of the country, the need to
maintain a judicious balance between conservation and development is stressed by educating the
people in appreciating their rich heritage and eliciting co-operation in preserving and protecting it. 133
The policy statement also stressed the need for co-ordination among the various public - private sector
undertakings. "International tourism will be mainly the responsibility of Central sector; the Centre would
play a coordinating role supplementing the State effort wherever necessary. The combined effort will be
directed towards achieving a comprehensive well-rounded and integrated development enabling
tourism to make a positive and effective contribution to the economic growth of the country." It also
clarifies that sufficient incentives would be provided to the private sector to play a more dynamic role in
the development and promotion of tourism
The main features:- 1. Identification of domestic tourism, inbound tourism and outbound tourism
besides seeking to pamper domestic tourism along with inbound tourism. 2. Focus on the significance of
tourism in poverty alleviation and employment generation. Nevertheless, policy acknowledges the
information gap in the perception of the economic and social import of tourism. 3. In addition to spelling
out an all-inclusive of tourism product, the policy emphasizes diversification of the product in the form
of going for nab destinations to reinforce the main stream of cultural tourism. It further pinpoints the
need for improving facilitation services. 4. The preservation and protection of natural resources,
environment and ecology becomes imperative and has been incorporated as one of the main objectives
of tourism development. 5. The policy supports sustainable development of tourism within the carrying
capacity of the area. 134 6. Foreign collaboration and investment in tourism industry especially in view
of the liberalization and globalization are encouraged through a package of physical and financial
incentives for the setting up of new enterprises and their spreading. 7. There is need for introducing plan
restrictions anti educating rile people to tone down the adverse impacts of tourism. 8. Adopt new
technology greatly in the promotion of tourism 9. The policy identifies the distinct role of the Central
and State governments, public sector enterprises and private sector in tourism development. The policy
underlined the merit of local governments, Non-Governmental Organizations (NGOs) and the local
youth in the creation of awareness amongst people and facilities for tourists. 10. The policy centre’s on
creating awareness, ensuring effective co-ordination by setting up a 'Board of Tourism Industry and
trade' involving institutions at the grass root level for the creation of tourist facilities. Developing eco-
tourism in the NorthEast implementing integrated development of tourist destinations as per carrying
capacity and local aspirations and providing a package of assistance and facilitation services to domestic
and foreign investors.
In 2002, the action plan was finally translated into a tourism policy and it officially became a joint
central-state government concern. The policy document attempted to establish tourism’s great
contribution in national development and its role as an engine of growth. It suggested that tourism not
only generates government revenue, foreign currency, but also provides an optimal use of India’s scarce
resources, sustainable development, high quality employment(especially to youngsters, women and
disabled people), and finally peace, understanding, national unity and stability. The policy aimed at
increasing the number of domestic and 135 international tourists. In order to do this, the government
proposed to diversify the Indian tourism products and substantially improve the quality of tourism
infrastructure, marketing, visa arrangements and air travel. In 2002, Government of India launched an
international marketing campaign named as Incredible India to promote tourism in India to global
audience. The Incredible India campaign projected India as an attractive tourist destination by
showcasing different aspects of Indian culture and history like yoga, spirituality, etc. The campaign was
conducted globally and received appreciation from tourism industry observers and travelers. However,
the campaign was substantially criticized from some quarters. Some experts criticized it on its failure to
cover several aspects of India which could have been attractive to the average tourist. In 2009, the
Ministry of Tourism launched a campaign titled ‘Atithi Devo Bhava’ targeting the local population to
educate them regarding good behavior and etiquettes while dealing with foreign tourists. ‘Atithi Devo
Bhava’ aimed at creating awareness about the effects of tourism and sensitizing the local population
about preservation of India's heritage, culture, cleanliness and hospitality. It also attempted to re-instill
a sense of responsibility towards tourists and reinforce the confidence of foreign tourists towards India
as a preferred holiday destination. The concept was designed to complement the ‘Incredible India’
Campaign
Secretary (Tourism) is the Chief Accounting Authority of the Ministry of
Tourism. He discharges this responsibility with the assistance of the
Additional Secretary Financial Adviser (AS&FA)of the department and
the Chief Finacial Controller.
The Chief Financial Controller heads the accounting organization and
reports to the Secretary through the ASFA.
The accounting organization comprises the Principal Accounts Office,
Internal Audit Wing and one Pay Accounts
Office at Delhi The Chief Financial Controller is Head of the Department
for the accounting organization