AMAR JYOTI

DOB: 14/03/1989
EMAIL: amar.nitsurat@gmail.com
CONTACT NO: +91-8375856270

ACADEMIC PROFILE
MBA International Management Institute, Delhi (IMI Delhi) 6/10 20
BTECH (EE) National Institute of Technology, Surat (NIT Surat) 8.22/10 20
CLASS XII BJB College (CHSE Board) 92.4%
CLASS X Stewart School (ICSE Board) 93%
WORK EXPERIENCE 64 MONTHS
ABM India  Job Profile Oct’18-Present
 Responsible for formulation and execution of political campaigns to help PM Modi win 2019 General
General Manager elections.
 Job Profile Jan’15-Present
 Responsible for customer acquisitions and driving engagements at pan India level.
Fastfox.com  Exploring different business models and taking new initiatives to define the path of the company.
(Series A Funded  Undertake pilot projects, set play book and drive the growth of the organization.
Startup)  Streamlining the operational processes at the input stage of the sales cycle.
 Working with product stakeholders to define strategic goals and implementing marketing & operations plans.
 Monitor, optimize and report performances of marketing campaigns on an ongoing basis.
 Formulate the SEO strategy to drive organic traffic, organic leads and increase brand visibility.
 Working with the PR and Design team to finalize marketing communication pitches and design creatives.
Assistant Vice  Understanding channel economics and optimize campaign performance through analytical research skills.
President - Growth  Planning out and implementing ATL and BTL marketing activities.
 Defining the content strategy and monitor its execution.
 Explore and execute corporate tie-ups and partnerships.
 Growth hacking and hustling to drive the startup in its growth path.
 Accomplishments
Core Founding  Drove the organization from scratch to become the largest brokers network (1.5 Lakh Users) in India
Team Member within 5 months of launch of real estate agents App- Broex.
 Chalked out the entire design of the website Fastfox.com and played key role in the designing of Broex App
 Generated 10,000+ high intent customer leads per month with 15% organic leads through SEO.
 Defined the brand identity and brand positioning across all customer touch points.
 Solved the Inventory problem with properties directly sourced from owners contributing 50% of total supply.
 Was among the 45 individuals across India to be invited by Google for Google’s Startup Bootcamp, 2015.
 Got promoted within 7 months of joining the organization. Part of the core team.
 Was an instrumental part in enabling Series A round of funding from leading Venture Capital firms
 Was an instrumental part in driving the company from 5 members to an organization of 250+ employees.
 Represented the organization at various Startup level summits across the country.
 Received Standing Ovation Award for my contributions for the organization on the 3rd Inauguration Day.
 Was granted considerable number of shares under ESOP scheme by the founders.
 Job Profile July’14-Jan’15
 Monitoring and addressing HNI clients’ banking and Investment portfolios.
 Using sales, financial acumen and investment expertise to suggest right products to the customers.
ICICI Bank Ltd.  New customer acquisition and building long term relationship with customers.
 Focus on business development across liabilities, assets & fee.
Deputy Manager-
Wealth  Accomplishments
 Successfully closed a deal worth 3 crores within 2 months of induction as a new joiner.
 Received an appreciation mail from the central team for my work in the month of August’2014.
 Received an award for being the best performer under Mortgage category in the month of September’2014.
Tata Technologies  Job Profile July’ 11- June’ 12
Ltd.  Was a part of the Manufacturing Automation and control solutions group.
(subsidiary of Tata  Creating innovative and customized solutions to enable cost-effective, world-class manufacturing.
Motors Ltd.)  Integrating the supply chain and enabling integration between enterprise and plant-floor system.
 Accomplishments
 Worked on a project on Product Monitoring System at Bosch Chassis system, Pune
Automation  Received award for successfully completing the commissioning, testing of machining and assembly line.
Engineer  Successfully handled a breakdown of conveyor belts at Tata Motors to ensure smooth running of operations.
LIVE PROJECTS 6M
DAIKIN Air-Conditioning India Pvt Ltd. Sept’ 13
 Worked on 50 leads and converted 3. Brought business worth 65 lakhs.
Project Details  Carried out extensive meetings with Primary and Secondary Influencers viz. Architects, Interior Desi
 Received letter of recommendation and a PPO for my work.
Amrapalli Group Jan’ 13
Project Details  Conducted market survey to established the consumer perception about Mum’s ketchup.
 Recommended strategies for higher visibility of Mum’s ketchup.
Crackmymba.com Sept’ 13
 Conceptualized, managed and developed online and social media marketing programs.
Project Details  Increased the brand awareness cost-effectively.
 Developed and scaled profitable customer acquisition programs.

POSITIONS OF RESPONSIBILITY

General Secretary of Placement Committee, NIT Surat

 Facilitated placements of a batch of 550 students with many students getting double jobs.
 Was instrumental in getting 78 companies to the campus.
 Facilitated summer training for the batch, ensuring practical exposure for students.
2011

General Secretary of Residential Affairs Council, IMI Delhi

 Single Point of Contact between management and students.
 Dealt with all the issues of Hostel, mess and administration.
 Was a member of Student Council.

2014

Captain of Chess Team, NIT Surat

 Represented the College Chess Team in All India Inter NIT Sports Tournament, Compete 09.
 Was instrumental in helping the team finish at 3rd position out of 20 competing teams.

2010

Publicity Co-Manager, NIT Surat

 Carried out extensive marketing and publicity of Entru-meet ’08, a National Level Tech-Fest.
2009

Network Secretary, NIT Surat

 Facilitated uninterrupted Internet & LAN connectivity in the entire college (NIT).
2008

CERTIFICATIONS/TRAININGS
 Leadership Training for Managers from Dale Carnegie Training, India.
2016

 Startups Bootcamp organized by Google.

2015

 Digital Marketing Certification from Edureka Pvt Ltd.

2015

 NISM-Series-V-A: Mutual Fund Distributors Certification from National Institute of Securities Markets
(NISM).
2014

 IRDA Certification from Insurance Regulatory and Development Authority.

2014

 Green Belt Certification in Six sigma and Lean management from Think Excellence Ltd.
2013

 SAP Certification from SAP University Alliance.

2013

 Plant Automation(PLC & SCADA) Certification from Prolific Ltd.

2010

 Practical Training and Certification in Transmission & Distribution System at OPTCL.

2009

AWARDS & ACHIEVEMENTS

Academic
 Awarded Silver Merit Certificate, 3rd National Cyber Olympiad.
 Awarded Certificate of Excellence for being among the top 1% students in the state in ICSE board.
 Secured 32nd rank in the State Maths Olympiad and selected for Orissa summer mathematics training
camp.
 Awarded Certificate of Excellence for 4 years in State Talent Search Examinations.

B -School
Competitions
 Finalists in Future on-Marketing Mastermind organized by DCM Shriram Consolidated Ltd.(DSCL)
 Secured 3rd position in Sahara Force India Challenge, IIM L Varchasva.
 Finalists in Ad-O-holics 8.0, Marketing event, IMT Ghaziabad.
 Finalists in Fin-Charades, Finance event, Kritva ’13,IMI Delhi.

Extra-Curricular
 1st Prize in Lock Stock Trading, online trading event, Mindbend ’09,NIT Surat
 1st Prize in Technocrats case study competition, Mindbend ’09,NIT Surat
 2nd Prize in Amateur Photography, Mindbend ’09, NIT Surat

Sports
 Secured 2nd rank at a State Level Chess Championship.
 Champion at Intra college chess tournament.
 Part of the College Cricket Team at NIT Surat and IMI Delhi.