Bouncken - 2018 - University Coworking-Spaces
Bouncken - 2018 - University Coworking-Spaces
Bouncken - 2018 - University Coworking-Spaces
1/2/3, 2018
Ricarda B. Bouncken
University of Bayreuth,
Prieserstr. 2, 95440 Bayreuth, Germany
Email: bouncken@uni-bayreuth.de
1 Introduction
Waterloo became a focal entrepreneurship hub in the regional economy. Research has so
far ignored that with university coworking-spaces universities can tap into a new holistic
opportunity for improving entrepreneurship and new venturing.
Embedded in the sharing economy (Richter et al., 2015), coworking-spaces build a
new worldwide trend that provides their users with dedicated office space and
additionally a social space, which provides different services for example a cafeteria.
The first ideas about coworking-spaces developed around 2007 in Silicon Valley,
leading to an increase in the prevalence of coworking-spaces until 2012, increasing
dramatically after 2012 (Jackson, 2013). Academic research neither focused on university
coworking-spaces nor on their potential within entrepreneurial universities. Yet in the
real world, universities conceptualise or have established coworking-spaces attached to
their campuses. The first prominent examples are the Blackstone Launchpad formed a
group of mainly US-based universities (e.g. Cornell University, UCLA, New York
University), the i-Lab in Allson at the Harvard University, the day-office in Ashburn at
the Lakeview University, the start-up Sauna in Helsinki at the Aalto University, and the
coworking-space at the University of Tübingen. Very recently, in 2016, several
universities have and started coworking-spaces. The high importance of coworking in
general, but specifically for entrepreneurship and entrepreneurial universities, demands a
better understanding of how university coworking-spaces operate and how universities
can implement coworking-spaces. The potential of coworking-spaces lies in how they
combine spaces for work, their communication of business ideas, access to additional
technology infrastructures, entrepreneurial education courses, coaching, and linkages to
external organisations, particularly to incubators and firms that provide ideas and aim to
insource knowledge and business ideas themselves. Additionally, university coworking-
spaces allow returns from renting out space, from successful entrepreneurship initiatives,
and from improving new venturing in the region. Thus, this paper assumes coworking-
spaces universities will specially improve regional and economic performance and their
own financial performance, the core idea of entrepreneurial universities (Etzkowitz,
2003; Bramwell and Wolfe, 2008; Gibb and Hannon, 2006). This paper aims to integrate
the idea of coworking-spaces into entrepreneurial universities and to develop a concept of
how universities can do so. This paper will explain, analyse, and provide suggestions
about how university coworking-spaces can implement the idea of entrepreneurial
universities that pursue positive effects on the financial situation of the region and the
university (Bramwell and Wolfe, 2008; Etzkowitz, 2003).
2 Conceptualisation of coworking-spaces
business ideas. Coworking-spaces might from time to time offer additional BarCamps
organised as conferences and for the promotion of new business ideas.
Coworkers have autonomy about their targets, their tasks, and the duration of their
memberships. They also have autonomy in forming and developing relationships to
exchange resources with other coworking-users. The sharing of the office and of the
social space is important for resource sharing and community building among the
coworking-users (Capdevila, 2013). Coworking-user’s social interactions can take
diverse forms and may vary in intensity. Interactions can even endure beyond the
coworker’s presence in the specific space. Thus, the coworking-space can bring
inspiration and increase knowledge sharing among coworkers during the physical co-
presence in the coworking-space and afterwards.
Coworking-spaces extend the idea of an adhocracy where the operating core of an
organisation very flexibly takes upon projects and merges available knowledge for
specific tasks (Mintzberg, 1993). Extending this organisational concept, this paper argues
that coworking-spaces are only a home of the diverse organisations which have their own
strategic apex or middle line. The self-employed coworkers, microbusinesses, and new
ventures that typically use coworking-spaces have an operating core, a middle line, and a
strategic apex in one team. They will typically act without hierarchical boundaries,
focusing on the division of tasks among team members. Furthermore, coworking-space
users and venture teams might merge their teams, step out of a team and join another one,
or leave the coworking-space. Thus, the organisation(s) within a coworking-space
(organisation) is/are very fluid and flexible.
This paper builds on the idea that coworking-spaces offer great potential for
entrepreneurship. Schmidt et al. (2013) in an exploration of the Berlin area categorise
grassroots labs, coworking labs, company-owned labs, and research labs and university
affiliated labs. Grassroots labs, organised typically as small associations and with limited
members, follow a non-commercial, collaborative approach. Grassroots labs provide
infrastructure of digital and machine-aided work with computers, 3D-printers or CNC
milling technologies to their selected members (Schmidt et al., 2013). The very
heterogeneous forms of coworking labs are run by a commercial provider that equips a
location (often with a particular focus, e.g., on media, film and design) with its core
technical equipment, and provides further expert supervision, additional services, e.g.,
themed workshops, consulting, training and further education. Company-owned labs
(corporate coworking-spaces to the prevalent definition) aim to transcend routine patterns
of thinking to avoid cognitive and technological lock-ins of their internal structures.
Company-owned labs establish a space outside the core company where internal staff and
external specialists can work together. These labs additionally allow companies to
flexibly integrate interdisciplinary and novel creative processes and/or to follow open
innovation approaches. The labs provide a content base for the development of business
models (Clauss, in press; Clauss et al., 2014). Coworking-spaces, particularly the
corporate ones will allow for a high degree of flexibility in promoting the integration of
fresh ideas and talents (e.g. scientists and scholars, freelancers and start-ups) into new
business models (Bouncken and Fredrich, 2016a, 2016b). Schmidt et al. (2013) assumes
that research and university affiliated coworking labs aim at quickly transferring results
from research into marketable solutions. Research and university affiliated labs purposely
integrate industrial partners.
42 R.B. Bouncken
being located at the same university. While the coworkers interact with each other they
communicate and compare their belief sets with the others, stimulating a bi-directional
process. Especially when aiming towards entrepreneurship and new venture
development, individuals in coworking-spaces will compare the performance of their
belief sets with those of others. Even though many of the individuals’ beliefs, norms,
attitudes, and knowledge remain tacit and the venture process is highly uncertain,
individuals experiencing that others’ sets perform better may adapt parts of their own sets
to those of the others and even develop a shared understanding of each other, fostering
more homogeneous sets in the coworking-space (Klimoski and Mohammed, 1994;
Mohammed et al., 2000). Still, due to the tacitness and complexity of the sets, individuals
might not know why, how and which aspect exactly is better performing than the others.
They might use simplistic, explicit, or obvious criteria to systemise who and why one has
better performing beliefs. Nonetheless, individuals in coworking-spaces might have
several interactions in the work and social space but they typically cannot interact with
everyone. Coworkers will wander around and try to identify those who might be more
interesting, more sympathetic, have similar targets, complementary knowledge and might
according to their evaluations be better performing than others or themselves. Often,
because of the greater similarity, students will have a tendency to communicate with
those they already know or who come from the same faculty. Yet, through continuous
interaction in the coworking-space and the quest to insource others’ expertise (student)
coworkers will contact and also collaborate with coworkers showing greater diversity.
Communicating and teaming (student) coworkers from different faculties might develop
patterns or decision rules about the selection of interaction partners. Additionally,
coworkers will initiate and experience socialisation processes. The development of more
homogeneous sets of beliefs and behavior might influence the interaction schemes, the
socialisation processes in coworking-spaces, and ease the interaction within the venture
team (Rentsch and Klimoski, 2001). Although students and coworkers come and leave
university, coworking-spaces will develop joint decision rules, socialisation schemes, and
an organisational culture and community. These will influence the interaction, the
learning patterns and the formation and development of teams.
from diverse faculties, being less homogenous compared to the typical coworker. Thus
the typical body of coworkers in university coworking-spaces differs from public ones.
Moreover, university coworking-spaces may to some degree force students to enter the
coworking-space by integrating the coworking-space into structured lectures, courses,
and conferences particularly of their entrepreneurship program. The mandatory elements
may damage the freedom and autonomy, finally spoiling the inspiration in the
coworking-space. Nonetheless, universities establish coworking-spaces particularly for
improving the entrepreneurial intentions of students, increasing their risk taking, access
to new venture ideas, and preferences for independent work. Universities are carefully
protecting the inspirational force of the coworking-space.
Thus, university coworking-spaces should aim to push and pull students into the
coworking-space. While doing so they need to protect and foster the entrepreneurial
inspiration in the coworking-space. University coworking-spaces can increase inspiration
by the interior design of the coworking-space, non-mandatory or flexible structures of
project and team membership (e.g., cowork-jellies), and by encouraging the openness to
ideas from the outside, for example by establishing an internal bazar of venture ideas and
innovation problems.
3.7 Autonomy
In pure public coworking-spaces, users may autonomously choose when and with whom
they want to work and communicate. Coworking-spaces allow self-regulated working
hours, thus granting coworkers high levels of autonomy regarding the access to office
infrastructure and a social hub to meet and work when they want. This is especially
important for making coworking activities compatible with the normal university
program and other important deadlines for studies and research.
University coworking-spaces might define restricted access, e.g., around specific
hours or restricted space, particularly if some space is already reserved for specific
(mandatory) entrepreneurship courses and venture targets. University coworking-spaces
University coworking-spaces 47
might not offer complete autonomy because teams or a part of a team might already have
been formed previously due to a course structure or a project they have been assigned.
Furthermore, students generally have higher degrees of autonomy compared to
employees. Thus autonomy has a smaller influence in university coworking-spaces
compared to commercial or corporate coworking-spaces. Still, the autonomy in pursuing
one’s own venture ideas in a good social space with the necessary infrastructure will
improve the new venture formation and progress.
Table 1 Forms of university coworking-spaces
Integrated and
Educational Technical Integrated
Type networked
coworking-spaces coworking-spaces coworking-spaces
coworking-spaces
Examples University of Friedrich-Alexander Technical Blackstone
Tübingen, Goethe University University of Launchpad
University Erlangen-Nürnberg, Munich, Technical
Frankfurt, European University of University of
Viadrina University Bayreuth Berlin, Aalto
University
Helsinki,
University of
Bayreuth
Characteristics Coworking-space Implementation of Coworking-space Open
integrated into an open fabrication in existing or newly entrepreneurship
existing university laboratory (FabLab). built facilities. program and
facilities (e.g., Focus on enabling Integration of software offered by
libraries). Focus on individuals to realise laboratories, a private company.
direct coworking technical ideas and working spaces, Participating
between students prototypes. coaching and universities provide
and entrepreneurial mentoring, and physical coworking-
education structured space
entrepreneurship
programs
Equipment Working space: Technical working Working spaces Website for online-
desks, offices, space: desks and a (desks, offices, community building,
meeting room variety of machines meeting-rooms), physical equipment
(e.g., 3D-Printer, and technical provided in different
CNC milling equipment (e.g., configurations by
technologies). 3D-Printer, CNC participating
milling universities
technologies)
Entrepreneurship Business and Coaching, courses, Technical and Technical and
research related and training for business-related business related
coaching, mentoring, technical equipment. coaching, coaching,
and structured mentoring, and mentoring, and
entrepreneurship structured structured
programs entrepreneurship entrepreneurship
programs, programs.
relationships to Additional
national and mentoring and
regional companies community building
through a
comprehensive
website
48
Table 2
R.B. Bouncken
• Space. One field of synergies relies on the combination of the coworking-space with
the existing infrastructure or new infrastructure to be built. Facility management, the
library, books, IT, rooms, meeting places, labs etc. may be physically and virtually
connected. One alternative is the linkage to the library. University libraries have
already established models of access and control. These might be similarly used for
the coworking-space. Especially students who only live a small student housing
appartment already work in libraries. Still, the work in coworking-spaces differs
from libraries and requires some adaptations. Libraries typically have many silent
areas, but social interaction, experimentation, and team work of coworking requires
additional non-silent areas and more opportunities for team work. Especially as
research has already demonstrated the importance of social interaction in
entrepreneurial activities (Lechler, 2001). University libraries when connected with
coworking-spaces require an up-to-date, flexible and inspiring interior. University
libraries sometimes have a modern architecture, but very often they still carry the
spirit of a communal or state library which might not stimulate enough creativity and
entrepreneurship. Thus, traditional university libraries will need changes when
associated with or extended to a coworking-space. Small adaptations might not
provide enough change to move the focus of libraries from silent studying towards a
loud and active entrepreneurial atmosphere.
Coworking-spaces can be implemented in a separate building or adjoined to an
incubator building offering IT-workshops, labs or machine facilities, 3D printers, or
meeting places. Coworking-spaces might have an office space and social space in
one area/building and run the more technical spaces in other areas. Coworkers then
might be able to book the technical facilities space. The entrepreneurial teams might
then work in the office space, get access to others, and for specific slots get access to
the lab, machine rooms, conference areas and other facilities. This requires a booking
system connected to the often difficult facility and room management of universities.
50 R.B. Bouncken
The university coworking-space also might offer space for conferences and events.
Similar to BarCamps, university coworking-spaces might offer events where
coworkers and other selected start-ups explain their business ideas to externals
(investors, company, industry and technology experts). Conference space for
academic conferences and events can be used in and for coworking-spaces.
• Course structure. Another field of synergies comes from connecting
entrepreneurship, innovation, management courses, and trainings to coworking-
spaces. Guerrero and Urbano (2010) assume that an entrepreneurial university needs
structures that allow a connection between teaching, research and administration
functions. Universities need to coordinate their program across faculties. In the
university coworking-space they can offer entrepreneurship programs open to all
students of the university. Conceptualised as entrepreneurship ‘studium generale’
students from all faculties might come with entrepreneurial intentions, new business
ideas, or technology ideas and earn credit points while attending the classes and
progressing their business development.
Universities might organise top-down the key classes and courses in the coworking-
space and provide free space for the group work within the courses. Courses might
also be organised bottom-up. Students, faculty members and other stakeholders of
the university coworking-space might organise courses according to their ideas and
availability in the coworking-space. Public coworking-spaces already show that
additional coaching, training, and courses are successful. The Google Campus in
London is an example of a non-university coworking-space with an educational
target. The Google Campus in London offers about 500 workshops mostly focused
on IT qualification, some for free, some for a fee. Coworkers organise most of the
courses themselves. Similarly, university coworking-spaces might open some
courses for externals and provide vacancies for courses organised by students. Firms
might even initiate ideas about courses about company cases and consulting demands
of companies. Thus, companies get help with their problems while offering practice
insights and quasi-internships to the students.
• Admission. Universities might develop admission schemes allowing access to the
coworking-space and its services. Students and externals might be forced to develop
proposals about their business ideas, probably including the team structure and
linkages to externals. Coworking-spaces would then need to be formalised structures
and committees that select proposals. Universities also might develop parallel
structures. For example
1 granting free access without a proposal for basic services, such as the stages
before a business idea is developed
2 access to extended services for those with admission because of accepted
roposals.
• External linkages. University coworking-spaces take advantage of connections to
companies. Externals (e.g., firms, incubators) might rent offices, conference space,
labs or run workshops and projects in the university coworking-space. Several public
coworking-spaces organise events with incumbent firms or rent out their offices to
companies. For example, Betahaus Berlin offers the ‘Start-up-Etage’ or the Start-up
Sauna Helsinki offers ‘Start-up-Speed-Dating’. Bayreuth University follows the idea
University coworking-spaces 51
that regional firms rent spaces and starts projects in its coworking-space. At the core,
incumbent firms use coworking-spaces to increase employees’ inspiration,
autonomy, creativity, and knowledge flows, which should benefit the firm’s
innovative capacity. University coworking-spaces might also actively open their
space to firms, research institutions, and technology incubators. Technology
incubators include new ventures in which entrepreneurs and investors test and
develop new business models and ideas while being collocated to other entrepreneurs
and start-ups. Incubators help to furnish selected new ventures with seed capital,
expertise, network access and infrastructure and thus provide opportunities for
collaboration, and connections to university coworking-spaces. Business accelerators
might be connected with university coworking-spaces. Accelerators offer training
courses of several months for selected start-ups, providing contact to seed capital,
mentoring and coaching. Accelerators typically demand fees in the form of company
shares. Universities might get payment for the access to the university
coworking-space and its educational services from organisations that take the
company shares.
The many opportunities of building linkages, renting out space, and providing
services, require university coworking-spaces to establish a management team that
initiates and draws up contacts, bargains fees, and develops joint project and venture
structures with externals. Externals entering (long-term) partnerships might rent
office space, offer internships to students, and host company contact fairs to students
in the coworking-space. University coworking-spaces might develop sponsorships or
fellowships with their partners. Consequently, university coworking-spaces can gain
advantages from merging the coworking administration with their office for
company affairs and internships. University coworking-spaces might offer different
forms and levels of services to companies, or insource business ideas from firms.
Furthermore, they might promote students’ participation in open innovation
programs of the companies which provide students with experience and potential job
offers from firms. Moreover, especially smaller universities within the same region
might establish close linkages between the coworking-spaces and thus achieve
synergies by offering access to each other’s labs or even open new venture teams for
students of partnering universities to gain specific expertise.
• Governance. Considering the high potential for entrepreneurship and the many
opportunities university coworking-spaces offer (e.g., providing renting space to
firms, selling courses to externals, or developing partnerships with firms, incubators,
and other universities) universities will need to develop a viable business model for
their coworking-space and governance structure. Guerrero and Urbano (2010) stress
the need for an entrepreneurial university to improve connections between teaching,
research and administrative functions. To organise the many opportunities,
universities might take advantage of a management team of faculty members,
students, and possible stakeholders from adjoined incubators or companies. The
coordinated approach might contribute to creation of a fertile environment for
entrepreneurship which can induce economic growth and regional development – the
core targets of an entrepreneurial university (Guerrero and Urbano, 2010).
Dependent on the design of the coworking-space, diverse forms of committees, and
boards with permanent and temporary members are possible. This entrepreneurial
university approach requires dedicated managers and administrative roles in part-
52 R.B. Bouncken
and full-time positions. University needs to establish internet platforms and social
media. The university needs booking systems for desks, rooms, team work facilities,
labs, 3D printer, tools and machines, conference rooms and coherentmandatory
course programs. The system should also include ideas and concepts from students
and companies – similar to a market place. Probably the access to those markets
needs to be restricted. When associated with university housing – co-living – offers,
universities need to adapt their booking systems. The availability and booking of
desks, rooms, specific infrastructure, courses, workshops, and probably even of
housing for students from the university, from partner universities, and from
externals thus require a complex internet platform.
5 Conclusions
within combine hard and soft factors that are assumed to be helpful for entrepreneurial
activities (Philpott et al., 2011). Coworking-spaces allow action-based entrepreneurship
education in which students are actively involved in the idea development and progress
leading to new ventures of students or involving students in entrepreneurship (Rasmussen
and Sørheim, 2006). Thus, university coworking-spaces allow a much stronger focus on
new venture formation and implementation than other forms of traditional teaching or
case-based teaching (Rasmussen and Sørheim, 2006). The specific location and having a
specific management team allow reduction of the bias in university thinking towards
production of entrepreneurial activities besides research and teaching (Philpott et al.,
2011). University coworking-spaces allow the formation of new venture teams from
different faculties, contacts among the new venture teams, and linkages to external firms
and incubators. They allow existing internal barriers to be overcome that otherwise would
reduce the natural emergence of entrepreneurial actions (Philpott et al., 2011). University
coworking-spaces with their different physical spaces that simultaneously separate and
integrate academic and business activities allow reduction of conflicting interests
concerning the processes and commercialisation of research (Etzkowitz, 2003).
This paper contributes to the concept of entrepreneurial universities, where
coworking-spaces provide a combination of hard and soft factors for entrepreneurial
activities (Philpott et al., 2011). The concept of university coworking contributes a
solution to the problem of conflicting interests concerning the processes and
commercialisation of research in universities (Etzkowitz, 2003). University coworking-
spaces allow simultaneous separation and integration of academic and business activities.
This paper further contributes to research on entrepreneurial universities by making
suggestions on how university coworking-spaces can integrate coworking in their
entrepreneurship program and how they can offer additional services in the
coworking-space, for example training, coaching, the facilitation of team formation,
provision of external contacts specifically to technology incubators, and the fostering of
collaboration among students from different faculties.
Subsequent academic research in this field needs to be carried out about how the
different courses and spaces, and under which conditions, contribute over time to new
venture generation and success.
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