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    107 Reasons To: Submit A Press Release

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    Evelyn Lusiana Tobing
    The document lists 107 reasons a business could submit a press release, including announcing new products or services, milestones, community involvement, studies or reports, partnerships, and more. It encourages businesses to view the list as a source of marketing ideas and notes that press releases are a way to reach customers and rank higher in search engines. Businesses are invited to have press releases written for them by the company PressAdvantage.com.

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    107 Reasons To: Submit A Press Release

    Uploaded by

    Evelyn Lusiana Tobing
    57 views6 pages
    The document lists 107 reasons a business could submit a press release, including announcing new products or services, milestones, community involvement, studies or reports, partnerships, and more. It encourages businesses to view the list as a source of marketing ideas and notes that press releases are a way to reach customers and rank higher in search engines. Businesses are invited to have press releases written for them by the company PressAdvantage.com.

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    Write_Press_Release_107_Idea

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    The document lists 107 reasons a business could submit a press release, including announcing new products or services, milestones, community involvement, studies or reports, partnerships, and more. It encourages businesses to view the list as a source of marketing ideas and notes that press releases are a way to reach customers and rank higher in search engines. Businesses are invited to have press releases written for them by the company PressAdvantage.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    57 views6 pages

    107 Reasons To: Submit A Press Release

    Uploaded by

    Evelyn Lusiana Tobing
    The document lists 107 reasons a business could submit a press release, including announcing new products or services, milestones, community involvement, studies or reports, partnerships, and more. It encourages businesses to view the list as a source of marketing ideas and notes that press releases are a way to reach customers and rank higher in search engines. Businesses are invited to have press releases written for them by the company PressAdvantage.com.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Download as pdf or txt
    of 6

    PressAdvantage.com Presents...

    107 REASONS TO
    SUBMIT A PRESS
    RELEASE
    A Printable
    Set of Ingenious
    Marketing Moves

    A PRESS ADVANTAGE SPECIAL REPORT 4


    Dear Business Owner,
    Many of our clients tell us they want to submit a press release,
    but can’t think of what to write about.
    Well, I’m here to tell you that’s crazy (no offense)!
    A press release can be submitted for almost any reason. Once
    ideas start flowing, it’s almost too easy. Each release is a new
    opportunity to rank in Google and get in front of customers.
    As you read down this list, you'll realize it's a giant
    assemblage of marketing ideas. Practically a guide to running
    your own successful business!
    These types of promotions are exciting to customers,
    employees and the greater community. They see you're
    always improving.
    Isn't that the type of business you'd like to shop with?
    I believe that any company can benefit from running multiple
    releases per month. Remember, you don't have to write them
    yourself -- just give us a topic at PressAdvantage.com and
    we'll write them for you!
    Print this list and view it often for inspiration.

    Bobby MacDonald

    Co-Founder, PressAdvantage.com
    Consider Submitting a Press Release
    at PressAdvantage.com
    Every Time You…

    1. Rewrite or create your company's mission statement


    2. Create a helpful IFTTT.com recipe for your customers or
    industry
    3. Donate to charity
    4. Write a helpful blog post with free tips
    5. Join a social network with scheduled content releases and
    ask for followers
    6. Release an E-book, report or white paper
    7. Piggyback on a recent news story by announcing related
    expert information
    8. Serve your 10,000th (or X#) customer
    9. Discover any impressive milestone while analyzing
    company records
    10. Run a webinar
    11. Run a local in-person workshop
    12. Share a particularly exciting customer testimonial in the
    form of an inspiring news story
    13. Create a "Day" for your industry (i.e. National Pizza Day)
    14. Sponsor a local event
    15. Orchestrate and film a unique demonstration for your
    product
    16. Warn against a negative trend you see in your industry
    17. Celebrate a positive trend you see in your industry
    18. Appear on TV, radio, a podcast or any other platform
    19. Run a holiday event
    20. Offer a giveaway or event tied to an outrageous, trending
    news story
    21. Disprove a myth related to your business with absolute
    authority
    22. Hold a contest
    23. Implement a popular new business concept (i.e. six sigma)
    24. Implement a new technology or piece of machinery
    25. Start sourcing materials or employees exclusively within
    your country
    26. Win a major new client
    27. Join a new association or club
    28. Earn a new certification
    29. Host a celebrity event, book signing, etc.
    30. Celebrate the anniversary of your company's founding
    31. Book a speaking engagement
    32. Create a Meetup.com group
    33. Start your own podcast
    34. Create a YouTube channel
    35. Start a monthly book club
    36. Run a small study and explain its consequences
    37. Put together a Lunch n' Learn event
    38. Create a scholarship
    39. Tailor a version of your service to a unique demographic
    (women / men / young / elderly / healthy / luxury / etc)
    40. Convince a notable affiliate to promote your product
    41. Create an industry-wide award ceremony
    42. Give an employee a creative award
    43. Give a customer of the month award
    44. Interview your competition about a common issue
    45. Form your own industry association with competitors
    46. Celebrate the promotion of an employee
    47. Poll your customers and announce the results
    48. Develop a creative new use for your product
    49. Volunteer with employees for a local cause
    50. Tally how much your company gave back to the community
    this year
    51. Celebrate a longstanding employee on their anniversary of
    X# years
    52. Debunk a particularly false social media article related to
    your industry
    53. Trademark a new process or system in grand fashion
    54. Change how your business operates due to a new scientific
    breakthrough
    55. Invite colleagues to an open debate
    56. Enhance an existing product
    57. Tell the emotional reason you started your business
    58. Host a customer appreciation day
    59. Appoint someone to your board of directors
    60. Earn an "A" rating from the BBB
    61. Exhibit with a booth at a trade show
    62. Do an open house tour of your office, factory etc
    63. Offer an internship opportunity
    64. Create a plan to go "green"
    65. Take a stand on a newsworthy topic
    66. Publicly challenge someone to something
    67. Celebrate the retirement of a respected employee
    68. Protest local anti-business legislation
    69. Provide free consultations (generate leads)
    70. Provide an annual reminder (e.g. get a flu shot)
    71. Attend a major conference or expo and report your view on
    an exciting presentation
    72. Launch an affiliate program
    73. Promote that you've become an affiliate for another
    business' new product launch
    74. Start a customer referral program
    75. Start a rewards program for loyal customers
    76. Book a guest speaker for a live event
    77. Pull a creative publicity stunt in your town
    78. Start a petition
    79. Create an entertaining viral video
    80. Open a new office or warehouse
    81. Celebrate an employee winning a leadership position or
    award in your community
    82. Re-brand a product in some way
    83. Develop a proprietary algorithm or way of solving a problem
    84. Lock in an exclusive or unique vendor arrangement
    85. Hire a new employee
    86. Win a big sales contract
    87. Get an article published in a prestigious publication
    88. Announce your availability for certain work, such as
    consulting or public speaking
    89. Launch a new website
    90. Acquire or merge with a different company
    91. Raise capital
    92. Meet an internal goal set within the company
    93. Write a new sales letter and announce its publication
    94. Expand your customer service hours
    95. Improve employee benefits
    96. Run a large space ad in a notable publication
    97. Start a monthly client newsletter
    98. Mail a seasonal product catalog
    99. Define and announce your "Unique Selling Proposition"
    100. Buy local radio ads
    101. Rent a newsworthy billboard in a highly visible place
    102. Get a vanity phone number (contact your phone company)
    103. Announce a "cross promotion" with a related business (i.e.
    gym markets flyers for free local chiropractic consultations)
    104. Add a new bonus item that comes with your core product
    105. Start accepting Bitcoin payments
    106. Apply anything in this list to the root problem your product
    solves instead of the product itself (i.e. Aromatherapy Oils >
    Release About Stress Management)
    107. Scan Techcrunch.com, the business section of your local
    paper and other news sources for your own ideas!

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