This document defines market structure and describes its key characteristics. It notes that market structure considers the number of firms, market concentration, costs, vertical integration, product differentiation, and buyer/customer structure. It then describes the main types of market structures: monopolistic competition with differentiated products; oligopoly with a small number of dominant firms; monopoly with a single provider; and perfect competition with many identical producers.
This document defines market structure and describes its key characteristics. It notes that market structure considers the number of firms, market concentration, costs, vertical integration, product differentiation, and buyer/customer structure. It then describes the main types of market structures: monopolistic competition with differentiated products; oligopoly with a small number of dominant firms; monopoly with a single provider; and perfect competition with many identical producers.
This document defines market structure and describes its key characteristics. It notes that market structure considers the number of firms, market concentration, costs, vertical integration, product differentiation, and buyer/customer structure. It then describes the main types of market structures: monopolistic competition with differentiated products; oligopoly with a small number of dominant firms; monopoly with a single provider; and perfect competition with many identical producers.
This document defines market structure and describes its key characteristics. It notes that market structure considers the number of firms, market concentration, costs, vertical integration, product differentiation, and buyer/customer structure. It then describes the main types of market structures: monopolistic competition with differentiated products; oligopoly with a small number of dominant firms; monopoly with a single provider; and perfect competition with many identical producers.
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MARKET SRUCTURE
[Document subtitle]
SHIKSHA SINGH 17BLA1051 DEFINITION:
Market structure is best defined as the organisational and other
characteristics of a market. We focus on those characteristics which affect the nature of competition and pricing.
The most important features of market structure are:
1. The number of firms
2. The market share of the largest firms (measured by the concentration ratio) 3. The nature of costs (including the potential for firms to exploit economies of scale) 4. The degree to which the industry is vertically integrated - vertical integration explains the process by which different stages in production and distribution of a product are under the ownership and control of a single enterprise. A good example of vertical integration is the oil industry, where the major oil companies own the rights to extract from oilfields, they run a fleet of tankers, operate refineries and have control of sales at their own filling stations. 5. The extent of product differentiation (which affects cross-price elasticity of demand) 6. The structure of buyers in the industry (including the possibility of monopsony power) 7. The turnover of customers (sometimes known as "market churn") – i.e. how many customers are prepared to switch their supplier over a given time period when market conditions change. The rate of customer churn is affected by the degree of consumer or brand loyalty and the influence of persuasive advertising and marketing Types of market: Monopolistic is a type of imperfect competition such that many producers sell products or services that are differentiated from one another (e.g. by branding or quality) and hence are not perfect substitutes. In monopolistic competition, a firm takes the prices charged by its rivals as given and ignores the impact of its own prices on the prices of other. This market structure exists when there are multiple sellers who are attempting to seem different than each other. 2. Oligopoly, in which a market is run by a small number of firms that together control the majority of the market share. Duopoly a special case of an oligopoly with two firms. Monopsony, when there is only a single buyer in a market. Oligopsony, a market where many sellers can be present but meet only a few buyers. 3. Monopoly, where there is only one provider of a product or service.
Natural monopoly, a monopoly in which economies
of scale cause efficiency to increase continuously with the size of the firm. A firm is a natural monopoly if it is able to serve the entire market demand at a lower cost than any combination of two or more smaller, more specialized firms. 4. Perfect competition, a theoretical market structure that features low barriers to entry, identical products with no differentiation, an unlimited number of producers and consumers, and a perfectly elastic demand curve. ----------*----------