Scribd Logo
Upload

Welcome to Scribd!

  • 31 views

    Creative Brief: SWOT Matrix (Strengths, Weaknesses, Opportunities and Threats) Present Tense

    Uploaded by

    sophia fontecha
    This document provides a creative brief for a new guava leaf tea product. It includes a SWOT analysis, identifying strengths like no competition and product quality, but also weaknesses in infrastructure and resources. It outlines a $51 million budget and targets consumers aged 20-76 interested in natural products. Limited competition exists except for a similar Chinese tea online. The objectives are to commercialize and position the product nationally and internationally. Market research identified consumer interest in an aromatic guava leaf product. A 20% advertising budget of $10.2 million is allocated and promotion will utilize radio, internet, fairs and tastings. The campaign slogan is "Benefit of nature: Aromatic guava leaf dehydrated."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd

    Creative Brief: SWOT Matrix (Strengths, Weaknesses, Opportunities and Threats) Present Tense

    Uploaded by

    sophia fontecha
    31 views7 pages
    This document provides a creative brief for a new guava leaf tea product. It includes a SWOT analysis, identifying strengths like no competition and product quality, but also weaknesses in infrastructure and resources. It outlines a $51 million budget and targets consumers aged 20-76 interested in natural products. Limited competition exists except for a similar Chinese tea online. The objectives are to commercialize and position the product nationally and internationally. Market research identified consumer interest in an aromatic guava leaf product. A 20% advertising budget of $10.2 million is allocated and promotion will utilize radio, internet, fairs and tastings. The campaign slogan is "Benefit of nature: Aromatic guava leaf dehydrated."

    Original Title

    break y campaña.docx

    Copyright

    © © All Rights Reserved

    Available Formats

    DOCX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    This document provides a creative brief for a new guava leaf tea product. It includes a SWOT analysis, identifying strengths like no competition and product quality, but also weaknesses in infrastructure and resources. It outlines a $51 million budget and targets consumers aged 20-76 interested in natural products. Limited competition exists except for a similar Chinese tea online. The objectives are to commercialize and position the product nationally and internationally. Market research identified consumer interest in an aromatic guava leaf product. A 20% advertising budget of $10.2 million is allocated and promotion will utilize radio, internet, fairs and tastings. The campaign slogan is "Benefit of nature: Aromatic guava leaf dehydrated."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    31 views7 pages

    Creative Brief: SWOT Matrix (Strengths, Weaknesses, Opportunities and Threats) Present Tense

    Uploaded by

    sophia fontecha
    This document provides a creative brief for a new guava leaf tea product. It includes a SWOT analysis, identifying strengths like no competition and product quality, but also weaknesses in infrastructure and resources. It outlines a $51 million budget and targets consumers aged 20-76 interested in natural products. Limited competition exists except for a similar Chinese tea online. The objectives are to commercialize and position the product nationally and internationally. Market research identified consumer interest in an aromatic guava leaf product. A 20% advertising budget of $10.2 million is allocated and promotion will utilize radio, internet, fairs and tastings. The campaign slogan is "Benefit of nature: Aromatic guava leaf dehydrated."

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Download as docx, pdf, or txt
    You are on page 1of 7

    CREATIVE BRIEF

    POR NANCY LOPES

    SWOT matrix (Strengths, Weaknesses, Present tense


    Opportunities and Threats)
    WEAKNESSES
    · Weaknesses (they are internal to the Simple infrastructure- Insufficient staff for
    company) · the sales area.
    Lack of resources for product
    improvement
    Opportunities (they are external, what the OPPORTUNITIES
    sale opportunities are) · No direct competition - Growth in the
    market
    Innovation - Increase of consumers of
    natural products
    Strengths (they are internal) · STRENGTHS
    New product in the market
    Product quality - Product of the region
    Without product competition - Ease of
    loading - Advertising.
    Threats (they are external) THREATS
    Effects on the economy and country -
    Constant variations in prices.
    Few local incentives - Bad road conditions
    to collect raw material - Late delivery of
    inputs

    BUDGET Present tense

    It’s the money assigned to the project. Complementos para la venta: $ 8.000.000
    Present Alojamiento web: $ 4,000,000
    Servicios profesionales: $ 16,000,000
    Equipos informáticos: $ 8,000,000.
    Gastos de personal: $ 12,000,000
    Suministros: $ 3,000,000
    Total: $ 51,000,000

    CONSUMER/TARGET AUDIENCE Present tense

    Describe the three types of consumers: Men and women between the ages of 20 and
    • End consumer: 76, of all social strata, who like natural
    The person who consumes the product, but products
    doesn’t decide on the purchase.
    Any type of person who buys natural products
    • Real consumer or objective: for their health or to give to another person.
    The person who makes the purchase
    decision. Men and women ages 20 to 76 who seek good
    • Potential Consumer: health and well-being
    The person who has a provisional contact
    with the product or who will be the
    consumer in the future. Men and women between 20 and 76 years old
    Describe the profiles - inhabitants of the region and tourist
    • Demographic profile
    COMPETITION/POSITIONING Present tense

    Describe the type of competition your product In the country we do not have competition
    or service has: · Direct · Hint · Main with a similar product
    Competition On the internet our competition is a tea made
    from guava leaf made in china
    PROJECT OBJECTIVES Present tense

    Describe the goal to be achieved in your commercialize, and successfully position the
    project. product in the market at the national level and
    eventually at the international level,

    MARKET RESEARCH Present tense

    Explain the market research you have made The market research arises from the need to
    in your project: which are the latest changes advertise the aromatic product of dehydrated
    of consumers and the target public? guava leaf using the survey method that will
      identify and evaluate the commercial
    opportunity that I want to develop, and if the
    product load is viable in the type of population
    a the one that goes the product.
    SCHEDULE Present tense

    For our product, the form of sale to be made


    Include the distribution channels for the directly, the most appropriate in the case of a
    products of your project: · Direct · Indirect new product that your choice is directly to the
    consumer and not with intermediaries which
    allows us to interact with the customer and
    have a better communication.
    PROMOTIONAL CAMPAING

    OBJETIVE:
     Launch of the product to the Market
     Capture the attention of the public (men and women between the
    ages of 20 to 76) who prefer to consume natural products that are
    beneficial to health.
     Arouse interest in the purchase of the product
     Publicize the innovation and benefits of buying the product

    BUDGET AND FORECAST OF SALE

    Traditional method: it consists of setting aside a percentage of your income


    to invest in advertising. Try not to invest more than you earn. Set an amount
    that allows you to meet your other business needs.
    Because it is a new product on the market, it is important to dedicate a good
    percentage of the budget to advertising, since through it we make the
    product known and thus reach sales.
    The initial budget for the launch advertising campaign will be 20%
    Valor total dinero asignado al $ 51.000.000
    proyecto
    20% valor campaña publicitaria $10.200.000

    Defining the budget of an advertising campaign is of utmost importance to


    avoid unnecessary loss of money without reaching objectives. Because then
    yes we could talk about an expense and not an investment.

    ORGANIZATION

    We select the media or channels that we use to advertise our product


    radio: also an expensive medium but with a high frequency of message
    exposure.
    Internet: involves the rental of advertising space on third party websites, the
    use of advertising programs and the sending of advertising messages via
    email.
    fairs: implies the rental of stalls or stands where products are promoted.
    tasting stalls: whether in markets, supermarkets, shops or wineries.

    ACTIONS
    Design advertising message - slogan and the graphic part
    CREATIVITY
    Launch advertising campaign.

    Launch advertising campaign.Benefit of nature


    Aromatic
    GUAVA LEAF
    Dehydrated
    NATURAL INFUSION
    HOT OR COLD
    100 % NATURAL
    PURE GUAVA LEAVES
    NATURAL WITH BENEFITS FOR HEALTH
    NOTHING ADDED

    IMPROVES THE QUALITY OF LIFE OF THE CAMPESINA FAMILY OF


    THE VELEÑA FARM
    Natural Guava Ltda.

    You might also like