Team Ira
Team Ira
Team Ira
Insights
- By enterprise IRA -
1. Learning Observations
2. Project Objectives
3. Marketing
Medicinal
Aromatic+Agricultural+Medicinal
Visualisations and Planning
Possibilities
Aromatic Agricultural
Aromatic+ Medicinal
Innovation Intensity Factor:
Visualisations and Planning
Demand
Made by community
Weekly market
Export Quality
Export Quality
MECHANICAL ADVANTAGE?
PHYSICS'LANGUAGE
Solving the following problems efficiently through research of efficient systems already in place.
Dealing with the uncertainty of demand
Smoothing out irregularities in the supply
Buying or purchasing in batches
To meet seasonal demand
To take quantity discount
To maintain continuity in the production process
Demand Planning
Aromatic Products
The Indian fragrance industry is one of the largest in terms of production and
consumption at present and is projected to grow exponentially in the upcoming
years.
The use of essential oils as intermediary products for perfumes, incense sticks,
body mists, aromatherapy products, body lotions, massage oils, diffusers, candles,
etc., has a huge demand in the Indian as well as international aromatic industry.
Aromatic products like citronella incense sticks have market potential in the local
village and the Gumla district itself because it is a relatively inexpensive mosquito
repellent.
Other finished aromatic products have a higher demand in more developed cities
where people have larger disposable incomes. The demand for organic and home-
grown self-care products is on the rise.
Medicinal Products
Medicinal products include gels, syrups, capsules, creams, concentrates, teas etc.,
which can be manufactured using a wide range of medicinal plants and herbs
grown in the village.
The Indian exotic herbs market is supported by India's domestic and export
markets intended for homoeopathy. The medicines can be branded as a herbal,
plant-based, or home-grown brands and initially local towns should be targeted and
then move to larger markets.
Low-cost medicinal products and herbal medicines have potential demand in the
local market itself owing to the prevalence of malaria, cold, flue etc., in the village .
Agricultural Products
The agriculture products include lemon grass, Palmarosa, Vetiver, Citronella,
mentha, Black basil, millets, tobacco, mango, mahua, khus and Cardamom.
A huge component of agricultural produce is used for self-consumption or sale in
the local markets.
Agricultural produce has a high demandi in cities like Ranchi, gumla, Netarhat,
Latehar, Khunti, Lohardaga etc. Produce can be shipped and sold here.
Products like jams, jellies, sauces, candies, and pickles have significant demand in
local regions, nationally, and internationally.
The demand can be developed gradually, from smaller towns to bigger markets.
The products can also be supplied as intermediaries to bigger manufacturers of
jams, jellies etc., which have an already established demand in the market.
Warehousing
While there is a storage facility available in Gumla, following were the warehousing constraints
identified by our team:
All the key products presently manufactured (pickles, jam, jelly, honey) are perishable and
have a shelf life of 1 year.
Jam and jellies are stored semi-processed and must be stored in a temperature-controlled
facility.
Honey is stored unprocessed. The facility must be moisture controlled to prevent spoilage.
For seasonal fruits like pear, the pulp is extracted and stored for use at a future date.
All goods are processed only on demand.
Overproduction leads to losses due to inconsistent demand and high perishability of goods.
A proper warehousing structure can only be determined once we have greater insights about
demand and its scope.
Transportation
No proper transportation system is available for glass units, and because of that, they have to
be shipped separately, which increases the cost.
Due to a lack of infrastructure and service, transportation costs are higher, and this makes it
difficult for them to compete in the market and affects their profitability.
Since road transportation is also limited, and people can't afford personal transportation,
which hinders the reach of products, the max they go to is Netarhat .
Since the area is already hilly, so terrains are also difficult.
HUMAN
RESORCES
STAKEHOLDERS
National Skill
Development Corporation Vikas Bharti Regulating
Agencies