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Communication Strategies Checklist: 1. Grab Attention

The document provides a checklist for effective communication strategies divided into four main sections: 1) Grab attention by emphasizing important information at the right time and with the right tone, 2) Connect with your audience by building trust and authenticity, 3) Make it easy by simplifying messages and tasks and offering help, and 4) Inspire action through emphasizing benefits, following social norms, setting deadlines, and endowing progress. The document also includes helpful links for testing and measuring communication strategies.

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Grace Chen
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102 views

Communication Strategies Checklist: 1. Grab Attention

The document provides a checklist for effective communication strategies divided into four main sections: 1) Grab attention by emphasizing important information at the right time and with the right tone, 2) Connect with your audience by building trust and authenticity, 3) Make it easy by simplifying messages and tasks and offering help, and 4) Inspire action through emphasizing benefits, following social norms, setting deadlines, and endowing progress. The document also includes helpful links for testing and measuring communication strategies.

Uploaded by

Grace Chen
Copyright
© © All Rights Reserved
We take content rights seriously. If you suspect this is your content, claim it here.
Available Formats
Download as DOCX, PDF, TXT or read online on Scribd
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Communication Strategies Checklist

1. Grab attention

☐ Formatting: Does the most important information stand out? (Use the f-pattern, bolding, headers, and colors
to emphasize key information)
☐ Relevance: Is the information shared necessary and clearly valuable to the reader?
☐ Appropriate time: Is the message sent when the recipient is likely to take action?
☐ Tone: Does the tone fit the message? Does the message feel personal and positive? Is it blaming the
reader?

2. Connect with your audience

☐ Trust: Is the message building a one-on-one relationship? Does the sender sound like they have the reader’s
best interest in mind?
☐ Authenticity: Is the message striking an authentic tone? Do the communication and sender seem credible?
☐ Social identity: Are relevant social identities highlighted and being leveraged?

3. Make it easy

☐ Ease of processing: Is the key message easy to understand? Is there any unnecessary technical language?
☐ Insert graphics: Can you replace text with a simple infographic?
☐ Reduce hassles: Have you made it easy to take action immediately? Are next steps salient and easy to
understand?
☐ Checklist: Are next steps summarized succinctly? Have you broken down complex or lengthy tasks?
☐ Help: Have you offered useful help in completing the necessary steps or tasks?

4. Inspire action
☐ Salience: Have you emphasized the benefits of responding or the consequences of not responding?
☐ Social norms: Is there a popular norm people can follow?
☐ Planning and commitment: Have you prompted people to schedule time to complete complex tasks? Can you get
them to commit upfront?
☐ Deadline: Is there a clear, close deadline? If not, remember to send a reminder closer to the deadline that makes
the deadline salient.
☐ Endow progress: Are easy tasks upfront? Have readers already completed any tasks?

Helpful Links
Abtesting.ideas42.org has great resources for measuring for and comparing the effectiveness of different versions of a
communication or service
bhub.org showcases projects that have used behavioral science strategies and tools to amplify the impact of programs,
products and services.

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