10 210 CL Toolkit Final
10 210 CL Toolkit Final
10 210 CL Toolkit Final
LIVEUNITEDchicago.org
Amazing Things Can Happen
When the Connections are Made
When We Are United
Kids Learn, Families Thrive
People Get Health care
Communities Flourish
as a campaign leader, ambassador, volunteer, advocate—YOU are a CONNECTOR.
United Way recruits the people and organizations who bring the passion, expertise and resources
needed to get the job done. We connect people to do more, we connect ideas to action. YOU are one
of those people. You LIVE UNITED.
We are all connected. When families are stable, when children succeed, when people stay healthy our
community is stronger. That is why United Way focuses on Income, Education and Health—the building
blocks for a good quality of life, the foundation of stable families.
United Way does what no single organization alone can do. We bring together leaders from government,
corporations, health and human services and the community to develop innovative solutions to local
issues. We leverage funding for the network of programs that—together—make a meaningful measurable
difference. United, we can inspire hope and create opportunities so that everyone can become independent.
This year, give a bit more. Tell a friend about United Sign up for an extra hour.
If everyone gives 110%, Way. Stay informed. Speak Lend your time and skills
the impact is exponential. out and be heard. to help others.
What can I find in this Campaign Toolkit?
Year-Round Communications Plan.......................... 4 Impact Areas...................................................... 8–9
Campaign Tips........................................................ 4 2010 Campaign Talking Points.......................10–12
Your Campaign Check List....................................... 5 Recognition Information....................................... 13
Partnership Opportunities & Online Resources.........6 Frequently Asked Questions...........................14–15
Giving Levels.......................................................... 7
Your Team
United Way is here to help you create an inspiring, effective campaign. We are here to
support your volunteer efforts and we recognize the time, commitment and dedication
that you lend to support United Way.
Your campaign team will help you build enthusiasm, reach campaign goals and say thank
you. Recruit outgoing volunteers from all departments, shifts, levels and branches. Secure
support from your CEO/upper management to show that your organization encourages
the campaign.
Your Resources
We have organized this Toolkit to provide you with information and materials that will help
you run your campaign, maximize your partnership and reach the donors and volunteers
who will make your campaign soar. Please visit our Online Toolkit at liveunitedchicago.org
to find compelling videos, fact sheets, brochures and flyers, eye-catching displays, as well as
recognition kits and the online campaign forum.
visit
liveunitedchicago.org 3
Sample Year-Round Communication Plan
Keep your momentum going strong. Year-round engagement can take numerous forms. Talk to your coworkers
about how they can LIVE UNITED all year!
host a community conversation on
july united way impact areas in income,
education and health
join 3,000 fellow united way supporters
aug get started! year-round planning meeting august 12 as we kick off our 2010 campaign
with your fundraising manager at LIVE UNITED DAY at the white sox game
sept
company wide day of caring promote your united way partnership
in chicago tribune
oct promote your united way partnership
in crain’s chicago business
encourage employees to share
nov how they LIVE UNITED!
adopt-a-family through
dec united way for the holidays
june put a united way success story post the “we are all connected”
in your company newsletter united way video on your intranet
• work closely with your united way representative at all stages of your campaign.
• get help! build your campaign team to help you make the case for giving.
• give your own gift—it makes it easier to ask others to do the same.
• visit the campaign forum on the online toolkit to speak to other campaign
leaders and share ideas on best practices.
• involve your ceo/upper management and ask them to give, advocate and volunteer
to show that your campaign is supported from the top.
Campaign Toolkit
• ask for leadership gifts (donations of $1,000 or more) and tocqueville gifts
(donations of $10,000 or more) early to set a strong example of giving.
• celebrate your diamond donors, the loyal contributors who have been giving
for 25 years or more. find tools for helping diamond donors self-identify
in the online toolkit.
By following these steps to inform,
Your Campaign Checklist ask and thank your donors, you’ll
be on your way to a great campaign.
meet with your united way representative to discuss:
• Campaign kick off, other key dates and additional partnership opportunities.
• Dollar and participation goals.
• Materials that will help you reach your goals—find samples in the Online Toolkit at liveunitedchicago.org.
• Develop your year-round communication plan.
ask your ceo/upper management to consider a corporate gift and encourage campaign
participation.
• Discuss participation opportunities that help increase your company’s visibility such as cause marketing
or sponsorship.
incorporate united way volunteer and advocacy opportunities into your campaign.
talk to your united way representative to get started!
complete the campaign final report. this will allow united way to thank and recognize all
donors and corporate partners.
• Find it in the Saying Thank You and Closing section of the Online Toolkit. For donors contributing $1,000
or more, use the Leadership Giving Roster.
Just an example of the Resources & Tools available to you on the Online Toolkit:
pledge forms flyers & fact sheets displays
• General Pledge Form • Impact Area: Income • Campaign Posters
• Designation Pledge Form (English/Spanish)
• Impact Area: Education
• Simple Pledge Card • Mini Tabletop
• Impact Area: Health
success stories • Wing
• Top 25 Logos + Letter from
Campaign Chair • Table Tent
• Developing Chicago’s
Latino Leaders • Partner Agency List videos (with direct United Way
YouTube channel)
• Cracking the Code • Leadership Giving Flyer
brochures • Women’s Leadership • “We Are All Connected”
2010 Campaign Video
Council Flyer
• The Campaign Toolkit (2:30 & :60 version)
• Young Leader’s Society Flyer
• Donor Guide (English/Spanish) • “We Are All Connected”
• Tocqueville Society Registry • Challenge Grant Flyer 2010 Campaign Video
• Communities We Serve Map in Spanish
• Top 25 Recognition Package
Campaign Toolkit
• Media PSA’s
• Partnership Fulfillment Report (link to media resource library)
• Tocqueville Society Brochure
leadership giving
Leadership Givers are the generous individuals who are helping to address our community’s greatest challenges.
Their gifts of $1,000 or more to United Way help advance the common good. Leadership Givers are making a
difference and their investments are improving lives.
Harris Bank and BMO Capital Markets Challenge Grant (up to $200,000)
Through a generous grant, Harris Bank and BMO Capital Markets will
match, dollar for dollar, new and increased (to the next giving level)
contributions of $1,000 or more to the 2010 United Way Campaign,
making your Leadership or Tocqueville gift even more powerful. 7
Income,
Education Health
and
Today’s community issues are complex and cannot
be solved by one agency or organization alone.
e d u c at ion
Our Goal:
prepare children to enter kindergarten ready to learn;
keep teens in school and ensure they graduate on time.
Our Strategy:
Ensuring Children Enter School Ready to Learn.
• Expand access/participation in high-quality early childhood
intervention programs including high quality pre-school and
TAKE ACTION!
home visitation • LEARN about what United Way is doing
• Focus resources on programs that link to home visitation and to help change the statistics and help
pre-school within the same center or community kids succeed
• Ensure parental involvement through programs with outreach • VOLUNTEER your time to a classroom
and education or afterschool program, mentor/read
• Advocate for funding to foster effective early childhood interventions with a child
• Engage volunteers in mentoring and reading to pre-schoolers • ADVOCATE for policies that facilitate change
• GIVE to United Way’s Education Initiative
Preparing Middle School Kids to Enter High School Ready to Succeed.
For more information visit
• Increase resources for existing community schools in low income
communities LIVEUNITEDchicago.org/education
h e a lth
Our Goal:
reduce the incidence of chronic disease and eliminate
TAKE ACTION!
barriers to comprehensive health services. • LEARN about United Way’s Live
Healthy. Live United. resource site
Our Strategy: • VOLUNTEER your time at a youth
focused non-profit and help kids
• Stabilize families and individuals in immediate crisis
increase their physical activity
• Mobilize our community to create safe places and a healthy environment
• ADVOCATE for policies that
• Increase physical activity, healthy eating behaviors and eliminate facilitate change
food deserts
• Reduce barriers to health care access by connecting people to • GIVE to United Way’s Health
consistent primary, mental and social health services & Wellness Initiative
For more information visit
Real People. Real Results. LIVEUNITEDchicago.org/health
and friends are struggling with most—the building blocks for a good quality of life, the foundation of stable
families and communities.
• For example, one organization alone cannot significantly impact the fact that nearly half of Chicago’s teens
do not graduate from high school.2 United Way brings financial resources, experts, government institutions
and hundreds of innovative, proven programs together to focus on achieving meaningful outcomes.
• And as we all know, a teen’s success in school is intricately linked to community supports. If his/her family
is financially unstable and unhealthy, chances of success are more limited. United Way provides
a critical, broad network of support.
• United Way helps identify community problems, service gaps and opportunities for impact. United Way
recruits the right people and accesses resources to get things done.
• By leveraging all of our talents and donations to build a stronger community, mobilizing us to give together,
volunteer together and advocate together—the impact is exponential.
• Through United Way, you have the opportunity to get connected and LIVE UNITED. You are invited to be part
of the change and part of the solution.
give
• Today I am asking you to give to United Way. If you did not give last year, please donate this year. If you gave last
year, give a bit more. Just as people can accomplish more when they work together, each dollar adds up to make
a meaningful impact on our community. Each donor is valued and appreciated.
• Thank you for all you have already done—last year our [Company/Organization] raised $_______ for our community
through our United Way Campaign. It is only because of the generosity of each and every one of you that, together,
[Company/Organization] made a meaningful impact in Chicagoland.
• I invite you to join with us to exceed this goal; let’s aim to increase our contribution/participation by 10%!
If we all give, United Way will have the power to deliver.
• Let’s demonstrate that we LIVE UNITED.
advocate
• United Way takes action to support and advocate for programs and policies that serve our youth, the elderly,
the disabled and the disadvantaged. We are heard—in City Hall, in Springfield, in Congress. When policies or
budgets threaten critical services or solutions require government action, United Way is at the table.
• United Way works to ensure fair practices, policies and funding for the entire health and human services
sector, not just those agencies we fund. As a founding member of Illinois Partners for Human Service–a
coalition almost 500 members strong—United Way connects organizations under one large legislative
umbrella, leveraging the power of our collective voices in support of health and human services.
volunteer
• Volunteering is a critical way to help those in need and strengthen the non-profit service sector. Through Days
of Caring and many other opportunities, United Way connects people who can help people who need it.
• Last year United Way connected more than 6,000 people to volunteer opportunities in the community, serving more
than 24,420 hours and saving our partners in excess of $535,000 dollars in costs deferred by volunteer service.
[Our company did $__________ ]
THE NEED
• If there was ever a time to pull together, to UNITE, this is it. The need in the community is rising rapidly.
• Government funding for Health and Human Services continues to decline dramatically, and as the largest
non-government funder of human services in our region, we need a strong United Way.
just a few of the hard facts:
• 46% of kids start school without the skills they need to learn.1
• Only 54% of Chicago students graduate from high school.2
• The unemployment rate in Illinois is more than 11%; and as high as 27% in the South Suburbs.3
• 80% of chronic diseases are preventable,4 yet these account for 56% of deaths in Illinois.5
11
UNITED WAY’S IMPACT
• Tackling these tough, important problems like high school graduation rates; unemployment and poverty;
and lack of access to adequate health care are not unsolvable—but they do take everyone working together
to address them.
• Because of the generosity and time of donors and volunteers like you, United Way is making an impact.
[pick a few impact examples from list below]
income results
• With the highest unemployment rate in 27 years, United Way-funded programs placed 5,600 people in jobs.
• People with near-poverty wages involved in United Way-funded saving programs exceeded the national rate by
saving an average $700 of their income annually.
• United Way helped 83% of program participants access more resources to ensure adequate shelter, food,
safety and medical care.
education results
• 46% of kids start school without the skills they need to learn.1 United Way helped prepare 6,200 children for
kindergarten, positioning them for long-term academic success.
• Only 54% of Chicago students graduate from high school.2 United Way assisted 3,400 youth in completing
their high school education.
health results
• Basic needs must be met before people can be healthy—United Way connected 675,000 people to resolve
their crisis situation and 392,000 people to become stable through program support and homeless
prevention services.
• For people without access to physical, social and mental health care, we reached more than 113,400 households
with services to address the full range of their health care needs.
• United Way is cutting right to the core of the obesity epidemic by promoting physical activity, healthy eating
behaviors and eliminating food deserts—an upstream approach to better health for 95,700 youth and adults.
United Way’s vision for Chicagoland is BIG: In the next five years, with increased funding,
we are taking our work to scale:
➤ The power of giving to United Way is that YOU become part of the solution.
➤ Right now, the need is greater and frankly, we need to give more than 100%. We need to give 110%.
➤ To change the game; we need to step up our game. Give a bit more; volunteer an extra day; tell a friend
about United Way.
Know an outstanding volunteer? Finding new ways to grow your campaign and support United Way?
during your application and talk with your United Way representative
for more information about terrific opportunities to shine!
United Way
campaign! THANK YOU!
Nominate a
committee member,
your CEO or
yourself for a
United Way
award!
13
Frequently
Campaign 2010
Asked
Questions
what does united way do?
United Way advances the common good by creating opportunities for a better life for all. We focus on Income,
Education and Health—the essential building blocks for a good quality of life. We link thousands of non-profits,
businesses and institutions, and millions of individuals to each other, creating a network of support for individuals
and families to strengthen our community.
By recruiting the people and organizations who bring the passion, expertise and resources needed to get the job done,
United Way connects people to do more, and connects ideas to action.
United Way does what no single organization can do alone. We bring together leaders from government, corporations,
health and human services and the community to develop innovative solutions to local issues. We leverage funding for
a network of more than 500 programs across the region that, together, make a meaningful measurable difference.
your generous donation is working towards united way’s vision for chicagoland:
• Families earn a livable income
• Children enter kindergarten ready to learn and start high school on track to graduate
• Everyone has access to comprehensive health services
in fact, if everyone gave 110% more over the next five years, in 2016 united way could:
• Affect the lives of 2,750,000 people
• Stabilize income for 82,000 families
• Ensure 36,000 kids are on track to graduate from high school
Campaign Toolkit
• Increase access to health care and reduce the incidence of chronic disease for 425,000 people
education
• 46% of kids start school without the skills they need to learn.1 United Way-funded programs helped prepare
6,200 children for kindergarten, positioning them for long-term academic success.
• Only 54% of Chicago students graduate from high school.2 United Way assisted 3,400 youth complete their
high school education.
health
• Basic needs must be met before people can be healthy—United Way connected 675,000 people to resolve
their crisis situation and 392,000 people to become stable through program support and homeless
prevention services.
• For people without access to physical, social and mental health care, we reached more than 113,400
households with services to address the full range of their health care needs.
• United Way is cutting right to the core of the obesity epidemic by promoting physical activity, healthy
eating behaviors and eliminating food deserts—an upstream approach to better health for 95,700
youth
and adults.
how can i get involved in the work of united way?
There are many ways to partner with United Way. Consider joining the Young Leaders Society or the
Women’s Leadership Council, or register to participate in one of our Days of Caring. For more information
visit LIVEUNITEDchicago.org.
how do i get a receipt for tax purposes for my donation to united way?
Every month, donors who give one-time gifts of $250 or more are sent tax receipts by United Way.
In order to request a duplicate receipt or a receipt for donations under $250, please contact Carla Iwanski,
Customer Service Manager at United Way of Metropolitan Chicago, at Carla.Iwanski@uw-mc.org or 312.906.2343.
1
Zill, Nicholas and West, Jerry, for the U.S. 3
Bridging the Gaps in Illinois, bridgingthegaps.org
Department of Education 4
World Health Organization Report: Preventing Chronic Disease
2
Chicago Public Schools, 5 year co-hort, 2009 5
Center for Disease Control 15
united way of metropolitan Chicago
Communities we serve
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