Selling ability plays an important role in the sales performance of small and medium-sized enterprises. This study examines the impact of advertising and personal selling on sales at Pasken Ltd, a small Kenyan company. The results show that personal selling skills have a greater influence on sales numbers than advertising alone.
Selling ability plays an important role in the sales performance of small and medium-sized enterprises. This study examines the impact of advertising and personal selling on sales at Pasken Ltd, a small Kenyan company. The results show that personal selling skills have a greater influence on sales numbers than advertising alone.
Selling ability plays an important role in the sales performance of small and medium-sized enterprises. This study examines the impact of advertising and personal selling on sales at Pasken Ltd, a small Kenyan company. The results show that personal selling skills have a greater influence on sales numbers than advertising alone.
Selling ability plays an important role in the sales performance of small and medium-sized enterprises. This study examines the impact of advertising and personal selling on sales at Pasken Ltd, a small Kenyan company. The results show that personal selling skills have a greater influence on sales numbers than advertising alone.